Qandeel Baloch (; 1 March 1990 - 15 July 2016), birth name Fouzia Azeem (), was a Pakistani model, actress and
feminist activist. She was the country's first
social media celebrity. Azeem rose to prominence due to her videos on
social network
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
s discussing her daily routine, her rights as a Pakistani woman, and various controversial issues.
Baloch first received recognition from the media in 2013, when she auditioned for ''
Pakistan Idol''; her audition became popular, and she became an
Internet celebrity
An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...
. She is one of the top 10 most searched-for persons on the internet in Pakistan and was both celebrated and criticised for the content of her videos and posts.
Early life
Qandeel was born on 1 March, 1990 in
Shah Sadar Din, a town in the
Dera Ghazi Khan District
Dera Ghazi Khan (, Punjabi language, Punjabi: ) is a Districts of Pakistan, district in Punjab, Pakistan. Its administrative capital is Dera Ghazi Khan.
The district lies to the west of the Indus River. The Sulaiman Mountains rise to a height ...
,
of the southern part of the
Punjab
Punjab (; ; also romanised as Panjāb or Panj-Āb) is a geopolitical, cultural, and historical region in South Asia. It is located in the northwestern part of the Indian subcontinent, comprising areas of modern-day eastern Pakistan and no ...
province of
Pakistan
Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
, into a
Saraiki-speaking, ethnic
Baloch family.
She came from an underprivileged family, the daughter of Anwar Bibi and Muhammad Azeem, who scratched a living from local farming. She had six brothers and two sisters. Growing up, she was interested in her studies, as well as acting and singing. Before her rise to fame, her first job was as a bus hostess.
Career
Baloch's fame was based on her social media posts – pictures, videos and comments. These were considered bold and outrageous by the largely conservative Pakistani community. Her most popular videos were those of her with her catchphrase "How em luking?" (How am I looking?) and those of her saying "Maire sar mai pain ho raha hai" (my head hurts) in a funny and catchy tone. Her catchphrases became popular and were humorously adopted by Pakistani youth. They also featured dubbing social media site
dubsmash
Dubsmash was a video sharing social media service application for iOS and Android.
Features
Dubsmash allowed users to videotape themselves while lip syncing over audio clips and including sections of songs, movies, and famous quotes. Users cou ...
and became widely popular among Indian and Pakistani youth alike.
Some international news media compared her to
Kim Kardashian
Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...
; however, local commentators stated that she was more significant than Kardashian, as Baloch "went against the norms of society" and lived life on her own terms.
She started to appear on Pakistani talk shows regularly by 2014, either to perform songs or to discuss her rising social media popularity. She participated in "Desi Kuriyan (season 4)" as a contestant. She also served as digital manager at Neptuner Web Solutions.
In June 2016, Baloch met senior cleric
Mufti Abdul Qawi at a hotel to learn more about her faith; the interaction between them brought about mayhem on social media platforms, as their photos became popular online. She also wore a hat with the Mufti's signature. The meeting led to the Mufti being suspended from his position from one of Pakistan's religious committees, and to Baloch being a regular on popular Pakistani current affairs and news programmes. She appeared on various popular Pakistani TV shows with senior anchors such as
Mubashir Lucman. She would mostly be on talk shows debating with religious scholars on her western and controversial acts and lifestyle.
A previous stunt which became popular on social media was her promise to strip dance for her followers and to dedicate her dance to cricketer
Shahid Afridi
Sahibzada Mohammad Shahid Khan Afridi (, ; born 1 March 197is a Pakistani former cricketer and captain of the Pakistan national cricket team. An all-rounder, Afridi was a right-handed leg spinner and a right-handed batsman.
Afridi made ...
if Pakistan won the
Twenty20
Twenty20 (abbreviated T20) is a shortened format of cricket. At the professional level, it was introduced by the England and Wales Cricket Board (ECB) in 2003 for the county cricket, inter-county competition. In a Twenty20 game, the two t ...
match against India on 19 March 2016. She released a teaser on social media, which became popular, but Pakistan lost the match. Some Indian media compared her to
Poonam Pandey
Poonam Pandey (born 11 March 1991) is an Indian media personality and actress. She debuted in Hindi cinema with the erotic film '' Nasha'' in 2013. She was also a contestant in '' Khatron Ke Khiladi 4'' (2011) and ''Lock Upp'' season 1 (2022). ...
.
As her media presence grew, Baloch began to use her position to comment on
women's position in Pakistani society. The week before she was murdered, she released a music video entitled ''Ban,'' which mocked the restrictions placed on women in the country.
In an interview with controversial anchor Mubashir Luqman, Baloch named
Sunny Leone
Karenjit "Karen" Kaur Vohra (born May 13, 1981), known by her stage name Sunny Leone, is a Canadian American actress, model, and former pornographic actress. She was named ''Penthouse (magazine), Penthouse'' Pet of the Year in 2003, was a co ...
,
Rakhi Sawant and Poonam Pandey as her inspirations. She also said that many organizations, people and media groups were calling her to feature in their shows to increase their own
ratings.
Security concerns
Following the June 2016 meeting with Qawi, Qandeel held a press conference and reported that she received death threats both from him and from others, and demanded police protection from the state.
At the end of June, images of Baloch's passport and national identity card were broadcast on the news, showing her hometown and father's name.
At around the same time, Baloch's ex-husband described in the media their brief marriage, revealing intimate details of their relationship. Baloch claimed her husband had been abusive, and cried publicly about the pain of the marriage.
Around 14 July 2016, Baloch spoke by phone to a reporter from the ''
Express Tribune
''The Express Tribune'' is a daily English-language newspaper based in Pakistan. It is the flagship publication of the '' Lakson Group'' media group. It is Pakistan's only internationally affiliated newspaper in a partnership with the '' Intern ...
'' and stated that she feared for her life.
She told the reporter that she had sought protection from the police but on receiving no response, had decided to move abroad with her parents after the
Eid al-Fitr
Eid al-Fitr () is the first of the two main Islamic holidays, festivals in Islam, the other being Eid al-Adha. It falls on the first day of Shawwal, the tenth month of the Islamic calendar. Eid al-Fitr is celebrated by Muslims worldwide becaus ...
holidays as she felt unsafe in Pakistan.
Personal life
In 2008, at age 17, Baloch was married to a local man named Aashiq Hussain, her mother's cousin. She had a son with him.
Her husband beat and tortured her, and after two years of marriage, she fled. (Baloch's mother, when preparing her daughter's body for her funeral, found cigarette burns on her arms.) She left her son with his father and moved to Karachi.
Death
On 15 July 2016, Baloch was drugged and then asphyxiated by her brother M. Waseem while she was asleep at her parents' home in
Multan
Multan is the List of cities in Punjab, Pakistan by population, fifth-most populous city in the Punjab, Pakistan, Punjab province of Pakistan. Located along the eastern bank of the Chenab River, it is the List of cities in Pakistan by populatio ...
.
Her death was reported by her father Azeem.
It was first reported as a shooting, but an autopsy report confirmed that Baloch was murdered by
asphyxiation
Asphyxia or asphyxiation is a condition of deficient supply of oxygen to the body which arises from abnormal breathing. Asphyxia causes generalized hypoxia, which affects all the tissues and organs, some more rapidly than others. There are ...
while she was asleep, on the night of 15–16 July, around 11:15 p.m. to 11:30 p.m. By the time her body was found, she had already been dead for between 15 and 36 hours. Marks on Baloch's body revealed that her mouth and nose were pinned shut to asphyxiate her.
Police said that they would investigate all sides of the murder including
honour killing
An honor killing (American English), ''honour killing'' (Commonwealth English), or ''shame killing'' is a type of murder in which a person, usually a woman or girl, is killed by or at the behest of male members of their family or their male ...
.
A
First Information Report against her brother Waseem and another brother Aslam Shaheen, who allegedly persuaded Waseem to kill their sister, was issued. Baloch's father Azeem stated in the FIR that his sons Aslam Shaheen and Waseem were responsible for their sister's death and had killed her for her money. Her father told the press "my daughter was brave and I will not forget or forgive her brutal murder."
Waseem was arrested on the evening of 16 July. He confessed to murdering his sister, saying "she
andeel Balochwas bringing disrepute to our family's honour and I could not tolerate it any further. I killed her around 11:30 p.m. on Friday night when everyone else had gone to bed. My brother is not involved in the murder."
Murder case
The state was named as
complainant in her murder case, making it impossible for the victim's family to pardon the perpetrator (see
the Pakistani ''diyaa'' law). Mufti Abdul Qawi was named as an
abettor in the case's
First Information Report (FIR) by her father.
In September 2019, Baloch's brother Waseem was sentenced to life imprisonment for her murder.
In February 2022, Waseem's lawyer confirmed that the Pakistan appeals court had released Waseem three years after he was convicted of killing her for "bringing dishonor" to the family. An order from the court has not yet been made public.
Reactions
Baloch's murder was widely condemned by media celebrities and people around the globe, while many in Pakistan were more inclined to support her murder. Several personalities, including
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
Khloé Kardashian
Khloé Alexandra Kardashian (; born June 27, 1984) is an American media personality and socialite. She rose to fame starring with her family in the reality television series ''Keeping Up with the Kardashians'' from 2007 to 2021. Its success le ...
,
Miley Cyrus
Miley Ray Cyrus ( , born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, actress and director. Regarded as a contemporary pop icon, Cyrus has been recognized for her evolving artistry and image reinventions. She is ...
,
Jamie Lee Curtis
Jamie Lee Curtis (born November 22, 1958) is an American actress, producer, and children's author. Known for List of Jamie Lee Curtis performances, her performances in the horror and slasher film, slasher genres, she is regarded as a scream qu ...
,
Rakhi Sawant,
Imran Khan
Imran Ahmed Khan Niazi (born 5 October 1952) is a Pakistani politician, philanthropist, and former cricketer who served as the 19th prime minister of Pakistan from August 2018 until April 2022. He was the founder of the political party Pak ...
,
Bilawal Bhutto Zardari
Bilawal Bhutto Zardari (born 21 September 1988) is a Pakistani politician who served as the 37th Minister of Foreign Affairs, in office from 27 April 2022 to 10 August 2023. He became the chairman of Pakistan People's Party in 2007 following ...
,
Sharmila Farooqi,
Reham Khan
Reham Nayyar Khan (Urdu/Pashto: ; born 3 April 1973) is a British-Pakistani journalist, author, and filmmaker from Baffa, Pakistan. She is a former wife of Imran Khan, who later became Prime Minister of Pakistan in 2018. The publication of ...
,
Sanam Baloch
Sanam Baloch Hisbani or Jatoi (, ) (born 14 July 1986) credited as Sanam Baloch is a Pakistani actress and television presenter. She has hosted various television shows, such as ''Sanam Small Room'' on KTN and the morning show on Samaa TV. A ...
,
Osman Khalid Butt
Osman Khalid Butt () is a Pakistani film, television and theatre actor, writer and choreographer. He is best known for his role as Wali Sohaib Khan in '' Diyar-e-Dil'' (2015), Faaz Ibrahim in '' Chupke Chupke'' (2021) and Malik Shahzain in '' Eh ...
,
Meesha Shafi,
Nadia Hussain
Nadia Hussain Khan (, born 11 January 1979) is a Pakistani television actress, host, supermodel, entrepreneur and fashion designer. She's recognized as one of Pakistan's first supermodels.
Career
Hussain (the wild cat) was born in the Unite ...
,
Ali Zafar
Ali Zafar (; born 18 May 1980) is a Pakistani singer-songwriter, actor, model, producer, screenwriter and painter. He started out on Pakistani television before becoming a popular musician, later also established a career in Bollywood and h ...
, along with many others condemned the incident, including filmmaker and activist
Sharmeen Obaid-Chinoy
Sharmeen Obaid-Chinoy (; born November 12, 1978) is a Pakistani journalist, filmmaker and political activist known for her work in films that highlight gender inequality against women.
Obaid-Chinoy is slated to direct an upcoming ''Star Wars'' ...
who said, "I really feel that no woman is safe in this country, until we start making examples of people, until we start sending men who kill women to jail, unless we literally say there will be no more killing and those who dare will spend the rest of their lives behind bars."
She further said, "There is not a single day where you don't pick up a paper and see a woman hasn't been killed... this is an epidemic."
Then-British Prime Minister
Theresa May
Theresa Mary May, Baroness May of Maidenhead (; ; born 1 October 1956), is a British politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2016 to 2019. She previously served as Home Secretar ...
also condemned the murder saying, "there is absolutely no honour in so-called honour killings and they should be referred to as acts of terror." May also said it was 'criminal' for women to be murdered by their male relatives on the grounds of defending family 'honour'. The daughter of the Pakistani ex-Prime Minister
Maryam Nawaz
Maryam Nawaz Sharif (born 28 October 1973) is a Pakistani politician who has served as the 20th chief minister of Punjab since 26 February 2024. She is the first woman to hold the position of chief minister in Pakistan.
Born to former Prime ...
announced that the government had finalized the draft law against honour killings in light of the negotiations and the final draft will be presented to a committee of joint session of parliament on 21 July for consideration and approval.”
Vigils for Baloch were held in
Lahore
Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...
and Karachi. On 2 November 2017, the of Baloch's father submitted an application to police alleging that his life was in danger from those who planned his daughter's murder.
In popular culture
Baloch's death has drawn mixed reactions from different sections of society in Pakistan. Some called her death an honour killing, and some think that the motive was money. An episode in the
A-Plus Entertainment
''A-Plus TV'' is a Pakistani entertainment TV channel. Its chairman is Abdul Jabbar. It is a major entertainment channel in Pakistan.
A-Plus presents a mix of programs ranging from drama serials, sitcoms, soaps, music shows, reality shows, mo ...
series ''Yeh Junoon'' was partially based on her life. The series starred
Zhalay Sarhadi
Zhalay Sarhadi, ; Persian: Zhâleh, ; also spelled Zille Sarhadi (born 11 June 1981), is a Pakistani actress, model, and former VJ. Her notable performance include the series '' Uraan'' (2010), '' Aks'' (2012), '' Madiha Maliha'' (2012), '' Di ...
and
Shamoon Abbasi
Shamoon Abbasi (; born 4 April 1973) is a Pakistani actor, director, producer and screenwriter, best known for portraying villain roles.
Early life and family
In his early years Abbasi was a footballer, captaining his team at U-17 school level.
...
in lead roles.
On 27 July 2017,
Urdu1 started to air a 28-episode biopic television drama titled ''
Baaghi'' (meaning ''Rebel'' in
Urdu
Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...
) based on Qandeel's life, where
Saba Qamar
Saba Qamar Zaman (born 5 April 1984) is a Pakistani actress who works predominantly in Urdu films and television series. Qamar is one of Pakistan's most popular and highest-paid actresses. She has been a recipient of several accolades througho ...
plays her character. The first episode amassed more than 4 million views on YouTube, and the series went on to become a major critical and commercial success.
In 2016, ''
MangoBaaz
MangoBaaz () is a Pakistani internet media company based in Lahore. It was incubated at Punjab Information Technology Board's startup accelerator program, it began operations as a social news and entertainment company with a focus on digital med ...
'' reported that Qandeel Baloch was the most Googled person in Pakistan in 2016.
In March 2017, the British-Pakistani-Indian-American hip hop group
Swet Shop Boys
Swet Shop Boys is a hip hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide ran ...
dedicated the track ''Aaja'' from their latest album to the memory of Qandeel Baloch. Recorded samples of her voice from her social media content is also used towards the end of the track.
In June 2017, a documentary film ''Undercover Asia S4: In The Name Of Honour'' premiered on
Channel NewsAsia
CNA (an initialism of Channel NewsAsia) is a Singapore-based multinational news channel owned by Mediacorp, the country's state-owned media conglomerate. The network is broadcast in Singapore on free-to-air terrestrial television and Mediacorp ...
. Produced by Make Productions, it tells how Baloch's bold and sexual videos challenged convention and shocked a nation which later led to fatal consequences.
The 2023 film ''
Wakhri'' is loosely based on Baloch’s case.
See also
* ''
The Sensational Life & Death of Qandeel Baloch''
*
Victim blaming
Victim blaming occurs when the victim of a crime or any wrongful act is held entirely or partially at fault for the harm that befell them. There is historical and current prejudice against the victims of domestic violence and sex crimes, such as ...
*
Women's rights in Pakistan
A woman is an adult female human. Before adulthood, a female child or Adolescence, adolescent is referred to as a girl.
Typically, women are of the female sex and inherit a pair of X chromosomes, one from each parent, and women with functi ...
*
Honour killing in Pakistan
Honour ( Commonwealth English) or honor (American English; see spelling differences) is a quality of a person that is of both social teaching and personal ethos, that manifests itself as a code of conduct, and has various elements such as v ...
:*
2012 Kohistan video case
:*
Stoning of Farzana Parveen
:*
Samia Sarwar
:*
Death of Samia Shahid
:*
Ayman Udas
*
Tara Fares
References
Further reading
; Books
* ''A Woman Like Her: The Story Behind the Honor Killing of a Social Media Star'', by Sanam Maher (2020, Melville House)
; Journal
*
Shenila Khoja-Moolji
Shenila Khoja-Moolji is the Hamad bin Khalifa al-Thani Endowed Chair of Muslim Societies and an associate professor at Georgetown University. She is a Shia Ismaili Muslim scholar known for her scholarship on Muslims, gender, and Pakistan studies. ...
(2022) Patriarchy as an Assemblage: Qandeel Baloch, Male Domination and Feminist Publics in Pakistan, South Asia: Journal of South Asian Studies, DOI: 10.1080/00856401.2021.1969138
; Media
*
* – ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', 22 September 2017
External links
The True Story Of Qandeel Baloch*
{{DEFAULTSORT:Baloch, Qandeel
1990 births
2016 deaths
2016 murders in Asia
Baloch women singers
Deaths from asphyxiation
Honor killing victims
Honour killing in Pakistan
Incidents of violence against women
Pakistani murder victims
Pakistani female models
Pakistani women singers
Pakistani feminists
Pakistani Internet celebrities
People from Dera Ghazi Khan District
People from Karachi
People murdered in Punjab, Pakistan
Sororicides
Violence against women in Pakistan