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The Monarch advertising sign (letrero publicitario de Monarch in Spanish) is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.
The sign was initially installed in 1954, and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.
ID:2169 Consejo de Monumentos Nacionales (Chile)
{{coord, 33, 26, 30, S, 70, 37, 59, W, region:CL_type:landmark_source:kolossus-eswiki, display=title Individual signs Buildings and structures completed in 1955 Buildings and structures in Santiago 1955 establishments in Chile
The Monarch advertising sign (letrero publicitario de Monarch in Spanish) is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.
The sign was initially installed in 1954, and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.
History
The Luminosos Parragué company built and installed the Monarch advertising sign in 1955. According to the general manager of the company, Claudio Parragué says: Translation to English: The Monarch advertising sign is made of neon lighting. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.See also
*Valdivieso advertising sign
The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso) is a rooftop outdoor advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a pr ...
*National Monuments of Chile
The National Monuments of Chile (Spanish: ''Monumentos Nacionales de Chile''), also abbreviated MN, are the constructions, elements and places that form part of the country's cultural heritage, and they are protected by law. They are National Heri ...
References
External links
ID:2169 Consejo de Monumentos Nacionales (Chile)
{{coord, 33, 26, 30, S, 70, 37, 59, W, region:CL_type:landmark_source:kolossus-eswiki, display=title Individual signs Buildings and structures completed in 1955 Buildings and structures in Santiago 1955 establishments in Chile