Populus is a

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

company in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

formed in 2003. Populus co-founded the

British Polling Council The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green. The BPC was established in 2004, ...

in 2004 and regularly publishes

opinion poll An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of qu ...

s on voting intention and as well as other political and commercial issues. It is also a member of the

Market Research Society The Market Research Society (MRS) is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. ...

. Populus conduct telephone research using random digit dialing. In 2020 Populus became part of Yonder Consulting.

References

External links

* Market research companies of the United Kingdom Public opinion research companies Opinion polling in the United Kingdom British companies established in 2003 {{UK-company-stub