Overwaitea Food Group
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Pattison Food Group is an operator of
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s, based in
Langley, British Columbia The City of Langley, commonly referred to as Langley City, or just Langley, is a municipality in the Metro Vancouver Regional District in British Columbia, Canada. It lies directly east of Surrey, adjacent to the Cloverdale area, and is surroun ...
. It is owned by the
Jim Pattison Group The Jim Pattison Group is a Canadian conglomerate based in Vancouver. Jim Pattison, a Vancouver-based entrepreneur, is the chairman, CEO, and sole owner of the company. The Jim Pattison Group, Canada's second largest privately held company, h ...
. Most stores are under the
Save-On-Foods Save-On-Foods is a chain of supermarkets located across Western Canada, owned by the Pattison Food Group. Stores carry both standard brands and private label brands, such as Western Family and Only Goodness. Many stores have a pharmacy, and ...
banner, which it launched in 1982.


History and expansion

On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in
New Westminster New Westminster (colloquially known as New West) is a city in the Lower Mainland region of British Columbia, Canada, and a member municipality of the Metro Vancouver Regional District. It was founded by Major-General Richard Moody as the cap ...
,
British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...
. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea". As of August 2015, the Overwaitea Food Group owned and operated 145 grocery stores in B.C. and Alberta under six different
brand names A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
. OFG later opened four stores in Saskatchewan and three stores in Winnipeg, Manitoba during 2016. Additionally, in 2017 a full-size store was opened in
Whitehorse, Yukon Whitehorse () is the capital of Yukon, and the largest city in Northern Canada. It was incorporated in 1950 and is located at kilometre 1426 (Historic Mile 918) on the Alaska Highway in southern Yukon. Whitehorse's Downtown Whitehorse, downtown a ...
. In February 2014, it was announced that Overwaitea would purchase 15 stores from
Sobeys Sobeys Inc. is a national supermarket chain in Canada with over 1,500 stores operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 bil ...
, three in Alberta and twelve in British Columbia. The stores purchased were under the
Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...
,
Thrifty Foods Thrifty Foods (often shortened to Thrifty's) is a chain of supermarkets located in British Columbia, Canada. Background Thrifty Foods was founded by Alex Campbell and Ernie Skinner in 1977 when the first store was opened in Victoria, British ...
and Sobeys banners and all were converted to become Save-On-Foods stores. It was also announced that Overwaitea would convert 11 PriceSmart Foods locations to the Save-On-Foods brand. OFG employed over 15,000 team members, as of August 2015. On March 22, 2018, the Overwaitea Foods banner became defunct with the closure of the last two locations in British Columbia, which were reopened the following day as Save-On-Foods stores. In August 2019,
Calgary Co-op Calgary Co-operative Association Limited, trading as Calgary Co-op, is a retail cooperative operating in Calgary, Alberta, Canada. It was formerly associated with the Federated Co-operatives (FCL) system, but began cutting ties with the organizat ...
announced that it would switch grocery suppliers from
Federated Co-operatives Federated Co-operatives Limited (FCL), operating as Co-op, is a cooperative federation, co-operative federation providing procurement and distribution to member co-operatives in Western Canada. It was established in 1944 after a series of amalgam ...
to Overwaitea, stating that this would "better serve members and ensure long-term sustainability". In 2021, the Overwaitea Food Group was renamed Pattison Food Group. The operations of Buy-Low Foods and Quality Foods, also owned by the Jim Pattison Group, merged into the rebranded company. Later that year, Pattison Food Group acquired Roth’s Fresh Markets, a chain of grocery stores in
Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
, marking its first retail expansion outside of western Canada.


Store Banners

*AG Foods *Bulkley Valley Wholesale *Buy-Low Foods *Choices Markets *Everything Wine *Meinhardt Fine Foods *Nature’s Fare Markets *Nesters Market *
PriceSmart Foods PriceSmart Foods is a chain of supermarkets located in British Columbia, Canada. It is a wholly owned subsidiary of the Overwaitea Food Group, which is owned by the Jim Pattison Group. PriceSmart shares the same brands and rewards card system a ...
*Pure Integrative Pharmacy *Quality Foods *Roth's Fresh Markets **Chuck's Produce and Street Market *
Save-On-Foods Save-On-Foods is a chain of supermarkets located across Western Canada, owned by the Pattison Food Group. Stores carry both standard brands and private label brands, such as Western Family and Only Goodness. Many stores have a pharmacy, and ...
*
Urban Fare Urban Fare is a supermarket chain located in British Columbia. It is a subsidiary of the Overwaitea Food Group, which, in turn, is owned by the Vancouver-based Jim Pattison Group. The chain has five locations, three located in downtown Vancouver, ...


More Rewards

More Rewards is a coalition customer loyalty program run by Pattison Food Group. Points can be earned at most PFG store banners, Panago, Coast Hotels and Jim Pattison Auto Group locations, among others. Petro Canada gas stations were partnered with the program until July 31, 2020. The program also had a
Visa Visa most commonly refers to: * Travel visa, a document that allows entry to a foreign country * Visa Inc., a US multinational financial and payment cards company ** Visa Debit card issued by the above company ** Visa Electron, a debit card ** Vi ...
credit card offered by
Scotiabank The Bank of Nova Scotia (), operating as Scotiabank (), is a Canadian multinational corporation, multinational banking and financial services company headquartered in Toronto, Ontario. One of Canada's Big Five (banks), Big Five banks, it is the ...
, although it was discontinued on August 31, 2019. A partnership was later established to offer bonus points at More Rewards partnered grocery stores when paying with any
CIBC The Canadian Imperial Bank of Commerce (CIBC; ) is a Canadian Multinational corporation, multinational banking and financial services corporation headquartered at CIBC Square in the Financial District, Toronto, Financial District of Toronto, Ont ...
-branded credit or debit card.


References


External links

* {{portalbar, Companies, Supermarkets Jim Pattison Group Supermarkets of Canada Food and drink companies based in British Columbia