Jeremy Lomibao Sancebuche (born November 11, 1996), also known as Mimiyuuuh or Mimi, is a Filipino vlogger and

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

. Sancebuche initially gained popularity after posting a video lip syncing to the song "Dalaga" by ALLMO$T, which was part of a viral video challenge. The video went viral and motivated the creation of own versions of many local celebrities.

Early life

Sancebuche was raised in Baclaran, Parañaque, just south of

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

; Mimiyuuuh's parents sold clothes in the said area. Mimiyuuuh attended

De La Salle–College of Saint Benilde The De La Salle–College of Saint Benilde (; ), also known as DLS-CSB or Benilde, is a private, Catholic secondary and tertiary education institution established by the De La Salle Brothers, located in the Malate district of Manila, Philippin ...

in Manila, taking up a bachelor's degree in Fashion Design and Merchandising, and also worked as a student assistant in the aforementioned school.

Career

Mimiyuuuh initially made

mukbang A mukbang ( , ; ; ; ) is an online audiovisual broadcast in which a host consumes various quantities of food (generally from easily accessible and popular fast-food restaurant chains) while interacting with the audience or reviewing it. The ge ...

videos on YouTube before becoming popular in 2019, after participating in the "Dalagang Pilipina" online challenge. After going viral, Mimiyuuuh's YouTube channel would surpass one million subscribers in just six months. Outside of YouTube, Mimiyuuuh has appeared in several TV shows in the Philippines. Mimiyuuuh later became a host at the ABS-CBN Ball in 2019, interviewing artists on the red carpet. That same year, Mimiyuuuh would claim their first award as a vlogger at the E! Pop Gala. Mimiyuuuh is the second Filipino celebrity to have their voice featured on the Waze app, and later appeared in a Pepsi Philippines TV commercial. Currently, Mimiyuuuh is a brand ambassador for

Lazada Lazada Group ( zh, 來贊達; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of ...

in the Philippines. Mimiyuuuh owns the clothing brand ''Fangs'', a contemporary street style brand featuring Mimiyuuuh's own designs. Mimiyuuuh has collaborated with celebrity vloggers like

Alex Gonzaga Catherine "Alex" Cruz Gonzaga-Morada (; born January 16, 1988) is a Filipino media personality, host, comedian, actress, businesswoman, singer and vlogger. She played the lead role of Diane Santos on the Philippine television drama series '' P ...

Rufa Mae Quinto Rufa Mae Ocampo Quinto (born May 28, 1978) is a Filipino actress, comedian, television presenter, producer and model. Known for her camp and signature comedic performances in film and television, she has been cited as a notable figure in Philip ...

Moira Dela Torre Moira Rachelle Bustamante Dela Torre (born November 4, 1993) is a Filipino singer, songwriter and actress. Born in Olongapo, Philippines, she began as a voice artist for corporate jingles and theme songs. In 2013, she competed in ''The Voice ...

Erich Gonzales Erika Chryselle Gonzales Gancayco-Lorenzo (born September 20, 1990), better known by her stage name Erich Gonzales (; ), is a Filipino actress. She is a contract artist of ABS-CBN's Star Magic. She started her showbiz career at the age of 14, a ...

, The Gold Squad ( Seth Fedelin,

Andrea Brillantes Ramona Anndrew Blythe Daguio Gorostiza (born March 12, 2003), known professionally as Andrea Brillantes (), is a Filipino actress, singer and entrepreneur. She began her career as a child actress, debuting in the sketch comedy show '' Goin' Bu ...

Francine Diaz Francine Carrel Saenz Diaz ( born January 27, 2004) is a Filipino actress and singer. She began her career at age 10, playing minor and supporting roles in a number of television programs as young versions of the lead characters. She rose to p ...

, Kyle Echarri),

Heart Evangelista Love Marie Payawal Ongpauco-Escudero (born February 14, 1985) known professionally as Heart Evangelista, is a Filipino actress. She is currently an exclusive artist of GMA Network represented by Alice Talents Agency in Paris, France and Direct ...

Sarah Geronimo Sarah Asher Tua Geronimo-Guidicelli ( ; born July 25, 1988) is a Filipino singer and actress. List of awards and nominations received by Sarah Geronimo, Her accolades include a Billboard Women in Music, ''Billboard'' Women in Music Award, an ...

Pia Wurtzbach Pia Alonzo Wurtzbach-Jauncey (; ; ; born September 24, 1989), formerly professionally known as Pia Romero, is a Filipino model, actress, and beauty pageant titleholder best known for winning the title of Miss Universe 2015. Previously, Wurtz ...

and

Bea Alonzo Phylbert Angelli Ranollo Fagestrom (born October 17, 1987), known professionally as Bea Alonzo, is a Filipino actress, singer and Youtuber. She is best known for playing dramatic roles in romantic drama films. Her notable films include '' The M ...

. Mimiyuuuh had also created traditional and graphic art. In November 2019, Mimi worked as a

commercial model A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model. Modelling ("modeling" in American English) entails using one's body to represent someone els ...

for the Italian luxury brand,

Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme. In color theory, a ''shade'' is a pure color mi ...

after featuring the brand in one of their vlogs with

along with his photoshoot with a local fashion magazine, Preview. On March 27, 2020, Mimiyuuuh hosted an online zumba session to help raise funds for charity; the funds would be donated to Caritas Manila and Save San Roque. A video of Mimiyuuuh dancing to Gagong Rapper's song "Kabet" was published on the video-sharing platform

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

on August 21, 2020; the internet sensation went viral again after posting the dance video. The viral video was part of the "It really hurts" challenge. On September 25, 2020, independent record label

O/C Records O/C Records is an independent record label in the Philippines founded on August 14, 2018 by former vocalist of Callalily (changing as Lily after his departure) Kean Cipriano and his wife Chynna Ortaleza as part of Viva Entertainment. History K ...

revealed that internet superstar Mimiyuuuh will be joining its roster of talent. The

Kean Cipriano Kean Edward Uson Cipriano (born June 11, 1987) is a Filipino singer, songwriter, actor, music video director, and musician. He is well known as the vocalist of pop-rock band Callallily, and the founder of his own record label O/C Records. Ea ...

-led record label invited Mimiyuuuh to the business on social media. Six days later, on October 1, 2020, Mimiyuuuh released his debut single "DYWB (Drink Your Water Bitch)" under O/C Records.

Personal life

Mimiyuuuh has since bought a house for his family due to his popularity. A tour vlog of the new house was published on YouTube on October 27, 2020. In a vlog posted in May 2021, Mimiyuuuh revealed that his parents suffered from

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...

Discography

*2020: DYWB (Drink Your Water Bitch)

Filmography

Television

Film

Accolades

References

External links

* {{IMDb name, id=11576314 1996 births Living people Filipino YouTubers LGBTQ YouTubers People from Parañaque YouTube vloggers 21st-century Filipino LGBTQ people Filipino LGBTQ comedians Comedians from Parañaque