
Puffed rice and popped rice (or pop rice) are types of
puffed grain made from
rice
Rice is a cereal grain and in its Domestication, domesticated form is the staple food of over half of the world's population, particularly in Asia and Africa. Rice is the seed of the grass species ''Oryza sativa'' (Asian rice)—or, much l ...
commonly eaten in the traditional cuisines of
Southeast Asia
Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...
,
East Asia
East Asia is a geocultural region of Asia. It includes China, Japan, Mongolia, North Korea, South Korea, and Taiwan, plus two special administrative regions of China, Hong Kong and Macau. The economies of Economy of China, China, Economy of Ja ...
, and
South Asia
South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...
. It has also been produced commercially in the
West
West is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth.
Etymology
The word "west" is a Germanic word passed into some Romance langu ...
since 1904 and is popular in
breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
s and other snack foods.
Traditional methods to puff or pop rice include frying in
oil or
salt
In common usage, salt is a mineral composed primarily of sodium chloride (NaCl). When used in food, especially in granulated form, it is more formally called table salt. In the form of a natural crystalline mineral, salt is also known as r ...
. Commercial puffed rice is usually made by heating rice kernels under
high pressure
In science and engineering the study of high pressure examines its effects on materials and the design and construction of devices, such as a diamond anvil cell, which can create high pressure. ''High pressure'' usually means pressures of thousan ...
in the presence of
steam
Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
, though the method of manufacture varies widely. They are either eaten as loose grains or made into
puffed rice cakes.
Commercial popped rice was developed by American inventor
Alexander P. Anderson while he was ascertaining the water content of starch granules.
Description
While the terms "puffed rice" and "popped rice" are used interchangeably, they are properly different processes. Puffed rice refers to pre-gelatinized rice grains (either by being
parboiled, boiled, or soaked) that are puffed by the rapid expansion of steam upon cooking. Puffed rice retains the shape of the rice grain, but is much larger. Popped rice, on the other hand, refers to rice grains where the
hull or the
bran
Bran, also known as miller's bran, is the component of a Cereal, cereal grain consisting of the hard layersthe combined aleurone and Fruit anatomy#Pericarp layers, pericarpsurrounding the endosperm. Maize, Corn (maize) bran also includes the p ...
is intact. When cooked, the kernel explodes through the hard outer covering due to heating. Popped rice has an irregular shape similar to
popcorn
Popcorn (also called popped corn, popcorns, or pop-corn) is a variety of corn kernel which expands and puffs up when heated. The term also refers to the snack food produced by the expansion. It is one of the oldest snacks, with evidence of p ...
. There are various methods, both modern and traditional, for making puffed and popped rice.
Traditional versions by region
East Asia
Puffed rice or other grains are occasionally found as street food in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
(called ''"mixiang"'' 米香),
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
(called ''"bí-phang"'' 米芳),
Korea
Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...
(called ''"ppeong twigi"'' 뻥튀기), and
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
(called ''"pon gashi"''
ポン菓子), where hawkers implement the puffing process using an integrated pushcart/puffer featuring a rotating steel
pressure chamber heated over an open flame. The great booming sound produced by the release of pressure serves as advertising.
China

The earliest mention of puffed rice in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
is in
Zhejiang Province
)
, translit_lang1_type2 =
, translit_lang1_info2 = ( Hangzhounese) ( Ningbonese) (Wenzhounese)
, image_skyline = 玉甑峰全貌 - panoramio.jpg
, image_caption = View of the Yandang Mountains
, image_map = Zhejiang i ...
, from a book by
Fan Chengda Fan Chengda (, 1126–1193), courtesy name Zhineng (), was a Chinese geographer, poet, and politician. One of the best-known Chinese poets of the Song Dynasty, he served as a government official, and was an academic authority in geography, especiall ...
written in the
Song dynasty
The Song dynasty ( ) was an Dynasties of China, imperial dynasty of China that ruled from 960 to 1279. The dynasty was founded by Emperor Taizu of Song, who usurped the throne of the Later Zhou dynasty and went on to conquer the rest of the Fiv ...
(c. 1100). It was part of the rituals of the Spring Festival and was made in large cooking pots known as ''fǔ'' (釜) which was heated with woodfire. Puffed rice, known as ''bào chǎo mǐ huā lou'' (爆炒米花), is still a traditional street food in
Shanghai
Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
where it is made by frying rice in oil and sugar.
Japan

Traditional puffed rice cakes in
Japanese cuisine
Japanese cuisine encompasses the regional and traditional foods of Japan, which have developed through centuries of political, economic, and social changes. The traditional cuisine of Japan (Japanese language, Japanese: ) is based on rice with m ...
are known as 'thunder cakes' or simply . In Edo Japan, the name okoshi was related to good luck, as the similar word okosu means to establish or set up.
It is made by deep-frying sun-dried rice grains until they pop. It is then mixed with syrup (and other ingredients like peanuts or sesame seeds), pressed into trays, and dried. They are cut up into squarish or rectangular blocks before being sold. Traditional okoshi boxes feature images of
Raijin
, also known as , , , , and Kamowakeikazuchi-no-kami is a god of lightning, thunder, and Storm, storms in Japanese mythology and the Shinto and Buddhism, Buddhist religion. He is typically depicted with fierce and aggressive facial expressions ...
, the Japanese god of thunder and lightning. Its earliest attestation was during the middle of the
Edo period
The , also known as the , is the period between 1600 or 1603 and 1868 in the history of Japan, when the country was under the rule of the Tokugawa shogunate and some 300 regional ''daimyo'', or feudal lords. Emerging from the chaos of the Sengok ...
, when it was sold as a snack outside the
Sensō-ji
, is an ancient Buddhist temple in Asakusa, Tokyo, Japan. It is Tokyo's oldest-established temple, and one of its most significant. It is dedicated to Kannon, the bodhisattva of compassion. Structures in the temple complex include the main hall, ...
of
Asakusa
is a district in Taitō, Tokyo, Japan. It is known for Sensō-ji, a Buddhist temple dedicated to the bodhisattva Kannon. There are several other temples in Asakusa, as well as various festivals, such as .
History
The development of Asaku ...
,
Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
. Modern ''okoshi'' can use a variety of other ingredients and flavors and are usually factory-made.
Another type of Japanese puffed rice snack is , which are loose puffed rice grains. Its name literally means "carrot" because it is sold in a carrot-shaped cone.
Puffed rice is also used in , "brown rice tea", a traditional Japanese tea beverage consisting of green tea mixed with roasted puffed brown rice.
Korea

In
Korea
Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...
, puffed rice is known as ''twibap'' () and is used to make ''
yeot-gangjeong'' or to coat ''
gangjeong''.
Korea also has a tea beverage made with puffed rice called ''
hyeonmi-nokcha'' (현미녹차, literally "brown rice green tea"), which is made with green tea and roasted puffed brown rice.
Taiwan
In
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, puffed rice is known as ''Bí-phang'' or ''pōng-bí-phang'' (, the word "''pōng''" is the sound of the explosion when the pressure furnace is opened) in
Taiwanese and ''Mi-hsiang'' () in
Mandarin
Mandarin or The Mandarin may refer to:
Language
* Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country
** Standard Chinese or Modern Standard Mandarin, the official language of China
** Taiwanese Mandarin, Stand ...
. This snack gained popularity during the postwar period, especially in the 1950s and 1960s, when mobile puffed rice vendors were common sights in Taiwanese neighbourhoods. These vendors would travel with portable puffing machines and prepare the snack on the spot, attracting children with the dramatic sound and the distinctive aroma of toasted rice.
In recent years, Taiwan’s traditional puffed rice, which once found only in classic peanut-flavoured versions, has undergone a modern revival across the country. In
Keelung
Keelung ( ; zh, p=Jīlóng, c=基隆, poj=Ke-lâng), Chilung or Jilong ( ; ), officially known as Keelung City, is a major port city in northeastern Taiwan. The city is part of the Taipei–Keelung metropolitan area with neighboring New Ta ...
, a once-struggling puffed rice shop has reinvented its product line by introducing over twenty new sweet and savoury flavours. These include coffee, cranberry, seafood, and sakura shrimp varieties, wrapped in innovative packaging that earned its place among Keelung’s top ten souvenir gifts—especially popular with wedding banquets.
Southeast Asia
Philippines
In
Filipino cuisine
Filipino cuisine is composed of the cuisines of more than a hundred distinct Ethnic groups in the Philippines, ethnolinguistic groups found throughout the Philippines, Philippine archipelago. A majority of mainstream Filipino dishes that comp ...
, traditional puffed rice is known as ''
ampaw'' or ''ampao'' (a term which also became applied to
popcorn
Popcorn (also called popped corn, popcorns, or pop-corn) is a variety of corn kernel which expands and puffs up when heated. The term also refers to the snack food produced by the expansion. It is one of the oldest snacks, with evidence of p ...
). It is made with cooked white rice (usually leftovers). It is dried in the sun for around four hours. They are then fried in hot oil to make them
puff up. The oil is drained thoroughly after frying. The sugar glazing is cooked separately using
muscovado sugar or
molasses
Molasses () is a viscous byproduct, principally obtained from the refining of sugarcane or sugar beet juice into sugar. Molasses varies in the amount of sugar, the method of extraction, and the age of the plant. Sugarcane molasses is usuall ...
(or
corn syrup
Corn syrup is a food syrup that is made from the starch of corn/maize and contains varying amounts of sugars: glucose, maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften Mouthfeel, texture, add vol ...
), salt, butter, and vinegar or
calamansi juice. The glazing is poured onto the puffed rice and mixed until the grains are evenly coated. It is then allowed to cool and shaped into the desired form before it fully hardens. They are usually cut into square or rectangular blocks or molded into balls.
Thailand
In
Thai cuisine
Thai cuisine (, , ) is the national cuisine of Thailand.
Thai cooking places emphasis on lightly prepared dishes with aromatics and spicy heat. The Australian chef David Thompson (chef), David Thompson, an expert on Thai food, observes that ...
, a traditional popped rice snack is ''krayasaat'' (กระยาสารท). It is associated with the Buddhist ''Saat'' festival, which is celebrated in autumn. It can be made with regular rice or glutinous rice. It is roasted directly in a dry pan like popcorn until it pops. It is mixed with caramelized palm sugar, coconut milk, peanuts, sesame seeds, and ''khao mao'' (pounded green rice).
Malaysia
In
Iban cuisine, parched glutinous rice, which is known as ''rendai'', is toasted in a hot wok or pan without adding oil in it until it "pops" or puffs much like how popcorn is made. It is traditionally served for the Miring ceremony, which is a ritual to appease the ''petara'' (gods) and spirits for prosperity, health and protection.
In
Malay cuisine, traditional puffed rice is known as ''bepang pulut'' especially in Terengganu state. Glutinous rice is dried under sunlight and cooked with palm sugar. It is different from regular ''bepang'' which uses ground nuts instead of glutinous rice. Bepang pulut is famous as a gift from the host to guests at a wedding ceremony.
South Asia
Nepal
Puffed Rice is a popular snack in
Nepal
Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...
which is known as "''Bhuja"-भुजा''. It is used in a wide variety of recipes from simply eating it directly to making other dishes. Some people also refer to rice as ''bhuja'' which can be a little confusing.
India

In India, puffed rice is known as many regional names, which include
''murmura'' in Hindi (मुरमुरा),
''pura'' in Punjabi (ਪੁੜਾ),
''mamra'' in Gujrati (મમરા),
''kurmura'' in Marathi (कुरमुरा),
''charmbura'' in Konkani (चर्मबुरा),
''muri'' in Bangla (মুড়ি),
''mudhi'' in Odia (ମୁଢ଼ି),
''muri'' in Assamese (মুৰি),
''pori'' in Tamizh (போரி),
''pori'' in Malayalam (പൊരി),
''mandakki'' in Kannada (ಮಂಡಕ್ಕಿ),
''kurlari'' in Tulu (ಕುರ್ಲರಿ),
''borugulu'' in Telugu (బొరుగులు).
It is a
staple food
A staple food, food staple, or simply staple, is a food that is eaten often and in such quantities that it constitutes a dominant portion of a standard diet for an individual or a population group, supplying a large fraction of energy needs an ...
in
Odisha
Odisha (), formerly Orissa (List of renamed places in India, the official name until 2011), is a States and union territories of India, state located in East India, Eastern India. It is the List of states and union territories of India by ar ...
,
West Bengal
West Bengal (; Bengali language, Bengali: , , abbr. WB) is a States and union territories of India, state in the East India, eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabi ...
,
Andhra Pradesh
Andhra Pradesh (ISO 15919, ISO: , , AP) is a States and union territories of India, state on the East Coast of India, east coast of southern India. It is the List of states and union territories of India by area, seventh-largest state and th ...
, and
Telangana
Telangana is a States and union territories of India, state in India situated in the Southern India, south-central part of the Indian subcontinent on the high Deccan Plateau. It is the List of states and union territories of India by area, ele ...
.
It has been made since ancient times using a technique called
hot salt frying in which parboiled rice (i.e. steamed and then dried) is puffed by preheated salt.
Salt is heated in a pan until it is hot enough to pop rice added to it within seconds. Parboiled or dried pre-cooked rice is added to the heated contents of the pan and stirred. Puffing starts almost immediately and completes in less than a minute and the rice is scooped out by a sieve.
Puffed rice is an ingredient of
bhel puri, a popular Indian ''
chaat'' (snack). It is offered to Hindu gods and goddesses in all
pujas in the southern Indian states of
Kerala
Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
and
Tamil Nadu
Tamil Nadu (; , TN) is the southernmost States and union territories of India, state of India. The List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of Indi ...
. Pilgrims of
Sabarimala often pack puffed rice in their travel pouch along with jaggery meant to be offered to
Ayyappan
Ayyappan, also known as Dharmasastha and Manikandan, is the Hindu deity of truth and righteousness. According to Hindu theology, he is described as the son of Shiva and Mohini (the female avatar of Vishnu), thus representing a bridge between S ...
. ''Pori'' has been mentioned in various
Tamil
Tamil may refer to:
People, culture and language
* Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia
**Sri Lankan Tamils, Tamil people native to Sri Lanka
** Myanmar or Burmese Tamils, Tamil people of Ind ...
texts as an offering to Hindu deities. Offerings of pori and
jaggery
Jaggery is a List of unrefined sweeteners, traditional non-centrifugal cane sugar consumed in the Indian subcontinent, Southeast Asia, North America, Central America, Brazil and Africa. It is a concentrated product of Sugarcane juice, cane jui ...
made to
Ganesha
Ganesha or Ganesh (, , ), also known as Ganapati, Vinayaka and Pillaiyar, is one of the best-known and most worshipped Deva (Hinduism), deities in the Hindu deities, Hindu pantheon and is the Supreme God in the Ganapatya sect. His depictions ...
are mentioned in the ''
Tiruppukal
The ''Tiruppugal'' ( Tamil: , ''Thiruppugazh'', IPA/Tamil: , meaning 'Holy Praise' or 'Divine Glory'), sometimes spelled ''Thiruppugazh'', is a 14th-century anthology of Tamil religious songs dedicated to Murugan (Kartikeya), the son of Shiva ...
'', a 15th-century anthology of Tamil religious songs, written by Tamil poet
Arunagirinathar
Arunagirinathar (', ) was a Tamil language, Tamil Shaivism, Shaiva saint-poet who lived during the 14th century in Tamil Nadu, India. In his treatise ''A History of Indian Literature'' (1974), Czechs, Czech Indologist Kamil Zvelebil places Aru ...
. In
Gujarati cuisine it is called 'mamra' and is often used to make a dry snack by shallow frying in oil with spices or made into sweet balls using
jaggery
Jaggery is a List of unrefined sweeteners, traditional non-centrifugal cane sugar consumed in the Indian subcontinent, Southeast Asia, North America, Central America, Brazil and Africa. It is a concentrated product of Sugarcane juice, cane jui ...
and
ghee
Ghee is a type of clarified butter, originating from South Asia. It is commonly used for cooking, as a Traditional medicine of India, traditional medicine, and for Hinduism, Hindu religious rituals.
Description
Ghee is typically prepared by ...
.
In Telangana, as a snack typically given to children, puffed rice or borugulu is made into a ball with jaggery sugar syrup or bellam pakam.
In
Karnataka
Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...
, puffed rice is mixed with carrots, tomatoes, spices and coriander leaves to make churumuri, a popular evening snack.
Under the initiative of
Make in India, the Central Government of India decided that mudhi from
Odisha
Odisha (), formerly Orissa (List of renamed places in India, the official name until 2011), is a States and union territories of India, state located in East India, Eastern India. It is the List of states and union territories of India by ar ...
would be part of Indian traditional food among 12 traditional dishes from different states that would be launched globally.
In
Mithila
Mithila may refer to:
Places
* Mithilā, a synonym for the ancient Videha state
** Mithilā (ancient city), the ancient capital city of Videha
* Mithila (region), a cultural region (historical and contemporary), now divided between India and Nepa ...
and
Bengal
Bengal ( ) is a Historical geography, historical geographical, ethnolinguistic and cultural term referring to a region in the Eastern South Asia, eastern part of the Indian subcontinent at the apex of the Bay of Bengal. The region of Benga ...
area, puffed rice is had with "kachari"-fried potato/onion chops, fried fish or with mutton curry. "Jhal-muri" and "Murhi-Bhuja" are also very popular snacks in this area. In Madhya Pradesh, this is referred to as Parmal and it is very often eaten with
Sev as a snack and also used in
Bhel. In some areas it is also known as laai and dishes made from it are called sweet laai, laai poha etc.
Bangladesh
Puffed Rice called Muri in Bengali is a popular snack in Bangladesh. Mostly used to make ''
Jhalmuri,'' it is the most common and cheapest snack in Bangladesh. They use the same ancient method as India to prepare the puffed rice. This snack can be found anywhere in Bangladesh. In Old Dhaka, the ''jhalmuri -wala'' (''Jhalmuri-seller)'' is still often seen dressed in colourful clothes, wearing anklet bells and calling out to the residents. Puffed rice is also mixed with jaggery and shaped into a rounded ball snack called ''murir moa''.
Rest of the world
Czech Republic and Slovakia
In 1960s
Czechoslovakia
Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
, state firm Vitana was the first to begin the production of 'expanded rice', as plain flavoured or sweetened snack. The product became popular under the names burizony () or arizonky. These continue to be produced to this day in
Pardubice
Pardubice (; ) is a city in the Czech Republic. It has about 92,000 inhabitants. It is the capital city of the Pardubice Region and lies on the Elbe River. The historic centre is well preserved and is protected as an Cultural monument (Czech Repub ...
or
Sereď.
Modern commercial production
Puffed rice cereal

Puffed rice is formed by the reaction of both
starch
Starch or amylum is a polymeric carbohydrate consisting of numerous glucose units joined by glycosidic bonds. This polysaccharide is produced by most green plants for energy storage. Worldwide, it is the most common carbohydrate in human diet ...
and moisture when heated within the shell of the grain. Unlike corn, rice kernels are naturally lacking in moisture and must first be conditioned with
steam
Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
. Puffed rice can be created by heating the steam-conditioned kernels either with oil or in an oven. Rice puffed in this way is crisp, and known as "crisped rice". Oven-crisped rice is used to produce the
Rice Krispies
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of ...
breakfast cereal as well as the crisped rice used in
Lion Bar
Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.
History
Lio ...
s,
Nestlé Crunch,
Krackel
Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.
Overview
Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product ...
, and similar chocolate bars.
Though not as dramatic a change when compared to popcorn, the process and result are the same.
Another method of puffing rice is "gun puffing", where the grain is conditioned to the correct level of moisture and pressurized to around . When the pressure is suddenly released, the pressure stored inside the kernel causes it to puff out. This method produces a puffed rice which is spongy in texture.
Rice can also be puffed by making a rice dough, and extruding small pellets which are then rapidly heated. The moisture in the dough
flash boils and puffs the rice up. A cereal such as
Cap'n Crunch is extruded, cooked, cut, pressurized, puffed and dried in a continuous process.
The method of modern industrial puffed rice production is attributed to American inventor
Alexander P. Anderson, who stumbled across puffing while trying to ascertain the water content of a single granule of starch. Anderson introduced the first puffing machine at the World's Fair in
St. Louis, Missouri
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
, in 1904. His eight "guns" that puffed grains for Fair goers were dubbed "The Eighth Wonder of the World" by an advertising billboard poster. Once the puffing principle, technique and technology had been discovered by Anderson, the competition to puff ready-to-eat American breakfast cereal took over the economy of Battle Creek, Michigan, with Kellogg's and Quaker Oats being two memorable and still active names to endure through the early puffing frenzy.
In the United States and Europe, puffed rice is served with milk as a breakfast cereal, a popular brand of this is Rice Krispies. Some chocolate bars, such as the
Nestlé Crunch, include puffed rice, and puffed rice cakes are sold as low-calorie snacks.
Puffed rice cakes

In the United States, a flat disk of puffed rice was sold as "rice cakes" by the company Chico-San in the 1970s. These rice cakes were marketed as low-calorie "saucers" meant to be eaten with toppings like
cottage cheese
Cottage cheese is a curdled milk product with a mild flavour and a creamy, heterogeneous, soupy texture, made from skimmed milk. An essential step in the manufacturing process distinguishing cottage cheese from other fresh cheeses is the additio ...
, jelly, and fruit. Chico-San was eventually acquired by
Heinz
The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz (), is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. ...
in 1984, at which time the
Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food Conglomerate (company), conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and ...
also developed their own rice cake marketed as a "low-carb alternative to bread". Rice cakes became a
fad diet
A fad diet is a diet that is popular, generally only for a short time, similar to fads in fashion, without being a standard scientific dietary recommendation, and often making unreasonable claims for fast weight loss or health improvements; ...
in the 1980s and 1990s in the United States. In 1993, Quaker Oats Company also acquired Chico-San, their biggest competitor, from Heinz. Rice cakes are also produced by other companies including
Lundberg Family Farms,
Hain Celestial Group, and
Whole Foods Market
Whole Foods Market, Inc. (colloquially referred to as simply Whole Foods) is an American multinational supermarket chain store, chain headquartered in Austin, Texas, which sells products free from Hydrogenated fat, hydrogenated fats and artificia ...
.
These puffed rice cakes are typically sold plain or blandly-seasoned, with the most popular flavor being lightly salted. They are also sold in flavored versions, including caramel, chocolate, cinnamon toast. They are popularly disk-shaped, but can also be sold as squares.
In the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
, disk-shaped puffed rice cakes are commonly sold in cylindrical packaging in supermarkets. Puffed rice cakes are also sold in a variety of different flavors within
Sweden
Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
.
See also
*
Puffed grain
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Flattened rice
Poha, chivda, chiwda or flattened rice is a preparation of rice made from raw, toasted, or parboiled rice grains pounded into flat flakes. It is traditional to many rice-cultivating cultures in Southeast Asia and South Asia. It is also known as r ...
References
{{Rice
Breakfast cereals
Rice dishes
Dried foods
Rice crackers