Paris Baguette (; ) or Paris Croissant (), is a South Korean multinational chain of bakery-cafés, owned by the

SPC Group SPC Group () is a South Korean food company based in Seoul that manufactures food, bread, and other confectionery products. Sangmidang, the precursor of Samlip General Food was founded in 1945 and the group was launched in 2004. SPC Group is one ...

and headquartered in

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name. Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local

subsidiaries A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...

in Vietnam, Indonesia, Singapore, etc.

Franchises

Paris Baguette

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of December 2024, the chain had over 3,700 retail stores in South Korea, over 200 stores in the United States, and more than 10 stores in Canada. Paris Baguette also launched retail stores in France, United Kingdom, China, Malaysia, Vietnam, Indonesia, and so on. The U.S. Paris Baguette franchises have concentrated on selling cakes, pastries, and bread, instead of evolving into more general eateries as some other bakery cafés have done.

Caffè Pascucci

Caffè Pascucci Caffè Pascucci is an Italian coffeehouse chain, with branches in over 25 countries. The company, Pascucci Torrefazione S.p.A. , is headquartered in Monte Cerignone, Province of Pesaro and Urbino. Founded in 1883 by Antonio Pascucci, the compan ...

is an Italian espresso café franchise.

Other

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch of

Jamba Juice Jamba, formerly known as Jamba Juice, is an American quick-service restaurant and juice bar chain that sells blended fruit and vegetable juices, smoothies, and other food products. The first Jamba location, originally named Juice Club, opened ...

(smoothie).

Labor practices

In 2022 a boycott of Paris Baguette took off after a worker at a

Pyeongtaek Pyeongtaek (; ) is a city in Gyeonggi Province, South Korea. Located in the southwestern part of the province, Pyeongtaek was founded as a union of two districts in 1940. It was elevated to city status in 1986 and is home to a South Korean naval b ...

factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various South Korean

trade union A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...

s have condemned the company due to a history of safety issues and

union busting Union busting is a range of activities undertaken to disrupt or weaken the power of trade unions or their attempts to grow their membership in a workplace. Union busting tactics can refer to both legal and illegal activities, and can range anywhe ...

References

External links

* * * American subsidiaries of foreign companies Bakeries of South Korea Bakery cafés Companies based in Seoul South Korean brands SPC Group {{SouthKorea-company-stub