''NFL on Prime Video'' is the branding used for broadcasts of

National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...

(NFL) games on the subscription video on-demand over-the-top

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

and rental service

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

and on sister service Twitch as part of Prime Video Sports. Amazon currently holds exclusive streaming rights for '' Thursday Night Football.'' Along with Prime Video, the games are also simulcast for free on Prime Video's Twitch channel and broadcast on local over-the-air networks in the markets of the playing teams.

Overview

''Thursday Night Football''

On April 4, 2017, it was announced that

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their

service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by

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. The streams were exclusive to paid

Prime A prime number (or a prime) is a natural number greater than 1 that is not a product of two smaller natural numbers. A natural number greater than 1 that is not prime is called a composite number. For example, 5 is prime because the only ways ...

subscribers. Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese, and a secondary English broadcast featuring soccer commentators Ross Dyer and Tommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and

Curtis Stone Curtis Travis Stone (born 4 November 1975) is an Australian celebrity chef, author, and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010. Early life Stone was born ...

. Amazon renewed its digital rights for the

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and 2019 seasons; in contrast to 2017 in which the games required a Prime subscription, for 2018 and 2019, Amazon also carried game coverage for free on its live streaming platform Twitch. Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offered an alternate commentary feed featuring

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

anchor Hannah Storm and NFL Network chief correspondent Andrea Kremer — the first all-female commentary team in NFL history. The Twitch streams offer access to the service's standard

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(along with special football-themed emotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with the

X-Ray An X-ray (also known in many languages as Röntgen radiation) is a form of high-energy electromagnetic radiation with a wavelength shorter than those of ultraviolet rays and longer than those of gamma rays. Roughly, X-rays have a wavelength ran ...

feature to access statistics and other content. On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the 11 ''TNF'' simulcasts and digital content. For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis by Bucky Brooks and Daniel Jeremiah, and ''NFL Next Live'' on Twitch (with viewer interactivity). For the 2020 season, Prime Video offered multiple announcer options; ''NFL Next'' on Prime Video, live and on-demand on Tuesday nights, hosted by Chris Long, Kay Adams, Andrew Hawkins, and James Koh; X-Ray, offering real-time access to live statistics and insights; and new shows on Twitch, including ''The NFL Comments Box'' and ''The NFL Machine''. In March 2021, Amazon acquired rights to become the exclusive broadcaster of ''Thursday Night Football'' initially starting with the 2023 season and running through 2033, paying approximately $1 billion per year to become the first streaming service to exclusively carry a package of NFL games. Regular season games on Thursday nights will increase from 12 to 15 per year, and the package will also include one preseason game per year. Amazon will now be producing its own football game broadcasts, after previously picking up feeds from other networks. The deal also includes pre-game, halftime, and post-game shows, plus in-game highlights and original NFL programming. Because Prime Video is a subscription streaming service, the NFL will require Amazon to have its games syndicated on over-the-air television stations in the local markets of the competing teams. For example, if a Patriots-Steelers game airs on ''TNF'', it needs to air on one TV station in Pittsburgh, and on one TV station in Boston. (The 2023 game between both aforementioned teams aired on WPXI in Pittsburgh, and on WFXT in Boston.) A couple months later, it was announced that Prime Video would take over ''TNF'' a year earlier than originally announced in

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, making the deal 11 years. The annual NFL Kickoff Game and the annual primetime game on Thanksgiving night (both of which take place on Thursday nights) aren't part of the ''TNF'' package, and therefore, air nationally on NBC instead via its Sunday Night Football Package.

Other regular season games

On April 29, 2020, as part of Amazon's renewal of its digital rights through the 2022 season, Amazon acquired the exclusive international rights to one late-season game produced by CBS), it would be the first game to only be nationally available on a streaming platform. Prime Video, along with Twitch, Verizon, the NFL app, and the two teams' local stations, aired this game on December 26, 2020, featuring the

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...

and

Arizona Cardinals The Arizona Cardinals are a professional American football team based in the Phoenix metropolitan area. The Cardinals compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West division. The ...

. It averaged 4.8 million viewers. The Amazon exclusive game did not return for the 2021 season. Beginning with the

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season, Prime Video has broadcast an NFL game on Black Friday, the day after

Thanksgiving Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory ...

. Like with the traditional ''TNF'' games, the Black Friday game also needs to air on local television stations in both teams' media markets. (The 2023 Black Friday game aired on

WNYW WNYW (channel 5) is a television station in New York City, serving as the Flagship (broadcasting), flagship of the Fox Broadcasting Company, Fox network. It is owned and operated by the network's Fox Television Stations division alongside Secauc ...

in New York City, and on

WFOR-TV WFOR-TV (channel 4), branded CBS Miami, is a television station in Miami, Florida, United States. It is owned and operated by the CBS television network through its CBS News and Stations division alongside CW affiliate WBFS-TV (channel 33). ...

in Miami.)

Playoff programming

In October 2020,

acquired the rights to stream its first NFL playoff game on Prime Video as part of its digital rights to the league: a simulcast of one of CBS's NFC Wild Card games. This game eventually was the one on January 10, 2021, between the

Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They are one of two remaining ...

and the

New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...

. The game was also available on

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

. On January 16, 2022, Amazon streamed its second NFL playoff game between the

and

Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...

. It was also a simulcast of a CBS/Nickelodeon broadcast. In 2024, Amazon signed a multi-year agreement to stream one Wild Card playoff game per season.

Other programming

The 2020 NFL Holiday Blitz on Prime Video featured a week-long slate of original content with celebrities and athletes including

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, Quavo, Cari Champion, Victor Cruz and Chad Johnson.

Results

Game announcers

Current announcers

Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television play-by-play sportscaster for '' Thursday Night Football'' on Amazon Prime Video and in an emeritus role for NBC Sports. He has worked on network sports television sin ...

– play-by-play (2022–present) * Kirk Herbstreit – color commentator (2022–present) * Kaylee Hartung – sideline reporter (2022–present) * Terry McAulay – rules analyst (2022–present) * Charissa Thompson – pregame host (2022–present) * Tony Gonzalez – pregame analyst (2022–present) *

Ryan Fitzpatrick Ryan Joseph Fitzpatrick (born November 24, 1982) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 17 seasons. Fitzpatrick started at quarterback for nine teams, the ...

– pregame analyst (2022–present) * Andrew Whitworth – pregame analyst (2022–present) * Richard Sherman – pregame analyst (2022–present) * Marshawn Lynch – contributor (2022–present) * Taylor Rooks – contributor (2022–present) * Sam Schwartzstein – analytics expert (2023–present) * Albert Breer – contributor (2024–present)

Former announcers

* Kay Adams – fill-in play-by-play (2021) * Bucky Brooks – Scout's Feed on Prime Video (2020–2021) * Sherree Burress – Saturday sideline reporter (2020) * Andrew Catalon – Saturday play-by-play (2020) * Terrell Davis – Prime Video studio postgame analyst (2020) * Daniel Jeremiah – Scout's Feed on Prime Video (2020–2021) * Dude Perfect – alternate broadcast announcers (2022–2023, select games) *

Maurice Jones-Drew Maurice Christopher Jones-Drew (born March 23, 1985), often called "MJD", is an American former professional American football, football player who was a running back in the National Football League (NFL) for nine seasons. He played college foot ...

– Prime Video studio pregame/halftime analyst (2020) * Rhett Lewis – Prime Video studio host (2021) * James Lofton – Saturday color commentator (2020) * Beth Mowins – fill-in play-by-play (2018) * Michael Smith – contributor (2022–2024) * Joy Taylor – Scout's Feed on Prime Video (2020–2021) *

Derek Rae Derek Rae (born 9 April 1967) is a Scottish association football commentator and presenter. He currently works for ESPN and ABC in the United States for the English-language coverages of Bundesliga, DFB Pokal, and La Liga and Deutsche Fußball ...

– UK English Feed play-by-play on Prime Video (2017–2019) * Tommy Smyth – UK English Feed color commentator on Prime Video (2017–2019) * Ross Dyer – UK English Feed fill-in play-by-play on Prime Video (2017) * Hannah Storm – alternate broadcast announcer (2022; select games); play-by-play (2018–2021) * Andrea Kremer – alternate broadcast announcer (2022; select games); game analyst (2018–2021) *

LeBron James LeBron Raymone James Sr. ( ; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is the NBA's all-time leading scorer and ...

– alternate broadcast announcers (2022–2023; select games) * Maverick Carter – alternate broadcast announcer (2022–2023; select games * Paul Rivera – alternate broadcast announcer (2022–2023; select games)

References

External links

* {{National Football League on television and radio Amazon Prime Video original programming 2017 American television series debuts 2010s American sports television series 2020s American sports television series Prime Video Thursday Night Football Television series by Amazon MGM Studios