MullenLowe U.S. is an advertising and

marketing communications Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network

Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as seve ...

(IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative,

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

, strategy, social, design, behavioral sciences, digital experience, and production services. Lee Newman is MullenLowe U.S.'s CEO.

History

MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in

Wenham, Massachusetts Wenham () is a New England town, town in Essex County, Massachusetts, Essex County, Massachusetts. The population was 4,979 at the time of the 2020 United States census, 2020 census. The town of Wenham was settled in 1635 and incorporated in 164 ...

by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original

creative director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...

. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches. In April 1999, Mullen Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies. In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi. In January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina–based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC. In 2011, the agency was named to Ad Age's A-List as the third best agency in the country. In the same year, American business magazine

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

named Mullen to its top 10 innovative marketing and advertising companies. In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO. In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group. Lee Newman was appointed MullenLowe U.S. CEO.

Operations

MullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a

manor house A manor house was historically the main residence of the lord of the manor. The house formed the administrative centre of a manor in the European feudal system; within its great hall were usually held the lord's manorial courts, communal mea ...

. Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world. MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe Profero.

Notable campaigns

One of MullenLowe U.S.'s more notable campaigns was creating the

Monster.com Monster.com is a global employment website headquartered in Weston, Massachusetts. Along with its sister site, CareerBuilder, it is majority owned by funds managed by Apollo Global Management and is minority owned by Randstad NV. History In ...

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

commercial ''When I Grow Up''. The agency has also gotten press coverage for its

E*TRADE E*TRADE is an investment brokerage and electronic trading platform that operates as a subsidiary of Morgan Stanley. History In 1982, physicist William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,00 ...

Superbowl ads with the tagline "Don't Get Mad, Get E-Trade". In 2022, KFC has named MullenLowe as the brand's creative agency of record.

Notable clients past and present

References

External links

* {{Interpublic Advertising agencies of the United States Interpublic Group Companies based in Boston Companies based in Essex County, Massachusetts Economy of Detroit Economy of Pittsburgh Economy of Winston-Salem, North Carolina 1970 establishments in Massachusetts American companies established in 1970