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Guy Kawasaki
Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word ''evangelist'' in marketing the Macintosh as an " Apple evangelist" and the concepts of evangelism marketing and technology evangelism/ platform evangelism in general. From March 2015 until December 2016, Kawasaki sat on the board of trustees of the Wikimedia Foundation, the non-profit operating entity of Wikipedia. Kawasaki has also written fifteen books, including '' The Macintosh Way'' (1990), ''The Art of the Start'' (2004), and ''Wise Guy: Lessons from a Life'' (2019). Early life and education Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate bro ...
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Wikimania
Wikimania is the Wikimedia movement's annual conference, organized by Wikimedian, volunteers and hosted by the Wikimedia Foundation. Topics of presentations and discussions include Wikimedia projects such as Wikipedia, other wikis, open-source software, free knowledge and free content, and social and technical aspects related to these topics. Since 2011, the winner of the Wikimedian of the Year award (known as the "Wikipedian of the Year" until 2017) has been announced at Wikimania. Conferences 2005 :m:Wikimania 2005, Wikimania 2005, the first Wikimania conference, was held from August 4 to 8, 2005 at the ''Haus der Jugend'' in Frankfurt, Germany, attracting about 380 attendees. The week of the conference included four "Hacking Days", from August 1 to 4, when some 25 developers gathered to work on code and discuss the technical aspects of MediaWiki and of running the Wikimedia projects. The main days of the conference, despite its billing as being "August 4–8", were ...
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Platform Evangelism
Platform evangelism (also called developer relations, developer and platform evangelism, developer advocacy, or API evangelism) is the application of technology evangelism to a multi-sided platform. It seeks to accelerate the growth of a platform's commercial ecosystem An ecosystem (or ecological system) is a system formed by Organism, organisms in interaction with their Biophysical environment, environment. The Biotic material, biotic and abiotic components are linked together through nutrient cycles and en ... of complementary goods, created by independentthird-party developers, as a Means to an end, means to the end of maximizing the platform's market share. This initiative focuses on providing developers the resources to innovate, participate, and provide feedback to grow the platform. Multi-sided platforms A multi-sided platform creates value by bringing together two or more different groups who can create more value together than apart. Examples include buyers and s ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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UC Davis
The University of California, Davis (UC Davis, UCD, or Davis) is a Public university, public Land-grant university, land-grant research university in Davis, California, United States. It is the northernmost of the ten campuses of the University of California system. The institution was first founded as an Agriculture, agricultural branch of the system in 1905 and became the sixth campus of the University of California in 1959. Founded as a primarily agricultural campus, the university has expanded over the past century to include graduate and professional programs in UC Davis School of Medicine, medicine (which includes the UC Davis Medical Center), UC Davis College of Engineering, engineering, UC Davis College of Letters and Science, science, UC Davis School of Law, law, UC Davis School of Veterinary Medicine, veterinary medicine, UC Davis School of Education, education, Betty Irene Moore School of Nursing, nursing, and UC Davis Graduate School of Management, business managemen ...
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Law School
A law school (also known as a law centre/center, college of law, or faculty of law) is an institution, professional school, or department of a college or university specializing in legal education, usually involved as part of a process for becoming a judge, lawyer, or other legal professional within a given jurisdiction. Depending on the country, legal system, or desired qualifications, the coursework is undertaken at undergraduate, graduate, or both levels. Law degrees Argentina In Argentina, lawyers-to-be need to obtain an undergraduate degree in law in order to practice the profession, as opposed to the US system in which a law degree is not obtained until successfully completing a postgraduate program. In spite of that, it is customary to call Argentine lawyers 'doctors,' although the vast majority of them do not hold a Juris Doctor degree. The reason lies in that the career was originally called 'Doctorate in Laws' (''Doctorado en Leyes''), which was an undergradua ...
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Psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feelings, and motivation, motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the Natural science, natural and social sciences. Biological psychologists seek an understanding of the Emergence, emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as Behavioural sciences, behavioral or Cognitive science, cognitive scientists. Some psychologists attempt to understand the role of mental functions in i ...
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ʻIolani School
Iolani School is a private coeducational K-12 college preparatory school in Honolulu, Hawaiʻi. It serves over 2,200 students with a boarding program for grades 9 - 12 as well as a summer boarding program for middle school grades. Founded in 1863 by Father William R. Scott, it was the principal school of the former Anglican Church of Hawaiʻi. It was patronized by Kamehameha IV and Queen Emma who gave the school its name in 1870. ''ʻIolani'' in the Hawaiian language means "heavenly hawk". Today, ʻIolani School is affiliated with the Episcopal Church in the United States. It is administered by a Board of Governors and is one of the largest independent schools in the United States. History Early years On October 11, 1862, Thomas Nettleship Staley arrived in Hawaiʻi by request of Kamehameha IV and Queen Victoria of the United Kingdom. The following year Kamehameha IV, a member of the Church of England, established the Hawaiian Reformed Catholic Church, also known as the An ...
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Kalihi
Kalihi is a neighborhood of Honolulu on the island of Oʻahu in Hawaiʻi, United States. Split by Likelike Highway (Route 63), it is flanked by Liliha, Chinatown, and Downtown Honolulu to the east and Mapunapuna, Moanalua, and Salt Lake to the west. Kalihi is the name of the '' ahupuaʻa'' (ancient land division) between Kahauiki and Kapālama in the Kona (now Honolulu) district of Oʻahu. The ahupuaʻa consists of Kalihi Uka, Kalihi Waena, and Kalihi Kai. Historically, Kalihi Kai was the site of the former Leprosy Receiving Station, where those suspected of leprosy were examined prior to treatment or being sent to Kalaupapa on the island of Molokaʻi. Kalihi was also known for its fishponds – ʻĀpili, Pahouiki, Pahounui, ʻAuiki, and Ananoho – near the present Sand Island Access Road (Route 64) which have since all been filled in. The harbormaster of Kamehameha I, Captain Alexander Adams, maintained a residence near the ʻĀpili pond. The neighborhood's name c ...
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Star-Advertiser
The ''Honolulu Star-Advertiser'' is the largest daily newspaper in Hawaii, formed in 2010 with the merger of ''The Honolulu Advertiser'' and the ''Honolulu Star-Bulletin'' after the acquisition of the former by Black Press, which already owned the latter. History On February 25, 2010, Canadian publisher Black Press Ltd., which owned the ''Honolulu Star-Bulletin'', purchased ''The Honolulu Advertiser'', then owned by Gannett Corporation for $125 million. As part of the deal to acquire the ''Advertiser'', Black Press agreed to place the ''Star-Bulletin'' on the selling block. If no buyer came forward by March 29, 2010, Black Press would start making preparations to operate both papers through a transitional management team and then combine the two dailies into one. On March 30, 2010, three parties came forward with offers to buy the ''Star-Bulletin'', but a month later on April 27, 2010, the bids were rejected because their bids for the ''Star-Bulletin'' were below the minimum ...
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Honolulu
Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honolulu County, Hawaii, Honolulu, situated along the southeast coast of the island of Oahu, Oʻahu, and is the westernmost and southernmost major U.S. city as well as westernmost and southernmost U.S. state capital. It is also a major hub for business, finance, hospitality, and military defense in both the state and Oceania. The city is characterized by a mix of various Asian culture, Asian, Western culture, Western, and Oceanian culture, Pacific cultures, reflected in its diverse demography, cuisine, and traditions. is Hawaiian language, Hawaiian for "sheltered harbor" or "calm port"; its old name, , roughly encompasses the area from Nuʻuanu Avenue to Alakea Street and from Hotel Street to Queen Street, which is the heart of the present dow ...
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The Macintosh Way
''The Macintosh Way'' was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu .... Chapter listing # First Blood # Macintosh Days # Environment # Great Products # Support # Marketing # User Groups # Evangelism # To Market, To Market # The Printed Word # Working with the Mothership # How to Give Good Demo # Presentation Manager # Trade Show Mavenship # How to Drive your (MS-DOS) Competitors Crazy # The Macintosh Guide to Dating and Marriage # Sayonara References External links ''The Macintosh Way'' at Guy Kawas ...
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