One Weird Trick on:
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"One weird trick" (also "one weird old tip", "one weird old trick" or other variants) advertisements are a form of
"One weird trick" (also "one weird old tip", "one weird old trick" or other variants) advertisements are a form of clickbait
Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise ...
online advertising that has been common on the Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists ...
since around the late 2000s. The formula used in the advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
was first applied to weight-loss
Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, by a mean loss of fluid, body fat (adipose tissue), or lean mass (namely bone mineral deposits, muscle, tendon, and other conn ...
products but has since been extended to cures for problems including hair loss
Hair loss, also known as alopecia or baldness, refers to a loss of hair from part of the head or body. Typically at least the head is involved. The severity of hair loss can vary from a small area to the entire body. Inflammation or scarr ...
and diabetes
Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level (hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased ...
. A Federal Trade Commission (FTC) investigation found that many of the advertisements sold "trial" packages that were never sent. The FTC filed legal action in 2011 against promoters of such advertisements for defrauding
In law, fraud is intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right. Fraud can violate civil law (e.g., a fraud victim may sue the fraud perpetrator to avoid the fraud or recover monetary compens ...
millions of people.
See also
*Chumbox
A chumbox or chumbucket is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality clickbait links and articles. The term ...
, an advertising format often displaying "one weird trick" advertisements
References
Online advertising methods Weight loss Confidence tricks 2000s fads and trends {{advertising-stub