Michael Sergeant is an

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national id ...

author, communications consultant and former journalist who worked for the BBC, Sky News, Reuters and CNN as a political correspondent, business correspondent and general news reporter. He worked as a foreign correspondent in more than 25 countries including Iraq and Lebanon. He was the BBC's main on-air local authority expert – covering council finance, services, benefit reform, housing, planning and infrastructure. He also covered general and political stories across the UK for programmes including ''

Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 ...

'', ''

BBC Breakfast ''BBC Breakfast'' is the BBC television breakfast news programme. Produced by BBC News, the programme is broadcast on BBC One and the BBC News channel. The simulcast is presented live, originally from the BBC Television Centre, London before ...

'' and the

BBC News Channel BBC News (also known as the BBC News Channel) is a British free-to-air public broadcast television news channel for BBC News. It was launched as BBC News 24 on 9 November 1997 at 5:30 pm as part of the BBC's foray into digital domestic telev ...

. He announced his departure from mainstream broadcasting in October 2014, joining

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

firm Headland as a client-facing director. He left Headland in 2017 to form his own communications company, Sergeant Leadership Communications. He is the author of ''PR for Humans: how business leaders tell powerful stories''.

Early career

After receiving an MA in Economics from

Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...

, Sergeant started his career in the media by working for the

Associated Press Television News {{About, the global video news agency, TVRI television programme, Dunia Dalam Berita, the airlines of Ethiopia, Ethiopian Airlines, the Indonesian public television, TVRI Associated Press Television News, also referred to as AP Video and often abbr ...

. Following one year at the news channel, Sergeant moved to Sky News, becoming their first e-commerce correspondent, covering events such as the

dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Comp ...

. He soon left the channel to join the

BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

Career

After leaving Sky News in 2001, Sergeant joined the

as a business reporter, working across the BBC's business output, including ''World Business Report'' and ''

''. He then worked exclusively for ''BBC Breakfast'', covering business events and planning segments. He also briefly worked as a political correspondent during the 2005 General Election. Following a successful six years in business, Sergeant became the BBC's

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

reporter, covering events including the

Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق ( Kurdish) , partof = the Iraq conflict and the War on terror , image ...

, the Gaza War and the

Arab Spring The Arab Spring ( ar, الربيع العربي) was a series of anti-government protests, uprisings and armed rebellions that spread across much of the Arab world in the early 2010s. It began in Tunisia in response to corruption and econom ...

. He then returned to his business and political roots, becoming a correspondent for politics, business and general news. He has worked as the BBC's local government correspondent and was a regular contributor to the

. In October 2014, Sergeant announced his departure from the BBC after 13 years. He subsequently joined PR and media agency Headland as a client-facing director.

References

{{DEFAULTSORT:Sergeant, John Living people Alumni of the University of Cambridge BBC newsreaders and journalists English male journalists English people of Russian descent English political commentators English television presenters People educated at Westminster School, London British social commentators British opinion journalists Year of birth missing (living people)