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"New Slang" is a song by American
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
band
The Shins The Shins are an American indie rock band formed in Albuquerque, New Mexico, in 1996. The band is the project of singer-songwriter James Mercer, who has served as the band's sole constant member throughout numerous line-up changes. The band's c ...
, released in February 2001 as the
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
from the group's debut studio album, '' Oh, Inverted World'' (2001). Written by guitarist and vocalist James Mercer, it concerns his hometown of
Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
,
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
and his experiences there in his late 20s. The lyrics are fueled with "angst and confusion," as Mercer was finding himself constantly depressed and disconnected from his friends and scene. The song attracted attention from
Sub Pop Records Sub or SUB may refer to: Places * Juanda International Airport, Surabaya, Indonesia, IATA code SUB People * Bottom (BDSM), or "sub" for "submissive" * Substitute teacher Christianity * Sub tuum praesidium, an ancient hymn and prayer dedicated ...
, who issued the song as a single in February 2001. The buzz created by the song led to positive press for the group's debut album, ''Oh, Inverted World''. The song began to be licensed in a variety of media beginning in 2002, including various television programs and a
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
advert that aired during the
2002 Winter Olympics The 2002 Winter Olympics, officially the XIX Olympic Winter Games and commonly known as Salt Lake 2002 (; Gosiute dialect, Gosiute Shoshoni: ''Tit'-so-pi 2002''; ; Shoshoni language, Shoshoni: ''Soónkahni 2002''), were an international wi ...
. Although the song never charted on any international charts, it became a sensation following its appearance in the film '' Garden State'' (2004), where Sam, a character played by
Natalie Portman Natalie Hershlag{{efn, Some Hebrew sources claim that her birth name was "Neta-Lee Hershleg" ({{langx, he, נטע-לי הרשלג) and later, her first name was Americanized to "Natalie". {{Cite news , last=Shamir , first=Oron , date=August ...
, referred to it as a song that "will change your life." The band saw increased record sales and visibility as a result. Critics were very positive in their assessments of "New Slang", with many calling it one of the best songs from ''Oh, Inverted World''. The song's
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
was directed by Lance Bangs, and features shots filmed in Albuquerque and
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
.


Background

The Shins were not truly a band when James Mercer composed the song, and the idea of making music his career seemed uncertain. The song's creation was partially a reaction to the music scene in
Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
,
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
, the band's hometown, which Mercer described as "macho, really heavy, and aggressive." He characterized it as a
punk rock Punk rock (also known as simply punk) is a rock music genre that emerged in the mid-1970s. Rooted in 1950s rock and roll and 1960s garage rock, punk bands rejected the corporate nature of mainstream 1970s rock music. They typically produced sh ...
-esque move akin to giving
the finger "The finger", or the middle finger (as in giving someone the (middle) finger, flipping the bird or flipping someone off) is an obscene hand gesture. The gesture communicates moderate to extreme contempt, and is roughly equivalent in meaning t ...
to the entire town. The song was born out of frustration regarding his personal life and future. "It's definitely a moment in my life, that sort of angst and confusion about what my future was going to be," he remarked. He described it as a " Saturn return" period of his life, in which he felt he could not relate to anyone in his hometown and his life there had become depressing. He had become a "hermit" working on the band's debut album, '' Oh, Inverted World'', and had lost interest in partying with friends. The line "Gold teeth and a curse for this town" refers to his songwriting talent and his feelings on Albuquerque. Friends of the band, including Zeke Howard from Love As Laughter and
Isaac Brock Major-General Sir Isaac Brock KB (6 October 1769 – 13 October 1812) was a British Army officer and colonial administrator from Guernsey. He is best remembered for his victory at the Siege of Detroit and his death at the Battle of Quee ...
from
Modest Mouse Modest Mouse is an American rock music, rock band formed in 1993 in Issaquah, Washington, and currently based in Portland, Oregon. The founding members were lead singer/guitarist Isaac Brock (musician), Isaac Brock, drummer Jeremiah Green and ba ...
sent record labels cassette demos of the band's songs, including "New Slang". Mercer sent a demo to
Sub Pop Records Sub or SUB may refer to: Places * Juanda International Airport, Surabaya, Indonesia, IATA code SUB People * Bottom (BDSM), or "sub" for "submissive" * Substitute teacher Christianity * Sub tuum praesidium, an ancient hymn and prayer dedicated ...
in
Seattle, Washington Seattle ( ) is the List of municipalities in Washington, most populous city in the U.S. state of Washington (state), Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the List of Unit ...
, and label co-founder Jonathan Poneman caught a concert in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
while the band was on tour with Modest Mouse. He offered the band a one-off single deal, and the label included it in their Single-of-the-Month series, issuing a 7" single to fan club members in February 2001. Positive press for "New Slang" made the group's debut, '' Oh, Inverted World'', one of the most anticipated
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...
albums of 2001, and Sub Pop signed the band in full.


Reception


Critical reception

"New Slang" received positive critical reception. Stewart Mason of the '' Weekly Alibi'' in the band's hometown of Albuquerque called it "the most immediately appealing song on the album," praising it as "simply brilliant, ..mostly acoustic ballad with the absolute finest melody the band has yet concocted and Mercer's typically oblique but evocative lyrics."
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
called the song a "mid-tempo, strummy
folk Folk or Folks may refer to: Sociology *Nation *People * Folklore ** Folk art ** Folk dance ** Folk hero ** Folk horror ** Folk music *** Folk metal *** Folk punk *** Folk rock ** Folk religion * Folk taxonomy Arts, entertainment, and media * Fo ...
tune with a real catch-on falsetto melody," giving its 7" single a four-star review, summarizing that the release "could be a lost single from a brilliant, obscure '60s
psych-folk Psychedelic folk (sometimes acid folk or freak folk) is a loosely defined form of psychedelic music that originated in the 1960s. It retains the largely acoustic instrumentation of folk, but adds musical elements common to psychedelic music. C ...
band while still sounding far ahead of its time." ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' ranked it the "most affecting" song from ''Oh, Inverted World'', describing it as "a shuffling folk ballad with a spaghetti-western feel and a somber melody that could have come off an
Elliott Smith Steven Paul Smith (August 6, 1969 – October 21, 2003), known as Elliott Smith, was an American musician and singer-songwriter. He was born in Omaha, Nebraska, raised primarily in Texas, and lived much of his life in Portland, Oregon, whe ...
album." ''
Pitchfork A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials. The term is also applie ...
'' panned the song, deeming it an imitation of
Simon & Garfunkel Simon & Garfunkel were an American folk rock duo comprising the singer-songwriter Paul Simon and the singer Art Garfunkel. They were one of the best-selling music acts of the 1960s. Their most famous recordings include three US number-one sing ...
. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' also covered the song, noting that "It has an odd, slightly serpentine vocal melody (it sounds a bit like an adapted madrigal), and the lyrics are absurd and somehow touching." ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'' called "New Slang" one of the year's "loveliest ballads." Will Hermes, in a piece on
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
's ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'', called the song a "masterpiece," as well as "ridiculously melodic and structurally flawless." ''Pitchfork'' later included the song at number 62 on its list of "The Top 500 Tracks of the 2000s," calling it "An agoraphobic bedroom-pop gem that shuffled its way onto a stage larger than anyone imagined possible. "New Slang" paved the way for Norah, Nick, Juno, and the many lovely, odd, and grating mainstream/indie pairings to come."


Accolades

* denotes an unordered list


Music video

The song's music video was filmed in various locations in Albuquerque and
Portland Portland most commonly refers to: *Portland, Oregon, the most populous city in the U.S. state of Oregon *Portland, Maine, the most populous city in the U.S. state of Maine *Isle of Portland, a tied island in the English Channel Portland may also r ...
. Among the areas filmed included the
Rio Grande The Rio Grande ( or ) in the United States or the Río Bravo (del Norte) in Mexico (), also known as Tó Ba'áadi in Navajo language, Navajo, is one of the principal rivers (along with the Colorado River) in the Southwestern United States a ...
, junkyards, and near Mercer's home. The clip was directed by Lance Bangs, an associate of
Spike Jonze Adam Spiegel (born October 22, 1969), known professionally as Spike Jonze (), is an American Filmmaking, filmmaker, actor, musician, and photographer. His work includes films, commercials, music videos, skateboard videos and television. Jonze ...
. It features the band re-enacting the cover art of other bands' albums, including ''
Zen Arcade ''Zen Arcade'' is the second studio album by American punk rock band Hüsker Dü, released in July 1984 on SST Records. Originally released as a double album on two vinyl LPs, ''Zen Arcade'' tells the story of a young boy who runs away from an u ...
'' and '' New Day Rising'' by
Hüsker Dü Hüsker Dü () was an American punk rock band formed in Saint Paul, Minnesota in 1979. The band's continuous members were guitarist/vocalist Bob Mould, bassist Greg Norton, and drummer/vocalist Grant Hart. They first gained notability as a hardc ...
, ''
Let It Be Let It Be most commonly refers to: * ''Let It Be'' (album), the Beatles' final studio album, released in 1970 * "Let It Be" (song), the title song from the album Let It Be may also refer to: Film and television * ''Let It Be'' (1970 film), ...
'' by The Replacements, '' Moon Pix'' by
Cat Power Charlyn Marie "Chan" Marshall ( ; born January 21, 1972), better known by her stage name Cat Power, is an American singer-songwriter. Cat Power was originally the name of her first band, but has become her stage name as a solo artist. Born in ...
, '' Double Nickels on the Dime'' by The Minutemen,
Squirrel Bait Squirrel Bait was an American punk rock band from Louisville, Kentucky active from 1983 to 1988. Squirrel Bait's dense, moody, melodic hardcore sound, featuring pronounced tempo shifts, foreshadowed the grunge sound of the late 1980s as well as ...
's first EP,
Sonic Youth Sonic Youth were an American rock band formed in New York City in 1981. Founding members Kim Gordon (bass, vocals, guitar), Thurston Moore (lead guitar, vocals) and Lee Ranaldo (rhythm guitar, vocals) remained together for the entire history of ...
's ''
Sister A sister is a woman or a girl who shares parents or a parent with another individual; a female sibling. The male counterpart is a brother. Although the term typically refers to a familial relationship, it is sometimes used endearingly to ref ...
'' and
Slint Slint was an American Rock music, rock band from Louisville, Kentucky, Louisville, Kentucky, formed in 1986 after the dissolution of two local bands, Squirrel Bait and Maurice. It initially consisted of guitarist-vocalist Brian McMahan, guitaris ...
's ''
Spiderland ''Spiderland'' is the second and final studio album by the American rock band Slint. It was released by Touch and Go Records on March 27, 1991. Slint's lineup at the time of recording comprised Brian McMahan on vocals and guitar, David Pajo ...
''. Shooting in just two cities created logistical problems for album covers originally photographed in cities such as
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
, and
Louisville Louisville is the most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeast, and the 27th-most-populous city in the United States. By land area, it is the country's 24th-largest city; however, by populatio ...
. For the homage to ''Double Nickels on the Dime'', the band had to track down the exact model of the car featured on the album cover (a
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
), and Albuquerque happened to have a San Pedro Street, which is featured on a freeway sign on the original cover. The video was in rotation on M2,
Much Music Much is a Canadian English language discretionary specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. It is headquartered at 299 Queen Street West in what was o ...
, and on the program ''
120 Minutes ''120 Minutes'' is a television program in the United States dedicated to the Alternative rock, alternative music genre, that originally aired on MTV from 1986 to 2000, and then aired on MTV's associate channel MTV2 from 2001 to 2003. After it ...
''. The clip was also available for download from Sub Pop's website in 2002.


Commercial performance and usage

The song proved to be a "stealth hit," helping ''Oh, Inverted World'' move over 100,000 copies within two years, considered remarkable for an independent label; Sub Pop had hoped the record would sell 10,000 copies. The song was also used on an episode of '' Scrubs'', ''
The O.C. ''The O.C. '' is an American teen drama television series created by Josh Schwartz that originally aired on Fox in the United States from August 5, 2003, to February 22, 2007, with a total of four seasons consisting of 92 episodes. The serie ...
'', ''
The Sopranos ''The Sopranos'' is an American Crime film#Crime drama, crime drama television series created by David Chase. The series follows Tony Soprano (James Gandolfini), a New Jersey American Mafia, Mafia boss who suffers from panic attacks. He reluct ...
'', ''
Buffy the Vampire Slayer ''Buffy the Vampire Slayer'' is an American supernatural fiction, supernatural drama television series created by writer and director Joss Whedon. The concept is based on the Buffy the Vampire Slayer (film), 1992 film, also written by Whedon, a ...
'', the
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
reality series '' Newlyweds: Nick and Jessica'' and video game '' Marvel's Spider-Man 2''. Mercer was positive in licensing the song to a variety of media, confirming to ''The New York Times'' that he received more money from touring and licensing than record sales. The song was featured in a
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
advert that aired during the
2002 Winter Olympics The 2002 Winter Olympics, officially the XIX Olympic Winter Games and commonly known as Salt Lake 2002 (; Gosiute dialect, Gosiute Shoshoni: ''Tit'-so-pi 2002''; ; Shoshoni language, Shoshoni: ''Soónkahni 2002''), were an international wi ...
. Mercer elaborated on the song's inclusion in the ad in an interview: "That whole thing was just an ad agency that McDonald’s hired to do a “hip commercial,” or whatever. So the kid who offered the whole thing up to us was a Shins fan." Online message boards (many on ''Pitchfork'') and fans of the Shins criticized the move as excessively commercialist.Klein, Bethany (2009). ''As Heard on TV: Popular Music in Advertising''.
Farnham Farnham is a market town and civil parish in Surrey, England, around southwest of London. It is in the Borough of Waverley, close to the county border with Hampshire. The town is on the north branch of the River Wey, a tributary of the ...
:
Ashgate Publishing Ashgate Publishing was an academic book and journal publisher based in Farnham (Surrey, United Kingdom). It was established in 1967 and specialised in the social sciences, arts, humanities and professional practice. It had an American office in ...
, pp. 127-131. First edition, 2009.
The band's hometown alt weekly ran an editorial titled "McShins, New Corporate Suck-ass" in reaction. The ad's aesthetics were criticized for straying from the company's typical upbeat themes, and fans of the band found its inclusion subversive, considering a set of the song's lyrics, which at times refer to "the dirt in your
fries French fries, or simply fries, also known as chips, and finger chips (Indian English), are ''List of culinary knife cuts#Batonnet, batonnet'' or ''Julienning, julienne''-cut deep frying, deep-fried potatoes of disputed origin. They are prepa ...
." The
royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or ...
Mercer earned from the commercial allowed him to purchase a home. In addition, the band used the money to finance a tour and relocate to Portland,
Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
, where they built a basement studio and recorded their second album, '' Chutes Too Narrow'' (2003). Mercer nevertheless "recognized the detrimental capacity of linking music with advertising," remarking, "Imagine us playing "New Slang," and everyone in the audience going, 'That's the song from the McDonald's commercial — I'm loving it.'" "New Slang" achieved a new level of cultural significance when it was prominently featured in the film '' Garden State'' (2004). In a scene from the film, Sam (portrayed by
Natalie Portman Natalie Hershlag{{efn, Some Hebrew sources claim that her birth name was "Neta-Lee Hershleg" ({{langx, he, נטע-לי הרשלג) and later, her first name was Americanized to "Natalie". {{Cite news , last=Shamir , first=Oron , date=August ...
) tells Andrew Largeman (played by
Zach Braff Zachary Israel Braff (born April 6, 1975) is an American actor and filmmaker. He portrayed J.D. (Scrubs), John Michael "J.D." Dorian on the NBC/American Broadcasting Company, ABC television series ''Scrubs (TV series), Scrubs'' (2001–2010), for ...
) that the song "will change your life." The song had previously been featured on the first soundtrack to Braff's television show '' Scrubs''. The film ""changed everything" for the group, leading their first two albums to sell more than twice what they had prior to the film's debut. "Almost overnight, the Shins became indie-rock icons," wrote Robert Levine of ''
Spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
''. The band extended their tour in support of the song and its popularity. "We saw a change in our audience. By the time we were done touring for '' Chutes Too Narrow'', there was this new interest," said Mercer. "We toured again almost as the soundtrack to that movie, and colleges were all of a sudden interested in us playing on their campuses. We wanted to consummate the new relationship by touring and having a relationship with them. I mean, it just kept growing!" This additional exposure helped ''Oh, Inverted World'' move 500,000 units in the United States. The band performed the song on their debut appearance at ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' in 2007. Mercer was disappointed the show's producers requested he perform a song at that point six years old, but obliged after hearing stories of artists that argued their setlist and were not invited back.


Formats and track listing

;7" (2001) # "New Slang" – 3:51 # "Sphagnum Esplanade" - 4:01 ;CD Promo (2004) # "New Slang" – 3:51


Certifications


References


External links

* {{authority control 2001 singles 2001 songs The Shins songs Songs about loneliness Sub Pop singles Music videos directed by Lance Bangs 2000s ballads Folk ballads Pop ballads