Morning Parade were an English five-piece
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
band from
Harlow
Harlow is a town and local government district located in the west of Essex, England. Founded as a Planned community, new town in 1947, it is situated on the border with Hertfordshire, and occupies a large area of land on the south bank of the ...
,
Essex
Essex ( ) is a Ceremonial counties of England, ceremonial county in the East of England, and one of the home counties. It is bordered by Cambridgeshire and Suffolk to the north, the North Sea to the east, Kent across the Thames Estuary to the ...
that formed in 2007 before signing with
Parlophone
Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 1923 as the Parloph ...
in 2010. Its self-titled debut album was released early in 2012. The line-up was composed of Steve Sparrow (lead vocals, piano and guitar), Phil Titus (bass), Chad Thomas (guitar), Ben Giddings (piano/synths), and Andrew Hayes (drums). The band broke up on 4 December 2014.
Early days and formation
Steve Sparrow and
Phil Titus met as students at
Burnt Mill Academy in Harlow. They later worked together as labourers. Steve then met Chad Thomas at
Harlow College in 2003. The three formed an experimental rock band called Anotherstory which featured Sparrow on lead vocals, piano and guitar, Titus on bass and backing vocals and Thomas on guitar and piano. The other two members were Mike Pope (guitar) and Charles Gadsdon (drums). Gadsdon now owns artist management company, The QE Company. The group's first single, called Traffic, was released independently prior to breaking up in 2007.
After the split, Sparrow toured the independent music scenes of
Harlow
Harlow is a town and local government district located in the west of Essex, England. Founded as a Planned community, new town in 1947, it is situated on the border with Hertfordshire, and occupies a large area of land on the south bank of the ...
and
Bishop's Stortford
Bishop's Stortford is a historic market town and civil parish in the East Hertfordshire district, in the county of Hertfordshire, England. It is in the London metropolitan area, London commuter belt, near the border with Essex, just west of the ...
. During this time, he met Andy Hayes (formerly of 13palms) and Ben Giddings, who became the final two members of Morning Parade that year. They started out away from the public eye, instead focusing on songwriting. When they began gigging in 2008 it took fewer than 20 dates before they were approached by a record label. The band eventually signed to
Parlophone
Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 1923 as the Parloph ...
in May 2010.
Their name stems from the days when Titus was working as a plasterer and Sparrow was his labourer. It required early morning starts and travelling, which they referred to as doing the 'morning parade'.
Early tours
On 29 November 2010, Morning Parade announced their 2011 UK tour. Following a number of UK shows they toured Europe with
The Wombats
The Wombats are an English indie rock band formed in Liverpool in 2003, consisting of Matthew Murphy (lead vocals, guitar, keyboards), Tord Øverland Knudsen (bass, backing vocals, keyboards), and Dan Haggis (drums, backing vocals, keyboards). ...
. Their UK dates included the
V Festival
V Festival, often referred to as V Fest or simply V, was an annual music festival held in the United Kingdom during the third weekend in August. The event was held at two parks simultaneously which shared the same bill; artists performed at one ...
in Chelmsford, a few miles from Harlow. A planned performance at the Belgian
Pukkelpop festival in August 2011 was cancelled after the venue was hit by an unusually heavy storm, which collapsed trees, tents and stages, killing several people.
In 2012, Morning Parade performed on The Tonight Show with Jay Leno in the US and at Hyde Park in London for the torch relay which opened that year's Olympic Games.
Between October and December 2012 the band toured the United States, opening for
The Smashing Pumpkins
The Smashing Pumpkins (also simply known as Smashing Pumpkins) are an American alternative rock band formed in Chicago in 1988 by frontman and guitarist Billy Corgan, guitarist James Iha, bassist D'arcy Wretzky and drummer Jimmy Chamberlin. The ...
. One such show at the
Barclays Center
Barclays Center ( ) is a multi-purpose list of indoor arenas, indoor arena in the New York City Boroughs of New York City, borough of Brooklyn. The arena is home to the Brooklyn Nets of the National Basketball Association and the New York Liber ...
in New York was shot in 3D.
Debut album
Morning Parade's eponymous debut album was released on 5 March 2012, following the release of singles "Under The Stars", "A&E" and "Us & Ourselves". It was recorded at 13 Studios, owned by
Blur and
Gorillaz
Gorillaz are an English virtual band created by musician Damon Albarn and artist Jamie Hewlett in London, England in 1998. The band primarily consists of four fictional members: (vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (gui ...
frontman
Damon Albarn
Damon Albarn (, ; born 23 March 1968) is an English musician, singer, songwriter, and record producer. He is best known as the frontman, main vocalist, and lyricist of the rock band Blur (band), Blur and the co-creator and primary musical con ...
, and in collaboration with producer Jason Cox.
On 8 December 2011, Morning Parade played the album in full at London's Camden Barfly to a small group of fans. On 6 February the following year, a month before its physical release, the album was made available on Spotify.
The track listing was as follows:
# "Blue Winter"
# "Headlights"
# "Carousel"
# "Running Down The Aisle"
# "Us & Ourselves"
# "Under The Stars"
# "Close To Your Heart"
# "Half Litre Bottle"
# "Monday Morning"
# "Speechless"
# "Born Alone"
# "Youth"
Airplay, press and critical acclaim
"Under the Stars" was played on
Zane Lowe
Alexander Zane Reed Lowe (born 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence through pr ...
's show on
BBC Radio One
BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, hi ...
, and released on 29 November 2010. It was also featured on ''
The Vampire Diaries
''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
''. The band released the video for "Under the Stars" on 2 December 2010 on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. The song has been played on Radio 1,
BBC 6 Music,
XFM,
Absolute Radio
Absolute Radio is a British digital radio station owned and operated by Bauer Media Audio UK as part of the Absolute Radio Network. It broadcasts nationally across the UK via digital audio broadcasting.
The station focuses on alternative ...
and
Q Radio.
"Speechless" was featured on ''
The Vampire Diaries
''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...
'', in the episode "We'll Always Have Bourbon Street", of season 4
"Shake the Cage", from their new album, ''Pure Adulterated Joy'', was featured in
Konami
, commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
's football video game ''
Pro Evolution Soccer 2015'', having been earlier featured in an official trailer.
They have also received praise from
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
, ''
Vogue''., and AbsolutePunk.
Breakup
In a Facebook posting, on 4 December 2014, the band announced they were breaking up.
Their former bass guitarist, Phil Titus, died on 9 March 2023, at the age of 36.
Discography
Studio albums
* ''Morning Parade'' (2012)
* ''Pure Adulterated Joy'' (2014)
Extended plays
* ''Alienation'' (2013)
Singles
Music videos
References
External links
Morning Parade interview on LeftLion.co.uk
{{Authority control
Musical groups from Essex
Parlophone artists
Astralwerks artists
English alternative rock groups
Musical groups established in 2007
Musical groups disestablished in 2014
2007 establishments in England
2014 disestablishments in England