Oblivion is a
steel roller coaster
A steel roller coaster is a type of roller coaster classified by its steel Railway track, track, which consists of long steel tubes that are run in pairs, supported by larger steel columns or beams. Trains running along the track typically rely ...
located at
Alton Towers
Alton Towers Resort ( ) (often shortened to Alton Towers) is a theme park and resort complex in Staffordshire, England, near the village of Alton, Staffordshire, Alton. The park is operated by Merlin Entertainments, Merlin Entertainments Group a ...
in
Staffordshire
Staffordshire (; postal abbreviation ''Staffs''.) is a Ceremonial counties of England, ceremonial county in the West Midlands (region), West Midlands of England. It borders Cheshire to the north-west, Derbyshire and Leicestershire to the east, ...
,
England
England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
. The prototype
Dive Coaster model from
Bolliger & Mabillard
Bolliger & Mabillard, officially Bolliger & Mabillard Consulting Engineers, Inc. and often abbreviated B&M, is a roller coaster design consultancy based in Monthey, Switzerland. The company was founded in 1988 by engineers Walter Bolliger and Cl ...
opened to the public on 14 March 1998 and was marketed as the "world's first vertical drop roller coaster" and was the first dive coaster installed in the world. With a maximum speed of , Oblivion is the fourth fastest roller coaster in the UK, behind
The Big One at
Blackpool Pleasure Beach
Pleasure Beach Resort, best known by its former name Blackpool Pleasure Beach, is an amusement park situated on Blackpool's South Shore, in the county of Lancashire, North West England. The park was founded in 1896 by A. W. G. Bean and his p ...
, and
Stealth and
Hyperia at
Thorpe Park
Thorpe Park, formerly also known as Thorpe Park Resort, is a theme park located in the village of Thorpe between the towns of Chertsey and Staines-upon-Thames in Surrey, England, southwest of Central London. It is operated by Merlin Entertai ...
.
History
In
Theme Park Review's YouTube video of the
IAAPA 2011 trade show, Walter Bolliger stated that development of the Dive Coaster model began between 1994 and 1995. Throughout 1997, the Alton Towers park's 'Fantasy World' area was closed and all its former rides removed, except the
Black Hole
A black hole is a massive, compact astronomical object so dense that its gravity prevents anything from escaping, even light. Albert Einstein's theory of general relativity predicts that a sufficiently compact mass will form a black hole. Th ...
. The closure led to it being used for secretly constructing a new attraction known as "SW4" (a codename that stood for "Secret Weapon 4", after "SW3", the codename of
Nemesis Reborn
Nemesis Reborn, previously Nemesis, is an inverted roller coaster located at the Alton Towers theme park in Staffordshire, England. It was manufactured by Bolliger & Mabillard (B&M) and designed by Werner Stengel, from a concept by park devel ...
). The attraction's construction site was surrounded by a patrol guard who kept it hidden, and the park initially did not reveal much information about it to the general public.
A fence was inserted into the area along with the sign announcing that a "world first ride opens
nMarch 1998". Many people did not know of the upcoming ride other than that its building stage involved making a hole that gradually increased in size. When new parts of track appeared on the site, some grew suspicious about the project. Details about SW4 were not revealed until March 1998, including its name Oblivion and its status as the "worlds first vertical drop roller coaster".
Oblivion was given a secret military theme, which was previously used for the park's earlier SW1 and SW2 coaster projects.
Oblivion's opening was accompanied by a large promotional campaign, including appearances on ''
Blue Peter
''Blue Peter'' is a British children's television entertainment programme created by John Hunter Blair. It is the longest-running children's TV show in the world, having been broadcast since October 1958. It was broadcast primarily from BBC ...
'', news channels and
Corn Flakes
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a Breakfast, breakfast food to counter indigestion, it has become a popular food item in the American cuisine, American diet and ...
cereal box packets.
Prior to its opening, memorabilia including its own brand of
deodorant
A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents sweating itself, t ...
was available to purchase.
The total cost to construct the ride was estimated at £12 million.
The park area containing Oblivion was redesigned as 'X Sector'.
The only surviving ride from the former area was the Black Hole roller coaster, which was externally redesigned to suit the new theme. Alton Towers moved and rethemed two existing rides from other areas of the park to open with X-Sector, Energizer and
Enterprise
Enterprise (or the archaic spelling Enterprize) may refer to:
Business and economics
Brands and enterprises
* Enterprise GP Holdings, an energy holding company
* Enterprise plc, a UK civil engineering and maintenance company
* Enterpris ...
.
Despite advertising the ride as the "worlds first vertical drop rollercoaster", Oblivion's vertical drop is slightly less than 90 degrees, at 87.5 degrees. This is due to the trains lacking sprung wheel assemblies which would mean the transition from vertical to horizontal would be uncomfortable.
For a brief period in April 2011, the ride was sponsored by
Fanta
Fanta () is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are over 200 flavors worldwide. Fanta originated in Germany as a Co ...
. The Fanta company also had put the Oblivion rollercoaster into one of their adverts to show that the brand was being sponsored there. However, much of the
Fanta
Fanta () is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are over 200 flavors worldwide. Fanta originated in Germany as a Co ...
branding was removed after only a few months "following numerous complaints about the obtrusive nature of the brand".
On 8 May 2012, a reportedly suicidal 20-year-old man climbed over tall safety fencing and managed to access the underground ride area.
He reportedly entered via the tunnel exit portal and walked underground, emerging on a ledge around the entrance portal.
Neither he nor any guests on the ride were harmed. He was arrested for a public order offence and the ride returned to normal operation the following day.
Ride experience
The queue line spirals upward counterclockwise around a mound and passes through abstract buildings at various levels. Through the buildings, an unnamed man stood in darkness (played by actor Renny Krupinski) briefs riders from overhead television screens. In the heavily stylised videos, the sinister figure explains at length the supposed physical and psychological effects of riding on Oblivion. Although adapted from scientific fact, his monologues are deliberately exaggerated with hyperbole and dry humour. The third queueline video features an alter-ego character (who appears glowing white) arguing with his counterpart as to whether Oblivion is truly safe for riders. This was removed in 2015 after
The Smiler
The Smiler is a steel roller coaster located at Alton Towers in Staffordshire, United Kingdom. The Infinity Coaster model from Gerstlauer set a world record for most Roller coaster inversion, inversions on a roller coaster when it opened in 201 ...
crash.
The queue then splits and crosses caged bridges into the station building. Here riders are batched into rows and board the ride cars. Technical graphics are displayed on overhead screens, which change to play a final monologue upon dispatch.

The cars accommodate sixteen passengers in two rows of eight with a tiered seating arrangement. The roller coaster has a simple layout with a 180 ft drop at 87.5 degrees and reaches 68 mph.
The car slowly ascends 60 feet at a 45-degree angle to build tension, then levels out and travels slowly through a turn towards the drop. The turn uses a horizontal chain mechanism not used on any other B&M dive coaster.
The car reaches the drop and pauses facing over the edge for a moment. The car is then released, free-falling into the underground tunnel. Upon exiting the other side, a high-banked turn takes riders around into the brake run.
There are two on-ride photos; one at the start of the drop and the other at the end of the high-banked turn.
The theme music which accompanies the ride is "Stressed Out" by
Dominic Glynn from the album "Strictly Drum & Bass".
Legacy
Oblivion is classified as the first Dive Coaster, a model from Bolliger & Mabillard with a vertical angle of around 87.5 degrees.
The second Dive Coaster,
Diving Machine G5, opened at
Janfusun Fancyworld in 2000 with an 87.5 degree angle, a 179 ft drop, and a g-force of 5.0; it also featured a mirror of the layout of Oblivion.
Five years later,
SheiKra opened at
Busch Gardens Tampa Bay as the first Dive Coaster with a 90 degree vertical drop and a splashdown element.
In 2015, a ride named
Oblivion: The Black Hole opened at
Gardaland, becoming the first vertical drop roller coaster in Italy.
References
External links
Oblivion at the official Alton Towers website*
Oblivion review and photos on T-Park
{{John Wardley
Dive Coaster roller coasters
Roller coasters in the United Kingdom
Roller coasters operated by Merlin Entertainments
Roller coasters introduced in 1998
Alton Towers
Rides designed by John Wardley
Dive Coasters manufactured by Bolliger & Mabillard