Radio XL is an Asian
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
to broadcast to the
West Midlands from Birmingham, England.
Radio XL reach is to a potential Asian audience of over 250,000 people in the 15+ age group. The station is available throughout the West Midlands on 1296 AM, DAB in Wolverhampton and Shropshire and online.
The studios are at KMS House on Bradford Street near Birmingham City Centre, from where Radio XL broadcasts live.
Radio XL is aimed primarily, but not exclusively, at the Asian community. Programmes are designed to reach all sections of the community by using Hindi and English languages. Other specialist programmes are broadcast in
Urdu
Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...
,
Gujarati,
Punjabi and
Bengali.
Radio XL is involved with charity events, and accepts advertising.
Their strapline used to be "Night and day, the Asian way".
External links
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Radio stations in Birmingham, West Midlands
Asian mass media in the United Kingdom
British Indian mass media
British Pakistani mass media
British Bangladeshi mass media
Radio stations established in 1995
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