Nokia Pure is a typeface designed by London-based

type foundry A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and ...

Dalton Maag Dalton Maag is an independent font foundry with offices in London, UK, and São Paulo, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers cust ...

for

Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...

. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It has been the company's main typeface since its introduction. Its designers include

Vincent Connare Vincent Connare (born September 26, 1960) is an American type designer and former Microsoft employee. Among his creations are the fonts Comic Sans and Trebuchet MS, as well as the Man in Business Suit Levitating emoji. Besides text typefaces, h ...

, creator of the classic font

Comic Sans Comic Sans MS is a sans-serif typeface created and designed by Vincent Connare and released by Microsoft Corporation in 1994. Designed as a non-connecting script, the typeface draws inspiration from comic book lettering, to emulate the informal ...

. The typeface was developed to support

Latin Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...

Cyrillic The Cyrillic script ( ) is a writing system used for various languages across Eurasia. It is the designated national script in various Slavic, Turkic, Mongolic, Uralic, Caucasian and Iranic-speaking countries in Southeastern Europe, Ea ...

Greek Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family **Proto-Greek language, the assumed last common ancestor of all kno ...

Arabic Arabic (, , or , ) is a Central Semitic languages, Central Semitic language of the Afroasiatic languages, Afroasiatic language family spoken primarily in the Arab world. The International Organization for Standardization (ISO) assigns lang ...

Hebrew Hebrew (; ''ʿÎbrit'') is a Northwest Semitic languages, Northwest Semitic language within the Afroasiatic languages, Afroasiatic language family. A regional dialect of the Canaanite languages, it was natively spoken by the Israelites and ...

Devanagari Devanagari ( ; in script: , , ) is an Indic script used in the Indian subcontinent. It is a left-to-right abugida (a type of segmental Writing systems#Segmental systems: alphabets, writing system), based on the ancient ''Brāhmī script, Brā ...

and Thai scripts when released in 2011 and extended to support

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian diaspora, Armenian communities around the ...

, Ethiopic,

Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...

Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...

Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...

Gurmukhi Gurmukhī ( , Shahmukhi: ) is an abugida developed from the Laṇḍā scripts, standardized and used by the second Sikh guru, Guru Angad (1504–1552). Commonly regarded as a Sikh script, Gurmukhi is used in Punjab, India as the official scrip ...

Gujarati Gujarati may refer to: * something of, from, or related to Gujarat, a state of India * Gujarati people, the major ethnic group of Gujarat * Gujarati language, the Indo-Aryan language spoken by them * Gujarati languages, the Western Indo-Aryan sub- ...

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

, Oriya, Sinhala, Khmer,

Chinese Chinese may refer to: * Something related to China * Chinese people, people identified with China, through nationality, citizenship, and/or ethnicity **Han Chinese, East Asian ethnic group native to China. **'' Zhonghua minzu'', the supra-ethnic ...

and

Klingon The Klingons ( ; Klingon language, Klingon: ''tlhIngan'' ) are a humanoid species of aliens in the science fiction franchise ''Star Trek''. Developed by screenwriter Gene L. Coon in 1967 for the Star Trek: The Original Series, original ''Star T ...

by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays. The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association. Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.

Usage

The font was first introduced on 28 March 2011. It replaced the Nokia Sans font, which was designed by

Erik Spiekermann Erik Spiekermann (born 30 May 1947) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art history at Berlin's Free Uni ...

and used since 2002. The first notable appearance of Nokia Pure was on the N9 smartphone. A Nokia Pure version of the ''Connecting People'' slogan was briefly used in 2011. Pure was used to advertise the flagship Lumia series, but it was not present on the software because the devices ran

Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...

which uses

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Segoe Segoe ( ) is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font su ...

font. On

Symbian Symbian is a discontinued mobile operating system (OS) and computing platform designed for smartphones. It was originally developed as a proprietary software OS for personal digital assistants in 1998 by the Symbian Ltd. consortium. Symbian OS ...

smartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used for

Series 40 Nokia Series 40 Platform, often shortened as S40, is a software platform and application user interface (UI) software that was previously used on Nokia's broad range of mid-tier feature phones from 2002 to 2014, as well as on some of the Vertu l ...

devices until the platform's last device release in 2013. Nokia Pure is also used by

Microsoft Mobile Microsoft Mobile Osakeyhtiö, Oy was a Finnish subsidiary of Microsoft engineering groups#Windows + Devices, Microsoft Devices involved in the development and manufacturing of mobile phones. Based in Keilaniemi, Espoo, it was established in 2014 ...

and its successor

HMD Global HMD Global (Human Mobile Devices) is a Finnish independent mobile phone manufacturer. The company is made up of the mobile phone business that the Nokia, Nokia Corporation sold to Microsoft in 2014, then bought back in 2016 by former executives ...

in the software of their Nokia-branded feature phones, including

Series 30+ Series 30+ (abbreviated as S30+) is a software platform and application user interface used for some Nokia-branded and HMD-branded mobile phones. It is the main software used for Nokia feature phones succeeding Series 30 and Series 40. Earlier ...

and the former

Nokia X The Nokia X is a mid-tier smartphone announced as part of the Nokia X family in February 2014, running on the Nokia X platform. The device shipped on the same day as the unveiling, with Nokia targeting the product for emerging markets, and was ...

and

Asha ''Asha'' () or ''arta'' (; ) is a Zoroastrian concept with a complex and highly nuanced range of meaning. It is commonly summarized in accord with its contextual implications of 'truth' and 'right' (or 'righteousness'), 'order' and 'right wor ...

software platforms.

Designs of the Year 2012

On 12 January 2012 it was announced that Nokia Pure had been nominated for a

Design Museum The Design Museum in Kensington, London, England, exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all fund ...

Designs of the Year 2012 award in the Graphics category. It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.

External links

Nokia Pure
Dalton Maag

References

{{Nokia Nokia Neo-grotesque sans-serif typefaces Corporate typefaces Typefaces and fonts introduced in 2011 Typefaces designed by Vincent Connare Dalton Maag typefaces Typefaces

Usage

Designs of the Year 2012

See also

External links

References