"Multiply" is a hip hop song recorded by American rapper ASAP Rocky, which was made available for online streaming on October 3, 2014. Four days later, it was released as a digital single by

RCA Records RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...

. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and

Shomi Patwary Shomi Patwary (born February 20, 1982, in Dhaka, Bangladesh) is a filmmaker, and co-founder of the creative collective Illusive Media.At. Long. Last. ASAP ''At. Long. Last. ASAP'' (stylized as ''AT.LONG.LAST.A$AP'') is the second studio album by American rapper ASAP Rocky. It was released on May 26, 2015, by ASAP Worldwide, Polo Grounds Music, and RCA Records. The record serves as a sequel from Rock ...

'' (2015).

Release and composition

On October 2, 2014, ASAP Rocky announced that he had signed a contract with

William Morris Endeavor Endeavor Group Holdings, Inc. (formerly known as William Morris Endeavor Entertainment, WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The compa ...

and would be represented by the agency worldwide. The same day, ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com, and announced a release for midnight. The song, along with the music video, was released at midnight on the website, which had previously displayed a countdown timer. Upon the release, ASAP Rocky teased the release of his second studio album but gave no further details. "Multiply" is three minutes and 44 seconds long (3:44). The song was produced by Curtis Heron and features Juicy J. In the song, ASAP Rocky makes several references to the fashion industry, saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and

Maison Martin Margiela Maison Margiela, formerly ''Maison Martin Margiela'', is a French luxury fashion house founded by Belgian designer Martin Margiela andJenny Meirensin 1988 and headquartered in Paris. The house produces both haute couture-inspired artisanal collec ...

. He also mocks fashion labels Been Trill and

Hood By Air Hood By Air is a high fashion brand based in New York City first launched in 2006 and active to the present day, with the exception of a hiatus between early 2017 – 2019. The brand was co-founded by designers, Shayne Oliver and Raul Lopez (desig ...

, which he has supported in the past. Further, ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will, keep it trill to the day I peel." The record was physically released as a

b-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...

to the white 7" LPFJ2

vinyl record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...

released for

Record Store Day Record Store Day is an annual event inaugurated in 2007 and held on one Saturday (typically the third) every April and every Black Friday in November to "celebrate the culture of the independently owned record store". The day brings together fa ...

in 2015

Critical reception

Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video. Consequence of Sound described the sound of the song as a "gritty, hard-hitting anthem", while James Harris of '' Complex'' called it "aggressive" and an "absolute banger".

Music video

The music video for "Multiply", co-directed by ASAP Rocky and Shomi Patwary, takes place in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and features the ASAP Mob rapping in a room equipped with numerous LED lights, on the streets of New York, and the subway. Rapper Yung Gleesh and M-1 of Dead Prez also make appearances in the video.

Charts

Live performances

ASAP Rocky first performed "Multiply" with

ASAP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...

during the latter's set at the

Coachella Valley Music and Arts Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. ...

in April 2014.

Release history

Certifications

References

External links

Multiply
at

SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...

* * {{authority control 2014 singles 2014 songs ASAP Rocky songs Juicy J songs RCA Records singles Songs written by ASAP Rocky Songs written by Juicy J