Power City is an Irish electrical

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...

of consumer and electronic goods owned by the Bray-based McKenna family, with branches in

Blanchardstown Blanchardstown () is a large outer suburb of Dublin in the modern Counties of Ireland, county of Fingal, Ireland. Located northwest of Dublin city centre, it has developed since the 1960s from a small village to a point where Greater Blanchards ...

Coolock Coolock () is a large suburban area, centred on a village, on Dublin city's Northside in Ireland. Coolock is crossed by the Santry River, a prominent feature in the middle of the district, with a linear park and ponds. The Coolock suburban a ...

Tallaght Tallaght ( ; , ) is a southwestern outer suburb of Dublin, Ireland. The central village area was the site of a monastic settlement from at least the 8th century, which became one of medieval Ireland's more important monastic centres. Up to th ...

Finglas Finglas (; ) is a northwestern outer suburb of Dublin, Republic of Ireland, Ireland. It lies close to Junction 5 of the M50 motorway (Ireland), M50 motorway, and the N2 road (Ireland), N2 road. Nearby suburbs include Glasnevin and Ballymun; Du ...

, Fonthill,

Sallynoggin Sallynoggin () is an area of Dublin in Republic of Ireland, Ireland, in Dún Laoghaire–Rathdown, County Dublin. The area consists mainly of former local authority housing built between the late 1940s and the mid-1950s by the Corporation of D� ...

Drogheda Drogheda ( , ; , meaning "bridge at the ford") is an industrial and port town in County Louth on the east coast of Ireland, north of Dublin. It is located on the Dublin–Belfast corridor on the east coast of Ireland, mostly in County Louth ...

Bray Bray may refer to: Places France * Bray, Eure, in the Eure ''département'' * Bray, Saône-et-Loire, in the Saône-et-Loire ''département'' * Bray-Dunes, in the Nord ''département'' * Bray-en-Val, in the Loiret ''département'' * Bray-et-Lû ...

Naas Naas ( ; or ) is the county town of County Kildare in Republic of Ireland, Ireland. In 2022, it had a population of 26,180, making it the largest town in County Kildare (ahead of Newbridge, County Kildare, Newbridge) and the List of urban ar ...

Carrickmines Carrickmines () is an outer suburb of Dublin in Dún Laoghaire–Rathdown, Ireland. The area, still semi-rural, was historically on the border of English control and featured a defensive construction, Carrickmines Castle, which became the subje ...

and in the Airside Retail Park,

Swords A sword is an edged, bladed weapon intended for manual cutting or thrusting. Its blade, longer than a knife or dagger, is attached to a hilt and can be straight or curved. A thrusting sword tends to have a straighter blade with a pointed ti ...

. A former branch was located in the Airways Industrial Estate, Santry According to the

Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It was launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is Ireland's leading n ...

Top 1000 Companies, in 2017 the company made a profit of €5.3 million on a

turnover Turnover or turn over may refer to: Arts, entertainment, and media * ''Turn Over'', a 1988 live album by Japanese band Show-Ya * Turnover (band), an American rock band * "Turnover", a song on Fugazi's 1990 album ''Repeater'' * ''Turnover'', a Japa ...

of €85.4 million with a staff of 250 compared to €8.4 million profit on a turnover of €87 million in 2003 with a staff of 180. The company was rated 63 in the 2020 CXi report of the ''Ireland Customer Experience Report.'' The chain formerly had a range of

badge-engineered In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...

home entertainment products under the brand "ZX", including

video cassette recorder A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other AV sources and can play back the recording after rewinding. The use of a VCR to ...

s, televisions and

satellite dish A satellite dish is a dish-shaped type of parabolic antenna designed to receive or transmit information by radio waves to or from a communication satellite. The term most commonly means a dish which receives direct-broadcast satellite televisio ...

es Their advertising was heavily satirised on

Bull Island Bull Island (), more properly North Bull Island (), is an island located in Dublin Bay in Ireland, about 5 km long and 800 m wide, lying roughly parallel to the shore off Clontarf, Dublin, Clontarf (including Dollymount), Raheny, Kilbarra ...

for many reasons, including then staff uniform of red and white striped shirts and red v-neck

jumpers Jumper or Jumpers may refer to: Clothing *Jumper (sweater), is a long-sleeve article of clothing; also called a top, pullover, or sweater **A waist-length top garment of dense wool, part of the Royal Navy uniform and the Uniforms of the United St ...

, hyperbolic phrasing and use of

psychological pricing Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers ...

- with products in the satire ads frequently costing €9,999.99 or a similar figure.

References

External links

* {{official, http://www.powercity.ie Companies of the Republic of Ireland Electronics companies of Ireland