Never Say Die Records (NSD), commonly referred to and known as Never Say Die, was a British independent

electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

record label well-known for releasing

bass music Bass music is a term used to describe several genres of electronic dance music and hip hop music arising from the 1980s on, focusing on a prominent bass drum and/or bassline sound. As one source notes, there are "many different types of bass music ...

dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken ...

, and

trap music Trap music, also known simply as trap, is a subgenre of hip-hop music which originated in the Southern United States, with lyrical references to trap starting in 1991 but the modern sound of trap appearing in 1999. The genre gets its name from t ...

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

, extended plays (EPs), and

albums An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...

The label was home to artists such as Dodge & Fuski, Dr. Ozi, Eptic, Habstrakt, Kompany, Megalodon, LAXX, Spag Heddy,

Must Die! Lee Austin Bates (born July 2, 1991), better known by his alias Must Die (stylized as MUST DIE!), is an American electronic musician, DJ, and producer. Born in Houston, Bates is associated primarily for his music in the dubstep genre. Bates is kn ...

, Trampa, and

Zomboy Joshua Mellody (born Joshua Paul Jenkin, 1 June 1989), professionally known as Zomboy, is an English dubstep music producer, songwriter, and DJ whose mascot is a zombie. Biography Before Joshua Mellody was active under the name Zomboy, he h ...

History

Never Say Die was founded and incorporated as a limited company (LTD) in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

on July 17, 2009 by two dubstep artists: Thomas "SKisM" Petais and Nicholas "Mobscene" Sadler. Petais founded Never Say Die because he "wanted to continue making bass music and working in the industry" due to the decline of the

breaks Break or Breaks or The Break may refer to: Time off from duties * Recess (break), time in which a group of people is temporarily dismissed from its duties * Break (work), time off during a shift/recess ** Coffee break, a short mid-morning rest ...

scene; a scene he used to be in. On December 7, 2009, Never Say Die released its very first single, with remixes from other artists, called ''Ruffneck 09'' by Ctrl-Z & The

Freestylers The Freestylers are a British electronic music group, consisting of producers Matt Cantor and Aston Harvey. They have released five studio albums and a number of mix compilations for, among others, Fabric and BBC Radio. The group took their ...

with vocals from

Reggae Reggae () is a music genre that originated in Jamaica during the late 1960s. The term also denotes the modern popular music of Jamaica and its Jamaican diaspora, diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay", was the first ...

artist Navigator. The name "Never Say Die" is a reference to a quote "Goonies Never Say Die" from the 1985 film called

The Goonies ''The Goonies'' is a 1985 American adventure comedy film directed and co-produced by Richard Donner from a screenplay by Chris Columbus based on a story by Steven Spielberg and starring Sean Astin, Josh Brolin (in his film debut), Jeff Cohen ...

. Petais owned merchandise from the film, and selected the name for the label because of that fact. In May 6, 2012, the label collaborated with Your EDM to set up a launch party to celebrate the release of Eptic's Mastermind EP. On April 2014, the label won Best Label from The Bass Music Awards (BMA). Sadler resigned from his position as a Director on March 31, 2015. Never Say Die moved its headquarters twice: first from London to

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

, England in 2016 and, finally to its current location, from Birmingham to

Clacton-on-Sea Clacton-on-Sea, often simply called Clacton, is a seaside town and seaside resort, resort in the county of Essex, on the east coast of England. It is located on the Tendring Peninsula and is the largest settlement in the Tendring District, wi ...

, England in 2021. In 2019, Never Say Die celebrated its 10th anniversary by going having various of its artists perform at the Shrine Exposition Hall in Los Angeles, the Mission Ballroom in

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

, Electric Brixton in London, and the Eden Club in

Chengdu Chengdu; Sichuanese dialects, Sichuanese pronunciation: , Standard Chinese pronunciation: ; Chinese postal romanization, previously Romanization of Chinese, romanized as Chengtu. is the capital city of the Chinese province of Sichuan. With a ...

On April 2, 2022, Never Say Die announced that it would no longer release any more tracks in 2022 due to its team "achiev ngeverything tset out to do (and more...)" and wanting "to move onto other things". The record label hasn't legally dissolved, thus making the label inactive instead.

Never Say Die Records: Black Label

On March 30, 2014, Never Say Die launched a sublabel called Black Label where its darker-themed, and "simple but wonky groove tracks were released. Black Label was started because for a sound to accommodate the "new underswell of dubstep that was happening at the time" Its final track was released on March 24, 2021.

Controversy with Disciple Records

In 2013, Never Say Die's founders co-founded, along with Dodge & Fuski, Disciple Records. In 2017, Petais accused Disciple Records, via Facebook and Twitter, of "copying ever Say Die'smarketing scheme". Disciple Records acknowledged that while Never Say Die "contributed towards early label expenses..." and "introduc d numerous contacts" to set itself up for success, it rebutted by stating that it wasn't a "marketing ploy on isciple'spart".

Artists

''This is an incomplete list of artists that have at least one

original Originality is the aspect of created or invented works that distinguish them from reproductions, clones, forgeries, or substantially derivative works. The modern idea of originality is according to some scholars tied to Romanticism, by a notion t ...

release on either Never Say Die or NSD Black Label, and doesn't include featured artists or

remix A remix, also sometimes called reorchestration or rework, is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, poem, or photograph ca ...

credits. You can help complete this list by adding missing items with

reliable source A source text is a text (sometimes oral) from which information or ideas are derived. In translation, a source text is the original text that is to be translated into another language. More generally, source material or symbolic sources are ob ...

s.'' Sources: * 12th Planet * 501 * Ace Aura * Adair * Affinity * Akeos * Antiserum * Aweminus * Badklaat * Bar9 * Basstrick * Bukez Finezt * Buku * Calcium * Carbin * Cutline * Ctrl-Z * Culprate * DC Breaks * Dodge & Fuski * Dr. Ozi * Dubloadz * Ecraze * Effin * Eliminate * EH!DE * Engine-EarZ Experiment * Eptic * euphorian * Far Too Loud * Franky Nuts * Freestylers *

Foreign Beggars Foreign Beggars were an English Hip hop music, hip hop and dubstep group. Since their formation in 2002, the group's trajectory had seen them evolve from an underground hip hop group to an electronic crossover act. The group consisted of four a ...

* Gentlemens Club * Gladez * Graphyt * Habstrakt * Hairitage * Hekler * Herobust * Hukae * Hydraulix * IVORY * Jam Prd * Jiiko * Jphelpz * KillaGraham * KILL FEED * Kompany * Krimer * kuatari * Laxx * Lazy Rich * Leotrix * London Nebel * Maahir * MAD DUBZ * Mantis * MARAUDA * Mayhem * Megalodon * Milo & Otis * Mindflow * Mobscene * Modestep * Moody Good * Moore Kismet *

* Neonix * Nitepunk * Nytrix * Oddprophet * PLEEG * Ray Volpe * Resistance * Rickyxsan * SampliFire * Schoolboy * SEED * SHARPS * skeptiks * SKisM *

Slander Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making wikt:asserti ...

* Soltan * Space Laces * Spag Heddy * Stabby *

Svdden Death Daniel James "Danny" Howland (born June 29, 1993), better known by his alias Svdden Death (stylized in all caps), is a Los Angeles DJ and producer from San Jose, California. He is known for his song " Sell Out", a collaboration with American mul ...

* Syzy * The Frim * Tisoki * Trampa * Topi * Torqux * Trienergy * Trolley Snatcha * Twine * TYNAN * UBUR * Veer * Vulgatron *

Wooli Adam Puleo, better known by his alias Wooli, is an American briddim, riddim and dubstep DJ and producer. He is known for the songs "Island" and " Another Me", with the prior being a collaboration with American dubstep producers Seven Lions an ...

* Xilent * YOOKiE *

Discography

Compilation Albums & EPs

The record label released a total of 53

compilation Compilation may refer to: *In computer programming, the translation of source code into object code by a compiler **Compilation error **Compilation unit *Product bundling, a marketing strategy used to sell multiple products, such as video game co ...

albums and EPs on its primary label and Black Label to showcase music by its artists.

External links

Never Say Die's Announcement Ceasing Operations On Twitter

Never Say Die Black Label
*
Never Say Die Black Label Complete Discography on Spotify

Never Say Die Website
*
Never Say Die Complete Discography on Spotify

References

{{reflist * Sortkey Record labels established in 2009 British independent record labels Dubstep record labels Music-related YouTube channels Record labels based in London Record labels based in Birmingham, West Midlands 2009 establishments in England