Mickaël Adon (; born October 3, 1987 in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

), better known as Mickaël Vendetta, is a French

Internet phenomenon An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...

and entrepreneur whose notoriety followed upon the

buzz Buzz may refer to: People *Buzz (nickname), a list of people *J. Buzz Von Ornsteiner (born 1967; aka ''Dr. Buzz''), American forensic psychologist and journalist Fictional characters *Buzz, a character in the 1987 American comedy movie '' Reve ...

he created on the internet through his personal

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

Background

He lists as his personal objectives, to become an actor, to market a clothing line, and release a single of house music. He also considers becoming a politician like

Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...

, and, along with

Bernard Tapie Bernard Roger Tapie (; 26 January 1943 – 3 October 2021) was a French businessman, politician and occasional actor, singer, and TV host. He was Minister of City Affairs in the government of Pierre Bérégovoy. Life and career Tapie was bor ...

, supports

Nicolas Sarkozy Nicolas Paul Stéphane Sarközy de Nagy-Bocsa (; ; born 28 January 1955) is a French politician who served as President of France from 2007 to 2012. Born in Paris, he is of Hungarian, Greek Jewish, and French origin. Mayor of Neuilly-sur-Se ...

Career

Vendetta worked briefly in

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

before leaving that business to develop his philosophy of "Bogossitude" ("good looking guy-ness") and promoting it on his blog and in media. He created a

by publishing partly naked videos of him on his personal

, showing his physique and establishing having a strong personality, by being purposefully arrogant and pretentious in order to gain public response. He appeared on the site Trendywebtv.com, a site which had previously produced

Cindy Sander Cindy Sander (born Sandmeier 31 March 1978 in Creutzwald) is a French singer. Biography She has been married to Sébastien Braun since 1998 and is the mother of Enzo, born on 26 May 2006. According to the singer, she tried to participate in the ...

. Vendetta appeared on various TV and radio shows and acted for several TV commercial spots for

Pringles Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pri ...

chips, produced a

house music House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago' ...

single, and won ''

La Ferme Célébrités ''La Ferme Célébrités'' is the French version of the international TV show '' The Farm'', produced in France by Endemol and broadcast on TF1. A certain number of B-List celebrities (about 14) appear on it. The show was running in 2004 and 20 ...

'' (''Celebrity Farm'') (2010). He has produced a house music single named "The bogoss Life" on XIII Bis Records, as well as making appearances in business schools and night clubs.

Television and radio

Among the shows in which Vendetta has appeared are ''La méthode Cauet'' (The Cauet Method) on

TF1 TF1 (; standing for ''Télévision Française 1'') is a French commercial television network owned by TF1 Group, controlled by the Bouygues conglomerate. TF1's average market share of 24% makes it the most popular domestic network. TF1 is par ...

, ''Chez Morandini'' on Direct8, LCI, as well as on

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TV and on

Virgin Radio Virgin Radio launched in the United Kingdom in 1993. In 2008, Virgin Radio UK was sold to TIML, a subsidiary of The Times of India group, and the name was changed to Absolute Radio; the Virgin Radio name was not included in the sale. In 2001, ...

. His appearance on ''La méthode Cauet'' made the audience of the show become quite heated in response.

Critique

While he was part of the cast, and eventual winner, of ''

'' 2010, the media had earlier criticized him for being arrogant, conceited and contemptuous. In 2008,

David Abiker David Abiker (born 11 February 1969 in Suresnes, France) is a French radio and television journalist.David Abiker ...

France Info France Info (stylised as franceinfo:) is a French public broadcasting service produced in collaboration with France Télévisions, Radio France, France Médias Monde and the Institut national de l'audiovisuel. The service includes a radio ...

compared Vendetta to

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conra ...

, in that he was engaged in a similar race for notoriety. '' Ecrans'' called Vendetta "une marchandise dont le contenu n'est rien d'autre que son propre message publicitaire" (a commodity whose content is nothing other than his own publicity).

References

External links

* {{DEFAULTSORT:Vendetta, Mickael 1987 births Living people People from Le Creusot French television personalities French male bloggers French male writers