Nickelodeon (India)
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Nickelodeon (abbreviated as Nick) is an Indian children's pay television channel based in
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
,
Maharashtra Maharashtra () is a state in the western peninsular region of India occupying a substantial portion of the Deccan Plateau. It is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana to th ...
,
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. It is the Indian equivalent of the original American network and is owned by
JioStar Disney Star (also known as JioStar), registered as JioStar India Private Limited, is an Indian media conglomerate joint venture owned with a share of 16.34% by Reliance Industries, 46.82% by Viacom18 and 36.84% by Disney India. On 14 Nove ...
, a joint venture between
Disney India The Walt Disney Company India, also known as Disney India, is the Indian subsidiary of The Walt Disney Company, headquartered in Mumbai, Maharashtra. In March 2019, The Walt Disney Company India became India's biggest television broadcaster af ...
and
Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...
under license from
Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
. Despite using the "Nickelodeon" branding, it does not air any content from the original channel as part of a localisation strategy since the 2010s; instead the original Nickelodeon content is only broadcast on the Nickelodeon HD+ channel. As of October 2020, Nickelodeon is the most watched children's channel in India.


History

Nickelodeon was launched in India on 16 October 1999.
Zee TV ZEE TV also known as Z TV is an Indian Hindi language general entertainment pay television channel owned by Zee Entertainment Enterprises. It was launched on 1 October 1992 as the oldest privately owned television channel in India. History ...
was in charge of distributing the channel to cable operators, in a deal made with Viacom.
Zee TV ZEE TV also known as Z TV is an Indian Hindi language general entertainment pay television channel owned by Zee Entertainment Enterprises. It was launched on 1 October 1992 as the oldest privately owned television channel in India. History ...
also launched a Nickelodeon-branded programming block on its main channel as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. It was replaced by the
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
block in 2002. In 2004, Viacom revamped Nickelodeon in India to increase its viewership, including branding the channel just as Nick, creating local programs and launching a
Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
audio track. On 23 November 2006, Nickelodeon India ceased to be distributed in Pakistan and was replaced with a dedicated local version of
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
in that country. Viacom signed a programming deal with Sun TV Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu audio tracks to their own channel. In 2007, the joint venture between Viacom and TV18 called
Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...
was formed, and the channels
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
, Nick India and
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
became part of the new company. On 25 June 2010, Nick India was rebranded, using the newly launched logo used in US. It was the last major market to undergo this makeover. In December 2011, Viacom 18 launched a new channel called
Sonic Sonic or Sonics may refer to: Companies *Sonic Drive-In, an American drive-in, fast-food restaurant chain * Sonic (ISP), an Internet provider CLEC, serving more than 100 California communities * Sonic Foundry, a computer software company whic ...
. Initially, the channel was focused on action and adventure, before switching their focus to comedy in 2016. Viacom18 Motion Pictures distributed ''Keymon Ache & Nani in Space Adventure'', a film based on the Nickelodeon India series ''
Keymon Ache ''Keymon Ache'' is an Indian Animated series, animated television series produced by DQ Entertainment International, aired on Nickelodeon (Indian TV channel), Nickelodeon India. It was the first Indian non-mythological animated show that was pr ...
'' in 2012. Another theatrical film, '' Motu Patlu: King Of Kings'' from the '' Motu Patlu'' franchise was released in Hindi and Tamil on 14 October 2016. Nick Jr. was launched in late 2012 after being spun off from the main channel. As the main channel did not air any live action shows, these shows aired on TeenNick, which was aired in the evenings on Nick Jr. until 1 February 2017, when it was discontinued. In 2013, the channel hosted its first localized Kids Choice Awards. On 5 December 2015,
Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...
launched Nickelodeon HD+, the first children's channel in High Definition in India. It originates a different schedule than the main network, including previously unaired international programming such as ''
The Legend of Korra ''The Legend of Korra'' (abbreviated as ''TLOK'' and also known as ''Avatar: The Legend of Korra'' or more rarely simply as ''Korra'') is an American animated Fantasy television, fantasy action drama television series created by Michael Dante ...
''. In March 2016, Viacom18 launched a Nick programming block named "Nick Hour" on their
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
channel Colors Rishtey. The programming consists of shows like '' Motu Patlu'', '' Pakdam Pakdai'', ''The Jungle Book'', ''
Go, Diego, Go! ''Go, Diego, Go!'' is an American animated children's television series that aired on Nickelodeon from September 6, 2005 to September 16, 2011, with 80 episodes across five seasons. Created and executive produced by Chris Gifford (writer), Chri ...
'', ''Keymon Ache'' and '' Chhoti Anandi'' (
Colors TV Colors TV is an Indian general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Its programming consists of Soap opera, family dramas, Comedy, comedies, fantasy shows, youth-oriented Rea ...
series). Nick India added a
Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
audio track to the channel on 1 September 2018. Four additional language tracks in
Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...
, Bengali, Gujarati and
Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...
were added in 2019. Nick India announced its first co-production with Nickelodeon International called ''The Twisted Timeline of Sammy & Raj'', which first premiered internationally in late 2022. It premiered in India on 15 October 2023. On 24 January 2022, in association with Nickelodeon India, Colors Tamil launched the "Nick Neram" block, airing '' Rudra: Boom Chik Chik Boom'' and '' Golmaal Jr.''. On April 15, 2024, the channel, along with its sister channel Nick Jr., started to use the Splat rebrand being used internationally. Unlike most Nickelodeon feeds adopting the Nickelodeon logo, the channel retained its on-air name as Nick.


Programming

In the channel's first years of broadcasting it aired mostly original programs from the US version of the channel, such as ''
Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The series focuses on a group of toddlers, most prominently Tommy, Chuckie, Phil, and Lil, and their day-to-d ...
'', ''
Aaahh!!! Real Monsters ''Aaahh!!! Real Monsters'' is an American animated television series developed by Klasky Csupo for Nickelodeon. It is the fifth Nicktoons, Nicktoon after ''Doug (TV series), Doug'', ''Rugrats'', ''The Ren & Stimpy Show'' and ''Rocko's Modern Li ...
'', '' As Told by Ginger'', '' Rocket Power'', ''
The Wild Thornberrys ''The Wild Thornberrys'' is an American animated series, animated television series created by Arlene Klasky, Gábor Csupó, Steve Pepoon, David Silverman, and Stephen Sustarsic for Nickelodeon. The series portrays the zany hijinks of a family o ...
'', '' The Adventures of Jimmy Neutron: Boy Genius'', '' Rocko's Modern Life'', '' The Angry Beavers'', '' CatDog'', ''
Hey Arnold! ''Hey Arnold!'' is an American animated sitcom created by Craig Bartlett for Nickelodeon. It originally aired from October 7, 1996, to June 8, 2004. The show centers on fourth grader Arnold Shortman, who lives with his grandparents in an inner ...
'', ''
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...
,
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'', '' Danny Phantom'', '' Avatar: The Last Airbender'', '' Kenan & Kel'', ''
Drake & Josh ''Drake & Josh'' is an American teen sitcom created by Dan Schneider for Nickelodeon. The series follows teenage stepbrothers Drake Parker (Drake Bell) and Josh Nichols (Josh Peck) as they live together despite their opposite personalities. Na ...
'', '' Clarissa Explains It All'', '' Legends of the Hidden Temple'', and others. After the success of Nickelodeon U.S. game shows, Nick India produced two local game shows, ''Dum Dama Dum'' and ''Gilli Gilli Gappa''. They launched '' J Bole Toh Jadoo'', a spin-off series of 2003's '' Koi... Mil Gaya''. The series premiered on 14 November 2004 on
Children's Day Children's Day is a commemorative date celebrated annually in honour of children, whose date of observance varies by country. In 1925, International Children's Day was first proclaimed in Geneva during the World Conference on Child Welfare. Sin ...
. In 2006 Nick India started acquiring Japanese anime such as ''Ninja Hattori'', '' Perman'' and '' Mighty Cat Masked Niyander''. Due to poor performance of original Nickelodeon content, the channel started to rely more on third party programming and focused on animated content only. Newer live-action shows like ''
iCarly ''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay (Miranda Cosgrove), a teenager who creates and hosts ...
'' were not aired until the launch of TeenNick in 2012 and some ongoing Nickelodeon cartoons at that time such as ''
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...
'' were permanently removed from the channel. Other shows like ''Tak and the Power of Juju'' and '' The Penguins of Madagascar'' premiered in later years. Nick started airing
Colors Color (or colour in Commonwealth English; see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorpt ...
's show '' Jai Shri Krishna'' in 2009. The show was re-edited and customized for a younger audience. They also acquired '' Little Krishna'', an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009. Also, in 2009 the channel started acquired the French series '' Oggy and the Cockroaches''. In 2011, Nickelodeon India began producing local animated shows, starting with ''
Keymon Ache ''Keymon Ache'' is an Indian Animated series, animated television series produced by DQ Entertainment International, aired on Nickelodeon (Indian TV channel), Nickelodeon India. It was the first Indian non-mythological animated show that was pr ...
'' and a theatrical movie based on the series. '' Motu Patlu'' debuted in 2012, and was followed by more local animated series like '' Pakdam Pakdai'' in 2013 (which later moved to Nickelodeon Sonic), ''
Shiva Shiva (; , ), also known as Mahadeva (; , , Help:IPA/Sanskrit, ɐɦaːd̪eːʋɐh and Hara, is one of the Hindu deities, principal deities of Hinduism. He is the God in Hinduism, Supreme Being in Shaivism, one of the major traditions w ...
'' in 2015, '' Gattu Battu'' in 2017, ''
Rudra Rudra (/ ɾud̪ɾə/; ) is a Rigvedic deity associated with Shiva, the wind or storms, Vayu, medicine, and the hunt. One translation of the name is 'the roarer'. In the ''Rigveda'', Rudra is praised as the "mightiest of the mighty". Rudra ...
'' in 2018, '' Ting Tong'' in 2020 and '' Chikoo aur Bunty'' in 2021. The original shows from the American network migrated to Nickelodeon HD+ in 2015.


Sister channels


Nickelodeon HD+

Nickelodeon HD+ (abbreviated as Nick HD+) launched on 5 December 2015. It is the high-definition counterpart of Nickelodeon India. Original content from the U.S. television channel are shown only on the channel. It launched as Nickelodeon HD+, the first children's channel in high definition in India.


Nick Jr.

Before the launch of the channel, Nick Jr. was started as a block on Nickelodeon at morning times which broadcast shows for kids like '' Dora the Explorer'', '' Go Diego Go'', etc. On 21 November 2012,
Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...
launched TeenNick and Nick Jr. as a single channel in which Nick Jr. airs in the daytime while TeenNick aired at night. However, TeenNick was discontinued on 1 February 2017, which made Nick Jr. a 24-hour channel. The block on Nickelodeon was discontinued in 2018.


Nickelodeon Sonic

Nickelodeon Sonic Nickelodeon Sonic (formerly Sonic Nickelodeon) is an Indian children's pay television channel operated by Viacom18 as part of the Nickelodeon India network. After on the air, Sonic became the fourth most watched channel across all genres with ...
was launched on 20 December 2011, focusing on action and teens. In 2016, the channel changed strategy to attract younger audiences, including producing local original content for the channel.


Notes


References


External links


Official Facebook pageNick HD+ Facebook pageOfficial YouTube channel
{{DEFAULTSORT:Nickelodeon India 1999 establishments in Maharashtra Animation studios owned by Paramount Global Children's television channels in India Disney Star English-language television stations in India Entertainment companies established in 1999 Indian animation studios Indian animation Indian companies established in 1999 Mass media companies based in Mumbai Mass media companies established in 1999 Nickelodeon Animation Studio
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
Paramount Media Networks Television broadcasting companies of India Television channels and stations established in 1999 Television networks in India Television stations in India Television stations in Mumbai Paramount International Networks