The Movement Action Plan is a strategic
model
A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , .
Models can be divided in ...
for waging nonviolent
social movement
A social movement is either a loosely or carefully organized effort by a large group of people to achieve a particular goal, typically a Social issue, social or Political movement, political one. This may be to carry out a social change, or to re ...
s developed by
Bill Moyer
Bill Moyer (September 17, 1933 – October 21, 2002) was a United States social change activist who was a principal organizer in the 1966 Chicago Open Housing Movement. He was an author, and a founding member of the Movement for a New Societ ...
, a US
social change
Social change is the alteration of the social order of a society which may include changes in social institutions, social behaviours or social relations. Sustained at a larger scale, it may lead to social transformation or societal transformat ...
activist
Activism consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived common good. Forms of activism range from mandate build ...
. The MAP, initially developed by Moyer in the late 1970s, uses
case studies
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ...
of successful social movements to illustrate eight distinct stages through social movements' progress, and is designed to help movement activists choose the most effective
tactics
Tactic(s) or Tactical may refer to:
* Tactic (method), a conceptual action implemented as one or more specific tasks
** Military tactics, the disposition and maneuver of units on a particular sea or battlefield
** Chess tactics
In chess, a tac ...
and
strategies
Strategy (from Greek στρατηγία ''stratēgia'', "troop leadership; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art o ...
to match their movements' current stage.
The eight stages
Moyer describes the eight stages as:
# Critical social problem exists
# Prove failure of official institutions
# Ripening conditions
# Take off
# Perception of failure
# Majority public opinion
# Success
# Continuation
References
{{Reflist
External links
Doing Democracy: The MAP Model for Organizing Social MovementsThe Movement Action PlanTraining for Change, training in planning and strategy for movement groupsCampaign case studies based on Movement Action PlanDoing Democracy in the 21st Century
Social movements
Action plans