Munchy Food Industries Sdn Bhd (

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Munchy's) is a

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

-based

snack food A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...

manufacturer with presence in over 60 countries around the world. Its group headquarters is in

Batu Pahat The Batu Pahat District is a district in the state of Johor, Malaysia. It lies southeast of Muar, southwest of Kluang, northwest of Pontian, south of Segamat and Tangkak District. The capital of the district is Bandar Penggaram. Geograph ...

and its corporate headquarters is in Klang. Munchy's has offices in

Ipoh Ipoh (, ) is the capital city of the Malaysian States and federal territories of Malaysia, state of Perak. Located on the Kinta River, it is nearly north of Kuala Lumpur and southeast of George Town, Penang, George Town in neighbouring Penang ...

, Butterworth,

Johor Bahru Johor Bahru, abbreviated as JB, is the capital city of the Malaysian state of Johor. It is the core city of Johor Bahru District, Malaysia's second-largest district by population and the second-largest district economy. Covering an area of ...

Kota Bharu Kota Bharu ( Kelantanese: ''Koto Baghu''), colloquially referred to as KB, is a town in Malaysia that serves as the state capital and royal seat of Kelantan. It is situated in the northeastern part of Peninsular Malaysia and lies near the mout ...

Kuantan Kuantan (Pahang Malay: ''Kontaeng''; Terengganu Malay: ''Kuatang/Kuantang'') is a city and the state capital of Pahang, Malaysia. It is located near the mouth of the Kuantan River. Kuantan is the Largest cities in Malaysia, 12th largest city ...

Malacca City Malacca City ( or ') is the List of capitals in Malaysia, capital city of the Malaysian state of Malacca, in Melaka Tengah District. It is List of cities by time of continuous habitation, the oldest Malaysian city on the Straits of Malacca, hav ...

Kota Kinabalu Kota Kinabalu (; formerly known as Jesselton), colloquially referred to as KK, is the state capital of Sabah, Malaysia. It is also the capital of the Kota Kinabalu District as well as the West Coast Division of Sabah. The city is located on the ...

Kuching Kuching ( , ), officially the City of Kuching, is the capital and the most populous city in the States and federal territories of Malaysia, state of Sarawak in Malaysia. It is also the capital of Kuching Division. The city is on the Sarawak Ri ...

and international offices in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

History

Establishment

Munchy's started in 1991, in a small town in the South of

. The Munchy's origins started with the two brothers Soo Kuok Tan and Lee Kok Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan. Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally. The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.

International expansion

In 1996, Munchy's factory was built in

Johor Johor, also spelled Johore,'' is a States and federal territories of Malaysia, state of Malaysia in the south of the Malay Peninsula. It borders with Pahang, Malacca and Negeri Sembilan to the north. Johor has maritime borders with Singapore ...

, Malaysia, with of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits. MunchysFactory

Today, Munchy's owns a production plant and warehouse facility in

, Malaysia. The built-up area of these facilities amounts to more than and is outfitted with: * 2 wafer plants with the capacity to manufacture up to 410 tons per month. * 4 biscuit plants with production capacity up to 2,940 tons per month. * 5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month. A warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution. All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch. 1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution. In 2018,

CVC Capital Partners CVC Capital Partners plc is a Jersey-based private equity and investment advisory firm with approximately €186 billion of assets under management and approximately €157 billion in secured commitments since inception across American, European, ...

acquired 100% of Munchy's. In 2021,

Universal Robina Universal Robina Corporation, abbreviated as URC and also known as Universal Robina, is a Philippine company headquartered in Quezon City. It is one of the largest food and beverage companies in the Philippines, along with San Miguel Corporat ...

of the Philippines acquired 100% of Munchy's for 1.925 billion Malaysian Ringgit from CVC Capital Partners.

Operations

Munchy Food Industries Sdn Bhd remains the manufacturing and group headquarters for the Munchy's brand. Munchy's maintains branches in

, Butterworth,

and international offices in

and

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

MunchWorld Marketing Sdn Bhd, was established as Munchy's marketing arm and sole distributor of Munchy's products.

Product availability

India
* Bangladesh * Hong Kong * Indonesia * Iraq * Libya * Mauritius * Nepal * Singapore * South Africa * South Korea * Thailand * Brunei * Taiwan * Bahrain * Mongolia * Yemen * Philippines * Malaysia * Saudi Arabia * Morocco * Lebanon * Egypt * Syria * Tunisia * United Kingdom * China

Brands

* Captain Munch * Oat Krunch * Biskies * Lexus * Muzic * Yosss * Munchy's Wheat Crackers * Munchy's Choc Sandwich * Munchy's Funmix * Munchy's Original Cream Crackers * Munchy's Marie * Munchy's Topmix * Bear Brand * Tae * 5 Days

References

External links

* {{DEFAULTSORT:Munchys Universal Robina brands Malaysian subsidiaries of foreign companies Malaysian brands Food and drink companies of Malaysia Food and drink companies established in 1991 Malaysian companies established in 1991 CVC Capital Partners companies