Mike Boich was an employee at

Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...

who was in charge of demonstrating the first

Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...

to software developers and potential customers. He is notable as an

Apple evangelist The Apple community consists of the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a devoted following, especial ...

who persuaded developers to write

computer software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...

. He was instrumental in hiring Apple entrepreneur

Guy Kawasaki Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popul ...

.The Nashville Post
The go-to Guy: Guy Kawasaki — the ‘father of evangelism marketing’ — will speak at Belmont in a presentation sure to intrigue entrepreneurs
Accessed June 9, 2014, "...''the father of evangelism marketing''. ... I wasn’t the first evangelist at Apple, though. That was Mike Boich..." His name is listed — as credited — inside the original

Macintosh 128k The Macintosh, later rebranded as the Macintosh 128K, is the original Mac (computer), Macintosh personal computer from Apple Inc., Apple. It is the first successful mass-market All-in-one computer, all-in-one desktop personal computer with a gr ...

References

Year of birth missing (living people) Living people Stanford University alumni Harvard Business School alumni Technology evangelists Apple Inc. employees {{Mac-stub