Paco Underhill
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Paco Underhill
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes. Early life and education Underhill lived abroad as a child, as his father was a diplomat. Underhill is a 1975 graduate of Vassar College, Poughkeepsie, New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ..., United States. Published works *''Why We Buy: The Science of Shopping'' *''Call of the Mall: The Geography of Shopping'' *''What Women Want: The Global Marketplace Turns Female Friendly''amazon.coWhat Women Want: The Global Marketplace Turns Female Friendl ...
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Environmental Psychology
Environmental psychology is a branch of psychology that explores the relationship between humans and the external world. It examines the way in which the natural environment and our built environments shape us as individuals. Environmental psychology investigates how humans change the environment and how the environment influences humans' experiences and behaviors. The field defines the term environment broadly, encompassing natural environments, social settings, built environments, learning environments, and informational environments. According to an article on APA Psychnet, environmental psychology is when a person thinks to a plan, travels to a certain place, and follows through with the plan throughout their behavior. Environmental psychology was not fully recognized as its own field until the late 1960s when scientists began to question the tie between human behavior and our natural and built environments. Since its conception, the field has been committed to the developm ...
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Market Research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ...
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Vassar College
Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States. The college became coeducational in 1969. The college offers BA degrees in more than fifty majors. Vassar College's varsity sports teams, known as the Brewers, play in the NCAA Division III as members of the Liberty League. Currently, there are close to 2,500 students. The college is one of the historic Seven Sisters. The Vassar campus comprises over and more than 100 buildings. A designated arboretum, the campus features more than 200 species of trees, a native plant preserve, and a ecological preserve. History Vassar was founded as a women's school under the name "Vassar Female College" in 1861. Its first president was Milo P. Jewett, who had previously been first president of another women's school, Judson College; he led a staff of ten pro ...
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Poughkeepsie (town), New York
Poughkeepsie ( ), officially the Town of Poughkeepsie, is a Administrative divisions of New York#Town, town in Dutchess County, New York, United States. As of the 2020 United States Census, the population was 45,471. The name is derived from the native compound Uppuqui-ipis-ing, from ''Uppuqui'' ( ) meaning "lodge-covered", plus ''ipis'' meaning "little water", plus ''ing'' meaning "place", all of which translates to "the reed-covered lodge by the little water place". This later evolved into ''Apokeepsing'', then into ''Poughkeepsing'', and finally ''Poughkeepsie''. The area includes a large IBM campus noted for its ongoing development and manufacturing of IBM mainframes. History The town was first settled ''circa'' 1780 and was part of the Schuyler Patent of 1788. The town of Poughkeepsie was established in 1788 as part of a general organization of towns in the county. In 1854, part of the western section of the town, already an independent village, became the Poughkeepsie ( ...
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New York (state)
New York, also called New York State, is a U.S. state, state in the northeastern United States. Bordered by New England to the east, Canada to the north, and Pennsylvania and New Jersey to the south, its territory extends into both the Atlantic Ocean and the Great Lakes. New York is the List of U.S. states and territories by population, fourth-most populous state in the United States, with nearly 20 million residents, and the List of U.S. states and territories by area, 27th-largest state by area, with a total area of . New York has Geography of New York (state), a varied geography. The southeastern part of the state, known as Downstate New York, Downstate, encompasses New York City, the List of U.S. cities by population, most populous city in the United States; Long Island, with approximately 40% of the state's population, the nation's most populous island; and the cities, suburbs, and wealthy enclaves of the lower Hudson Valley. These areas are the center of the expansive New ...
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The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York Times''. Together with entrepreneur Raoul H. Fleischmann, they established the F-R Publishing Company and set up the magazine's first office in Manhattan. Ross remained the editor until his death in 1951, shaping the magazine's editorial tone and standards. ''The New Yorker''s fact-checking operation is widely recognized among journalists as one of its strengths. Although its reviews and events listings often focused on the Culture of New York City, cultural life of New York City, ''The New Yorker'' gained a reputation for publishing serious essays, long-form journalism, well-regarded fiction, and humor for a national and international audience, including work by writers such as Truman Capote, Vladimir Nabokov, and Alice Munro. In the late ...
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American Business Writers
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams S ...
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Environmental Psychologists
Environment most often refers to: __NOTOC__ * Natural environment, referring respectively to all living and non-living things occurring naturally and the physical and biological factors along with their chemical interactions that affect an organism or a group of organisms Other physical and cultural environments *Ecology, the branch of ethology that deals with the relations of organisms to one another and to their physical surroundings *Environment (systems), the surroundings of a physical system that may interact with the system by exchanging mass, energy, or other properties. *Built environment, constructed surroundings that provide the settings for human activity, ranging from the large-scale civic surroundings to the personal places *Social environment, the culture that an individual lives in, and the people and institutions with whom they interact *Market environment, business term Arts, entertainment and publishing * ''Environment'' (magazine), a peer-reviewed, popular e ...
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Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ...
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Vassar College Alumni
Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States. The college became coeducational in 1969. The college offers BA degrees in more than fifty majors. Vassar College's varsity sports teams, known as the Brewers, play in the NCAA Division III as members of the Liberty League. Currently, there are close to 2,500 students. The college is one of the historic Seven Sisters. The Vassar campus comprises over and more than 100 buildings. A designated arboretum, the campus features more than 200 species of trees, a native plant preserve, and a ecological preserve. History Vassar was founded as a women's school under the name "Vassar Female College" in 1861. Its first president was Milo P. Jewett, who had previously been first president of another women's school, Judson College; he led a staff of ten profes ...
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