Paco Underhill
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Paco Underhill is an environmental psychologist, author, and the founder of
market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
and consulting company Envirosell. He employs the basic idea of
environmental psychology Environmental psychology is a branch of psychology that explores the relationship between humans and the external world. It examines the way in which the natural environment and our built environments shape us as individuals. Environmental psycho ...
, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
purposes.


Early life and education

Underhill lived abroad as a child, as his father was a diplomat. Underhill is a 1975 graduate of
Vassar College Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States. The college be ...
,
Poughkeepsie Poughkeepsie ( ) is a city within the Town of Poughkeepsie, New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeepsie is in the Hudson River Valley region, midway between the core of the New ...
,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, United States.


Published works

*''Why We Buy: The Science of Shopping'' *''Call of the Mall: The Geography of Shopping'' *''What Women Want: The Global Marketplace Turns Female Friendly''amazon.co
What Women Want: The Global Marketplace Turns Female Friendly
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References


Further reading

*


External links


Envirosell
{{DEFAULTSORT:Underhill, Paco American business writers Environmental psychologists Living people Vassar College alumni Year of birth missing (living people)