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Padonkaffsky jargon (), also known as Olbanian (), is a
slang A slang is a vocabulary (words, phrases, and linguistic usages) of an informal register, common in everyday conversation but avoided in formal writing and speech. It also often refers to the language exclusively used by the members of pa ...
developed by a
Runet The Russian Internet () or Runet (), is the part of the Internet that uses the Russian language, including the Russian-language community on the Internet and websites. Geographically, it reaches all continents, including Antarctica (due to Russ ...
subculture called padonki (). It started as an Internet slang language originally used in the Russian
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
community. It is comparable to the English-based
Leet Leet (or "1337"), also known as eleet or leetspeak, or simply hacker speech, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via refle ...
. Padonkaffsky jargon became so popular that
Dmitry Medvedev Dmitry Anatolyevich Medvedev (born 14 September 1965) is a Russian politician and lawyer who has served as Deputy Chairman of the Security Council of Russia since 2020. Medvedev was also President of Russia between 2008 and 2012 and Prime Mini ...
jokingly suggested that Olbanian be taught in schools.


Origin and etymology

The term ''Olbanian'' is an alteration of Albanian, although Albanian is not used to create Olbanian slang. Learn Olbanian! (''Russian'': Учи олбанский!) is a popular phrase that was coined in a 2004 incident in
LiveJournal LiveJournal (), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school ...
when an
English language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...
user found a post written in Russian, which he didn't understand and was unable to translate. He asked what language was being used. He was jokingly told that the post was in Albanian. He questioned why people were posting messages in Albanian by saying:
Because? It's LIVEJOURNAL. An American website. Not an albanian; (#*!@()! site. Plus, being an American means that the rest of the world should have to cater to me. But that's just mypointofview.
In reaction to this comment, an
Internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...
started, urging the English language user to ''Learn Albanian!'' and flooding him with email messages, text messages, and calls to his personal cell phone. Eventually, the English language user wrote an apology in Russian, explaining that he had mastered the Albanian language. Since then, the request to "Learn Olbanian!" became a friendly response to anyone using incorrect grammar or when saying something that doesn't make sense. An invitation to "Learn Olbanian!" was directed at
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
in 2006, when in her blog she used an electronic translator to address her Russian fans and called them "Russian ventilators" by mistake (i.e. by confusing "
fan (person) A fan or fanatic, sometimes also termed an aficionado or enthusiast, is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity, a sport, a sports team, a genre, a politician, a book, a movie, a video ...
" and "
fan (machine) A fan is a powered machine that creates airflow. A fan consists of rotating vanes or blades, generally made of wood, plastic, or metal, which act on the air. The rotating assembly of blades and hub is known as an ''impeller'', ''Rotor (electric) ...
", while the latter is ''ventilyator'' in Russian).


Use and development

The language was first developed in 1997 by
intellectuals An intellectual is a person who engages in critical thinking, research, and Human self-reflection, reflection about the nature of reality, especially the nature of society and proposed solutions for its normative problems. Coming from the wor ...
with
Internet access Internet access is a facility or service that provides connectivity for a computer, a computer network, or other network device to the Internet, and for individuals or organizations to access or use applications such as email and the World Wide ...
who were developing and using
open-source software Open-source software (OSS) is Software, computer software that is released under a Open-source license, license in which the copyright holder grants users the rights to use, study, change, and Software distribution, distribute the software an ...
LiveJournal LiveJournal (), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school ...
and Russian
FidoNet __ / \ /, oo \ (_, /_) _`@/_ \ _ , , \ \\ , (*) , \ )) ______ , __U__, / \// / FI ...
. They were
journalists A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism. Roles Journalists can work in broadcast, print, advertis ...
, system administrators and professionals with
academic degrees An academic degree is a qualification awarded to a student upon successful completion of a course of study in higher education, usually at a college or university. These institutions often offer degrees at various levels, usually divided into un ...
. The language is based on sensational (mostly
phonetic Phonetics is a branch of linguistics that studies how humans produce and perceive sounds or, in the case of sign languages, the equivalent aspects of sign. Linguists who specialize in studying the physical properties of speech are phoneticians ...
, but also counterphonetic) spelling of the Russian and Ukrainian languages often using
profanity Profanity, also known as swearing, cursing, or cussing, is the usage of notionally word taboo, offensive words for a variety of purposes, including to demonstrate disrespect or negativity, to relieve pain, to express a strong emotion (such a ...
. It combines complex
orthography An orthography is a set of convention (norm), conventions for writing a language, including norms of spelling, punctuation, Word#Word boundaries, word boundaries, capitalization, hyphenation, and Emphasis (typography), emphasis. Most national ...
with creative use of
idioms An idiom is a phrase or expression that largely or exclusively carries a figurative or non-literal meaning, rather than making any literal sense. Categorized as formulaic language, an idiomatic expression's meaning is different from the lit ...
and literary expression. It is often used to express disagreement, amusement, or to create
political satire Political satire is a type of satire that specializes in gaining entertainment from politics. Political satire can also act as a tool for advancing political arguments in conditions where political speech and dissent are banned. Political satir ...
. It was popularized by the padonki subculture on websites like Udaff.com and Fuck.ru (currently defunct) created by entrepreneur Egor Lavrov and
Konstantin Rykov Konstantin Igorevich Rykov (; a.k.a. Jason Foris; born 27 May 1979) is a Russian politician, head of Newmedia Stars Corporation, owner of the Goodoo production company. Biography Rykov was born in Moscow. Since 1998 he made his mark as one of t ...
, now a deputy of the
Duma A duma () is a Russian assembly with advisory or legislative functions. The term ''boyar duma'' is used to refer to advisory councils in Russia from the 10th to 17th centuries. Starting in the 18th century, city dumas were formed across Russia ...
. Padonkaffsky
jargon Jargon, or technical language, is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular Context (language use), communicative context and may not be well understood outside ...
is difficult to translate with a traditional
dictionary A dictionary is a listing of lexemes from the lexicon of one or more specific languages, often arranged Alphabetical order, alphabetically (or by Semitic root, consonantal root for Semitic languages or radical-and-stroke sorting, radical an ...
because many of the misspellings also involve
pun A pun, also known as a paronomasia in the context of linguistics, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from t ...
s and cultural slang. Padonkaffsky language has gone mainstream and is common in Russian
vernacular Vernacular is the ordinary, informal, spoken language, spoken form of language, particularly when perceptual dialectology, perceived as having lower social status or less Prestige (sociolinguistics), prestige than standard language, which is mor ...
and
popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art
f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...
or mass art, sometimes contraste ...
. As a result, the websites on which Padonkaffsky language originally appeared are now dominated by another kind of high-shock-value material, adult content.


Rules

The unstressed letter is replaced by , and sometimes the other way around; for example, албанский may become олбанский. The unstressed letters , , and are also interchangeable. The consonant may become or , the suffix becomes , becomes , becomes , etc. Examples: превед (
PREVED Preved () is a term used in the Padonkaffsky jargon, a internet meme, meme in the Internet in Russia, Russian-speaking Internet which developed out of a heavily circulated picture, and consists of choosing alternative spellings for words for com ...
, from привет ''privet'' 'hi!'), аффтар ''afftar'' (from автор ''avtor'' 'author'), йад (from яд ''yad'' 'poison'), etc.


See also

*
Argot A cant is the jargon or language of a group, often employed to exclude or mislead people outside the group.McArthur, T. (ed.) ''The Oxford Companion to the English Language'' (1992) Oxford University Press It may also be called a cryptolect, argo ...
* Dulya * Internet slang * Kashchenism *
Mat (Russian profanity) ''Mat'' (, ''matershchina'' / ''materny yazyk'') is the term for vulgarity, vulgar, obscene, or profanity, profane language in Russian language, Russian and some other Slavic language communities. Four pillars of mat In 2013, Federal Service ...
*
Preved Preved () is a term used in the Padonkaffsky jargon, a internet meme, meme in the Internet in Russia, Russian-speaking Internet which developed out of a heavily circulated picture, and consists of choosing alternative spellings for words for com ...


References


Further reading

Maksim Krongauz, . — М.: АСТ, 2013. — 416 с. — 5000 экз. — ISBN 978-5-17-077807-2. {{internet slang Languages of Russia Russian Internet slang Russian language varieties and styles