Peder Pedersen (26 April 1971 in

Randers Randers () is a city in Randers Municipality, Central Denmark Region on the Jutland peninsula. It is List of cities and towns in Denmark, Denmark's sixth-largest city, with a population of 64,511 ().Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

) is a Danish film director, best known for his humorous

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

s and animated shorts. Since 1996 he has directed over 400 commercials for international brands such as

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsbe ...

Lego Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

Bayer Bayer AG (English: , commonly pronounced ; ) is a German multinational pharmaceutical and biotechnology company and is one of the largest pharmaceutical companies and biomedical companies in the world. Headquartered in Leverkusen, Bayer' ...

and

Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...

, as well as appr. 35 music videos for such bands as

The Raveonettes The Raveonettes are a Danish indie rock duo, consisting of Sune Rose Wagner on guitar, instruments and vocals, and Sharin Foo on bass, guitar and vocals. Their music is characterized by close two-part vocal harmonies inspired by The Everly B ...

VETO A veto is a legal power to unilaterally stop an official action. In the most typical case, a president (government title), president or monarch vetoes a bill (law), bill to stop it from becoming statutory law, law. In many countries, veto powe ...

Superheroes A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...

and

Aqua Aqua is the Latin word for water. As such, it is often used in many words which relate to water, such as aquatic life. In English, it may also refer to: Arts * Aqua (color), a greenish-blue color Business * Aqua (Chicago), an 82-story resid ...

. ''

Barbie Girl "Barbie Girl" is a song by Danish-Norwegian dance-pop group Aqua. It was released in April 1997 by Universal and MCA as the third single from the group's debut studio album, ''Aquarium''. The song was written by band members Søren Rasted, Cl ...

'' and his other cheerful, cartoony music videos for

helped fuel the wave of bubblegum dance pop music. In 2008 he worked on

Indiana Jones ''Indiana Jones'' is an American media franchise consisting of five films and a prequel television series, along with games, comics, and tie-in novels, that depicts the adventures of Indiana Jones (character), Dr. Henry Walton "Indiana" Jones, ...

mini-epic, ''

Lego Indiana Jones and the Raiders of the Lost Brick Lego Indiana Jones (stylized as LEGO ''Indiana Jones'') is a Lego theme based on the ''Indiana Jones'' film franchise created by George Lucas, licensed from Lucasfilm. The exclusive franchise (for the 'Construction Category Rights') was first a ...

'' (2008). It led to the follow-ups '' Lego Star Wars: The Quest for R2-D2'' (2009) and '' Lego Star Wars: Bombad Bounty'' (2010). He has received several nominations and awards for his commercials at

Cannes Lions The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

etc. and is the director with most wins and most nominations for Best Music Video at the

Danish Music Awards The Danish Music Awards (DMA) is a Danish award show. The show has been arranged by IFPI since 1989, and was originally called ''IFPI-prisen'' ("IFPI Award") until 1991, when it changed its name to ''Dansk Grammy'' ("Danish Grammy"). It was c ...

(previously called Dansk Grammy). Peder Pedersen has also directed the documentary-films ''When the Music’s Over – i Jim Morrisons fodspor'' (1996) and ''Kontrol: P-vagten'' (1999), as well as many other short films in a variety of genres from horror and action to drama and comedy, including ''The End'' (1999), ''Code of Conduct'' (2001), ''Stille hjerte'' (2002) and ''Det hvide guld'' (2009). The latter won first prize at the 2009 BornShorts Film Festival.BornShort Film Festival winners 2009
/ref> He originally made a mark as publisher and editor of ''Inferno'' (1989–96), a Danish

film journal ''Film Journal International'' was a motion-picture industry trade magazine published by the American company Prometheus Global Media. It was a sister publication of '' Adweek'', ''Billboard'', ''The Hollywood Reporter'', and other periodicals. ...

dedicated to

horror Horror may refer to: Arts, entertainment, and media Genres *Horror fiction, a genre of fiction **Psychological horror, a subgenre of horror fiction **Christmas horror, a subgenre of horror fiction **Analog horror, a subgenre of horror fiction * ...

and

science fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, space ...

films.

Short films

*''Friday the 13th the Final Chapter Part II'' (co-director) (1986) *''Mark Damon: Mission Matrix'' (co-director) (1986) *''Skriig'' (co-director) (1986) *''Schoolcamp Massacre'' (1988) *''Slut!'' (1991) *''Lykantrop'' (1991) *''En ulv i fåreklæder - bag kulisserne på Lykantrop'' (1991) *''Vågn op!'' (1993) *''Memoria'' (1993) *''Destination: Frihed'' (1993) *''When the Music’s Over – i Jim Morrisons fodspor'' (1997) *''The End'' (1999) *''Kontrol: P-vagten'' (1999) *''Code of Conduct'' (2001) *''Stille hjerte'' (2002) *''

'' (2008) *''Det hvide guld'' (2009) *'' Lego Star Wars: The Quest for R2-D2'' (2009) *'' Lego Star Wars: Bombad Bounty'' (2010) *'' Lego City: Hot Chase'' (2011)

References

External links

*
Peder Pedersen official site

Lego's Indiana Jones mini-epics

''Lego Star Wars: The Quest for R2-D2'' at YouTube
{{DEFAULTSORT:Pedersen, Peder 1971 births Danish film directors Danish comedy film directors Danish music video directors Danish documentary film directors Danish editors Living people Aqua (band) People from Randers