Perry Haydn Taylor (born 1966) is an English creative director, designer and entrepreneur, who lives in

Somerset Somerset ( , ), Archaism, archaically Somersetshire ( , , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by the Bristol Channel, Gloucestershire, and Bristol to the north, Wiltshire to the east ...

and works in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. He is the founder of big fish a branding design and marketing consultancy.

Career

Haydn Taylor founded Big Fish in 1994, and its clients have included British brands such as Yeo Valley Organic, Dorset Cereals, and Sipsmith. Haydn Taylor was consultant Creative Director for both Gü and Boden. He is also a shareholder and advisor for Boden. He has invested in and helped to start Sofa.com, Biscuiteers, Cornishware, The Coconut Collaborative, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Tiba Tempeh, GrowUp Vertical Farms, Howdah Snacks and Pooky, a decorative lighting brand. He was part of the startup team for Sofa.com, branding and designing the website at big fish. He cites it as "the most challenging and most successful digital project I've ever worked on". Between 1998 and 2003

Lauren Child Lauren Margot Peachy Child (born Helen Child; 29 November 1965) is an English children's author and illustrator. She is best known for the Charlie and Lola picture book series. Her influences include E. H. Shepard, Quentin Blake, Carl Lar ...

worked for big fish whilst creating her early works, and includes Taylor in the dedications of her books. He has three daughters, each named after a different

typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...

: Perpetua, Helvetica and Clarendon.

Awards and recognition

* Pentawards: Clipper Teas * '' Design Week'' Award: Gü * '' Design Week'' commendation: Dorset Cereals In 2009, Haydn Taylor was a member of the jury for the Design and Art Direction (D&AD) design awards.

References

External links

* http://www.effectivedesign.org.uk/ * http://www.naturalproducts.co.uk/natural-organic-awards/ * http://www.thedielineawards.com/ {{DEFAULTSORT:Haydn Taylor, Perry 1966 births Living people English graphic designers