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Oswald the Lucky Rabbit (also known as Oswald the Rabbit, Oswald Rabbit, and Ozzie) is an
animated Animation is a filmmaking technique whereby image, still images are manipulated to create Motion picture, moving images. In traditional animation, images are drawn or painted by hand on cel, transparent celluloid sheets to be photographed and e ...
cartoon character created in 1927 by
Walt Disney Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...
and
Ub Iwerks Ubbe Ert "Ub" Iwerks ( ; March 24, 1901 – July 7, 1971), was an American animator, cartoonist, character designer, Invention, inventor, and special effects technician, known for his work with Walt Disney Animation Studios in general, and f ...
for
Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...
. He starred in several animated short films released to theaters from 1927 to 1938. Twenty-seven animated Oswald shorts were produced at the Walt Disney Studio. After Universal took control of Oswald's character in 1928, Disney created
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
as a replacement to Oswald. In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to then-Disney President and future-CEO
Bob Iger Robert Alan Iger (; born February 10, 1951) is an American media executive who is chief executive officer (CEO) of the Walt Disney Company. He previously was the president of the American Broadcasting Company (ABC) between 1994 and 1995 and p ...
, who became committed to acquiring the rights to Oswald. In 2006,
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
acquired the trademark of Oswald (with
NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
effectively trading Oswald for the services of
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television play-by-play sportscaster for '' Thursday Night Football'' on Amazon Prime Video and in an emeritus role for NBC Sports. He has worked on network sports television sin ...
as play-by-play announcer on ''
NBC Sunday Night Football ''NBC Sunday Night Football'' (abbreviated as ''SNF'') is an American weekly television broadcast of National Football League (NFL) games on NBC and Peacock (streaming service), Peacock in the United States. It began airing on August 6, 2006, w ...
''). Oswald returned in Disney's 2010 video game, ''
Epic Mickey ''Epic Mickey'' is a 2010 platform game developed by Junction Point Studios and published by Disney Interactive Studios for the Wii. It was released in November 2010 in North America and PAL territories. The game focuses on Mickey Mouse, who a ...
''. The game's
metafiction Metafiction is a form of fiction that emphasizes its own narrative structure in a way that inherently reminds the audience that they are reading or viewing a fictional work. Metafiction is self-conscious about language, literary form, and story ...
plot parallels Oswald's real-world history, dealing with the character's feelings of abandonment by Disney and envy toward Mickey Mouse. He has since appeared in
Disney theme parks Disney Experiences, commonly known as Disney Parks, is one of the three major divisions of the Walt Disney Company. It was founded on April 1, 1971, exactly six months before the opening of the Walt Disney World Resort. Led by Josh D'Amaro, t ...
and
comic books A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
, as well as two follow-up games, '' Epic Mickey 2: The Power of Two'' and '' Epic Mickey: Power of Illusion''. Oswald made his first appearance in an animated production in 85 years through his cameo appearance in the 2013 animated short '' Get a Horse!'' He was the subject of the 2015 feature film ''
Walt Before Mickey ''Walt Before Mickey'' is a 2015 American independent biographical drama film about the early years of Walt Disney based on the book ''Walt Before Mickey: Disney's Early Years, 1919–1928'' by Timothy S. Susanin, with a foreword written by Diane ...
''. Oswald also appears as a townsperson in ''
Disney Infinity 2.0 ''Disney Infinity 2.0'' (also known as ''Disney Infinity: Marvel Super Heroes'') is a 2014 toys-to-life action-adventure game developed by Avalanche Software and published by Disney Interactive Studios. It is the sequel to '' Disney Infinity'' ( ...
''. In 2022, Oswald appeared in a new short produced by Disney. He also has a cameo appearance in ''
Once Upon a Studio ''Once Upon a Studio'' is a 2023 American live-action/animated crossover fantasy comedy short film produced by Walt Disney Animation Studios in celebration of the Walt Disney Company's centennial. Written and directed by Dan Abraham and Trent C ...
''. In January 2023, the copyrights on several of the original Oswald shorts, as well as the character, expired. Those films and the character are now in the
public domain The public domain (PD) consists of all the creative work to which no Exclusive exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly Waiver, waived, or may be inapplicable. Because no one holds ...
. In 2024, it was announced that the character will appear in ''Oswald: Down the Rabbit Hole'', an upcoming horror film directed by Lilton Stewart III, starring
Ernie Hudson Earnest Lee Hudson (born December 17, 1945) is an American actor. He is known for his role as Winston Zeddemore in the ''Ghostbusters'' franchise. Hudson has also acted in the films ''Leviathan'' (1989), '' The Hand That Rocks the Cradle'' (19 ...
as the titular character.


Characteristics

While under Disney's creative control, Oswald was one of the first cartoon characters that had personality. As outlined by Walt himself: "Hereafter we will aim to
ake Ake (or Aké in Spanish orthography) is an archaeological site of the pre-Columbian Maya civilization. It is located in the municipality of Tixkokob, in the Mexican state of Yucatán; 40 km (25 mi) east of Mérida, Yucatán. The n ...
Oswald a younger character, peppy, alert, saucy, and venturesome, keeping him also neat and trim". With Oswald, Disney began to explore the concept of "personality animation", in which cartoon characters were defined as individuals through their movements, mannerisms, and acting, instead of simply through their design. Around this period, Disney had expressed: "I want the characters to be somebody. I don't want them just to be a drawing". Not only were gags used, but his humor differed in terms of what he used to make people laugh. He presented physical humor, used situations to his advantage and presented situational humor in general and frustration comedy best shown in the cartoon '' The Mechanical Cow''. He would use animal limbs to solve problems and even use his own limbs as props and gags. He could be squished as if he was made of rubber and could turn anything into a tool. His distinct personality was inspired by
Douglas Fairbanks Douglas Elton Fairbanks Sr. (born Douglas Elton Thomas Ullman; May 23, 1883 – December 12, 1939) was an American actor and filmmaker best known for being the first actor to play the masked Vigilante Zorro and other swashbuckler film, swashbu ...
for his courageous and adventurous attitude as seen in the cartoon short '' Oh, What a Knight''. In regard to Oswald's personality, Disney historian David Gerstein describes the difference between Mickey and Oswald: "Imagine Mickey if he were a little more
egotistical Egotism is defined as the drive to maintain and enhance favorable views of oneself and generally features an inflated opinion of one's personal features and importance distinguished by a person's amplified vision of one's self and self-importanc ...
or fallible, or imagine
Bugs Bunny Bugs Bunny is a cartoon character created in the late 1930s at Warner Bros. Cartoons (originally Leon Schlesinger, Leon Schlesinger Productions) and Voice acting, voiced originally by Mel Blanc. Bugs is best known for his featured roles in the ' ...
if he talked the talk but wasn't as good at walking the walk". In order to make his Oswald cartoons look "real", Disney turned away from the styles of
Felix the Cat Felix the Cat is a cartoon character created in 1919 by Otto Messmer and Pat Sullivan (film producer), Pat Sullivan during the silent film era. An anthropomorphism, anthropomorphic young black cat with white eyes, a black body, and a giant grin, ...
,
Koko the Clown Koko the Clown is an animated cartoon character created by Max Fleischer. His first appearance as the main protagonist in ''Out of the Inkwell'' (1918–1929), a major animated series of the silent era. Throughout the series, he goes on many adven ...
,
Krazy Kat ''Krazy Kat'' (also known as ''Krazy & Ignatz'' in some reprints and compilations) is an US, American newspaper comic strip, created by cartoonist George Herriman, which ran from 1913 to 1944. It first appeared in the ''New York Journal-America ...
, and
Julius the Cat Julius the Cat is a fictional anthropomorphic cat created in 1922 by Walt Disney. He first appeared in Disney's '' Laugh-O-Gram'' comedies, making him the predecessor of Oswald the Lucky Rabbit and Mickey Mouse. Julius is an anthropomorphic cat, ...
and began emulating the camera angles, effects, and editing of live-action films. To learn how to base gags on personality and how to build comic routines, rather than heaping one gag after another, he studied
Laurel and Hardy Laurel and Hardy were a British-American double act, comedy duo during the early Classical Hollywood cinema, Classical Hollywood era of American cinema, consisting of Englishman Stan Laurel (1890–1965) and American Oliver Hardy (1892–1957) ...
,
Harold Lloyd Harold Clayton Lloyd Sr. (April 20, 1893 – March 8, 1971) was an American actor, comedian, and stunt performer who appeared in many Silent film, silent comedy films.Obituary ''Variety'', March 10, 1971, page 55. One of the most influent ...
,
Charlie Chaplin Sir Charles Spencer Chaplin (16 April 188925 December 1977) was an English comic actor, filmmaker, and composer who rose to fame in the era of silent film. He became a worldwide icon through his screen persona, the Tramp, and is considered o ...
, and
Buster Keaton Joseph Frank "Buster" Keaton (October 4, 1895 – February 1, 1966) was an American actor, comedian and filmmaker. He is best known for his silent films during the 1920s, in which he performed physical comedy and inventive stunts. He frequently ...
. In order to stir emotion in an audience, Disney studied and scrutinized the shadow effects, cross-cutting, and staging of action in films featuring Douglas Fairbanks and
Lon Chaney Leonidas Frank "Lon" Chaney (April 1, 1883 – August 26, 1930) was an American actor and makeup artist. He is regarded as one of the most versatile and powerful actors of cinema, renowned for his characterizations of tortured, often gr ...
. Over several cartoons, Disney and his animators would develop Oswald's persona: an "emotive, fast-moving wise guy, alternately ebullient and grouchy". Walt Disney did not want for Oswald to simply be "a rabbit character animated and shown in the same light as the commonly known cat characters", as well as merely just a peg for gags. Instead, his stated intention was "to make Oswald peculiarly and typically OSWALD".


History


Creation

In 1927, because of cost and technical restrictions, Disney and his chief animator
Ub Iwerks Ubbe Ert "Ub" Iwerks ( ; March 24, 1901 – July 7, 1971), was an American animator, cartoonist, character designer, Invention, inventor, and special effects technician, known for his work with Walt Disney Animation Studios in general, and f ...
ended their work on the
Alice Comedies The ''Alice Comedies'' are a series of Live-action animated film, live-action animated shorts created by Walt Disney in the 1920s, in which a live action little girl named Alice (originally played by Virginia Davis) and an animated cat named Ju ...
and
Julius the Cat Julius the Cat is a fictional anthropomorphic cat created in 1922 by Walt Disney. He first appeared in Disney's '' Laugh-O-Gram'' comedies, making him the predecessor of Oswald the Lucky Rabbit and Mickey Mouse. Julius is an anthropomorphic cat, ...
. Around the same time,
Charles Mintz Charles Bear Mintz (November 5, 1889 – December 30, 1939)''Social Security Death Index, 1935–2014''. Social Security Administration. was an American film producer and distributor who assumed control over Margaret J. Winkler's Winkler Pict ...
got word that
Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...
wanted to get into the cartoon business, so he told Disney to create a new rabbit character that he could sell to Universal, because there were too many cat characters (
Krazy Kat ''Krazy Kat'' (also known as ''Krazy & Ignatz'' in some reprints and compilations) is an US, American newspaper comic strip, created by cartoonist George Herriman, which ran from 1913 to 1944. It first appeared in the ''New York Journal-America ...
, Felix the Cat, etc.). After Oswald was created, Winkler signed a contract with Universal on March 4 the same year, which would guarantee 26 ''Oswald the Lucky Rabbit'' cartoons."Oswald Comes Home" (DVD). (2007). ''
Walt Disney Treasures Walt Disney Treasures is a series of two-disc DVD collections of Disney cartoons, television episodes and other material. They cover material from the studio's earliest days to its more recent work. There were nine waves, each containing two ...
: The Adventures of Oswald The Lucky Rabbit'' (Disc 1). Buena Vista Home Entertainment, Inc.
Work on both the character and series began soon after Disney moved his studio to Hyperion Avenue. The Universal studio heads rejected the first Oswald cartoon, '' Poor Papa'', for its poor production quality and the sloppiness and age of Oswald.Poor Papa
.
Big Cartoon DataBase The Big Cartoon DataBase (or BCDB for short) was an online database of information about animated cartoons, animated feature films, animated television shows, and cartoon shorts. The BCDB project began in 1997 as a list of Disney animated f ...
, April 13, 2012
Disney, together with Iwerks, created a second cartoon titled ''
Trolley Troubles ''Trolley Troubles'' is a 1927 animated short subject film, produced by Charles B. Mintz and George Winkler and directed by Walt Disney. The cartoon is the first appearance of Oswald the Lucky Rabbit, a character that Disney and Ub Iwerks creat ...
'' featuring a much younger, neater Oswald. The short, released on September 5, 1927, officially launched the series and proved to be Universal's greatest success to date. Poor Papa was later released in 1928 and the storyline was reused in a Mickey Mouse short five years later, in ''
Mickey's Nightmare ''Mickey's Nightmare'' is a 1932 Walt Disney short black and white cartoon starring Mickey Mouse and Pluto. It was the 44th Mickey Mouse short, and the eighth of that year. The plot incorporates elements from Disney's first Oswald the Lucky Rabbi ...
''. Oswald the Lucky Rabbit became Universal's first major hit in 1927, rivaling other popular cartoon characters, such as Felix the Cat and
Koko the Clown Koko the Clown is an animated cartoon character created by Max Fleischer. His first appearance as the main protagonist in ''Out of the Inkwell'' (1918–1929), a major animated series of the silent era. Throughout the series, he goes on many adven ...
. The success of the Oswald series allowed the Walt Disney Studio to grow to a staff of nearly twenty. Walt's weekly salary from the series was $100 while Roy Disney's was $65. The Disney brothers earned $500 per Oswald short and split the year-end profits, with Walt receiving 60% ($5,361), and Roy receiving 40% ($3,574). With income gained from the Oswald series, Walt and Roy purchased ten acres of land in the desert. They also invested in an oil-drilling venture. Iwerks also invested his income in several stone mills to crush paint pigment he used to make paint formulas that were utilized by animators for decades. Oswald's success also resulted in Universal and Winkler signing another contract in February 1928, guaranteeing three more years of Oswald cartoons. As time passed, Disney feared that Mintz would forgo renewal of the contract, partly due to Iwerks informing Disney that George Winkler, at the behest of Mintz, had been going behind Disney's back during pick-up runs for Oswald reels and hiring away his animators. Eventually, Disney traveled with his wife Lilly to New York to find other potential distributors for his studio's cartoons, including Fox and MGM, prior to meetings with Mintz. As Walt later recalled, he placed two Oswald prints under one arm and—feeling "like a hick"—marched "one half-block north" on Broadway to MGM to visit
Fred Quimby Frederick Clinton Quimby (July 31, 1886 – September 16, 1965) was an American animation producer and journalist best known for producing the ''Tom and Jerry'' cartoon series, for which he won seven Academy Awards for Best Animated Short Films ...
. During this period, Walt and Lillian attended the premier of the Oswald short ''Rival Romeos'', which debuted at the Colony on 53rd and Broadway. In February 1928, Disney traveled to New York City in hopes of negotiating a more profitable contract with his producer Charles Mintz. As economic problems were apparent at the time, Mintz figured Disney should settle for a 20% cut, although large turnarounds were promised if the studio's finances showed considerable growth. While most of his fellow animators left for Mintz's studio, Disney quit working on the Oswald cartoons. On his long train ride home, he came up with an idea to create another character, and retain the rights to it. He and Iwerks would go on to develop a new cartoon in secret, starring a new character which would soon become the most successful cartoon character in film history and later became the foundation of a global entertainment empire. The first
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
cartoon to be filmed was ''
Plane Crazy ''Plane Crazy'' is a 1929 American animated short film directed by Walt Disney and Ub Iwerks. The cartoon, released by the Walt Disney Studios, is the first finished project to feature appearances of Mickey Mouse and Minnie Mouse, and was origi ...
'' in the summer of 1928, but it was produced as a silent and held back from release. The first Mickey Mouse film with a synchronized soundtrack, ''
Steamboat Willie ''Steamboat Willie'' is a 1928 American animated short film directed by Walt Disney and Ub Iwerks. It was produced in black-and-white by Walt Disney Animation Studios and was released by Pat Powers (producer), Pat Powers, under the name of Cele ...
'', reached the screen that fall and became a major hit, eclipsing Oswald. ''Plane Crazy'' was later given its own synchronized soundtrack and released on March 17, 1929.


Universal takes direct control

Mintz, meanwhile, opened his own studio (later known as
Screen Gems Screen Gems is an American film production company owned by Sony Pictures Entertainment, a subsidiary of Japanese conglomerate, Sony Group Corporation. ''Screen Gems'' has served several different purposes for its parent companies over the de ...
) consisting primarily of former Disney employees, where he continued to produce Oswald cartoons, among them the first Oswald with sound, ''Hen Fruit'' (1929). Coincidentally, Disney and Mintz each produced nine cartoons the first year and 17 the next, before others took over Oswald. Animators Hugh Harman and Rudolf Ising, unhappy with Mintz, asked Universal head
Carl Laemmle Carl Laemmle (; born Karl Lämmle ; January 17, 1867 – September 24, 1939) was a German-American film producer and the co-founder and, until 1934, owner of Universal Pictures. He produced or worked on over 400 films. Regarded as one of the ...
to remove Mintz, suggesting they would be the ones to continue the Oswald series. Laemmle terminated Mintz's contract but, instead of hiring Harman and Ising, he opted to have the Oswald cartoons produced right on the Universal lot. Laemmle selected
Walter Lantz Walter Benjamin Lantz (April 27, 1899 – March 22, 1994) was an American cartoonist, animator, producer and director best known for founding Walter Lantz Productions and creating Woody Woodpecker. Biography Early years and start in animat ...
to produce the new series of Oswald shorts (the first of which was 1929's ''
Race Riot This is a list of ethnic riots by country, and includes riots based on Ethnic conflict, ethnic, Sectarian violence, sectarian, xenophobic, and Racial conflict, racial conflict. Some of these riots can also be classified as pogroms. Africa A ...
''). Featuring Bill Nolan as an animator (and later director), the Lantz-produced Oswalds had a decidedly different tone and aesthetic than the Disney shorts, with more slapstick and surreal visual gags, some contributed by a young
Tex Avery Frederick Bean "Tex" Avery (; February 26, 1908 – August 26, 1980) was an American animator, cartoonist, animation director, director, and voice actor. He was known for directing and producing animated cartoons during the golden age of America ...
. Over the next decade, Lantz produced 142 Oswald cartoons, for a total of 194 films featuring the character, spanning the work of all three producers. After Lantz took over production in 1929, Oswald's look changed to some degree over the following years: Oswald got white gloves on his hands, shoes on his feet, a shirt, a "cuter" face with larger eyes, a bigger head, and shorter ears. With 1935's ''Case of the Lost Sheep'', an even more major makeover took place: the character was drawn more realistically now, with white fur rather than black, shoes are removed, plus wearing suspenders instead of a shirt and shorts. Both redesigns were done by Manuel Moreno, who recalled that in the 1935 redesign that Lantz said to make Oswald cute and to get rid of the black on him, because Disney was also changing his characters. The cartoons containing the new, white-furred Oswald seemed different from their predecessors in more than one way, as the stories themselves became softer. Minor changes in the drawing style would continue, too. With ''Happy Scouts'' (1938), the second-to-last Oswald film produced, the rabbit's fur went from being all-white to a combination of white and gray. Unlike the Disney shorts, in which Oswald did not speak, Lantz's cartoons began to feature actual dialogue for Oswald, although most of the cartoons were still silent to begin with. Animator Bill Nolan performed the voice of Oswald in ''Cold Turkey'', the first Lantz cartoon with dialogue, and the following year
Pinto Colvig Vance DeBar Colvig Sr. (September 11, 1892 – October 3, 1967), known professionally as Pinto Colvig, was an American voice actor, cartoonist, and circus and vaudeville performer whose schtick was playing the clarinet off-key while mugging. Co ...
, who was working as an animator and gag man at the studio, started voicing Oswald. When Colvig left the studio in 1931,
Mickey Rooney Mickey Rooney (born Ninnian Joseph Yule Jr.; other pseudonym Mickey Maguire; September 23, 1920 – April 6, 2014) was an American actor. In a career spanning nearly nine decades, he appeared in more than 300 films and was among the last survivi ...
took over the voicing of Oswald until early in the following year. Starting in 1932, Lantz ceased to use a regular voice actor for Oswald, and many studio staff members (including Lantz himself) would take turns in voicing the character over the years.
June Foray June Foray (born June Lucille Forer; September 18, 1917 – July 26, 2017) was an American Voice acting, voice actress and radio personality, best known as the voice of such animation, animated characters as Rocky the Flying Squirrel, Natasha F ...
provided Oswald's voice in ''The Egg Cracker Suite'', which was the final theatrical short to feature him. She later voiced him again for an unaired radio pilot, ''Sally in Hollywoodland'' (1947). Oswald made a cameo appearance in the first animated sequence with both sound and color (two-strip Technicolor), a 2½-minute animated sequence of the live action movie '' The King of Jazz'' (1930), produced by Laemmle for Universal. It was not until 1934 that Oswald got his own color sound cartoons in two-strip Technicolor, ''Toyland Premiere'' and ''Springtime Serenade''. The Oswald cartoons then returned to black-and-white, except for the last one, ''The Egg Cracker Suite'' (1943), released as a part of the Swing Symphonies series. ''Egg Cracker'' was also the only Oswald cartoon to use
three-strip Technicolor Technicolor is a family of color motion picture processes. The first version, Process 1, was introduced in 1916, and improved versions followed over several decades. Definitive Technicolor movies using three black-and-white films running throu ...
. Oswald's last cartoon appearance was a cameo in '' The Woody Woodpecker Polka'' (1951), also in Technicolor, which by then had become the norm in the cartoon industry. He also appeared in a 1952 theatrical commercial for the Electric Autolite Company, with his voice being provided by
Dick Beals Richard Beals (March 16, 1927 – May 29, 2012) was an American actor and radio performer, who performed many voices in his career, which spanned the period from the early 1950s into the 21st century. Beals voiced "dozens of children, both male an ...
.


Comic books

Oswald's first appearance in comics was in a series of comic strips titled ''Oswald the Rabbit'', which ran from February 1935 to January 1936. They were drawn by Al Stahl and published by
National Allied Publications National Comics Publications (NCP; later known as National Periodical Publications Inc. or simply National) was an American comic book publishing company. It was the direct predecessor of modern-day DC Comics. History The corporation was origin ...
. The comics were serialized on one page of every issue of ''New Fun'' and the first issue of '' More Fun''. Oswald's second run in comics began in
Dell Comics Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1973. At its peak, it was the most prominent and successful American company in the medium.Evanier, Mark"Wh ...
' '' New Funnies'', which ran from 1942 to 1962. Following the typical development seen in most new comics, the New Funnies stories slowly morphed the character in their own direction. At the start of the ''New Funnies'' feature, Oswald existed in a milieu reminiscent of
Winnie-the-Pooh Winnie-the-Pooh (also known as Edward Bear, Pooh Bear or simply Pooh) is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. Winnie-the-Pooh first appeared by ...
: he was portrayed as a live
stuffed animal A stuffed toy is a toy with an outer fabric sewn from a textile and stuffed with flexible material. They are known by many names, such as plush toys, plushies, lovies and stuffies; in Britain and Australia, they may also be called soft toys ...
, living in a forest together with other anthropomorphized toys. These included Toby Bear, Maggie Lou the wooden doll, Hi-Yah Wahoo the turtle-faced Indian, and
Woody Woodpecker Woody Woodpecker is a cartoon character that appeared in theatrical short films produced by the Walter Lantz Productions, Walter Lantz Studio and Universal Animation Studios, Universal Animation Studio and distributed by Universal Pictures sinc ...
—depicted as a mechanical doll filled with nuts and bolts (hence his "nutty" behavior). In 1944, with the addition of writer John Stanley, the stuffed animal motif was dropped, as were Maggie Lou, Woody, and Wahoo. Oswald and Toby became flesh and blood characters living as roommates in "Lantzville". Initially drawn by Dan Gormley, the series was later drawn by the likes of Dan Noonan and Lloyd White. In 1948, Toby adopted two orphan rabbits for Oswald to raise. Floyd and Lloyd, "Poppa Oswald's" new sons, stuck around; Toby was relegated to the sidelines, disappearing for good in 1953. Later stories focused on Oswald adventuring with his sons, seeking odd jobs, or simply protecting the boys from the likes of rabbit-eating Reddy Fox and (from 1961) con man Gabby Gator—a character adapted from contemporary Woody Woodpecker cartoon shorts. This era of Oswald comics typically featured the art of
Jack Bradbury John Morin "Jack" Bradbury (December 27, 1914 – May 15, 2004) was an American animator and comic book artist. Bradbury began working for Disney at age 20 and was responsible for key scenes in films like ''Pinocchio'', ''Fantasia'' and ''Bambi' ...
, known also for his Mickey Mouse work. After the
assassination of John F. Kennedy John F. Kennedy, the 35th president of the United States, was assassinated while riding in a presidential motorcade through Dealey Plaza in Dallas, Texas, on November 22, 1963. Kennedy was in the vehicle with his wife Jacqueline Kennedy Onas ...
by
Lee Harvey Oswald Lee Harvey Oswald (October 18, 1939 – November 24, 1963) was a U.S. Marine veteran who assassinated John F. Kennedy, the 35th president of the United States, on November 22, 1963. Oswald was placed in juvenile detention at age 12 for truan ...
, the name "Oswald" came to have negative connotations. He made brief appearances in the ''Woody Woodpecker'' comics series until it ended in the 1970s. Through the end of the 20th century, the comics produced outside the U.S. carried on the look and story style of the Dell Oswald stories. In 2010, Oswald starred in the digi-comic series ''Epic Mickey: Tales of the Wasteland'', a prequel to the ''Epic Mickey'' video game, sharing what the Wasteland was like before Mickey arrived there. In 2011, Oswald starred in the Norwegian Disney comic story "En magisk jul!", written by David Gerstein and drawn by Mark Kausler. It is based on and takes place in the times of the classic Oswald shorts from 1927 to 1928. The story was later reprinted, as "Just Like Magic!", in the American Disney comic ''Walt Disney's Comics and Stories'' #726 (2015).


Disney acquires Oswald trademark

In February 2006, Disney CEO
Bob Iger Robert Alan Iger (; born February 10, 1951) is an American media executive who is chief executive officer (CEO) of the Walt Disney Company. He previously was the president of the American Broadcasting Company (ABC) between 1994 and 1995 and p ...
initiated a trade with
NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
in which a number of minor assets, including the rights to Oswald and the 27 shorts that
Walt Disney Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...
had worked on, were acquired by
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
in exchange for sending sportscaster
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television play-by-play sportscaster for '' Thursday Night Football'' on Amazon Prime Video and in an emeritus role for NBC Sports. He has worked on network sports television sin ...
from Disney's
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
and
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
to
NBC Sports NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...
. At the time, ABC had lost its contract for
NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...
broadcast rights, and despite recently signing a long-term contract with ESPN, Michaels was interested in rejoining broadcast partner
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American professional football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, leading them ...
at NBC for the Sunday night package. Universal transferred the trademark of the character to Disney, and in exchange, Disney released Michaels from his employment contract, allowing him to sign with
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
. The deal included the trademark rights to the character and the 27 Disney-produced Oswald shorts along with the handover of any physical Disney-produced Oswald material Universal still had in their possession. Iger had been interested in the property because of an internal design document for a video game, which became ''
Epic Mickey ''Epic Mickey'' is a 2010 platform game developed by Junction Point Studios and published by Disney Interactive Studios for the Wii. It was released in November 2010 in North America and PAL territories. The game focuses on Mickey Mouse, who a ...
''. Walt Disney's daughter,
Diane Disney Miller Diane Marie Disney-Miller (December 18, 1933 – November 19, 2013) was the daughter and only biological child of Walt Disney and his wife Lillian Bounds Disney. Diane co-founded the Walt Disney Family Museum alongside her family. She was presi ...
, issued the following statement after the deal was announced: Around the same time, the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
and
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
made a similar deal, the Chiefs giving the Jets a draft pick as compensation for releasing coach
Herm Edwards Herman Lee Edwards (born April 27, 1954) is an American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players ...
from his contract. Referring to this trade, Michaels said: In January 2007, a
T-shirt A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...
line from Comme des Garçons seems to have constituted the first new Disney Oswald merchandise. Following in December was a two-disc DVD set, ''The Adventures of Oswald the Lucky Rabbit'', included in Wave Seven of the ''
Walt Disney Treasures Walt Disney Treasures is a series of two-disc DVD collections of Disney cartoons, television episodes and other material. They cover material from the studio's earliest days to its more recent work. There were nine waves, each containing two ...
'' DVD series. Several Oswald collectors' figurines and a limited edition grayscale plush toy appeared shortly after the DVD set's release. The Disney Store also began to introduce Oswald into its merchandise lines, starting with a canvas print and Christmas ornament that became available in Fall 2007. A standard-issue color plush toy matching Oswald's appearance in ''
Epic Mickey ''Epic Mickey'' is a 2010 platform game developed by Junction Point Studios and published by Disney Interactive Studios for the Wii. It was released in November 2010 in North America and PAL territories. The game focuses on Mickey Mouse, who a ...
'' appeared in late 2010. This was followed by an ongoing roll-out of clothing and other products at the Disney Store, various chain stores, and the
Disney California Adventure Disney California Adventure is a theme park at the Disneyland Resort in Anaheim, California. It is owned and operated by the Walt Disney Company through its Experiences division. The park is themed after Disney's interpretation of California ...
theme park. In 2012, the newly redesigned
Buena Vista Street Buena Vista Street (formerly known as Sunshine Plaza) is a themed land at Disney California Adventure amusement park at the Disneyland Resort in Anaheim, California, United States. Though named for Buena Vista Street, the real-life Burbank thoro ...
at Disney California Adventure included Oswald's Filling Station, an Oswald merchandise stand themed as a 1920s gas station. The shop exclusively sells "Oswald the Lucky Rabbit" merchandise such as "Oswald Ears" hats (a similar style to the popular
Mickey Mouse Club ''The Mickey Mouse Club'' is an American variety television show that aired intermittently from 1955 to 1996 and briefly returned to social media in 2017. Created by Walt Disney and produced by Walt Disney Productions, the program was first te ...
black mouse-eared caps), as well as shirts, t-shirts, plush toys, pins, mugs, and other special Oswald items. In 2014, Oswald began making appearances in the area near the shop.


Video games

In 1995, Oswald briefly appeared in '' Férias Frustradas do Pica-Pau'', a Woody Woodpecker video game released for the
Master System The is an 8-bit Third generation of video game consoles, third-generation home video game console manufactured and developed by Sega. It was originally a remodeled export version of the Sega Mark III, the third iteration of the SG-1000 series ...
and the
Mega Drive The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master Sys ...
in Brazil only. In 2006, Oswald made a cameo in the Intro of a Panchiko Machine game called ''
Woody Woodpecker CR 2 Woody may refer to: Biology * Pertaining to wood, a plant tissue and material * Woody plant, a plant with a rigid stem containing wood * Pertaining to woodland, land covered with trees People and fictional characters * Woody (name), a list of pe ...
''. Oswald is one of the main characters in the 2010 video game ''Epic Mickey'' and its 2024 remake, ''Epic Mickey: Rebrushed''. The world of ''Epic Mickey'' takes place in "Wasteland", a setting that mirrors elements of
Disneyland Disneyland is a amusement park, theme park at the Disneyland Resort in Anaheim, California. It was the first theme park opened by the Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney, ...
but as a home for "forgotten" Disney characters, including Oswald, who rules over the environment. Oswald fashioned Wasteland after Disneyland, although it is darker and distorted. He implements his likeness into areas Mickey Mouse normally appears, such as the iconic Partners statue with Walt Disney and other imagery throughout the town. Oswald was the first cartoon character to be "forgotten" and eventually lose his relevance, now inhabiting Wasteland. Oswald also dislikes Mickey for stealing his popularity that he felt he deserved. Despite his resentment, Oswald tries to maintain peace and make Wasteland a better place for forgotten characters, especially his "bunny children" and his wife Ortensia. '' Epic Mickey 2: The Power of Two'' is a video game that was released on November 18, 2012. Unlike the previous game, ''Epic Mickey 2'' features full voiced cut-scenes with
Frank Welker Franklin Wendell Welker (born March 12, 1946) is an American actor who specializes in voice acting. He began his career in the 1960s, and held around 850 film, television, and video game credits as of 2020, making him one of the most prolific v ...
(Welker had also provided Oswald's vocal effects and the Shadow Blot in the previous game) as Oswald's first voice actor in an ''Oswald the Lucky Rabbit'' production from Disney. Bill Nolan was Oswald's first voice actor in 1929, when Walter Lantz produced the Oswald cartoons.
Tetsuya Nomura is a Japanese video game artist, designer, producer, and director working for Square Enix. He was hired by Square initially as a monster designer for ''Final Fantasy V'' (1992), before being shifted towards secondary Character design of Final F ...
, creator and lead producer of the ''
Kingdom Hearts is a series of action role-playing games developed and published by Square Enix (originally by Square) and owned by The Walt Disney Company. A collaboration between the two companies, it was conceptualized by Square employees, Japanese gam ...
'' franchise, had requested for Oswald's use in ''
Kingdom Hearts III is a 2019 action role-playing game developed and published by Square Enix for the PlayStation 4, Xbox One, Windows, and Nintendo Switch. It is the third main installment in the '' Kingdom Hearts'' series and the twelfth game overall, and ser ...
'', but the response from Disney was that the character would be "too difficult" to use, with no further clarification or details from Disney. Nomura cites Oswald as one of his favorite Disney characters. On November 30, 2023, Oswald was added as a playable racer in ''
Disney Speedstorm ''Disney Speedstorm'' is a free-to-play kart racing game developed by Gameloft Barcelona and published by Gameloft. It features various Walt Disney Studios (division), Disney and Pixar characters racing vehicles on tracks themed after the worlds ...
'' during its fifth season alongside Ortensia, while he appears in ''
Disney Dreamlight Valley ''Disney Dreamlight Valley'' is a 2023 life simulation game, life simulation adventure game developed by Gameloft Montreal and published by Gameloft. The game has players tend to a magical valley populated by various Walt Disney Animation Studi ...
'' as part of its "Eternity Isle" expansion. He is voiced by David Errigo Jr. in both appearances.


Disney projects

In 2012, sketch animation from a lost 1928 cartoon, ''Harem Scarem'', was compiled by archivists at Disney and released to help celebrate Oswald's 85th Anniversary. He made an appearance in a 2013 throwback-style Mickey Mouse cartoon, '' Get a Horse!'' While only 19 of 26 cartoons were previously known to have survived, a couple of Oswald's lost cartoons were found in the 2010s. In 2015, the
British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...
's National Archives were found to hold his ''Sleigh Bells'' (1928) footage. The BFI and
Walt Disney Animation Studios Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation, is an American animation studio that produces animated feature films and short films for the Walt Disney Company. The studio's current production logo features a s ...
worked to restore the short. Long-term Disney animator David Bossert wrote a book, ''Oswald the Lucky Rabbit: The Search for the Lost Disney Cartoons'' which was released in 2017. A Japanese man, Yasushi Watanabe, read the book and discovered that he had a missing 1928 Oswald cartoon, ''Neck & Neck'', since he was a teenager. A series centered on Oswald was in development with the project announced in 2019 for a potential release on
Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
.
Disney Television Animation Disney Television Animation (DTVA; also shortened to Disney TVA), formerly known as Walt Disney Pictures Television Animation Group and Walt Disney Television Animation, is an American animation production company that serves as the television a ...
veteran
Matt Danner Matthew Thomas Danner (born June 30, 1981) is an American animator, screenwriter, storyboard artist, director, producer and voice actor. His credits include work on '' The Ripping Friends'', ''¡Mucha Lucha!'', ''The Looney Tunes Show'', ''Xiao ...
revealed that a series was in development as a follow-up for the team behind ''
Legend of the Three Caballeros ''Legend of the Three Caballeros'' is a 2018 animated television series based on the 1944 animated Disney film '' The Three Caballeros'', but depicted as a spin-off of the 2017 '' DuckTales'' reboot. As with the original film, the series features ...
'', but that they "got broken up and scattered to the wind". He expressed hope that the series could still be revived in the future and further hinted that another team would develop it, because Disney was still heavily invested in wanting to revive the character. On December 1, 2022, an online hand-drawn animated Oswald short by Walt Disney Animation Studios was released. The short was directed by Eric Goldberg, scored by Dean McClure, and produced by Dorothy McKim, with
Mark Henn Mark Alan Henn (born April 6, 1958) is an American animator and film director. His work includes animated characters for Walt Disney Animation Studios films, most notably leading or titular characters and heroines. He served as the lead animator f ...
and Randy Haycock working on the animation alongside Goldberg. It marked Oswald's first short produced by Disney, as well as his first short ever since ''Feed the Kitty'' (1938). A few weeks later, a hand-drawn animation piece by Disney Animation featuring Oswald was released, meant to promote a line of products developed by Disney and
Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert d ...
. Restored public domain versions of the shorts ''Trolley Troubles'' and ''All Wet'' (both 1927) were released on Disney+ in September 2023. In March 2025, it was reported that
Jon Favreau Jonathan Kolia Favreau ( ; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
was developing a live-action animation hybrid series based on the character for Disney+ from Walt Disney Studios.


Merchandise

Shortly after the rabbit starred in his black-and-white animated silent shorts between 1927 and 1928, he sold
merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...
for Universal: a chocolate-covered marshmallow candy bar, a stencil set, and a pin-backed button. In 2004 and 2005, Oswald products became popular in Japan and were primarily made available as prizes in UFO catchers and as official merchandise in
Universal Studios Japan is a theme park located in Osaka, Japan. Opened on March 31, 2001, it is one of six Universal Destinations & Experiences, Universal Studios theme parks worldwide and was the first to open outside the United States. The park is owned and operat ...
, manufactured by
Taito is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
and/or Medicom, these products included puppets, inflatable dolls, keyrings, and watches. Oswald made his first Disneyland appearance at Tokyo Disneyland on March 31, 2010, as an Easter float. As of October 2017, Oswald has a Service Station at Disney's California Adventure (near the entrance) that only sells exclusive "Oswald The Lucky Rabbit" merchandise including Oswald ears, hats (baseball caps), shirts, t-shirts, plates, coats, cups, mugs, plush toys, key-chains, and much more.


Theme park appearances

The Oswald character showed up at the parks in Florida and California on the day Disney reacquired Oswald and made further appearances at the time. In 2010,
Tokyo Disneyland is a theme park at the Tokyo Disney Resort in Urayasu, Chiba Prefecture, Japan, near Tokyo. Its main gate is directly adjacent to both Maihama Station and Tokyo Disneyland Station. It was the first Walt Disney Parks and Resorts, Disney park t ...
produced a float featuring Oswald for their first Easter holiday event. In 2011, Oswald appeared with other old Disney characters on the construction walls for Disney California Adventure Park's new entrance. Oswald also appeared on a poster as a magician's rabbit in Town Square Theater in
Magic Kingdom Magic Kingdom Park is a Amusement park, theme park at the Walt Disney World, Walt Disney World Resort in Bay Lake, Florida. It opened on October 1, 1971, and is owned and operated by the Walt Disney Company through its Disney Experiences, Expe ...
park. Oswald appeared on various items of clothing available for purchase at
Disneyland Paris Disneyland Paris is an entertainment resort in Marne-la-Vallée, France, located about east of Paris. It encompasses two theme parks, seven Disney-owned hotels, two convention centers, a golf course, an arena, and a shopping, dining and entert ...
in the shops on Main Street USA. In 2012, Disney California Adventure park at the
Disneyland Resort The Disneyland Resort is an entertainment resort in Anaheim, California, United States. It is owned and operated by the Walt Disney Company through its Disney Experiences, Experiences division and is home to two theme parks (Disneyland and Dis ...
reopened with a new entry area called
Buena Vista Street Buena Vista Street (formerly known as Sunshine Plaza) is a themed land at Disney California Adventure amusement park at the Disneyland Resort in Anaheim, California, United States. Though named for Buena Vista Street, the real-life Burbank thoro ...
, themed to 1920s Los Angeles. Oswald's Service Station is a 1920s gas station (housing a gift shop) located at the north end of the street and features Oswald prominently in its logo. Oswald has been spotted making appearances near his station. In the same year, Oswald ear hats appeared at the Emporium at Walt Disney World in Florida. As of May 2014, Oswald can be spotted on the exit of ''The Seven Dwarves'' ride at Magic Kingdom, Orlando. He is carved into a tree near the exit door. During the same year a new Oswald costumed character began meet-and-greets at
Tokyo DisneySea is a theme park at the Tokyo Disney Resort located in Urayasu, Chiba Prefecture, Japan, just next to Tokyo. It opened on 4 September 2001, at a cost of 335 billion yen. The Oriental Land Company owns the park, and licenses intellectual prope ...
on April 1; on September 14 of the same year, Oswald began making appearances on Buena Vista Street at Disney California Adventure. On June 2, 2018, at the FanDaze event Oswald's spouse, Ortensia accompanied him as a VIP guest in Disneyland Paris. They also performed in the show, "Oh My, Ortensia". Oswald was featured on the medal of the Walt Disney World Marathon Weekend 10K. The event took place on January 7, 2022, as part of runDisney's WDW Marathon Weekend. Oswald made a debut in Hong Kong Disneyland in January 2023 as part of the celebration for the 100th anniversary of The Walt Disney Company. From January 20 to February 15, 2023, at Disney California Adventure, Oswald and his wife Ortensia appeared to celebrate
Chinese New Year Chinese New Year, or the Spring Festival (see also #Names, § Names), is a festival that celebrates the beginning of a New Year, new year on the traditional lunisolar calendar, lunisolar Chinese calendar. It is one of the most important holi ...
, which marks Ortensia's debut in an American theme park.


Filmography


Home media

* In the 1940s and 1950s, Oswald titles could still be found in 16mm and 8mm film catalogs. * Some earlier Oswald shorts are in the public domain. Thus, these have been available for some years in various lower-quality video and DVD compilations. Some are lost however. * An attempted restoration of the then-surviving Disney Oswald shorts, under the title ''The Adventures of Oswald the Lucky Rabbit'', appeared as a two-disc volume in '' Walt Disney Treasures: Wave Seven'', released on December 11, 2007. The cartoons included ''Ozzie of the Mounted'', ''Tall Timber'', and a much-extended version of ''Bright Lights'', all newly rediscovered at the time. * Six Walter Lantz Oswald cartoons, including ''Hells Heels'' and ''Toyland Premiere'', have been included in '' The Woody Woodpecker and Friends Classic Cartoon Collection'' DVD. * Five additional Lantz Oswald shorts, including ''Wax Works'' and ''Springtime Serenade'', are included in '' The Woody Woodpecker and Friends Classic Cartoon Collection: Volume 2'' DVD. * The full version of ''Oh, What a Knight'' is included as an unlockable cartoon in ''
Epic Mickey ''Epic Mickey'' is a 2010 platform game developed by Junction Point Studios and published by Disney Interactive Studios for the Wii. It was released in November 2010 in North America and PAL territories. The game focuses on Mickey Mouse, who a ...
'' by collecting various film reels in the game. * The restored version of '' Hungry Hobos'' is included as part of the bonus features in the release of the Walt Disney Signature Collection edition of ''
Snow White and the Seven Dwarfs "Snow White" is a German fairy tale, first written down in the early 19th century. The Brothers Grimm published it in 1812 in the first edition of their collection ''Grimms' Fairy Tales'', numbered as Tale 53. The original title was ''Sneewittch ...
'' on Blu-ray. Although the short is not included on the disc itself, a digital code is included with the Blu-ray that "unlocks" the short for viewing. * The shorts ''My Pal Paul'' and ''Africa'' are fully restored and included as extras in the Criterion release of ''
King of Jazz King is a royal title given to a male monarch. A king is an absolute monarch if he holds unrestricted governmental power or exercises full sovereignty over a nation. Conversely, he is a constitutional monarch if his power is restrained by ...
''. * The short ''Poor Papa'' was restored and included as an extra in the Walt Disney Signature Collection edition of ''
Pinocchio Pinocchio ( , ) is a fictional character and the protagonist of the children's novel, ''The Adventures of Pinocchio'' (1883) by Italian writer Carlo Collodi of Florence, Tuscany. Pinocchio was carved by a poor man named Geppetto in a Tuscan vil ...
''.


Reception

During the 1920s, the Oswald shorts, as well as Oswald himself, were extremely popular and had received substantial critical acclaim. ''
The Film Daily ''The Film Daily'' was a daily publication that existed from 1918 to 1970 in the United States. It was the first daily newspaper published solely for the film industry. It covered the latest trade news, film reviews, financial updates, informati ...
'' noted that the series was "one of the best sellers of the 'U
iversal Ambazone is an oral antiseptic. Ambazone was patented in 1957 by Bayer under the trade name Iversal, and briefly used in Germany. It is still used in Russia, countries of the former Soviet Union, Poland and Romania. It has not been approved by ...
short subject program". According to ''
The Moving Picture World The ''Moving Picture World'' was an influential early trade journal for the American film industry, from 1907 to 1927. An industry powerhouse at its height, ''Moving Picture World'' frequently reiterated its independence from the film studios. ...
'', Oswald had "accomplished the astounding feat of jumping into the first-run favor overnight". With the release of ''Trolley Troubles'', ''The Film Daily'' wrote: "As conductor on a 'Toonerville' trolley, Oswald is a riot. This ... you can book on pure faith, and our solemn word that they have the goods". ''The Moving Picture World'' noted that Oswald was "good for a lot of smiles and real laughs. ''Trolley Troubles'' presents Oswald as the skipper of a dinky little trolley on a wild ride over mountains". According to ''The Moving Picture World'': With the release of ''Oh, Teacher'', ''Moving Picture World'' wrote that it "lives up to the promise of the first ... as a clever, peppy, and amusing series of cartoons that should prove popular in any type of house. This one deals with Oswald as a school kid and introduces a cat as his rival. It contains some of the best gags we have seen in cartoons". With the release of ''The Mechanical Cow'', ''Moving Picture World'' wrote that Oswald "has a wild and amusing time with his ingenuous milk producer". With the release of ''Great Guns'', ''Moving Picture World'' wrote that Oswald is a "hero in action in the trenches and na situation where two planes fight each other like pugilists". They found that ''Great Guns'' was "chock full of humor" and wrote that "this series is bound to be popular in all types of houses if the present standard is maintained". ''Moving Picture World'' also wrote of the series: In addition: In the modern era, animation historian David Gerstein notes: Oswald won Best New Character in both Readers' Choice and Editors' Choice in ''
Nintendo Power ''Nintendo Power'' was a video game news and strategy magazine from Nintendo of America, first published in July/August 1988 as Nintendo's official print magazine for North America. The magazine's publication was initially done monthly by Ninte ...
''s Best of 2010 awards.2010 Nintendo Power Awards results
Nintendo Power
Tetsuya Nomura is a Japanese video game artist, designer, producer, and director working for Square Enix. He was hired by Square initially as a monster designer for ''Final Fantasy V'' (1992), before being shifted towards secondary Character design of Final F ...
, creator and lead producer of the ''
Kingdom Hearts is a series of action role-playing games developed and published by Square Enix (originally by Square) and owned by The Walt Disney Company. A collaboration between the two companies, it was conceptualized by Square employees, Japanese gam ...
'' franchise, lists Oswald as one of his favorite Disney characters.Nomura & Shimomura Joint Interview for KH Orchestra
Kingdom Hearts Insider


See also

*
Animation in the United States during the silent era The silent age of American animation dates back to at least 1906 when Vitagraph released '' Humorous Phases of Funny Faces''.Jeff Lenburg 1991 The Encyclopedia of Animated Cartoons Although early animations were rudimentary, they rapidly becam ...
*
Golden age of American animation The golden age of American animation was a period that began with the popularization of Sound film, sound synchronized cartoons in 1928 and gradually ended in the 1960s when theatrical animated shorts started to lose popularity to the newer medi ...


References


External links

*
Oswald the Lucky Rabbit
at
Don Markstein's Toonopedia Don Markstein's Toonopedia (subtitled A Vast Repository of Toonological Knowledge) is an online encyclopedia of print cartoons, comic strips and animation, initiated February 13, 2001. Donald D. Markstein, the sole writer and editor of Toonopedi ...

Archived
from the original on September 7, 2015.
Oswald the Lucky Rabbit Theatrical Series -M. J. Winkler Prods
at the
Big Cartoon DataBase The Big Cartoon DataBase (or BCDB for short) was an online database of information about animated cartoons, animated feature films, animated television shows, and cartoon shorts. The BCDB project began in 1997 as a list of Disney animated f ...

Of Rocks and Socks: The Winkler Oswalds (1928–29)


* ttps://web.archive.org/web/20170424125055/http://www.imdb.com/character/ch0223694/ Oswald the Lucky Rabbiton
IMDb IMDb, historically known as the Internet Movie Database, is an online database of information related to films, television series, podcasts, home videos, video games, and streaming content online – including cast, production crew and biograp ...

Lost Disney film found in the BFI National Archive
{{Epic Mickey series Animated characters introduced in 1927 Animated film series Anthropomorphic rabbits and hares Characters created by Ub Iwerks Characters created by Walt Disney Disney core universe characters Disney short film series Fictional inventors Film characters introduced in 1927 Film series introduced in 1927 Male characters in animated films Screen Gems film series Video game bosses Walt Disney Studios (division) franchises Walter Lantz Productions characters Animated characters Fictional mute characters English-language independent films