Modelo Brewery
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Modelo Brewery designed by the Cuban
architect An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
, Enrique Luis Varela, was built in 1948 for
Compañia Ron Bacardi S.A. Bacardi Limited (; ) is one of the largest privately held, family-owned Distilled beverage, spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founde ...
Eduardo Luis Rodriguez. ''The Havana Guide - Modern Architecture 1925-1965.'' Princeton Architectural Press, New York, 2000. Its address is the Corner of 52 and Carretera Central,
Cotorro, Havana Cotorro, or San Pedro del Cotorro, is one of the 15 municipalities (''municipios'' in Spanish) in the city of Havana, Cuba. Overview The municipality is situated by the Carretera Central (Central Highway), and main ''autopista'' (motorway). Cot ...
,
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
. In 1952
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century fic ...
featured
Hatuey Hatuey (), also Hatüey (; died 2 February 1512) was a Taíno ''Cacique'' (chief) of the Hispaniola province of Guahaba (present-day La Gonave, Haiti). He lived from the late 15th until the early 16th century. One day Chief Hatuey and many of ...
beer in his book ''
The Old Man and the Sea ''The Old Man and the Sea'' is a novella written by the American author Ernest Hemingway in 1951 in Cayo Blanco (Cuba), and published in 1952. It was the last major work of fiction written by Hemingway that was published during his lifetime. On ...
''. When he was awarded the
Nobel Prize for Literature ) , image = Nobel Prize.png , caption = , awarded_for = Outstanding contributions in literature , presenter = Swedish Academy , holder = Annie Ernaux (2022) , location = Stockholm, Sweden , year = 1901 ...
, the company threw him a party at the Modelo Brewery. Hemingway was a frequent patron of the brewery since it was located near to his home in Havana at Finca Vigía.


Architecture

This building has monumental proportions typical of Varela's works ( Revolution Square in Havana), with a modern aesthetic. The corner is a cylinder that becomes a hinge between the two facades. One side is dotted with small windows and the other almost blank and marked by horizontal bands reminiscent of the
Streamline Moderne Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In industrial desig ...
architecture style. The building was to service Cuba's growing demand for
Hatuey Hatuey (), also Hatüey (; died 2 February 1512) was a Taíno ''Cacique'' (chief) of the Hispaniola province of Guahaba (present-day La Gonave, Haiti). He lived from the late 15th until the early 16th century. One day Chief Hatuey and many of ...
beer. This brewery was constructed ten miles from Havana in a site named El Cotorro in 1948. Being true to its name, it was a state-of-the-art facility, a model brewery. In Modelo's first nineteen months of production, 3.5 million liters of beer were produced. and in 1959, 10 million cases were produced and Hatuey Beer controlled 50% of Cuba's beer market.


Confiscation

On 14 October 1960, after 34 years of uninterrupted growth, Compañía Ron Bacardi S.A.’s Cuban assets, including the three Hatuey Breweries, were confiscated by the revolutionary government, and Hatuey lost its market. During this period, sales of Hatuey Beer were 12,000,000 cases per year. Beginning in 2011, the Bacardi family again began making beers in the United States to market under the Hatuey label.Klein, Lee.
''Hatuey Beer Returns as a Microbrew.''
Miami New Times, Dec. 6, 2011.


References

{{Havana landmarks 1984 establishments in Cuba Buildings and structures in Havana Beer in Cuba Architecture in Havana