The Pacha Group is a Spanish group of companies specializing in

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

and

hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...

, under

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

FIVE Holdings. It was founded in 1967 by Ricardo Urgell. It is best known for its ownership of Ibiza nightclub Pacha Ibiza. Also among its portfolio of

asset In financial accounting, an asset is any resource owned or controlled by a business or an economic entity. It is anything (tangible or intangible) that can be used to produce positive economic value. Assets represent value of ownership that can b ...

s are Destino Five Ibiza Hotel and Pacha Hotel. The Pacha Group also owns merchandise

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

The Pacha Collection and

nonprofit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

The Pacha Foundation.

2023 FIVE Holdings Acquisition

In October 2023,

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

-based FIVE Holdings acquired The Pacha Group for €302.5 million through a Green Bond and Revolving Credit Facility. The acquisition included various assets such as the Pacha Ibiza Nightclub, Destino Five Hotel, Pacha Hotel, The Pacha Collection, Toy Room, WooMoon and Storytellers. Additionally, the acquisition encompassed registered

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

s, including the global rights to the brand name "Pacha" and its

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

design featuring two cherries. Chairman and Chief Executive of FIVE Holdings, Kabir Mulchandani, assumed the role of

Chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

of The Pacha Group. Aloki Batra, CEO of FIVE Hospitality, took on the additional role of CEO of The Pacha Group. In March 2024, FIVE Hotels and Resorts launched Playa Pacha, at its beachfront resort, FIVE LUXE, located in Jumeirah Beach Residence (JBR), Dubai.

Logo

The Pacha Group's first

was inspired by

Carmen Sevilla María del Carmen García Galisteo (16 October 1930 – 27 June 2023), known professionally as Carmen Sevilla, was a Spanish actress, singer, and dancer. She began her career in the 1940s and became one of the most popular and highest paid star ...

’s eye makeup. In the early 80s, Yvette Montsalvatge designed a logo for Guinda S.L. (Spanish for cherry), a company in The Pacha Group. The logo featured twin

cherries A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet ''Prunus avium'' and the sour ''Prunus cerasus''. The name ...

and was printed on a large number of

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s to announce events for Pacha Ibiza. The logo features on the majority of Pacha’s branding, from the Ibiza club’s facade, to the Pacha Collection - a range of

merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

Pacha Ibiza

Pacha Ibiza opened on the island of

Ibiza Ibiza (; ; ; #Names and pronunciation, see below) or Iviza is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is 150 kilometres (93 miles) from the city of Valencia. It is the third largest of th ...

in 1973, six years after Ricardo Urgell opened the first Pacha club in

Sitges ; , ) is a town about 35 kilometres southwest of Barcelona, in Catalonia, Spain, renowned worldwide for Sitges Film Festival, its film festival, Carnival, and LGBTQ culture. Located between the Garraf Massif and the Mediterranean Sea, it is know ...

, near

Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...

in 1967. Built in Ses Feixes and facing Ibiza Town, Pacha Ibiza was designed to resemble a Ibicencan

farmhouse FarmHouse (FH) is a men's social fraternity founded at the University of Missouri on April 15, 1905. It became a national organization in 1921. Today FarmHouse has 34 active chapters in the United States and Canada.FarmHouse Fraternity New Memb ...

. In the 1970s, Ibiza was already gaining popularity as a destination for

hippie A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, counterculture of the mid-1960s to early 1970s, originally a youth movement that began in the United States and spread to dif ...

s and free spirits seeking a bohemian lifestyle. Pacha was included in

The Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are often names for newspapers. Newspapers with these titles include: Australia * The Telegraph (Adelaide), ''The Telegraph'' (Adelaide), a newspaper in Adelaid ...

’s round up of the "Best 11 Clubs in Ibiza", in June 2024, in which it was said the club “changed the clubbing landscape when it opened in 1973, not only on the island, but across the world”. In 2022

BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...

featured Pacha Ibiza in a broadcast for their ''Witness History'' series, called "The nightclub that changed Ibiza", in which it says "In June 1973, the nightclub Pacha opened in Ibiza, and it turned the island into a destination for music and party lovers from around the world". Between the 2017

winter Winter is the coldest and darkest season of the year in temperate and polar climates. It occurs after autumn and before spring. The tilt of Earth's axis causes seasons; winter occurs when a hemisphere is oriented away from the Sun. Dif ...

season and

summer Summer or summertime is the hottest and brightest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, daylight hours are the longest and darkness hours are the shortest, with day ...

2018, Pacha Ibiza underwent a major renovation, designed with the help of

architect An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...

Juli Capella. British

electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

Mixmag ''Mixmag'' is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights. History The first issue of ''Mixmag'' was printe ...

noted, “The booth is now located in the middle of the dancefloor, in the aim of making the club more in tune with the 21st century and placing an emphasis on the experience between the clubber and DJ”. This was followed by a further two refurbishments in 2019 and 2021. Artists who have performed at the club include

Pete Tong Peter Michael Tong (born 30 July 1960) is an English DJ who works for BBC Radio 1. He is the host of programmes such as '' Essential Mix'' and '' Essential Selection'' on the radio service, which can be heard through Internet radio streams, for ...

, Carl Cox,

David Guetta Pierre David Guetta (; born 7 November 1967) is a French DJ and record producer. He has sold over 10 million albums and 65 million singles globally, with more than 30 billion streams on Spotify. Guetta was voted the number one DJ in the DJ Mag ...

, Claptone,

Calvin Harris Adam Richard Wiles (born 17 January 1984), known professionally as Calvin Harris (and sometimes under the stage name Love Regenerator), is a Scottish DJ, record producer, singer, and songwriter. His debut studio album, ''I Created Disco'' (2007 ...

Tiësto Tijs Michiel Verwest (; born 17 January 1969), known professionally as Tiësto ( , ), is a Dutch DJ and record producer. He was voted "The Greatest DJ of All Time" by ''Mix (magazine), Mix'' magazine in a 2010/2011 poll amongst fans. In 2013, h ...

Swedish House Mafia Swedish House Mafia (SHM) are a Swedish house music, house Supergroup (music), supergroup consisting of Axwell, Steve Angello and Sebastian Ingrosso. The group officially formed in late 2008, were placed at number ten on the ''DJ Mag'' Top 100 D ...

, Solomun, David Morales, Paul Oakenfold, Peggy Gou and

Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is a co-creator and lead member of the electronic dancehall music project Major Lazer; a member of the supergroup LSD (group), ...

among others. Pacha Ibiza is also known for its residencies, where electronic music artists host their signature events once a week for the duration of the season. Past residents include David Guetta, whose F*** Me I’m Famous night ran from 2001 to 2018, and Swedish House Mafia. Summer 2024 included Marco Carola with his Music On night, Solomun’s +1 event, along with CamelPhat on Tuesdays, Robin Schulz at Pure Pacha on Thursdays and Blond:ish, who became the club's first ever female resident headliner in 2025. Pacha Ibiza’s summer season also includes its Flower Power night, which began in 1981 and takes place every Saturday. In a 2023 article, The Guardian referred to Flower Power as the club's "earliest themed night". The event features guest DJs alongside resident Bora Uzer. A 2016 article in the Financial Times, also refers to "psychedelic lighting and go-go dancers on podiums". The event hosts special guest performances, with

Grace Jones Grace Beverly Jones (born 19 May 1948) is a Jamaican singer, songwriter, model and actress. She began her Model (person), modelling career in New York State, then in Paris, working for fashion houses such as Yves Saint Laurent (brand), Yves St ...

, Róisín Murphy and

Boy George George Alan O'Dowd (born 14 June 1961), known professionally as Boy George, is an English singer-songwriter and DJ who rose to fame as the lead singer of the pop band Culture Club. He began his solo career in 1987. Boy George grew up in Eltham a ...

among those who appeared during the 2024 season.

Pacha Hotel

In 2003, The Pacha Group acquired the

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

opposite Pacha Ibiza, El Hotel Pacha, now named ''Pacha Hotel''.

Destino Five Ibiza

Destino Five Ibiza, underwent comprehensive refurbishment in 2025, which upgraded its rating from four-star to five-star.

The Pacha Collection

The Pacha Collection is a line of fashion and lifestyle products featuring the twin cherries logo. The collection includes items such as

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

, accessories, fragrances and home decor.

The Pacha Foundation

The Pacha Foundation was established as a private

organisation in late 2018 with the goal of consolidating and formalising the social welfare efforts initiated by the Pacha Group. Following the acquisition of the Pacha Group by FIVE Holdings in 2023, Kabir Mulchandani, Chairman and Chief Executive of FIVE Holdings, took on the role of President of the Pacha Foundation, guiding its initiatives and impact.

Awards & Recognition

Pacha Ibiza appears regularly on the

DJ Mag ''DJ Magazine'' (also known as ''DJ Mag'') is a British monthly magazine dedicated to electronic dance music and DJs. Founded in 1991, the magazine is adapted for distribution in the United Kingdom, the United States, Spain, France, Italy, Lati ...

Top Clubs 100 list, a poll which has been voted for by readers of the magazine since 2006. The club’s highest placement is #3 in the world. In 2025, it was #13 with DJ Mag calling it "an iconic nightlife institution".

References

{{Authority control Franchises Drinking establishment chains Electronic dance music venues Spanish companies established in 1967 Holding companies established in 1967 Entertainment companies established in 1967 Nightclubs in Ibiza