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PassmoreLab is a
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
–based
stereoscopic Stereoscopy, also called stereoscopics or stereo imaging, is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is ...
3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. 3D films were prominently featured in the 1950s in American cinema and later experienced a worldwide r ...
studio that specializes in conversion of 2D films to 3D format, native 3D film productions, and 3D film distribution.


Background

As an independent film production company, PassmoreLab produces its own
3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. 3D films were prominently featured in the 1950s in American cinema and later experienced a worldwide r ...
s, including science and nature shorts, broadcast television programming, and
documentary A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...
and
feature films A feature film or feature-length film (often abbreviated to feature), also called a theatrical film, is a film ( motion picture, "movie" or simply “picture”) with a running time long enough to be considered the principal or sole presentation ...
. It also has a separate distribution and sales division that licenses 3D content to independent theaters,
science centers Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. Modern science is typically divided into twoor threemajor branches: the natural sciences, which stu ...
,
museums A museum is an institution dedicated to displaying or preserving culturally or scientifically significant objects. Many museums have exhibitions of these objects on public display, and some have private collections that are used by researchers ...
,
planetarium A planetarium (: planetariums or planetaria) is a theatre built primarily for presenting educational and entertaining shows about astronomy and the night sky, or for training in celestial navigation. A dominant feature of most planetariums is ...
,
3D television 3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopy, stereoscopic display, free viewpoint television, multi-view display, or any other form of 3D display. Most modern 3D te ...
broadcasts, and 3D
mobile device A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. ...
s. PassmoreLab licenses its conversion technology and also converts films “in-house.” Films Passmore has worked on include ''
Plan 9 from Outer Space ''Plan 9 from Outer Space'' is a 1957 American Independent film, independent science fiction film, science fiction-horror film produced, written, directed, and edited by Ed Wood. The film was shot in black-and-white in November 1956 and had ...
'', the restored,
colorize Film colorization (American English; or colourisation/colorisation [both British English], or colourization [Canadian English and Oxford English]) is any process that adds color to black-and-white, sepia, or other monochrome m ...
d version of ''
Night of the Living Dead ''Night of the Living Dead'' is a 1968 American Independent film, independent zombie horror film directed, photographed, and edited by George A. Romero, written by Romero and John A. Russo, John Russo, produced by Russell Streiner and Karl Har ...
'', ''Iron Doors'', ''
The Nutcracker in 3D ''The Nutcracker in 3D'' (also released as ''The Nutcracker: The Untold Story'') is a 2010 3D Christmas musical fantasy film adapted from Pyotr Ilyich Tchaikovsky's 1892 ballet ''The Nutcracker''. Directed, co-written and produced by Andrei Kon ...
'', and ''Ocean Voyagers'' narrated by
Meryl Streep Mary Louise "Meryl" Streep (born June 22, 1949) is an American actress. Known for her versatility and adept accent work, she has been described as "the best actress of her generation". She has received numerous accolades throughout her career ...
. The company also does production for music videos and has worked alongside
Osaka Popstar Osaka Popstar is a punk rock supergroup formed in 2006 by New Yorker John Cafiero. In 2006, Cafiero teamed up with several well known punk rock artists to create the anime based punk group, Osaka Popstar. They released their debut album/DVD on ...
,
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash th ...
,
Plain White T's The Plain White T's are an American pop rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground followin ...
,
Semi Precious Weapons Semi Precious Weapons was an American rock band from New York City, New York, United States, consisting of Justin Tranter on vocals, Stevy Pyne on guitar, Cole Whittle on bass and Dan Crean on drums. Pyne replaced former guitarist, Aaron Lee T ...
,
Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...
, and
Devo Devo is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs ( Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 ...
.


History

In 2007, PassmoreLab announced development of its prototype multi-camera array, and by 2008 the lab had created a 3D documentary film on
Burning Man Burning Man is a week-long large-scale desert event focused on "community, art, self-expression, and self-reliance" held annually in the Western United States. The event's name comes from its ceremony on the penultimate night of the event: the ...
. Passmore then expanded its work to include
stereoscopic Stereoscopy, also called stereoscopics or stereo imaging, is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is ...
microscopy Microscopy is the technical field of using microscopes to view subjects too small to be seen with the naked eye (objects that are not within the resolution range of the normal eye). There are three well-known branches of microscopy: optical mic ...
. The company began converting Ripley’s film archives into 3D format. The company produced a
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
with
Sammy Hagar Sam Roy Hagar (born October 13, 1947), also known as the Red Rocker, is an American singer, songwriter, guitarist, entrepreneur, and philanthropist. He rose to prominence in the early 1970s with the hard rock band Montrose before launching a ...
, won several awards at the inaugural 3-D Film & Interactive Festival (3DFF) held in
Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...
and
Cocoa Beach, Florida Cocoa Beach is a city in Brevard County, Florida, United States. The population was 11,354 at the 2020 United States census, up from 11,231 at the 2010 census. It is part of the Palm Bay, Florida, Palm Bay–Melbourne, Florida, Melbourne–T ...
. The company also converted the film ''
Night of the Living Dead ''Night of the Living Dead'' is a 1968 American Independent film, independent zombie horror film directed, photographed, and edited by George A. Romero, written by Romero and John A. Russo, John Russo, produced by Russell Streiner and Karl Har ...
'' into 3D format. In 2009, PassmoreLab converted
MGM Studios Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM or MGM Studios) is an American film and television production and distribution company headquartered in Beverly Hills, California. Metro ...
simulator ride '' Stargate 3000'' from 2D to 3D. and with its conversion of Anthony Lucas' 1999
claymation Claymation, sometimes called clay animation or plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine cl ...
film ''Slim Pickings'', became the first in the industry to convert
clay animation Claymation, sometimes called clay animation or plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine cl ...
to 3D. In 2009 ''
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
'' ''
Nightline ''Nightline'' (or ''ABC News Nightline'') is ABC News (United States), ABC News' Late night television in the United States, late-night television news program broadcast on American Broadcasting Company, ABC in the United States with a franchis ...
'' interviewed company founder Greg Passmore about his new science documentary "The Extreme Nature of Bats". PassmoreLab also completed and premiered their 3D conversion of ''Night of the Living Dead, Now in 3D!'' at the
Hollywood Forever Cemetery Hollywood Forever Cemetery is a full-service cemetery, funeral home, crematorium, crematory, and cultural events center which regularly hosts community events such as live music and summer movie screenings. It is one of the oldest cemeteries ...
as a part of the 5th Annual
Johnny Ramone John William Cummings (October 8, 1948 – September 15, 2004), better known by his stage name Johnny Ramone, was an American musician who was the guitarist and a founding member of the Ramones, a band that helped pioneer the punk movement. ...
Memorial Tribute. In 2010, PassmoreLab held the world premiere of its
psychological thriller Psychological thriller is a Film genre, genre combining the thriller (genre), thriller and psychological fiction genres. It is commonly used to describe literature or films that deal with psychological narratives in a thriller or thrilling setting ...
feature film A feature film or feature-length film (often abbreviated to feature), also called a theatrical film, is a film (Film, motion picture, "movie" or simply “picture”) with a running time long enough to be considered the principal or sole present ...
''Iron Doors 3D''. The film won 'Best 3D Feature Film' (Narrative) at the Hollywood 3D Film Festival, and then screened at the
Raindance Film Festival Raindance is an independent film festival and film school that operates in major cities including London, Los Angeles, New York, Vancouver, Toronto, Montreal, Budapest, Berlin, and Brussels. The festival was established in 1992 by Elliot Grove ...
in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, the
Hof International Film Festival The Hof International Filmfestival is a German film festival that takes place in Hof, Bavaria, every year in October. Apart from numerous foreign productions, the main focus traditionally is on German films. During six festival days, about 130 f ...
in Germany, and
American Film Market The American Film Market (AFM) is a film industry event held annually in early November. Historically, more than 7,000 people attend the eight-day annual event to network and to sell, finance, and acquire films. Participants come from more than 7 ...
in Los Angeles. Also in 2010, Passmore completed the first-ever 3D music video for
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash th ...
's '' By the Sword'' with
Andrew Stockdale Andrew James Stockdale (born 20 July 1976) is an Australian singer, musician, songwriter, and record producer. He is best known as the lead vocalist, lead guitarist, and only continuous member of the rock band Wolfmother. Early life Andrew J ...
, and '' Beautiful Dangerous'' with Fergie. as well as completing 3D music videos for
Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...
's ''
Waiting for the End "Waiting for the End" is a song by American rock band Linkin Park, released on October 1, 2010. It is the second single and eighth track from their fourth studio album, '' A Thousand Suns'', which was released on September 14, 2010. A music video ...
'', and for
Hollywood Records Hollywood Records is an American record label owned by the Disney Music Group which focuses on pop, rock, alternative, hip hop and country genres, also specializing in recordings for a more mature audience not suitable for the flagship Wal ...
'
Plain White T's The Plain White T's are an American pop rock band from Lombard, Illinois, formed in 1997 by high school friends Tom Higgenson, Dave Tirio, and Ken Fletcher, and joined a short time later by Steve Mast. The group had a mostly underground followin ...
'' Rhythm of Love''. PassmoreLab also became the first content provider to broadcast a 3D title, by sharing
Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash th ...
’s '' By the Sword'' music video on
Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
3DTV 3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, or any other form of 3D display. Most modern 3D television sets use an active shutter 3 ...
Cable Channel, and announced their partnership with Feodor Pitcairn Productions to create ''Ocean Voyagers in 3D''. Passmore film ''Night of the Living Dead, Now in 3D!'' began its theatrical run with
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. The company owned 69 theaters and 667 screens throughout the United Stat ...
in the US and UK. The lab's film ''The Extreme Nature of Bats'' won the award for 'Best Short Documentary' at the Arizona Underground Film Festival and the award for 'Best Cinematography' at the Dark Carnival Film Festival in
Bloomington, Illinois Bloomington is a city in McLean County, Illinois, United States, and its county seat. The 2020 United States census, 2020 census showed the city had a population of 78,680, making it the List of municipalities in Illinois, 13th-most populous ci ...
, and premiered in
Transylvania Transylvania ( or ; ; or ; Transylvanian Saxon dialect, Transylvanian Saxon: ''Siweberjen'') is a List of historical regions of Central Europe, historical and cultural region in Central Europe, encompassing central Romania. To the east and ...
on
Halloween Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian f ...
as a moving theatre ride. PassmoreLab also completed 3D production on
Ed Wood Edward Davis Wood Jr. (October 10, 1924 – December 10, 1978) was an American filmmaker, actor, and pulp novelist. In the 1950s, Wood directed several B movie, low-budget science fiction, crime and horror films that later became cult c ...
's
horror film Horror is a film genre that seeks to elicit physical or psychological fear in its viewers. Horror films often explore dark subject matter and may deal with Transgressive art, transgressive topics or themes. Broad elements of the genre include Mo ...
''
Plan 9 from Outer Space ''Plan 9 from Outer Space'' is a 1957 American Independent film, independent science fiction film, science fiction-horror film produced, written, directed, and edited by Ed Wood. The film was shot in black-and-white in November 1956 and had ...
'', and presented ''Night of the Living Dead in 3D''. 2010 also had PassmoreLab signing a $200 million 3D conversion deal with Grizzly Adams Productions, completing their tutorial video ''Shooting 3D'' for beginner filmmakers, premiering ''Physics of Surfing'' at the 3D Film Festival in Hollywood, and selling ''Microworlds'' to
Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...
3D. In 2011, PassmoreLab announced a 2-Year content licensing deal with
NVIDIA Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
for new web-based content portal deliver. In March 2011, the company debuted their 3D music videos and science adventure content at CeBIT Live in
Hannover, Germany Hanover ( ; ; ) is the capital and largest city of the German state of Lower Saxony. Its population of 535,932 (2021) makes it the 13th-largest city in Germany as well as the fourth-largest in northern Germany after Berlin, Hamburg and Bremen ...
, and ''Plan 9 from Outer Space, Now in 3D!'' premiered at the
Cinequest Film Festival The Cinequest Film & Creativity Festival is an annual independent film festival held each March in San Jose, California and Redwood City, California. The international festival combines the cinematic arts with Silicon Valley’s innovation. It ...
in San Jose. In May 2011, PassmoreLab announced conversion of the '' Starfish Cove'' animated series and in June the company finished conversion of Feodor Pitcairn’s '' Ocean Voyagers'', and Linkin Park’s '' Transformers: Dark of the Moon'' theme song, "''Iridescent''", which has screened in select theaters nationwide. In July 2011,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
premiered PassmoreLab's 3D animated short film, "Sunday Jog", as part of an initiative to help launch the Nintendo 3DS' 3D streaming service, Nintendo Video. Also in July, Passmorelab, in conjunction with The Collective, converted Memphis High's latest music video, ''Criminal Love'', into 3D. In 2012, the company completed a 3D production titled ''Flower Power'', it converted the film Fighter Pilot to 3D and released the film ''Fighter Pilot 3D'' at the Museum of Flight in Seattle, Washington, and began work on a 3D series titled ''Glimpse 3D''.


References


External links

*{{Official website, http://www.passmorelab.com/ Film distributors of the United States Film production companies of the United States Special effects companies 3D cinema