{{Use British English, date=February 2015
Million Model Catwalk is a campaign website for Fashion Targets Breast Cancer UK. The website was launched on 7 April 2009 by
Breakthrough Breast Cancer
Breakthrough Breast Cancer was a United Kingdom charity whose mission was to "save lives through improving early diagnosis, developing new treatments and preventing all types of breast cancer". In 2015, Breakthrough Breast Cancer merged with anothe ...
and forms part of the charity's annual promotional activities within the UK.
The website offers women the opportunity to interact with the brand by creating an online avatar version of themselves which involves uploading their photo, choosing an outfit from the 2009 Fashion Targets Breast Cancer range and then taking part in a virtual catwalk debut alongside nine celebrities who are supporting the campaign: Leah Wood,
Sarah, Duchess of York
Sarah, Duchess of York (born Sarah Margaret Ferguson; 15 October 1959), also known by the nickname Fergie, is a member of the British royal family. She is the former wife of Prince Andrew, Duke of York, the younger brother of King Charles II ...
Bryan Ferry
Bryan Ferry CBE (born 26 September 1945) is an English singer and songwriter. His voice has been described as an "elegant, seductive croon". He also established a distinctive image and sartorial style: according to ''The Independent'', Ferry and ...
Sara Cox
Sara Joanne Cyzer (née Cox; born 13 December 1974) is an English broadcaster. She presented ''Radio 1 Breakfast'' on BBC Radio 1 from 3 April 2000 until 19 December 2003. Since January 2019 she now hosts the BBC Radio 2 drivetime show, Monday ...
,
June Sarpong
June Konadu Sarpong (born 31 May 1977) is a British television presenter and executive. She was a panellist on ITV's ''Loose Women'' and is currently a panellist on the Sky News programme ''The Pledge''. In November 2019, Sarpong was appointed ...
,
Duncan James
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Early life
James grew u ...
and
Mark Foster (swimmer)
Mark Andrew Foster (born 12 May 1970) is an English former competitive swimmer who represented Great Britain in the Olympics and world championships, and swam for England in the Commonwealth Games. Foster is a former world champion and won mul ...
.
Million Model Catwalk also features fashion advice and Spring/Summer trends from stylist Gerry DeVeaux, celebrity footage, behind-the-scenes celebrity gossip from the campaign fashion shoot, and the complete Fashion Targets Breast Cancer product range, which features an instant ‘click to buy’ mechanic linking through directly to retailer websites. Everything in the range carries a 30% donation to
Breakthrough Breast Cancer
Breakthrough Breast Cancer was a United Kingdom charity whose mission was to "save lives through improving early diagnosis, developing new treatments and preventing all types of breast cancer". In 2015, Breakthrough Breast Cancer merged with anothe ...