Museum Of Design Atlanta
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The Museum of Design Atlanta (MODA) is a
design museum The Design Museum in Kensington, London, England, exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all fund ...
located in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, Georgia, United States. It is billed as “the only museum in the Southeast devoted exclusively to the study and celebration of all things design."


Overview

The museum examines how design affects people's daily lives through exhibitions,
K-12 K-1 is a professional kickboxing promotion established in 1993 by karateka Kazuyoshi Ishii. Originally under the ownership of the Fighting and Entertainment Group (FEG), K-1 was considered to be the largest Kickboxing organization in the world. ...
educational outreach, and adult programming. MODA regularly features exhibitions on architecture, industrial and product design, interiors and furniture, graphics, fashion and more. The museum is located on
Peachtree Street Peachtree Street is one of several major streets running through the city of Atlanta, Georgia, United States. Beginning at Five Points (Atlanta), Five Points in downtown Atlanta, it runs North through Midtown Atlanta, Midtown; a few blocks afte ...
, across from the
High Museum of Art The High Museum of Art (colloquially the High) is the largest museum for visual art in the Southeastern United States. Located in Atlanta, Georgia (on Peachtree Street in Midtown, the city's arts district), the High is 312,000 square feet (28, ...
, in Midtown.


History

MODA first opened in 1989 as the Atlanta International Museum of Art & Design, and was located in the Peachtree Center district of
Downtown Atlanta Downtown Atlanta is the central business district of Atlanta, Georgia, United States. The largest of the city's three commercial districts (Midtown Atlanta, Midtown and Buckhead being the others), it is the location of many corporate and region ...
. In 2003, after receiving a series of local grants, the group rebranded and refocused itself as a design museum, launching a critically lauded run of exhibits on subjects such as
Bauhaus The Staatliches Bauhaus (), commonly known as the , was a German art school operational from 1919 to 1933 that combined Decorative arts, crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., ...
virtuoso
Marcel Breuer Marcel Lajos Breuer ( ; 21 May 1902 – 1 July 1981) was a Hungarian-American modernist architect and furniture designer. He moved to the United States in 1937 and became a naturalized American citizen in 1944. At the Bauhaus he designed the Was ...
,
Japanese architecture has been typified by wooden structures, elevated slightly off the ground, with tiled or thatched roofs. Sliding doors ('' fusuma'') and other traditional partitions were used in place of walls, allowing the internal configuration of a space ...
, and ladies handbag design. In 2011, MODA opened at its present location in Midtown Atlanta at the corner of 16th Street and Peachtree Street on the ground floor (and former parking garage) of a building restored by the architectural firm Perkins+Will. While the upper floors house Perkins+Will and the Peachtree Branch of the Atlanta Public Library, the museum occupies of street-level space in the LEED Platinum-certified building. On December 31, 2012, Brenda Galina left as executive director. In early January 2013, the Board of Directors appointed Laura Flusche as the new executive director.


Exhibitions

The first exhibit at the museum's new Midtown location was ''Passione Italiana: Design of the Italian Motorcycle''. Curated by Joe Remling of ai3, Inc., the exhibition presented a dozen Italian motorcycle designs spanning the last five decades with designs by
MV Agusta MV Agusta (, full name: MV AGUSTA Motor S.p.A., original name: Meccanica Verghera Agusta or MV) is an Italian high end motorcycle manufacturer. It was founded by Domenico Agusta, Count Domenico Agusta on 19 January 1945 as one of the branches of ...
,
Ducati Ducati Motor Holding S.p.A () is an Italian motorcycle manufacturing company headquartered in Bologna, Italy. History Barely a month after the official liberation of Italy in 1944, SIATA announced its intention to sell this engine, called ...
, Bimota, and Moto-Morini. Other 2011 exhibitions included ''WaterDream'', a survey of the history of bathroom design, followed by a retrospective of a quarter-century of international AIDS posters. 2012 exhibitions included Emerging Voices 11, an exhibition dedicated to celebrating the work and talent of Atlanta's young architecture community. This was done in partnership with AIA Atlanta and the Young Architects Forum Atlanta. Following that exhibit was Stories in Form: Chair Design by the Portfolio Center. The works featured in Stories in Form were created as part of the Portfolio Center's course "Modernism: History, Criticism and Theory", which explores design history as a catalyst for new design ideas. While learning about Modernism, the history of design and the development of critical thinking skills, students in the course create chairs by means of a design process that combines inspiration from a historical period with personal experience. In addition to demonstrating the step-by-step design process that brings these chairs into being, the exhibition highlighted the ways in which design objects tell stories of design history and personal experience. Another exhibit was Skate It or Hang It!? The Evolution of Skateboard Art. The exhibition, curated by W. Todd Vaught, examined the visual aspects skateboarding, a sport important to contemporary youth culture since the 1970s, by presenting a broad range of styles, imagery, and visual expression in skateboard art. With a broad focus on skateboard graphics—in particular the styles and methods used to embellish skateboard decks—the exhibition appealed to a broad range of skateboarders, designers, artists and to Atlanta's youth in general. Beginning 2013 was The South's Next Wave: Design Challenge. This was presented as part exhibition, part competition; pairing designers of interior spaces with object designers to create imaginative vignettes throughout the museum. The exhibit was curated by David Goodrowe and Tim Hobby, co-founders of the failed design firm Goodrowe/Hobby which later declared bankruptcy.https://www.indexee.com/ga/1648818-goodrowe-hobby-llc Other exhibits at the museum have focused on alternative voices in game design, the work of architect
Eero Saarinen Eero Saarinen (, ; August 20, 1910 – September 1, 1961) was a Finnish-American architect and industrial designer who created a wide array of innovative designs for buildings and monuments, including the General Motors Technical Center; the pa ...
, the work of designer
Paul Rand Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, United Parcel Service, UPS, Enron, Morni ...
, the design of everyday things, designing for social impact and other topics.


Exhibition space

The exhibition space at MODA is in two main galleries with clean, industrial lines and concrete floors. The front desk area can double as a reception space and the back gallery has a vaulted ceiling with windows stretching up two stories. The museum has a built-in A/V system with ceiling-mounted digital projectors, track lighting that can switch on via motion detector, and banks of security cameras.


See also

*
High Museum of Art The High Museum of Art (colloquially the High) is the largest museum for visual art in the Southeastern United States. Located in Atlanta, Georgia (on Peachtree Street in Midtown, the city's arts district), the High is 312,000 square feet (28, ...
* SCAD-Atlanta


References


External links

* {{authority control 1993 establishments in Georgia (U.S. state) Architecture museums in the United States Art museums and galleries in Georgia (U.S. state) Art museums and galleries established in 1993 Design museums in the United States Midtown Atlanta Museums in Atlanta