Perry Haydn Taylor (born 1966) is an English creative director, designer and entrepreneur, who lives in

Somerset ( en, All The People of Somerset) , locator_map = , coordinates = , region = South West England , established_date = Ancient , established_by = , preceded_by = , origin = , lord_lieutenant_office =Lord Lieutenant of Somerset , lor ...

and works in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. He is the founder and "chief stoker" of Big Fish Design, a brand, design and marketing consultancy.

Career

Haydn Taylor founded Big Fish Design in 1994, and its clients have included

Yeo Valley Organic Yeo Valley () is a large UK organic brand established in 1994. The Yeo Valley Organic range includes organic yogurt, cream, milk, butter, cheese, ice cream and, compote. Yeo Valley is located in Somerset, UK, and the Yeo Valley corporation is ...

Dorset Cereals Dorset Cereals is a British manufacturer of breakfast cereals, based in Poole in Dorset, England. The company was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries. ...

, Sipsmith,

Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to oth ...

and the BBC. Haydn Taylor co-owns Chesil Smokery and T.G Green and was consultant Creative Director for both Gü and

Boden (clothing) Boden is a British clothing retailer selling primarily online and via mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business. The company sells in several countries, with websites for the United Kingdom, the ...

. He is also a shareholder and advisor for

. He has invested in and helped to start

Sofa.com Sofa.com is a UK-based company founded in 2006 whose primary business is selling sofas, sofabeds, chairs and beds online. It has 3 showrooms in London (Chelsea, Bankside and Islington) as well as Nottingham, Bath, Glasgow, Harrogate and Guildford. ...

, Biscuiteers, Cornishware, The Coconut Collaborative, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Tiba Tempeh, Posh Paraphernalia and The Groovy Love Foundation. He has helped to launch Richard E Grant's perfume JACK. He was part of the startup team for

sofa.com Sofa.com is a UK-based company founded in 2006 whose primary business is selling sofas, sofabeds, chairs and beds online. It has 3 showrooms in London (Chelsea, Bankside and Islington) as well as Nottingham, Bath, Glasgow, Harrogate and Guildford. ...

, branding and designing the website at Big Fish. He cites it as "the most challenging and most successful digital project I've ever worked on". Between 1998 and 2003 Lauren Child worked for Big Fish, whilst creating her early works, and includes Taylor in the dedications of her books. He has three daughters, each named after a different

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands ...

: Perpetua, Helvetica and Clarendon.

Awards and recognition

* Gold Design Effectiveness Award-

* Natural & Organic Award- Best New Packaging * Dieline Award- branding and packaging Steve's Leaves * Pentawards- clipper tea *

Design Week ''Design Week'' is a UK-based website, formerly a magazine for the design industry. It was first published in October 1986 by Centaur Communications. According to the Audit Bureau of Circulations primary circulation for 2007 was 8,074. In 201 ...

Award- Gü *

commendation-

Three of his brands have appeared in

Sunday Times Fast Track 100 The Sunday Times Fast Track 100 was an annual league table published in association with ''The Sunday Times'' newspaper in the UK. It ranks Britain's 100 private companies with the fastest-growing sales over the last three years. It is published ...

. In 2009, Haydn Taylor was a member of the jury for the

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

design awards.

References

External links

* http://www.effectivedesign.org.uk/ * http://www.naturalproducts.co.uk/natural-organic-awards/ * http://www.thedielineawards.com/ {{DEFAULTSORT:Haydn Taylor, Perry 1966 births Living people English graphic designers