Mickaël Adon (; born October 3, 1987, in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

), better known as Mickaël Vendetta, is a French

Internet phenomenon Internet phenomena are social and cultural phenomena specific to the Internet, such as Internet memes, which include popular catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly ...

and entrepreneur whose notoriety followed upon the buzz he created on the internet through his personal

blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

Background

He lists as his personal objectives, to become an actor, to market a clothing line, and release a single of house music. He also considers becoming a politician like

Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...

, and, along with

Bernard Tapie Bernard Roger Tapie (; 26 January 1943 – 3 October 2021) was a French businessman, politician and occasional actor, singer, and TV host. He was Minister of City Affairs in the government of Pierre Bérégovoy. He was the manager of a group ...

, supports

Nicolas Sarkozy Nicolas Paul Stéphane Sarközy de Nagy-Bocsa ( ; ; born 28 January 1955) is a French politician who served as President of France from 2007 to 2012. In 2021, he was found guilty of having tried to bribe a judge in 2014 to obtain information ...

Career

Vendetta worked briefly in real estate before leaving that business to develop his philosophy of "Bogossitude" ("good looking guy-ness") and promoting it on his blog and in media. He created a buzz by publishing partly naked videos of him on his personal

, showing his physique and establishing having a strong personality, by being purposefully arrogant and pretentious in order to gain public response. He appeared on the site Trendywebtv.com, a site which had previously produced

Cindy Sander Cindy Sander (born Sandmeier 31 March 1978 in Creutzwald) is a French singer. Biography She has been married to Sébastien Braun since 1998 and is the mother of Enzo, born on 26 May 2006. According to the singer, she tried to participate in the ...

. Vendetta appeared on various TV and radio shows and acted for several TV commercial spots for

Pringles Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". It is technically considered an Extruded food, extruded snack because of the manufac ...

chips, produced a

house music House is a genre of electronic dance music characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago's underground ...

single, and won ''

La Ferme Célébrités ''La Ferme Célébrités'' is the French version of the international TV show '' The Farm'', produced in France by Endemol and broadcast on TF1. A certain number of B-List celebrities (about 14) appear on it. The show was running in 2004 and 200 ...

'' (''Celebrity Farm'') (2010). He has produced a house music single named "The bogoss Life" on XIII Bis Records, as well as making appearances in business schools and night clubs.

Television and radio

Among the shows in which Vendetta has appeared are ''La méthode Cauet'' (The Cauet Method) on

TF1 TF1 (; standing for ''Télévision Française 1'') is a French commercial television network owned by TF1 Group, controlled by the Bouygues conglomerate. TF1's average market share of 24% makes it the most popular domestic network. TF1 is part ...

, ''Chez Morandini'' on

Direct8 Direct 8 was a national French TV channel, owned by Vincent Bolloré. It was available through digital terrestrial television network "TNT Troponin T (shortened TnT or TropT) is a part of the troponin complex, which are proteins integral to ...

, LCI, as well as on

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TV and on

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. His appearance on ''La méthode Cauet'' made the audience of the show become quite heated in response.

Critique

While he was part of the cast, and eventual winner, of ''

'' 2010, the media had earlier criticized him for being arrogant, conceited and contemptuous. In 2008, David Abiker of

France Info France Info (; stylised as franceinfo:) is a French public broadcasting service is a brand of news service participated by France Télévisions, Radio France, France Médias Monde and the Institut national de l'audiovisuel. The service in ...

compared Vendetta to

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, and socialite. Hilton was born in New York City and raised there partially; shuttling between Los Angeles and New York City; she is a great-grandda ...

, in that he was engaged in a similar race for notoriety. '' Ecrans'' called Vendetta "une marchandise dont le contenu n'est rien d'autre que son propre message publicitaire" (a commodity whose content is nothing other than his own publicity).

References

External links

* {{DEFAULTSORT:Vendetta, Mickael 1987 births Living people People from Le Creusot French television personalities French male bloggers French male writers