Peter Beier Chokolade, usually referred to as Peter Beier, is a Danish premium chocolate manufacturing and retailing company founded by Linda and Peter Beier in 1996. It is based at the Ørsholt estate outside Helsingør.

History

Peter Beier was born in

Slangerup Slangerup is a town in Frederikssund Municipality, about 30 km north-west of central Copenhagen, in the Capital Region of Denmark. The town of Slangerup The town was established by the Viking Slangir at the time of Harald Bluetooth. King Eri ...

in 1965. He was educated as a pastry chef in Stubbekøbing on the island of

Falster Falster () is an island in south-eastern Denmark with an area of and 43,398 inhabitants as of 1 January 2010.

in 1985 and headed Magasin du Nord's chokolaterie from 1987. Linda Beier has a law degree from University of Copenhagen. They founded Peter Beier Chokolade in 1996. The first Peter Beier chocolate store opened in Copenhagen in 2000 and the first combined café and chocolate store opened on

Falkoner Allé Falkoner Alle ( lit. "Falconer Avenue") is one of the main streets of Frederiksberg in Copenhagen, Denmark. It runs from Frederiksberg Town Hall Square in the south to Ågade on the border with Nørrebro in the north, linking Allégade with Jagtv ...

in Frederiksberg in 2002. In 2003, the company acquired its own cocoa plantation in the Dominican Republic to have better control of the supply chain. Another 11 stores opened between 2003 and 2014. The first store outside Denmark opened in Malmö, Sweden. It was followed by a store in Dubai in 2016.

Products

The product range includes filled chocolates, chocolate pastilles, chocolate powder and traditional Danish products such as '' flødeboller'' and '' pålægschokolade''

Chocolate stores

As of 2015, Peter Beier has 19 chocolate stores of which five are shop-in-shop concepts operated in collaboration with

Meny Meny (meaning "Menu") is a Norwegian and Danish supermarket chain owned by NorgesGruppen and Dagrofa (only the Danish stores, NorgesGruppen owns a 49% stake in Dagrofa). The chain has historically only been active in Norway, where 187 stores oper ...

supermarkets. The company also has its own online store. In 2021 they started selling homemade scooped ice cream in wafer cones and small low cups, and have many flavors to choose from. They also have soft-serve ice cream, with raspberry and vanilla flavor and also provides a variant that have both mixed.

Denmark

; Copenhagen * Skoubogade 1 ( Strøget), city centre * Store Kongensgade 3, city centre * Terminal 2, Copenhagen Airport,

Amager Amager ( or, especially among older speakers, ) in the Øresund is Denmark's most densely populated island, with more than 212,000 inhabitants (January 2021) a small appendage to Zealand. The protected natural area of ''Naturpark Amager'' (includi ...

43, Frederiksberg * Nordre Frihavnsgade 20m Østerbrogade * Rotundenm Strandvejen 64A, Hellerup * Lyngby Hovedgade 47, Kongens Lyngby * Vermlandsgade 51 (Meny),

* Nærumvænge Torv 18 (Meny), Nærum * Bagsværd Hovedgade 128 (Meny), Bagsværd ; Helsingør * Ørsholtvej 35 ; Hørsholm * Hovedgaden, Hørsholm Midtpunkt 16 * Kongevejs Centret 6 (Meny), Hørsholm ; Stenløse * Egedal Centret 33, st., Stenløse ;

Aalborg Aalborg (, , ) is Denmark's fourth largest town (behind Copenhagen, Aarhus, and Odense) with a population of 119,862 (1 July 2022) in the town proper and an urban population of 143,598 (1 July 2022). As of 1 July 2022, the Municipality of Aalb ...

* Otto Mønsteds Vej 1 (Meny), Aalborg ;

Aarhus Aarhus (, , ; officially spelled Århus from 1948 until 1 January 2011) is the second-largest city in Denmark and the seat of Aarhus Municipality. It is located on the eastern shore of Jutland in the Kattegat sea and approximately northwest ...

Ryesgade Ryesgade is a street straddling the border of the Nørrebro and Østerbro districts of Copenhagen, Denmark. Together with Ravnsborggade, its continuation to the south, it forms the backbone of a small neighbourhood bounded by The Lakes to the e ...

35, Aarhus ; Odense * Mågebakken 4-6 (Meny), Odense

Sweden

; Helsingborg * Södra Storgatan 5, Helsingborg ; Malmö * Baltzargatan 32

Chocolate lounges

Two "chocolate lounges" are currently operated in association with the chocolate stores in Store Kongensgade and Nordre Frihavnsgade in Copenhagen. In 2016, it was announced that a chocolaterie with on-site chocolate production and café will open in Axel Towers, opposite the main entrance to Tivoli Gardens.

References

External links

{{Commons
Official website
Danish chocolate companies Companies based in Helsingør Municipality Danish companies established in 1996 Food and drink companies established in 1996 Coffeehouses and cafés in Aarhus Coffeehouses and cafés in Denmark People from Frederikssund Municipality Restaurants in Copenhagen