Morning Consult is an American business intelligence company established in 2014. It was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, and

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.

History

Morning Consult was founded in 2014 by CEO Michael Ramlet, President Kyle Dropp and CTO Alex Dulin. It started with a poll looking at whether young and uninsured Americans were going to sign up for the

Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act (PPACA) and informally as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Presid ...

's insurance exchanges, published just before the exchanges went live in 2013. Initially operating from a row house near

Capitol Hill Capitol Hill is a neighborhoods in Washington, D.C., neighborhood in Washington, D.C., located in both the Northeast, Washington, D.C., Northeast and Southeast, Washington, D.C., Southeast quadrants. It is bounded by 14th Street SE & NE, F S ...

, the firm went from 13 employees in 2014 to 255 in November 2020. In 2015, the company published a report on the "Shy Trump" voter in the Republican presidential primaries. The claim has since been challenged. In February 2016, Morning Consult partnered with Vox to conduct polling on topical stories in politics and culture. In June 2016, Morning Consult launched the Morning Consult Brand Index in ''Fortune'' magazine's annual release of the

Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune (magazine), Fortune'' magazine that ranks 500 of the largest United States Joint-stock company#Closely held corporations and publicly traded corporations, corporations by ...

list and began polling with

Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...

on investor sentiment. During the 2016 U.S. presidential election, Morning Consult and the political journalism company ''

Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American political digital newspaper company founded by American banker and media executive Robert Allbritton in 2007. It covers politics and policy in the Unit ...

'' published a weekly polling partnership on "political issues, personalities and media aspects that affect the daily debate". The polling relationship continued after the 2016 election and is released weekly in ''Politico Playbook''. The company's polling results for the 2016 U.S. presidential election showed a closer race than other pollsters. Morning Consult conducts regular survey research with ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''. In May 2020, Morning Consult completed a $31 million Series A funding round. The funding includes capital from

James Murdoch James Rupert Jacob Murdoch (born 13 December 1972) is an American - British businessman. He is the younger son of media mogul Rupert Murdoch and the former chief executive officer (CEO) of 21st Century Fox from 2015 to 2019. He was the chairma ...

's Lupa Systems, Advance Venture Partners and others. The funding values the company at $306 million. In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems. Following this round of funding, the company is valued at over $1.01 billion.

Polling and methodology

Morning Consult conducts scientific online polling. It uses a nonprobability sampling process and multiple nationally recognized vendors to gain access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey). During the 2016 presidential election, Morning Consult called the winner of the election incorrectly and predicted

Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...

winning the national popular vote by 3 percent (she won by 2.1 percent). In the

2018 Events January * January 1 – Bulgaria takes over the Presidency of the Council of the European Union, after the Estonian presidency. * January 4 – SPLM-IO rebels loyal to Chan Garang Lual start a raid against Juba, capital of ...

and

2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...

US midterm elections, Morning Consult performed well below average, with larger errors than most other pollsters.

Survey on approval ratings

The company conducts surveys on the approval ratings of the leaders of major economies. In October 2017, data from Brand Intelligence was cited in the ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' showing changes in survey results on the NFL's brand after President

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...

criticized the league on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Economic Intelligence

Morning Consult launched its Economic Intelligence product in the fall of 2019, and in the spring of 2020 as it began to identify the dip in consumer confidence with the continued

coronavirus Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the comm ...

outbreak.

The Federal Reserve The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of ...

cited the company's data in its emergency meeting March 15, 2020. The data is regularly referenced in the media, with past citations including

The Associated Press The Associated Press (AP) is an American not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are distributed to its members, major ...

, ''

'', ''

The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'', and ''

The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...

''.

Political Intelligence

Morning Consult Political Intelligence is a tool designed to track the approval ratings of government leaders in many different countries, such as

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, the

Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

the United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. The tool receives regular updates with the latest data for all the countries and offers real-time insight into the shifting political dynamics around the world.

References

{{Reflist, 30em American companies established in 2013 Polling companies Online companies of the United States Public opinion research companies in the United States Public opinion research companies Companies based in Washington, D.C. Marketing companies established in 2013