Motion Theory was an American
production company
A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...
founded on 1 May 2000 by
Mathew Cullen and Javier Jimenez. The company was located in
Marina Del Rey
Marina del Rey ( Spanish for "Marina of the King") is an unincorporated seaside community in Los Angeles County, California, United States. The eponymous harbor is a major boating and water recreation destination of the Greater Los Angeles ar ...
in
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco,
Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the
Guinness World Record
''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.
History
In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded space in Marina del Rey in Los Angeles, CA.
On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched
Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.
In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.
Awards
The motion theory award list:
See also
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Pixar
Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
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DreamWorks SKG
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DreamWorks Animation
DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...
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Computer-generated imagery
Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
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List of animation studios
This is a list of animation studios, including notable companies and organizations principally dedicated to the production and distribution of animated films. Such studios may be actual production facilities or corporate entities.
Active studio ...
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Stop-motion animation
Stop-motion (also known as stop frame animation) is an animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exh ...
References
External links
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{{Animation industry in the United States
American animation studios
Companies based in Los Angeles
American music video directors