Portas Pilot Areas
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The Portas Review was carried out in 2011 by retail expert and
television personality Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
Mary Portas Mary Margaret Portas (''née'' Newton; born 28 May 1960) is an English retail consultant and broadcaster, known for her retail- and business-related television shows, founding her creative agency Portas and her appointment by David Cameron, the ...
into issues affecting the
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
sector in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
, and particularly
high street High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...
s. Following the review, Portas pilot areas are 12 English towns that have been chosen to participate in a scheme designed to help to rejuvenate their
shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...
areas. The
government A government is the system or group of people governing an organized community, generally a State (polity), state. In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...
made £1.2m available to fund the schemes.


Background

In May 2011 it was announced that Mary Portas was to carry out a review of many of England's high streets for the Department for Business. The objective being to propose ideas for how the decline of town centres could be halted. In December 2011 the government published Portas's report. The report recommended that town centres should be run like businesses, that many regulations should be scrapped and rules relaxed and that free car-parking should be made available to attract shoppers. The competition had 371 bids, 13 towns were selected. In 2017, research conducted by the Local Data Company (LDC) for
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
's
You and Yours ''You and Yours'' is a British radio consumer affairs programme, broadcast on BBC Radio 4 and produced by BBC News. History ''You and Yours'' began broadcasting in October 1970, when its first presenter was Joan York. In the 1980s it briefly ra ...
programme found that there had been a net loss of 969 retail units in the 12 towns. This equated to a drop of 17% over the five years. Interviewed, Portas said the decline in retail units was in line with her earlier predictions for the future of the high street in general. She described the Portas pilot scheme as "a weighted PR campaign which looked like 'Hey, we're doing something' and I hoped it might kick-start something – but it didn't". Small business owners in the pilot areas were interviewed as saying the scheme had “its own agenda” and “little focus on retail”. Another said, "“The money was used on things that didn’t help the high street, such as websites and a dire food festival. Mary Portas herself was wonderful. She made us buck up our ideas."


The chosen towns

The towns chosen to participate in the scheme were: *
Bedford Bedford is a market town in Bedfordshire, England. At the 2011 Census, the population was 106,940. Bedford is the county town of Bedfordshire and seat of the Borough of Bedford local government district. Bedford was founded at a ford (crossin ...
*
Croydon Croydon is a large town in South London, England, south of Charing Cross. Part of the London Borough of Croydon, a Districts of England, local government district of Greater London; it is one of the largest commercial districts in Greater Lond ...
*
Dartford Dartford is the principal town in the Borough of Dartford, Kent, England. It is located south-east of Central London and is situated adjacent to the London Borough of Bexley to its west. To its north, across the Thames Estuary, is Thurrock in ...
* Greater Bedminster *
Liskeard Liskeard ( ; ) is an ancient stannary and market town in south-east Cornwall, England, United Kingdom. It is situated approximately 20 miles (32 km) west of Plymouth, west of the Devon border, and 12 miles (20 km) east of Bodmin. Th ...
*
Margate Margate is a seaside resort, seaside town in the Thanet District of Kent, England. It is located on the north coast of Kent and covers an area of long, north-east of Canterbury and includes Cliftonville, Garlinge, Palm Bay, UK, Palm Bay and W ...
*
Market Rasen Market Rasen ( ) is a market town and civil parishes in England, civil parish within the West Lindsey district of Lincolnshire, England. The River Rase runs through it east to west, approximately north-east from Lincoln, England, Lincoln, eas ...
*
Nelson, Lancashire Nelson is a town and civil parishes in England, civil parish in the Borough of Pendle in Lancashire, England, it had a population of 29,135 in the 2011 Census. Nelson is north of Burnley and south-west of Colne. Nelson developed as a mill town ...
*
Newbiggin-by-the-Sea Newbiggin-by-the-Sea is a seaside town and civil parish in Northumberland, England, located on the North Sea coast. The town is a fishing port and formerly a part of a trade route for shipping grain. Newbiggin Colliery operated from 1908 unti ...
*
Stockport Stockport is a town in Greater Manchester, England, south-east of Manchester, south-west of Ashton-under-Lyne and north of Macclesfield. The River Goyt, Rivers Goyt and River Tame, Greater Manchester, Tame merge to create the River Mersey he ...
*
Stockton-on-Tees Stockton-on-Tees is a market town in County Durham, England, with a population of 84,815 at the 2021 UK census. It gives its name to and is the largest settlement in the wider Borough of Stockton-on-Tees. It is part of Teesside and the Tees Val ...
*
Wolverhampton Wolverhampton ( ) is a city and metropolitan borough in the West Midlands (county), West Midlands of England. Located around 12 miles (20 km) north of Birmingham, it forms the northwestern part of the West Midlands conurbation, with the towns of ...
*
Ilkeston Ilkeston ( ) is a town located in the Borough of Erewash in Derbyshire, England, with a population of 40,953 at the 2021 census. Its major industries, coal mining, iron working and lace making/textiles, have now all but disappeared. Part of t ...


References

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External links



Retailing in England Shopping streets in England Street culture Ministry of Housing, Communities and Local Government Programmes of the Government of the United Kingdom