Ninfa Rodríguez Laurenzo
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Maria Ninfa Rodriguez Laurenzo (nicknamed Mama Ninfa,
." Ninfa Laurenzo Early Childhood Center. Retrieved on February 4, 2012.
May 11, 1924 – June 17, 2001), born with the family name Rodriguez,Linnee, Susan.
Poor Widow is Now Texas Taco Queen
" ''
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'' at the ''
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''. Wednesday April 26, 1978. Page 70. Retrieved on February 4, 2012.
was an American restaurateur from
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
, who founded the restaurant
Ninfa's The Original Ninfa's on Navigation is a popular Mexican restaurant located at 2704 Navigation Boulevard in Houston, Texas. The restaurant serves both Tex-Mex and Mexican cuisine. The Original Ninfa's was started by Ninfa Rodríguez Laurenzo, ...
. Laurenzo started out running a single
taco stand A taco stand or taquería is a food stall, food cart or restaurant that specializes in tacos and other Mexican dishes. The food is typically prepared quickly and tends to be inexpensive. Many various ingredients may be used, and various taco ...
in
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, Texas.


History


Early history

Ninfa Rodriguez, a
Mexican-American Mexican Americans are Americans of full or partial Mexican descent. In 2022, Mexican Americans comprised 11.2% of the US population and 58.9% of all Hispanic and Latino Americans. In 2019, 71% of Mexican Americans were born in the United State ...
Catholic,Huynh, Dai.
Restaurateur Mama Ninfa dies


. ''
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''. Monday June 18, 2001. A1. Retrieved on February 5, 2012.
was born on May 11, 1924, in
Harlingen, Texas Harlingen ( ) is a city in Cameron County, Texas, Cameron County in the central region of the Rio Grande Valley (Texas), Rio Grande Valley of the southern part of the U.S. state of Texas, about from the coast of the Gulf of Mexico. The city co ...
. Rodriguez, one of twelve brothers and sisters, was raised in Harlingen. She graduated from Henrietta M. King High School in Kingsville and Durhan Business School in Harlingen. Rodriguez's father grew crops in a patch of farmland in the
Rio Grande Valley Lower Rio Grande Valley (), often referred to as the Rio Grande Valley (RGV) of South Texas, is a region located in the southernmost part of Texas, along the northern bank of the Rio Grande. It is also known locally as the Valley or the 956 (the ...
. In 1945 she visited her twin sister, Pilar Di Meo, in
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. During her visit, she met Domenic Thomas Laurenzo, a graduate of the
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. Laurenzo, a native of
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, was of Italian descent. Rodriguez, who had nicknamed Domenic Laurenzo "D.T.," married him. In 1947 their first child, Roland, was born. The couple considered whether to move to
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
or
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. They read a 1948 newspaper article that stated that Houston was the fastest growing city in the United States. Tony Mandola, Ninfa Laurenzo's son in law and a member of the Mandola restaurant family, said that they decided to go to Houston after flipping a coin. In 1949, they opened the Rio Grande Tortilla Company factory, which sold pizza dough and tortillas. The couple entered the business even though both of them had professional degrees. The factory was located in a Hispanic community in the East End. The Laurenzos lived in a wooden frame house next to the factory. The couple had four more children, with Jack born in 1949, Phyllis born in 1953, Tom born in 1958, and Gino born in 1963. The family sent the children to an area parochial private school. Domenic Laurenzo died of a
brain hemorrhage The brain is an organ (biology), organ that serves as the center of the nervous system in all vertebrate and most invertebrate animals. It consists of nervous tissue and is typically located in the head (cephalization), usually near organs for ...
in 1969.


Restaurateur career

Ninfa Laurenzo's factory was in trouble due to increased competition and decreased profit margins. In 1973 Laurenzo opened a 10 table restaurant in front of her tortilla factory in order to financially stay afloat. The restaurant,
Ninfa's The Original Ninfa's on Navigation is a popular Mexican restaurant located at 2704 Navigation Boulevard in Houston, Texas. The restaurant serves both Tex-Mex and Mexican cuisine. The Original Ninfa's was started by Ninfa Rodríguez Laurenzo, ...
, became very popular and it became her core business. She did not have prior restaurant management experience.Ninfa Laurenzo
."
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. Retrieved on February 6, 2012.
While at the restaurant, Laurenzo greeted guests, watched over the kitchen operations, and sometimes sang songs in an alto voice. Joe Pratt, a professor of business and history of the
University of Houston The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in ...
, said "In the 1980s, Ninfa became a symbol of the city's growing diversity and the opportunity for people who hadn't always had opportunities here. She is a powerful image in Houston."Hassell, Greg.
While the new investors who stepped in to save the Houston chain from closing vow changes, diners may not notice / Resetting the table at Ninfa's
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
''. Sunday December 7, 1997. Business 1. Retrieved on February 6, 2012. Available at the
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website, accessible with a library card.
In addition to Ninfa's, as part of RioStar Corp. Ninfa Laurenzo and her family established other restaurant ventures.Elder, Laura Elizabeth. "Rapid expansion caused Ninfa's debt woes, says restaurant official." ''
Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
''. Sunday November 3, 1996
3
Retrieved on February 6, 2012.
Laurenzo had developed Diego's, a fast food takeout restaurant that specialized in soft tacos. The family sold Diego's to partners in 1978.Levinson, Brian.
Ninfa's to open chain of fast-food Italian restaurants
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
''. Tuesday February 17, 1987. Business 1. Retrieved on February 6, 2012.
In April 1987 Laurenzo started " Bambolino's Italian Drive-Thru," a restaurant offering pizza by the slice. She also established Joey Jack's Seafood, a seafood restaurant. Bambolino's was the Laurenzo family's second attempt in making an Italian-American restaurant. In 1986 it started Laurenzo's Italian Bar & Grille, a full-service restaurant developed by Ninfa's personnel for McFaddin Ventures, which was involved in a joint venture with Ninfa's. Laurenzo's Italian Bar & Grille lost $461,000 in three months, and McFaddin Ventures closed it in August of that year. The Laurenzo family hoped that the increasing trend of carry-out food would help the Bambolino's success. RioStar acquired several Atchafalaya River Cafes, and then later closed and sold several of them. Laura Elder of the ''
Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
'' said that RioStar had "tried an experiment with Italian food that didn't pan out." In 1996 RioStar operated several Ninfa's locations, one Bambolino's restaurant, and one Atchafalaya River Cafe. In October of that year,
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filed an involuntary bankruptcy petition against RioStar in an attempt to force the company to pay $2.8 million in debts accumulated from the company's expansion. RioStar filed for
Chapter 11 bankruptcy protection Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wh ...
.Elder, Laura Elizabeth. "Rapid expansion caused Ninfa's debt woes, says restaurant official." ''
Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
''. Sunday November 3, 1996
1
Retrieved on February 6, 2012.
In 1998 Serrano's Cafe, an
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-based company, acquired RioStar as part of the bankruptcy protection settlement. The family was no longer involved in Ninfa's.


Personal life

Laurenzo resided in the Second Ward. Many people referred to Ninfa Laurenzo as simply "Mama." Her daughter, Phyllis Laurenzo Mandola, said " seems like everyone in the world would call her Mama" and that Ninfa Laurenzo did not mind if someone called her "Mama" unless the person was a man who was older than she was.Vuong, Mary.
Matriarch of Tex-Mex
" ''
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''. Thursday November 10, 2005. Retrieved on February 6, 2012.
Many people who knew Laurenzo considered her a mother figure, and Tony Mandola, Phyllis's husband, said "Everybody knew that they could come to her for advice." Laurenzo sat on the boards of several foundations and organizations. She was a founding board member, in 1970, for the Association for the Advancement of Mexican Americans (AAMA). Later board positions included those of the Gulf Coast Regional Blood Center, the
Houston Community College System Houston Community College (HCC), also known as the Houston Community College System (HCCS), is a community college that operates community colleges in Houston, Missouri City, Greater Katy, and Stafford in Texas. It is notable for actively recrui ...
Foundation, the Houston International Festival Foundation, the Houston Hispanic Forum, the Houston Metro Authority, the
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, and the University Cancer Foundation- M.D. Anderson Cancer Center.


Political involvement

Laurenzo participated in Republican politics.Ninfa Rodriguez Laurenzo, restaurant pioneer, dies at 77 'Mama' credited with bringing tacos al carbon, fajitas to U.S.
''Associated Press'' at ''The Dallas Morning News''. June 19, 2001.
She was a personal friend of President
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
.Decker, Cathleen. "'92 REPUBLICAN CONVENTION : GOP Faithful Ponder if Party Will Unite Behind Bush : Election: Some see the convention as the jump-off point for a strong campaign. Others wonder if it's too little, too late." ''Los Angeles Times''. August 17, 1992
2
In 1984, Bush, then Vice President, appointed her as one of the five goodwill ambassadors to welcome Pope
John Paul II Pope John Paul II (born Karol Józef Wojtyła; 18 May 19202 April 2005) was head of the Catholic Church and sovereign of the Vatican City State from 16 October 1978 until Death and funeral of Pope John Paul II, his death in 2005. In his you ...
in Puerto Rico. Laurenzo's children said that this was the proudest moment in her life. In 1988, while in New Orleans, Louisiana, she delivered a speech that seconded Bush's nomination for president in that year's election. She led the
Pledge of Allegiance The U.S Pledge of Allegiance is a patriotic recited verse that promises allegiance to the flag of the United States and the republic of the United States. The first version was written in 1885 by Captain George Thatcher Balch, a Union Army o ...
at the opening session of the
1992 Republican National Convention The 1992 Republican National Convention was held in the Astrodome in Houston, Texas, from August 17 to August 20, 1992. The convention nominated President George H. W. Bush and Vice President Dan Quayle for reelection. It was Bush's fourth co ...
on August 17, 1992.


Health and death

In June 1999 Laurenzo was diagnosed with breast cancer. Breast cancer killed three of her sisters, including her twin sister Pilar. Laurenzo served as the key note speaker of a cancer forum, giving a speech to 2,000 people. The forum was sponsored by the Reach to Recovery of the
American Cancer Society The American Cancer Society (ACS) is a nationwide non-profit organization dedicated to eliminating cancer. The ACS publishes the journals ''Cancer'', '' CA: A Cancer Journal for Clinicians'' and '' Cancer Cytopathology''. History The society w ...
. In 2000 she underwent a
mastectomy Mastectomy is the medical term for the surgical removal of one or both breasts, partially or completely. A mastectomy is usually carried out to treat breast cancer. In some cases, women believed to be at high risk of breast cancer choose to have ...
to treat her breast cancer. Ninfa Laurenzo died of
bone cancer A bone tumor is an neoplastic, abnormal growth of tissue in bone, traditionally classified as benign, noncancerous (benign) or malignant, cancerous (malignant). Cancerous bone tumors usually originate from a cancer in another part of the body su ...
at the age of 77, on Sunday June 17, 2001. Members of Houston's business and political communities attended her funeral.Goodman, John.
Ninfa's put fajitas on the map
" '' North Shore News''. August 19, 2011. Retrieved on February 4, 2012.
On the week of her death, members of
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postponed their meeting so they could attend Laurenzo's funeral.Schadewald, Bill. "'Mama Ninfa' the mother of all entrepreneurs." ''
Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
''. Sunday June 25, 2001
2
Retrieved on February 6, 2012.


Awards and honors

In 1979 the Texas Restaurant Association gave her the "Woman Restaurateur of the Year" award. In 1988 Laurenzo was inducted into the Texas Women's Hall of Fame. The National Hispanic Chamber of Commerce gave her the 1994 "Business Woman of the Year" award. Mesinger, Maxine.
Franchising's a new trick for great old dogs
" ''
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''. Sunday April 17, 1994. Zest 7. Retrieved on February 4, 2012.
She also received the Humanitarian Award of the Arthritis Foundation, the "Women in Foodservice Pacesetter's Award" of the Roundtable for Women in Foodservice, and the "Business Recognition Award" of the U.S. Hispanic Chamber of Commerce. Rosemary Kent, the author of the 1981 edition of ''The Genuine Texas Handbook'', listed Laurenzo as a person to include in a hypothetical Texas chef hall of fame. Laurenzo, a grandmother of a student at
The Regis School of the Sacred Heart The Regis School of the Sacred Heart is an elementary and middle school for boys. It is located at 7330 Westview Drive in the Spring Branch area of Houston, in the U.S. state of Texas. The boys school serves students in pre-kindergarten through ...
, was honored at the annual "The Regis Merci" celebration on Wednesday April 13, 1994. The celebration honors individuals who were instrumental to the school's operations.
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declared that day "Ninfa Laurenzo Day" and presented this proclamation to her at the celebration.


Legacy

Since Laurenzo's death, her children became involved in restaurant ventures in the United States. Roland Laurenzo, his wife Blanca, and their son Domenic operated two El Tiempo Cantina locations which has now grown to eight El Tiempo Cantina Restaurants, Laurenzo's restaurant and an El Tiempo Taqueria. They also have three other sons; Dante, Rocco and Joseph who also help with the family restaurant business. Phyllis Laurenzo Mandola and her husband Tony Mandola operate Tony Mandola's Gulf Coast Kitchen. The Mandolas also own a small restaurant shop located beneath the triangle in Austin, TX. Gino Laurenzo operates Rio Grande Tex-Mex Grill in Washington Mills, New York.Cook, Allison.
Laurenzo's hard to explain, fun to eat
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
''. Wednesday July 14, 2010. Retrieved on February 6, 2012.
The family later established the restaurant "Laurenzo's" on
Washington Avenue Washington Avenue may refer to: United States * Washington Avenue (Miami Beach) in Miami Beach, Florida * Washington Avenue in Portland, Maine, a part of Maine State Route 26 * Washington Avenue (Milford Mill, Maryland) * Washington Avenue (Towso ...
. Domenic Laurenzo served as the lead chef. Other individuals involved in the original Ninfa's business became involved in restaurant ventures in
Greater Houston Greater Houston, designated by the Office of Management and Budget, United States Office of Management and Budget as Houston–Pasadena–The Woodlands, is the List of metropolitan statistical areas, fifth-most populous metropolitan statistical ...
. The Ninfa R. Laurenzo Early Childhood Center, a
Houston Independent School District The Houston Independent School District (HISD) is the largest Public school (government funded), public school system in Texas, and the eighth-largest in the United States. Houston ISD serves as a community school district for most of the ci ...
school, is named after her. It opened in the fall of 2004. Michael Cordúa, who established the Cordúa restaurant chain, credited Laurenzo as an inspiration as he had asked her for advice.


See also

* History of the Mexican-Americans in Houston * Tex-Mex cuisine in Houston Tex-Mex and Mexican restaurants: * Molina's Cantina *
Taqueria Arandas Taqueria Arandas is a chain of Mexican restaurants in Greater Houston, Texas. The first location opened in Houston's Northside, Houston, Northside in 1981. The corporate headquarters is located in Houston. As of March 2014 the Taqueria Arandas ...
Hispanics and Latinos from Houston: * Mario Gallegos, Jr. * Rick Noriega * Ben Reyes *
South Park Mexican Carlos Coy (born October 5, 1970), known professionally as SPM (an initialism for South Park Mexican), is an American rapper and convicted sex offender. His stage name was incorporated from his Mexican heritage and the South Park neighborhood ...
* Felix Tijerina Prominent restaurateurs from Houston: * Percy Creuzot, Louisiana Creole restaurateur who opened Frenchy's * Jim Goode, Texan restaurateur who opened Goode Company


References


Further reading

* Sharpe, Patricia.
We Remember Ninfa Laurenzo

Archive
. ''
Texas Monthly ''Texas Monthly'' (stylized as ''TexasMonthly'') is a monthly American magazine headquartered in Downtown Austin, Texas. Founded in 1973 by Michael R. Levy, ''Texas Monthly'' chronicles life in contemporary Texas, writing on politics, the Natura ...
''. August 2001. * Morago, Greg.
Remembering Ninfa, the mother Houston called "Mama"
" ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
''. *
A look at Mama Ninfa
" (collection of images compiled by Andrea Waguespack) ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
''. May 9, 2014. * Tyer, Brad.
Mama Ninfa and her Comeback Kids
" ''
Houston Press The ''Houston Press'' is an online newspaper published in Houston, Texas, United States. It is headquartered in the Midtown Houston, Midtown area. It was also a weekly print newspaper until November 2017. The publication is supported entirely ...
''. Thursday August 6, 1998. * Yerke, Gregory.
Mama Ninfa (and the Fajita)
"
University of Houston The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in ...
Libraries Special Collections. May 29, 2013.


External links

*
Ninfa Rodriguez Laurenzo Papers, 1971-2001
"
University of Houston The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in ...
Libraries. *
Ninfa Laurenzo
" Texas Women's Hall of Fame, Texas Women's University * {{DEFAULTSORT:Laurenzo, Ninfa Businesspeople from Houston American women restaurateurs American restaurateurs American people of Mexican descent 1924 births 2001 deaths People from Harlingen, Texas 20th-century American businesspeople 20th-century American businesswomen Deaths from bone cancer in the United States Deaths from cancer in Texas American women company founders American company founders American food company founders Food and drink company founders Catholics from Texas