Premium-Cola is a
soft drink
A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...
brand founded on November 23, 2001, in
Hamburg
Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...
,
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, by a collective of fans of the German brand
Afri-Cola
Afri Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralb ...
, at the time reduced in
caffeine
Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...
.
The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.
The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new
Afri-cola
Afri Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralb ...
contained a reduced amount of caffeine (the original
Afri-cola
Afri Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralb ...
contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.
The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.
To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed,
malic acid
Malic acid is an organic compound with the molecular formula . It is a dicarboxylic acid that is made by all living organisms, contributes to the sour taste of fruits, and is used as a food additive. Malic acid has two stereoisomeric forms ( ...
, which was replaced with
phosphoric acid
Phosphoric acid (orthophosphoric acid, monophosphoric acid or phosphoric(V) acid) is a colorless, odorless phosphorus-containing solid, and inorganic compound with the chemical formula . It is commonly encountered as an 85% aqueous solution, ...
.
See also
*
Semco
Ricardo Semler (born 1959) is the chief executive officer and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. Under his ownership, revenue has grown from ...
, a Brazilian company that is operated by similar structures
References
FINDING MARBLES; Inspiring Organization: Premium Coladelicious days; Premium-Cola for Premium Shops/
External links
official HomepagePortrait in Der Freitag (German)
{{Colas
Cola brands
German drinks
2001 establishments in Germany