Measure S
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Measure S, originally known as the Neighborhood Integrity Initiative, was considered by voters in the city of
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
in the March 7, 2017, election. It would have imposed a two-year moratorium on
development Development or developing may refer to: Arts *Development (music), the process by which thematic material is reshaped * Photographic development *Filmmaking, development phase, including finance and budgeting * Development hell, when a proje ...
projects seeking variances from some aspects of the city's
zoning In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
code, made changes to the
environmental impact statement An environmental impact statement (EIS), under United States environmental law, is a document required by the 1969 National Environmental Policy Act (NEPA) for certain actions "significantly affecting the quality of the human environment". An E ...
requirements in the code, and required the city to update its
comprehensive plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document ...
during the moratorium. The measure failed, with over two-thirds voting against it. Proponents said it was necessary to curb high-
density Density (volumetric mass density or specific mass) is the ratio of a substance's mass to its volume. The symbol most often used for density is ''ρ'' (the lower case Greek letter rho), although the Latin letter ''D'' (or ''d'') can also be u ...
development Development or developing may refer to: Arts *Development (music), the process by which thematic material is reshaped * Photographic development *Filmmaking, development phase, including finance and budgeting * Development hell, when a proje ...
that would have adversely affected the city's
suburb A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...
an character and favored
gentrification Gentrification is the process whereby the character of a neighborhood changes through the influx of more Wealth, affluent residents (the "gentry") and investment. There is no agreed-upon definition of gentrification. In public discourse, it has ...
at the expense of
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
. They also charged that
city government A city is a human settlement of a substantial size. The term "city" has different meanings around the world and in some places the settlement can be very small. Even where the term is limited to larger settlements, there is no universally agree ...
had been corrupted, citing recent disclosures of
campaign contribution Campaign financealso called election finance, political donations, or political financerefers to the funds raised to promote candidates, political parties, or policy initiatives and referendums. Donors and recipients include individuals, corpor ...
s to mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician and diplomat who served as the List of ambassadors of the United States to India, United States ambassador to India from 2023 to 2025. He was the 42nd mayor of Los Angeles f ...
and other officials from developers with large projects awaiting city approval that those contributors had attempted to conceal. Opponents, who included many advocacy groups for the homeless as well as the city's business community, building trades unions and developers, said that while the measure addressed some real problems, it went too far and would have not only prevented the construction of new affordable housing but made the city's overall
quality of life Quality of life (QOL) is defined by the World Health Organization as "an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards ...
worse by aggravating an existing
housing shortage An affordable housing crisis or housing crisis is either a widespread housing shortage in places where people want to live or a financial crisis in the housing market. Housing crises can contribute to homelessness and housing insecurity. They are ...
. They questioned whether the money spent by the
AIDS Healthcare Foundation AIDS Healthcare Foundation (AHF) is a Los Angeles-based 501(c)(3) nonprofit organization that provides HIV/AIDS prevention, treatment, and advocacy services. As of 2024, AHF operates about 400 clinics, 69 outpatient healthcare centers, 62 pharma ...
(AHF) to get the initiative on the ballot was really related to the foundation's mission, and suggested that it was really motivated by AHF director Michael Weinstein's desire to block a development that would have dominated the view from his office window. Backers had originally intended for the initiative to be on the ballot in November 2016, but later decided to postpone it to March, when the city's mayor and some council members were up for re-election, a move opponents said was really meant to put the measure in front of an electorate believed more likely to support it. Since those races were not vigorously contested, Measure S received the greatest attention from the media and voters. Both sides accused the other of deception. Proponents filed a suit alleging that opponents overstated the claimed negative impact of the measure in material submitted for the city's voters' guide, while opponents highlighted false claims of support attributed to Garcetti and actor
Leonardo DiCaprio Leonardo Wilhelm DiCaprio (; ; born November 11, 1974) is an American actor and film producer. Known for Leonardo DiCaprio filmography, his work in biographical and period films, he is the recipient of List of awards and nominations received ...
. The
sheriff's department Sheriffs in the United States are the chief of law enforcement officers of a county. A sheriff is usually either elected by the populace or appointed by an elected body. Sheriffs' offices are typically tasked with operating jails, security at ...
also attempted to block a mailer in support of Measure S designed to look like an
eviction Eviction is the removal of a Tenement (law), tenant from leasehold estate, rental property by the landlord. In some jurisdictions it may also involve the removal of persons from premises that were foreclosure, foreclosed by a mortgagee (often ...
notice after many recipients mistook it for a real one. A fundamental question underlying Measure S was not just its provisions, but the direction the city itself would take. Supporters invoked its late 20th-century image as a highly suburbanized city of detached
single-family home A single-family detached home, also called a single-detached dwelling, single-family residence (SFR) or separate house is a free-standing residential building. It is defined in opposition to a multi-family residential dwelling. Definitions ...
s whose occupants primarily used their cars to get around; opponents looked toward a future as a more densely developed city where residents of the densely populated areas relied as much on buses and Metro Rail. Its failure, coupled with voters' approval of a half-cent
sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
increase the previous fall to fund expansions to regional mass transit systems, was seen as a turning point in the city's history.


Background

Measure S is the most recent contest in a long-running struggle over the character of Los Angeles as a city.


Historically suburban character of Los Angeles and zoning controversies

"Los Angeles has been a place of multiple centers: religious and secular, indigenous and colonial, European and mestizo, and familiar and alien,"
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station
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said in a 2011 account of the city's development since the early 19th century. Unlike other American cities, which grew outward from a historical core and only later acquired
suburb A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...
s, Los Angeles had started as a series of suburbs, with small communities such as
Pasadena Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial d ...
, Whittier and
Long Beach Long Beach is a coastal city in southeastern Los Angeles County, California, United States. It is the list of United States cities by population, 44th-most populous city in the United States, with a population of 451,307 as of 2022. A charter ci ...
starting up at some distance from Los Angeles in the late 19th century. Recounting how the efforts of developers like Henry E. Huntington and
Harry Chandler Harry Chandler (May 17, 1864 – September 23, 1944) was an American newspaper publisher and investor. Early life Harry Chandler was born in Landaff, New Hampshire, the eldest of four siblings born to Emma Jane ( Little) and Moses Knight Chandle ...
and the
water supply system A water supply network or water supply system is a system of engineered hydrologic and hydraulic components that provide water supply. A water supply system typically includes the following: # A drainage basin (see water purification – sourc ...
developed by
William Mulholland William Mulholland (September 11, 1855 – July 22, 1935) was an Irish American self-taught civil engineer who was responsible for building the infrastructure to provide a water supply that allowed Los Angeles to grow into the largest city in Cal ...
shaped the city, the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' later said "Builders, more than planners, facilitated the city's growth spurts, driven by one singular vision: Los Angeles would be a city of small houses on small lots." This pattern of
development Development or developing may refer to: Arts *Development (music), the process by which thematic material is reshaped * Photographic development *Filmmaking, development phase, including finance and budgeting * Development hell, when a proje ...
continued as the city's population grew explosively in the early 20th century, fed by rail access and the promise of a relaxed, almost utopian lifestyle amid a warm, gentle climate and natural setting, along with an early adaptation to widespread automobile use. High-rise development remained largely confined to
downtown ''Downtown'' is a term primarily used in American and Canadian English to refer to a city's sometimes commercial, cultural and often the historical, political, and geographic heart. It is often synonymous with its central business district ( ...
, with newly settled areas retaining the small-scale suburban feel that had distinguished the city's earlier days, resulting in "an ethnically diverse and complex metropolis in which no single economic or cultural center dominates a region that is neither conventionally suburban in character nor fully urban." The city first established a
zoning In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
code in 1921. By the end of the decade complaints that
political corruption Political corruption is the use of powers by government officials or their network contacts for illegitimate private gain. Forms of corruption vary but can include bribery, lobbying, extortion, cronyism, nepotism, parochialism, patronage, influen ...
was leading to
spot zoning Spot or SPOT may refer to: Places * Spot, North Carolina, a community in the United States * The Spot, New South Wales, a locality in Sydney, Australia * South Pole Traverse, sometimes called the South Pole Overland Traverse People * Spot Col ...
, or single-property changes to use, for commercial establishments, undermining the purpose of the zoning code, were already abundant; they continued even as the real estate market slowed in the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. After the war, with federal housing subsidies driving construction, zoning was often changed when actual uses differed; most of the farms of the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
disappeared by the 1960s to make way for residential development. Neighborhood homeowners' associations gained political power through opposing spot zoning; by the end of the decade, public outrage over a developer's
indictment An indictment ( ) is a formal accusation that a person has committed a crime. In jurisdictions that use the concept of felonies, the most serious criminal offense is a felony; jurisdictions that do not use that concept often use that of an ind ...
for bribing officials to get a favorable zoning change led to amendments to the
city charter A city charter or town charter (generically, municipal charter) is a legal document (''charter'') establishing a municipality such as a city or town. The concept developed in Europe during the Middle Ages. Traditionally, the granting of a charter ...
forbidding spot zoning. In the late 1970s, following the enactment of
Proposition 13 Proposition 13 (officially named the People's Initiative to Limit Property Taxation) is an amendment of the Constitution of California enacted during 1978, by means of the initiative process, to cap property taxes and limit property reassessmen ...
, which capped
property tax A property tax (whose rate is expressed as a percentage or per mille, also called ''millage'') is an ad valorem tax on the value of a property.In the OECD classification scheme, tax on property includes "taxes on immovable property or Wealth t ...
assessments until the property changed owners, Los Angeles residents began advocating for slow growth and neighborhood preservation. A new
General Plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document ...
for the city lowered
density Density (volumetric mass density or specific mass) is the ratio of a substance's mass to its volume. The symbol most often used for density is ''ρ'' (the lower case Greek letter rho), although the Latin letter ''D'' (or ''d'') can also be u ...
limits from a
floor area ratio Floor area ratio (FAR) is the ratio of a building's total floor area (gross floor area) to the size of the piece of land upon which it is built. It is often used as one of the regulations in city planning along with the building-to-land ratio. Th ...
of 10:1, a level comparable to the
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
borough of
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, in accordance with older plans for a city of 10 million, to 4.5:1, with most high-rise development confined to certain areas within the city. However, the city government, dominated by pro-growth interests, resisted implementing the necessary zoning changes. Despite the
state legislature A state legislature is a Legislature, legislative branch or body of a State (country subdivision), political subdivision in a Federalism, federal system. Two federations literally use the term "state legislature": * The legislative branches of ...
passing a 1978 law ordering the city to bring its zoning into compliance with the new General Plan by 1982, two years after that deadline barely one-quarter of the necessary changes had been made. With the city's zoning code still largely reflecting older higher-density aspirations, projects were approved that residents assumed were not supposed to be built in the places they were. "Although property values continued to soar," wrote historian Mike Davis in ''
City of Quartz A city is a human settlement of a substantial size. The term "city" has different meanings around the world and in some places the settlement can be very small. Even where the term is limited to larger settlements, there is no universally agree ...
'', his 1990 social history of the city, "neighborhoods were Manhattanized beyond recognition."
Skyscraper A skyscraper is a tall continuously habitable building having multiple floors. Most modern sources define skyscrapers as being at least or in height, though there is no universally accepted definition, other than being very tall high-rise bui ...
s were built in
North Hollywood North Hollywood is a neighborhood and district in the San Fernando Valley of Los Angeles, California. The neighborhood contains the NoHo Arts District, El Portal Theater, several art galleries, and the Academy of Television Arts & Sciences. Th ...
and Universal City, while
Ventura Boulevard Ventura Boulevard is one of the primary east–west thoroughfares in the San Fernando Valley region of the City of Los Angeles, California. Ventura Boulevard is one of the oldest routes in the San Fernando Valley as it is along the commem ...
in Encino became home to the high-rise American offices of many Japanese banks. In 1986, the signatures of 100,000 voters put
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude Marvin Braude (August 11, 1920 – December 7, 2005) was a member of the Los Angeles City Council for 32 years, between ...
, essentially cutting density limits everywhere in the city in half, and dividing it into 35 distinct neighborhoods, on the ballot. It passed later that year with 70% of the vote. Afterwards, it was later estimated that the city's zoning could allow for at most a population of 4.3 million. Implementation of the General Plan was soon sidetracked; after the
1992 riots Year 199 ( CXCIX) was a common year starting on Monday of the Julian calendar. At the time, it was sometimes known as year 952 ''Ab urbe condita''. The denomination 199 for this year has been used since the early medieval period, when the Anno D ...
, city governments prioritized public safety over all their other responsibilities. Over the next decades, however, preferences in buildings and the city's needs changed, but the General Plan did not, despite a schedule that called for it to be updated every ten years. The
city council A municipal council is the legislative body of a municipality or local government area. Depending on the location and classification of the municipality it may be known as a city council, town council, town board, community council, borough counc ...
increasingly dealt with this by
spot zoning Spot or SPOT may refer to: Places * Spot, North Carolina, a community in the United States * The Spot, New South Wales, a locality in Sydney, Australia * South Pole Traverse, sometimes called the South Pole Overland Traverse People * Spot Col ...
, usually granting exceptions to height, density, or even
land use Land use is an umbrella term to describe what happens on a parcel of land. It concerns the benefits derived from using the land, and also the land management actions that humans carry out there. The following categories are used for land use: fo ...
restrictions. The provisions of Proposition U, originally intended to slow commercial development, eventually began to restrict residential construction as well. The city's housing stock grew at less than half the rate of other American metropolitan areas between 1980 and 2010. In 2005 city council eliminated the decennial requirement for updating the General Plan in favor of a "New Community Plan", but budgetary limitations brought on by the
Great Recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
shortly afterwards meant that by 2015, only two of the city's ten regional plans had been updated. In the late 2000s, mayor
Antonio Villaraigosa Antonio Ramón Villaraigosa (; né Villar Jr. on January 23, 1953) is an American politician who served as the 41st Mayor of Los Angeles from 2005 to 2013. A member of the Democratic Party, Villaraigosa was a national co-chairman of Hillary C ...
called for a future Los Angeles of "elegant density", focusing on
transit-oriented development In urban planning, transit-oriented development (TOD) is a type of Real estate development, urban development that maximizes the amount of Residential area, residential, business and leisure space within Pedestrian, walking distance of public t ...
. The implementation of this vision was challenged when
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
residents blocked an update to that community's Specific Plan that would have allowed for higher density and taller buildings, arguing that tourists came to the area to see the
Walk of Fame A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or fame in their field. In some cases, these halls of fame consist of actual halls or muse ...
, not skyscrapers, and that a recent decline in the neighborhood's population was at odds with predictions of future growth. City officials insisted that census projections that almost 50,000 more people would be living in Hollywood by 2030 justified the plan.
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician and diplomat who served as the List of ambassadors of the United States to India, United States ambassador to India from 2023 to 2025. He was the 42nd mayor of Los Angeles f ...
, the city councilman for the area, said that the proposed plan accommodated growth instead of creating it. By 2015, the city's population was approaching 4 million, nearly the limit allowed by the post-Proposition U zoning. With 80% of the city's residential land zoned for
single-family homes A single-family detached home, also called a single-detached dwelling, single-family residence (SFR) or separate house is a free-standing residential building. It is defined in opposition to a multi-family residential dwelling. Definitions ...
, compared to only a quarter of New York or San Francisco, both more
densely populated Population density (in agriculture: Standing stock (disambiguation), standing stock or plant density) is a measurement of population per unit land area. It is mostly applied to humans, but sometimes to other living organisms too. It is a key geog ...
than Los Angeles, the homeowners' associations in more affluent communities used that political power to file lawsuits under the
California Environmental Quality Act The California Environmental Quality Act (CEQA ) is a California statute passed in 1970 and signed in to law by then-governor Ronald Reagan, shortly after the United States federal government passed the National Environmental Policy Act (NEPA), ...
against the approval of larger new developments in their neighborhoods. A later study found that many of the projects so challenged were urban infill,
multi-family residential Multifamily residential, also known as multidwelling unit (MDU), is a classification of housing where multiple separate housing units for residential inhabitants are contained within one building or several buildings within one complex. Units can ...
developments of the kind considered to reduce
urban sprawl Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city". Urban sprawl has been described as the unrestricted ...
.


2015 developments

In 2015,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
-based Crescent Heights was seeking permission from the city to build the Palladium Residences, 731 luxury
condominium A condominium (or condo for short) is an ownership regime in which a building (or group of buildings) is divided into multiple units that are either each separately owned, or owned in common with exclusive rights of occupation by individual own ...
units in two 30-story towers on the lot of the recently restored
Hollywood Palladium The Hollywood Palladium is a theater (building), theater located at 6215 Sunset Boulevard in the Hollywood, Los Angeles, Hollywood neighborhood of Los Angeles, California, United States. It was built in a Streamline Moderne, Art Deco style and ...
theater. Michael Weinstein, head of the
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball *Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testin ...
, the world's largest private organization devoted to treating
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
, had frequently opposed the project at community meetings. He complained the buildings were too high and would impair the view of the
Hollywood Hills The Hollywood Hills is a residential neighborhood in the central region of Los Angeles, California. It borders Studio City, Universal City and Burbank on the north, Griffith Park on the north and east, Los Feliz on the southeast, Hollyw ...
from his office on the 21st floor of the Sunset Media Center on
Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, United States, that stretches from the Pacific Coast Highway (California), Pacific Coast Highway in Pacific Palisades, Los Angeles, Pacific Palisad ...
. After a private meeting with Crescent's local representative in July of that year failed to resolve the issues, Weinstein threatened not only to file a suit against the city to block the project but sponsor, through the AHF, an
initiative Popular initiative A popular initiative (also citizens' initiative) is a form of direct democracy by which a petition meeting certain hurdles can force a legal procedure on a proposition. In direct initiative, the proposition is put direct ...
to change the city's
zoning In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
code in ways that would prevent the construction of projects like his. Later that year, Weinstein asked the board of the AHF, which had approved the organization's sponsorship of previous initiatives like
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, California. T ...
and Proposition 60, requiring the use of
condom A condom is a sheath-shaped Barrier contraception, barrier device used during sexual intercourse to reduce the probability of pregnancy or a Sexually transmitted disease, sexually transmitted infection (STI). There are both external condo ...
s during sex scenes by actors in pornographic films, to support an initiative aimed at reforming the zoning code to prevent further large developments from skirting the intent of the city's zoning. "There was general consensus", said chair Cynthia Davis. "We agreed with what he shared with us."


2016 campaign to place initiative on ballot

By March, the AHF had recruited journalist
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
to leave her post as
managing editor A managing editor (ME) is a senior member of a publication's management team. Typically, the managing editor reports directly to the editor-in-chief and oversees all aspects of the publication. United States In the United States, a managing edi ...
of ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. The paper covers music, arts, film, theater, culture, and other local news in the Los Angeles area. ''LA Weekly'' was founded in 1978 by Jay Levin (among others), ...
'' and serve as campaign manager for what was named the Neighborhood Integrity Initiative. It formed the Coalition to Preserve Los Angeles (CPLA) to support it. While the original plan had been to have it on the ballot in that November's general election, in the middle of the month, the CPLA announced in a
news conference A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalism, journalists to hear them speak and ask questions. Press conferences are often held by politicia ...
on the steps of
City Hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or municipal hall (in the Philippines) is the chief administrative building of a city, town, or other municipality. It usually houses the city o ...
that they were instead planning to have it on the March 2017 ballot, at the same time as the city's next elections for mayor and city council. Weinstein said that the change in timetable reflected an "overcrowded" fall ballot, with that year's presidential election, races for Congress and the state legislature, as well as 20 other initiatives and propositions before voters. "The Neighborhood Integrity Initiative is a city issue, better suited for a city election, which we will have in March 2017." With city officials on the ballot as well, it was suggested that the initiative would force candidates for those seats to take positions on the issues it raised. Opponents suggested the change was meant to ensure an older, whiter and smaller electorate than that which votes in presidential election years, one likely to be more responsive to the arguments for Measure S, would consider it. In May 2016 a poll found that 7% more potential voters were opposed to the measure than in support of it. However, 19% remained uncommitted. This was potentially enough to swing the vote in supporters favor, especially since turnout in Los Angeles's March elections is historically around 10% of the city's electorate (in March 2016, only 8.6% of voters participated). The initiative would need over 61,000 signatures by early September to qualify for the ballot. By that time the CPLA had collected 104,000. Before city council voted on whether to adopt the measure or put it on the ballot, the two options given under the
city charter A city charter or town charter (generically, municipal charter) is a legal document (''charter'') establishing a municipality such as a city or town. The concept developed in Europe during the Middle Ages. Traditionally, the granting of a charter ...
, the CPLA met with
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician and diplomat who served as the List of ambassadors of the United States to India, United States ambassador to India from 2023 to 2025. He was the 42nd mayor of Los Angeles f ...
, now mayor, to ask if he or council were prepared to institute measures on their own to control development. He offered only to provide more public notice of otherwise closed meetings between city officials, developers and lobbyists, a reform the CPLA considered inadequate, so the initiative was placed on the March ballot. Opponents organized as well. Before the initiative was placed on the ballot, the Coalition to Protect L.A. Neighborhoods & Jobs (CPLANJ) was formed to work against it. In addition to business groups the group's members included Laborers' Union Local 300 and nonprofit organizations that advocated for affordable housing and the interests of the poor. "People who do not agree on other issues are coming together to put a stop to this," said a spokesman. Most of the $800,000 the coalition had raised in the first half of 2015 came from four developers—Crescent Heights, whose Palladium project Weinstein had launched the initiative in response to, was the largest single donor through its wholly owned
limited liability corporation A limited liability company (LLC) is the United States-specific form of a private limited company. It is a business structure that can combine the Flow-through entity, pass-through taxation of a partnership or sole proprietorship with the l ...
for that project; other major donors of note included
Lowe Enterprises Lowe is a real estate investment firm based in Los Angeles. Since its founding, the company has acquired, constructed, or managed more than $21 billion in real estate assets. Its subsidiary, Destination Hotels & Resorts, was the third largest ho ...
and developer and local
philanthropist Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
Eli Broad Eli Broad ( ; June 6, 1933April 30, 2021) was an American businessman and philanthropist. In June 2019, ''Forbes'' ranked him as the 233rd-wealthiest person in the world and the 78th-wealthiest in the United States, with an estimated net worth of ...
. The debate around the initiative was seen not just as one about its provisions, or even the city's zoning, but of contrasting visions of the city. ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. The paper covers music, arts, film, theater, culture, and other local news in the Los Angeles area. ''LA Weekly'' was founded in 1978 by Jay Levin (among others), ...
'' described it as:


Initiative

The initiative proposed the following actions: *A two-year moratorium on any new project that would require a
variance In probability theory and statistics, variance is the expected value of the squared deviation from the mean of a random variable. The standard deviation (SD) is obtained as the square root of the variance. Variance is a measure of dispersion ...
from maximum
floor area ratio Floor area ratio (FAR) is the ratio of a building's total floor area (gross floor area) to the size of the piece of land upon which it is built. It is often used as one of the regulations in city planning along with the building-to-land ratio. Th ...
, density, height or
land use Land use is an umbrella term to describe what happens on a parcel of land. It concerns the benefits derived from using the land, and also the land management actions that humans carry out there. The following categories are used for land use: fo ...
restrictions already in effect for that
zoning In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
district under the city's
General Plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document ...
that would result in a more intense use than that currently permitted. Exceptions would be granted for a project that was intended to be entirely
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
, in which vested building rights already existed, where the existing structures were found to be structurally unsound, or had been damaged by disaster such as fire or earthquake. *Prohibit amendments to the General Plan unless they applied to an entire neighborhood defined in the plan, a named neighborhood or council area, or a development covering more than , and require that city planners demonstrate that the amendment was not passed solely to facilitate any single project or concurrently submitted group of projects. *Require the city to update the General Plan completely every five years, starting upon passage of the initiative. All
public hearing In law, a hearing is the formal examination of a case (civil or criminal) before a judge. It is a proceeding before a court or other decision-making body or officer, such as a government agency or a legislative committee. Description A hearing ...
s about the Specific Plans for any of the areas defined as neighborhoods in the General Plan would be required to be held in that neighborhood on evenings and weekends to ensure full community participation. *Require that any
environmental impact statement An environmental impact statement (EIS), under United States environmental law, is a document required by the 1969 National Environmental Policy Act (NEPA) for certain actions "significantly affecting the quality of the human environment". An E ...
be prepared by the city planning department or a consultant it has approved for the job rather than the developer or his or her agents. *Prohibit the city from granting any variance to parking requirements allowing less than two-thirds the required number of spaces, including remote off-site parking.


Debate

Both supporters and opponents agreed that Los Angeles had been undergoing a severe housing crisis since the end of the
Great Recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
. While the city's population had grown, surpassing four million late in 2016 by official estimates, and its economy had added, and would continue to add, a commensurate number of jobs, a study by
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
's
Joint Center for Housing Studies The Joint Center for Housing Studies is a research center on housing-related issues at Harvard Kennedy School at Harvard University in Cambridge, Massachusetts. Through its research, education, and public outreach programs, the center helps leade ...
concluded that the city had 382,000 units less than what it needed to accommodate very low-income renters. And while rents in Los Angeles were lower than those in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, they were less affordable, since about half of Angelenos rented compared to only a third of all Americans and those Angelenos made less money than most other American renters. As a result, a 2014 study by the
UCLA Luskin School of Public Affairs The UCLA Luskin School of Public Affairs (officially the UCLA Meyer and Renee Luskin School of Public Affairs) is the public affairs/public service graduate school at the University of California, Los Angeles. The school consists of three gradu ...
had found that Los Angeles had the least affordable rental housing in the country, with the average tenant spending almost half their income on rent. The problem was further exacerbated, the UCLA study had found, by a significant portion of Los Angeles renters being of considerable means themselves compared to other markets, preferring to rent in the wake of the collapse of the late 2000s
real estate bubble A real-estate bubble or property bubble (or housing bubble for Residential area, residential markets) is a type of economic bubble that occurs periodically in local or global real estate markets, and it typically follows a land boom or reduced in ...
for the stability and flexibility it gave them, driving up rents in the process.


Nature and cause of housing shortage

Supporters argued that the problem was not a housing shortage so much as an oversupply of housing for the higher end of the market, housing that often remained vacant for lack of interest or, the CPLA suggested, because they were used as investment properties. It cited a 2015 report from the city's housing department to Garcetti, warning that a large majority of Los Angeles's new housing over the preceding decade was for households earning $105,000 a year or more, far more than needed for that end of the market, yet despite that there was still a 12% vacancy rate. This, the coalition claimed, was due to the spot zoning developers were too easily able to obtain since, it said, "zoning is now meaningless in L.A." AHF founder Michael Weinstein defended his organization's financial support for the measure by noting that the foundation's biggest responsibility after taking care of patients was finding them places to live. "L.A. is in the grip of a social justice crisis over whom our city really serves," he wrote in a ''Times''
op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...
. "As we work to house patients in L.A., City Hall focuses on approving $3,500 apartments that sit empty." In response to supporters' claims that the real cause of the housing shortage was an abundance of luxury housing, opponents said that regardless of the
market segment In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify pr ...
it was intended for, ''any'' new housing would eventually drive down the price of ''all'' housing. It was also noted that overall vacancy rates were at historic lows, based on census data from the last decade, compared to 2010. The CPLA countered by citing a report by the chief economist for the popular real-estate website
Zillow Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 by co-executive chairmen Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spen ...
that this purported " trickle-down" effect was not, in fact, occurring, not in Los Angeles or any other American city it studied. In fact, it claimed,
median The median of a set of numbers is the value separating the higher half from the lower half of a Sample (statistics), data sample, a statistical population, population, or a probability distribution. For a data set, it may be thought of as the “ ...
rents for the lowest third of houses and apartments were rising at much greater rates than the overall rental market, particularly in California.


Possible effect on evictions of rent-controlled tenants

Proponents claimed that 22,000 tenants had been evicted from
rent control Rent regulation is a system of laws for the rental market of dwellings, with controversial effects on affordability of housing and tenancies. Generally, a system of rent regulation involves: *Price controls, limits on the rent that a landlord ...
led housing since 2000 in order to build luxury housing, and that without Measure S that amount would increase. Since California's
Ellis Act The Ellis Act (California Government Code Chapter 12.75) is a 1985 California state law that allows landlords to evict residential tenants to "go out of the rental business" in spite of desires by local governments to compel them to continue provi ...
, under which landlords can evict tenants if they are no longer offering the units for rent, was state law beyond the scope of city ballot initiatives, Measure S could not address them directly. Supporters claimed instead that its provisions would drive down the number of evictions by making it harder to build the kind of housing for which tenants were evicted. However, the ''Times'' found that many of the developments for which rent-controlled tenants had been evicted had not needed the spot zoning the measure intended to stop in order to be built; one such project had been one from which an
Echo Park Echo Park is a neighborhood in the east-Central Los Angeles, central region of Los Angeles, California. Located to the northwest of Downtown Los Angeles, Downtown, it is bordered by Silver Lake, Los Angeles, Silver Lake to the west and Chinato ...
woman featured in one of the pro-S campaign advertisements was evicted. Fewer than 10% of all the evictions of rent-controlled tenants between 2011 and 2015 had been for projects that would have been affected by the proposed moratorium, the paper found. Miki Jackson, a spokeswoman for the supporters said that they were concerned about the "enormous ripple effect" spot zoned projects have, since they lead to
gentrification Gentrification is the process whereby the character of a neighborhood changes through the influx of more Wealth, affluent residents (the "gentry") and investment. There is no agreed-upon definition of gentrification. In public discourse, it has ...
and more Ellis Act evictions. She acknowledged, however, that the 22,000 evictions were the ''total'' Ellis Act evictions since 2000, not just those triggered by spot zoning. Opponents argued that preventing spot zoning temporarily would actually increase Ellis Act evictions during that time. Most spot zoned projects were proposed for sites on which no housing had previously existed, they noted. If developers could not build on those, they would turn instead to remodeling and rebuilding housing in older neighborhoods, with more rent controlled tenants subject to Ellis Act eviction. " twill leave in place the options that removed the most housing," said Josh Kamensky, a spokesman for the CPLANJ.


Alleged corrupt influence on planning process

As proof that the city government had been corrupted to the point of needing the drastic steps the initiative would take, supporters began touting a lengthy October 2016 ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' article. It described Sea Breeze, a Torrance-area apartment project, that was approved for construction despite its proximity to several industrial sites that could adversely affect the quality of life for residents. The newspaper found that large campaign contributions to mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician and diplomat who served as the List of ambassadors of the United States to India, United States ambassador to India from 2023 to 2025. He was the 42nd mayor of Los Angeles f ...
and key city council members including
Janice Hahn Janice Kay Hahn (born March 30, 1952) is an American politician serving as a member of the Los Angeles County Board of Supervisors from the 4th district since 2016. A member of the Democratic Party, she was a U.S. Representative from California ...
, later elected to the
U.S. House The United States House of Representatives is a chamber of the bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Article One of th ...
, came from individuals of modest means who worked for companies connected to the project's developer, although those contributors did not recall writing checks for amounts they admitted were equal to what they earned in weeks or even months (many of which also appeared to be written by the same person regardless of whose account they were drawn on). In some cases the purported contributors were not even registered to vote. The city's planning commission had twice unanimously rejected Sea Breeze, only to be overruled by city council. To facilitate one of those votes, Garcetti had invoked a rarely used mayoral power to temporarily reduce the number of votes necessary for passage. Opponents pointed out that for all the CPLA's complaints about corruption, the measure had no provisions addressed to limiting campaign contributions from developers. In January 2017, several city council members introduced legislation that would, in fact, have banned campaign contributions from developers with projects seeking city approval, although whether it would have passed, much less survived a court challenge, was questionable. While Measure S supporters approved of the effort, many thought it made their points about how necessary the initiative was. "It's an admission of guilt", said Sherman Oaks Homeowners Association (SOHA) president Richard Close, a supporter.


Possible effects of moratorium

The practical effect of the moratorium was another point of disagreement between the two sides. Supporters repeatedly stated that only 5% of development in the city would be halted by it, and that it would only last two years. Opponents responded that both claims were misleading. The 5% figure was based, they said, on an apparent analysis of all permits; however, they implied, most of the construction that would be allowed was improvements to existing buildings or very small-scale housing, and the 5% of blocked projects included most of the larger multi-unit proposals seeking approval. And due to the initiative's requirement that the city update its entire zoning, a process which could take longer than two years, opponents estimated it could be as long as ten years before developers felt comfortable building again. Opponents also disputed supporters' claims that Measure S would not affect any plans for
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
. Instead, they claimed, 90% of those projects would not be able to be built since they would require the sort of variances the initiative would forbid for projects on those scales. One cartographer identified city-owned
parking lot A parking lot or car park (British English), also known as a car lot, is a cleared area intended for parking vehicles. The term usually refers to an area dedicated only for parking, with a durable or semi-durable surface. In most jurisdi ...
s on which 724 units could be built, but only if the General Plan, which currently allowed only industrial use on the property, were amended, something the measure would forbid even for projects of entirely affordable housing. They also dismissed the exemption for such projects, saying that was "yet another example of 60 year old solutions to today's problems", in the CPLANJ's words. Richard Platkin, a former city planner who strongly supported Measure S, wrote that these arguments were specious. "For nearly an entire year", he wrote in a January 2017 ''City Watch LA'' column, "I have repeatedly asked ... readers to identify any affordable housing projects that required a General Plan Amendment or even a zone change to begin construction. So far, I have only been told about one case in all of Los Angeles." He said the city's own reports confirmed this, and that the 2% of new housing that was meant for lower-income renters and buyers came about not because of any municipal action but through state laws allowing higher densities for affordable housing. Platkin further noted that the city owned 9,000 parcels on which such housing could be built, only a few of which had been so developed. "Now, suddenly, this long-ignored affordable housing option has been taken out of mothballs", he said, suggesting it was in direct response to the threat posed to developers' alleged control over City Hall by Measure S.


Role of transit-oriented development

Opponents criticized the provision forbidding the city from granting reductions of more than one-third the required parking spaces, since they said it went against the city's goals of encouraging
transit-oriented development In urban planning, transit-oriented development (TOD) is a type of Real estate development, urban development that maximizes the amount of Residential area, residential, business and leisure space within Pedestrian, walking distance of public t ...
along subway lines and other major transportation corridors. The CPLA said these large parking variances did not accomplish that goal, "instead send ngdrivers seeking parking spilling into overwhelmed neighborhoods." It claimed some residents of these developments were walking five blocks to and from their homes to parking spaces on a daily basis. However, the CPLA had also contributed $10,000 to a campaign against November's
Measure M Measure R was a ballot measure during the November 2008 elections in Los Angeles County, California, that proposed a half-cent sales taxes increase on each dollar of taxable sales (originating in or made from Los Angeles County) for thirty years ...
, a county-level initiative which increased the
sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
a half-percent to pay for
light rail Light rail (or light rail transit, abbreviated to LRT) is a form of passenger urban rail transit that uses rolling stock derived from tram technology National Conference of the Transportation Research Board while also having some features from ...
extensions. Stewart explained that they saw transit as a "development arm". '' The Real Deal'', another real-estate website, suggested that indicated the coalition was as opposed to transit as it was to
traffic congestion Traffic congestion is a condition in transport that is characterized by slower speeds, longer trip times, and increased vehicular queueing. Traffic congestion on urban road networks has increased substantially since the 1950s, resulting in m ...
, which it frequently cited as an argument for Measure S, an argument that seemed contradictory. In an earlier interview with ''The Planning Report'', Stewart had expressed skepticism about the role of transit in reshaping Angelenos' lives. "People who can afford to own cars continue to drive their cars", she said. "No amount of discussion will get people to give up that freedom." If the city truly wanted to reduce congestion, she suggested, it should offer tax breaks to
remote work Remote work (also called telecommuting, telework, work from or at home, WFH as an initialism, hybrid work, and other terms) is the practice of work (human activity), working at or from one's home or Third place, another space rather than from ...
ers. ''Times'' architecture critic Christopher Hawthorne also noted that when
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
had updated its Community Plan in 2012 to allow for more transit-friendly development, three community groups, including Fix the city, a descendant of Not Yet New York, which had been a key force behind the similar
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude Marvin Braude (August 11, 1920 – December 7, 2005) was a member of the Los Angeles City Council for 32 years, between ...
in 1986, successfully sued to block it. He said this pointed to "the basic hypocrisy that the authors of Measure S and other slow-growth advocates can't argue away ... Many say they're in favor of updating the community plans but fought to block one that didn't match their vision of low-rise, essentially suburban Los Angeles." "Some clever-by-half advocates of sustainability imagine that every large and tall apartment building is automatically transit-oriented," Platkin responded to those arguments. Those that had been built near Los Angeles's subway stations, he said, were so far only transit-adjacent, since their residents still used their cars to get around (AHF head Weinstein similarly argued that "People who pay $3,800 monthfor an apartment are not the ones who ride the subway.") Only when such development was built for lower-income tenants and residents who depended on transit to get to work, Platkin wrote, could it truly be described as transit-oriented. He allowed that Los Angeles's relationship with mass transit could indeed be reconfigured to be more like that of New York or San Francisco, but it would require improvements to the streets making them more amenable to bicyclists and pedestrians, not just high-density development near transit stops.


Vision of Los Angeles's future: ''Blade Runner'' vs. ''Her''

Underlying the Measure S debate were contrasting visions of the city and what direction it would take in the future. "Longtime residents of Los Angeles have in their collective imagination an image of what the city should look like and how they should live in it," D. J. Waldie, a Lakewood native and author of ''Holy Land'', a well-regarded memoir of his youth in the planned suburb, told the ''Times Thomas Curwen. " 's that image that is being interfered with as the city becomes more dense. What kind of city will they see in five, 10 or 15 years?" Stewart rejected any idea that the city should move in a higher-density direction. She characterized
urban planners An urban planner (also known as town planner) is a professional who practices in the field of town planning, urban planning or city planning. An urban planner may focus on a specific area of practice and have a title such as city planner, tow ...
who advocated that as "stuck in a different world" and their ideal of urban living as "everyone needs to move close together and cram their children into places where there is nowhere to play. The theory that people enjoy living around the noise and congestion is wrong, and we need to respond to how people really live." Platkin told Curwen that the real struggle, in his opinion, was not over the density of development but the role of the public in shaping it. Nonetheless, he used a cinematic reference point invoked by other proponents of Measure S. "If you have a city whose land-use policies are determined by the roller coaster of real estate speculation, you will have a city that looks like ''
Blade Runner ''Blade Runner'' is a 1982 science fiction film directed by Ridley Scott from a screenplay by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Di ...
''", referring to the seminal 1982 science fiction film set in a 2019 Los Angeles of endless skyscrapers. Another vocal Measure S proponent, Kenneth Alpern, mocked opponents as "
hose A hose is a flexible hollow tube or pipe designed to carry fluids from one location to another, often from a faucet or hydrant. Early hoses were made of leather, although modern hoses are typically made of rubber, canvas, and helically wound w ...
who believe that megadevelopment and a ''Blade Runner'' scenario of a sterile, overcrowded Los Angeles is WONDERFUL." Curwen, however, contrasted that vision, frequently described as
dystopia A dystopia (lit. "bad place") is an imagined world or society in which people lead wretched, dehumanized, fearful lives. It is an imagined place (possibly state) in which everything is unpleasant or bad, typically a totalitarian or environmen ...
n, with the 2030 Los Angeles envisioned in
Spike Jonze Adam Spiegel (born October 22, 1969), known professionally as Spike Jonze (), is an American Filmmaking, filmmaker, actor, musician, and photographer. His work includes films, commercials, music videos, skateboard videos and television. Jonze ...
's 2014
Best Picture The following is a list of categories of awards commonly awarded through organizations that bestow film awards, including those presented by various films, festivals, and people's awards. Best Actor/Best Actress *See Best Actor#Film awards, Bes ...
-nominated ''
Her Her is the objective and possessive form of the English-language feminine pronoun she. Her, HER or H.E.R. may also refer to: Arts, entertainment and media Music Performers * H.E.R. (born 1997), American singer * HIM (Finnish band), once kn ...
'', a vision also evoked by ''
Curbed Curbed is an American real estate and urban design website published by ''New York'' magazine. Founded as a blog by Lockhart Steele in 2006 to cover New York City real estate, it grew by 2010 to feature sub-pages dedicated to specific real ...
'' after Measure S's defeat. It, too, is a city of dense high-rises, realized on screen by digitally merging less recognizable elements of the thus-developed
Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
cityscape. But its residents seem content with living that way, a lifestyle that depends far more on public transportation than it does today. "The future imagined by one generation is not necessarily the future wanted by another," he wrote. "the debate over density is challenging popular presumptions of the single-family home. Like the car, it has become a symbol of urban unsustainability." Curwen talked to two experts who had contrasting views.
Joel Kotkin Joel Kotkin is a writer on urban affairs. He is fellow in urban studies at Chapman University in Orange, California. He is a regular contributor to ''The Daily Beast'' and the conservative magazine ''The Spectator''. Books and thought Kotkin is ...
, a
Valley Village Valley Village is a neighborhood in the city of Los Angeles, located within the San Fernando Valley. History Founding According to Elke Garman, co-president of the Valley Village Homeowners Association in 1991, the history of Valley Village w ...
resident and professor at
Chapman University Chapman University is a private research university in Orange, California, United States. Encompassing eleven colleges, the university is classified among "R2: Doctoral Universities – High research activity". The school maintains its foundi ...
known for his beliefs that recent proclamations of urban comeback are illusory since Americans prefer a suburban lifestyle, told him that while he did not envision
downtown ''Downtown'' is a term primarily used in American and Canadian English to refer to a city's sometimes commercial, cultural and often the historical, political, and geographic heart. It is often synonymous with its central business district ( ...
becoming much bigger a part of the city than it was in
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
or
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, current development trends threatened to overwhelm the suburban aspects of Los Angeles that had made it so attractive for most of the 20th century. But
Zev Yaroslavsky Zev Yaroslavsky (born December 21, 1948) is a politician from Los Angeles County, California. He was a member of the Los Angeles County Board of Supervisors from District 3, an affluent district which includes the San Fernando Valley, the Westsi ...
, who as a councilman in the mid-1980s had led the fight for
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude Marvin Braude (August 11, 1920 – December 7, 2005) was a member of the Los Angeles City Council for 32 years, between ...
, which preserved the city's low-density character, did not see Los Angeles as having to choose. "The suburbs aren't going anywhere," he told Curwen. "I look at the changes ahead of us as additive. You now have a more urban dimension to the city of L.A."


Role of AHF in sponsoring initiative

Opponents questioned what an initiative focusing on municipal zoning had to do with the
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball *Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testin ...
's primary mission of offering treatment for
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
patients through the pharmacies and clinics it operated. Its previous sponsorship of the successful 2012
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, California. T ...
, requiring all actors in
pornographic film Pornographic films (pornos), erotic films, adult films, blue films, sexually explicit films, or 18+ films, are films that represent Human sexual activity, sexually WIKT:explicit, explicit subject matter in order to sexual arousal, arouse, fasci ...
s produced in
Los Angeles County Los Angeles County, officially the County of Los Angeles and sometimes abbreviated as LA County, is the most populous county in the United States, with 9,663,345 residents estimated in 2023. Its population is greater than that of 40 individua ...
, to wear
condom A condom is a sheath-shaped Barrier contraception, barrier device used during sexual intercourse to reduce the probability of pregnancy or a Sexually transmitted disease, sexually transmitted infection (STI). There are both external condo ...
s during sex scenes, and Proposition 60, the unsuccessful effort to extend that prohibition to the state level after adult-film production companies left the county to avoid complying with Measure B, alienated some members of the city's LGBT community and was seen as overreach, but one still compatible with its mission. "Why the AIDS Healthcare Foundation is spending its time and money fighting battles over land-use and transportation policy is of course n... excellent question", wrote ''Times'' architecture critic Christopher Hawthorne. The paper also devoted an editorial to it. "How is this social justice? How is this helping AIDS patients?" the newspaper asked. It suggested the foundation's real motivation was to block the Palladium Towers development that its head, Michael Weinstein, had complained ruined the view of the
Hollywood Hills The Hollywood Hills is a residential neighborhood in the central region of Los Angeles, California. It borders Studio City, Universal City and Burbank on the north, Griffith Park on the north and east, Los Feliz on the southeast, Hollyw ...
from his office. The ''Times'' noted that as of a week before the election the AHF had spent $4.6 million on the initiative, accounting for almost all the CPLA's financial support. Dana Cuff, an urban design professor at UCLA's Luskin School, told LGBT magazine ''
The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * The Advocate (magazine), ''The Advocate'' (magazine), an LGBT magazine based in the United States * ''The Harvard Advocate' ...
'' that at best, AHF's use of the money for the initiative was "not understandable". Later she said it was "actually a misuse of their funds". A former AHF volunteer turned critic told the ''Times'' it a "blatant abuse of the rresources". During the campaign, the
Los Angeles LGBT Center The Los Angeles LGBT Center (previously known as the Los Angeles Gay and Lesbian Center) is a provider of programs and services for lesbian, gay, bisexual and transgender people. The organization's work spans four categories, including health, so ...
held a news conference not only opposing Measure S but criticizing AHF for having sponsored it.
City Controller A comptroller (pronounced either the same as ''controller'' or as ) is a management-level position responsible for supervising the quality of accounting and financial reporting of an organization. A financial comptroller is a senior-level executi ...
Ron Galperin Ron Shalom Galperin (born August 1, 1963) is an American politician who served as the 19th Los Angeles City Controller from 2013 to 2022. He took office on July 1, 2013 and won re-election in 2017. A member of the Democratic Party, Galperin is t ...
said the foundation was "squandering millions of dollars" on the initiative and urged it to focus on its core mission of treating AIDS patients. Lorri Jean, director of the LGBT Center, showed the reporters demolition work that was ongoing for an affordable housing project of nearly 300 units across the street from the center's offices. The project, she said, required a zoning change from
light industrial Light industry are industries that usually are less capital-intensive than heavy industries and are more consumer-oriented than business-oriented, as they typically produce smaller consumer goods. Most light industry products are produced fo ...
use and thus would have been impossible to build under the strictures of Measure S. Weinstein defended the AHF's sponsorship of the initiative by reiterating that housing patients was the organization's largest priority after caring for them, and he felt the recent upsurge in luxury developments was making that harder by driving up rents. He told ''The Advocate'' that the AHF, despite its involvement in advocacy and initiatives, was still spending 96% of its billion-dollar budget on care. "We're not diverting money from patient care, but we feel that we have a responsibility to the community in which we're headquartered." Former ''LA Weekly'' managing editor
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
, hired by the AHF as Measure S's campaign manager, was also criticized for her role since she herself lives not in the city but the affluent suburb of
Calabasas Calabasas may refer to: * Calabasas, Arizona, former populated place in what is now Rio Rico, Arizona * Calabasas, California, city in Los Angeles County, California See also * Calabaza Calabaza is the generic name in the Spanish langua ...
, on the southwest corner of the
Valley A valley is an elongated low area often running between hills or mountains and typically containing a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers or streams over ...
. "It's not my place to critique the merits of the place you choose to live," tech executive Stephen Corwin wrote in an open letter to Stewart in ''
Medium Medium may refer to: Aircraft *Medium bomber, a class of warplane * Tecma Medium, a French hang glider design Arts, entertainment, and media Films * ''The Medium'' (1921 film), a German silent film * ''The Medium'' (1951 film), a film vers ...
'', "but there's a painful irony in what you're trying to accomplish from there. How do you morally justify trying to preserve the integrity of a city you don't consider to be worthy of living in?"


Positions

Besides the CPLA and CPLANJ, many local organizations devoted to the relevant issues took positions on Measure S. Some prominent individuals, mostly local elected officials and celebrities, did as well. However, many of those who did said it was hard to take sides since the measure polarized voters. "It has turned into a real civil war issue," said Joe Bray-Ali, a bicycle activist running against incumbent city councilman Gil Cedillo, who opposed the initiative. "It's been hard to have a factual argument. It's just a bizarre tangle of rhetoric and emotion." "I completely understand the sentiment behind it," said Mitchell Schwartz, the most visible of the candidates running against Garcetti, who opposed Measure S. However, when asked by ''LA Weekly'', he said he was unsure about it. Similarly, councilman
Paul Koretz Paul Koretz (born April 3, 1955) is an American politician, who served as a member of the Los Angeles City Council for the 5th district from 2009 until he was term-limited in 2022. He was previously a member of the California State Assembly and ...
, one of the few incumbents facing a serious challenger, Jesse Creed, felt "it might light a real fire under the mayor and council's collective sense of urgency to update the community plans" but demurred when asked to take a position on the initiative, expressing concern that it could not withstand a legal challenge. Creed, who had made an issue of Koretz's support for a project by developer
Rick Caruso Rick Joseph Caruso (born January 7, 1959) is an American billionaire businessman. The founder and former CEO of the real estate company Caruso Affiliated, Caruso, he is also the chair of the board of trustees at the University of Southern Cali ...
which had also been the subject of a ''Times'' article about its possible connection to Caruso's political generosity, told the newspaper he had not yet decided where to stand on it.


Support

Well represented among Measure S's official endorsers were many of the homeowners' associations, and some of the neighborhood councils, which had exerted such control over city planning in the late 20th century. The groups that served Bel Air,
Elysian Valley Elysian Valley, commonly known as Frogtown, is a neighborhood in Central Los Angeles, California, adjoining the Los Angeles River. It has a series of parks maintained by the Mountains Recreation and Conservation Authority (MRCA), as well as The ...
, Encino, Hollywood Hills West, Westlake South and Westwood backed the measure. Officials from some other prominent homeowners' associations, such as Richard Close of
Sherman Oaks Sherman Oaks (founded in 1927) is a neighborhood of the city of Los Angeles, California within the San Fernando Valley region. The neighborhood includes a portion of the Santa Monica Mountains, which gives Sherman Oaks a lower population densit ...
and Jeff Lynn of
Van Nuys Van Nuys ( ) is a neighborhood in the central San Fernando Valley region of Los Angeles, California. Home to Van Nuys Airport and the Valley Municipal Building, it is the most populous neighborhood in the San Fernando Valley. History In 1 ...
, lent their names. Close, a land-use lawyer, called Measure S "the Proposition 13 of this generation ... We need to stop pay-to-play development". At the time he was leading opposition to a proposed redevelopment of a closed Sunkist plant in Sherman Oaks, which he said epitomized what the new initiative was intended to stop. Noting that propositions 13 and U, both of which he had played a leading role in, built crucial early support in the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
, he said, that area's support would be essential to Measure S's passage. "Political action starts in the Valley. It aims to change this city." Close believed Measure S would pass overwhelmingly, since voters were even angrier about the underlying issues than they had been during the campaign for Proposition U. Some local environmental organizations supported Measure S. Among them were the Los Angeles and
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
chapters of the
Audubon Society The National Audubon Society (Audubon; ) is an American non-profit environmental organization dedicated to conservation of birds and their habitats. Located in the United States and incorporated in 1905, Audubon is one of the oldest of such orga ...
and the Federation of Hillside and Canyon Associations. The
Ballona Wetlands Ballona Wetlands Ecological Reserve (pronunciation: "Bah-yo-nuh" or "Buy-yo-nah" ) is a protected area that once served as the natural estuary for neighboring Ballona Creek. The site is located in Los Angeles County, California, just south o ...
Institute also supported the initiative. Its executive director personally endorsed it, as did a number of local
environmental law Environmental laws are laws that protect the environment. The term "environmental law" encompasses treaties, statutes, regulations, conventions, and policies designed to protect the natural environment and manage the impact of human activitie ...
yers.
Richard Riordan Richard Joseph Riordan (May 1, 1930 – April 19, 2023) was an American businessman, investor, military commander, philanthropist, and politician. A decorated Korean War veteran and a member of the Republican Party, Riordan served as the 39th ...
, who as the city's mayor during the 1990s had pushed for the creation of the neighborhood councils which critics blamed for further limiting the city's growth, was the most prominent of the former elected officials to endorse Measure S. "Do we want to continue allowing rule-breaking developers to do as they please? I don't think so", he wrote in a ''Times'' op-ed. "Los Angeles is better than this." Other onetime elected officials who supported the initiative included former congresswoman
Diane Watson Diane Edith Watson (born November 12, 1933) is a former American politician who served as United States House of Representatives, US Representative for , serving from 2003 until 2011, after first being elected in the 32nd District in a 2001 speci ...
, former
state senate In the United States, the state legislature is the legislative branch in each of the 50 U.S. states. A legislature generally performs state duties for a state in the same way that the United States Congress performs national duties at ...
majority leader
Gloria Romero Gloria Anne Borrego Galla (December 16, 1933 – January 25, 2025), known professionally as Gloria Romero (), was an American-born Filipino actress. Regarded as the "Queen of Philippine Cinema", she appeared in over 250 motion pictures and t ...
and former city councilman Dennis Zine. As often is the case with political issues in Los Angeles, some well-known actors joined their names to the cause. The CPLA in August 2016 announced that
Kirsten Dunst Kirsten Caroline Dunst (; born April 30, 1982) is an American actress. She made her acting debut in the anthology film ''New York Stories'' (1989) and has since starred in several film and television productions. She has received several awar ...
,
Joaquin Phoenix Joaquin Rafael Phoenix ( ; ; born October 28, 1974) is an American actor. Widely described as one of the most preeminent actors of his generation and known for Joaquin Phoenix filmography, his roles as dark, unconventional and eccentric charact ...
,
Chris Pine Christopher Whitelaw Pine (born August 26, 1980) is an American actor. He is best known for his roles as James T. Kirk in the ''Star Trek'' reboot film series (2009–2016) and Steve Trevor in the DC Extended Universe films ''Wonder Woman'' ...
and
Chloe Sevigny Chloe (; ), also spelled Chloë, Chlöe, or Chloé, is a feminine name meaning "blooming" or "fertility" in Greek. The name ultimately derives, through Greek, from the Proto-Indo-European root , which relates to the colors yellow and green. Th ...
were supporters.
Leonardo DiCaprio Leonardo Wilhelm DiCaprio (; ; born November 11, 1974) is an American actor and film producer. Known for Leonardo DiCaprio filmography, his work in biographical and period films, he is the recipient of List of awards and nominations received ...
and
Garrett Hedlund Garrett John Hedlund (born September 3, 1984) is an American actor and musician. His films include ''Troy'' (2004), '' Friday Night Lights'' (2004), '' Four Brothers'' (2005), ''Eragon'' (2006), ''Death Sentence'' (2007), '' Tron: Legacy'' (201 ...
were also mentioned, but the coalition later removed their names after their publicists said they had not, in fact, formally announced their support.


Opposition

The Los Angeles political and business establishment uniformly opposed Measure S. At
City Hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or municipal hall (in the Philippines) is the chief administrative building of a city, town, or other municipality. It usually houses the city o ...
, Mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician and diplomat who served as the List of ambassadors of the United States to India, United States ambassador to India from 2023 to 2025. He was the 42nd mayor of Los Angeles f ...
and
City Controller A comptroller (pronounced either the same as ''controller'' or as ) is a management-level position responsible for supervising the quality of accounting and financial reporting of an organization. A financial comptroller is a senior-level executi ...
Ron Galperin Ron Shalom Galperin (born August 1, 1963) is an American politician who served as the 19th Los Angeles City Controller from 2013 to 2022. He took office on July 1, 2013 and won re-election in 2017. A member of the Democratic Party, Galperin is t ...
were joined by 10 of the city's 14 incumbent councilmembers in urging voters to reject the measure. Four county supervisors
Janice Hahn Janice Kay Hahn (born March 30, 1952) is an American politician serving as a member of the Los Angeles County Board of Supervisors from the 4th district since 2016. A member of the Democratic Party, she was a U.S. Representative from California ...
,
Sheila Kuehl Sheila James Kuehl (born February 9, 1941) is an American politician and retired actress, who served as a member of the Los Angeles County Board of Supervisors for the 3rd District from 2014 to 2022. Kuehl was California's first openly gay state ...
,
Mark Ridley-Thomas Mark Ridley-Thomas (born November 6, 1954) is an American former politician and convicted felon. He spent three terms on the Los Angeles City Council from the 8th district from 1991 to 2002, and again for the 10th district from 2020 until his ex ...
and
Hilda Solis Hilda Lucia Solis (; born October 20, 1957) is an American politician and a member of the Los Angeles County Board of Supervisors for the 1st district. Solis previously served as the 25th United States Secretary of Labor from 2009 to 2013, as pa ...
—also expressed opposition.
Governor A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
led state officials, including
state senator A state senator is a member of a State legislature (United States), state's senate in the bicameral legislature of 49 U.S. states, or a member of the unicameral Nebraska Legislature. History There are typically fewer state senators than there ...
Ricardo Lara Ricardo Lara (born November 5, 1974) is an American politician who is currently serving as the 8th Insurance Commissioner of California. Lara was elected during the 2018 election, defeating former California insurance commissioner Steve Poizne ...
and several of the assemblymembers from Los Angeles, in coming out against Measure S. They were also joined by U.S. Representatives
Tony Cárdenas Antonio Cárdenas ( ; born March 31, 1963) is an American politician who served as the United States representative for California's 29th congressional district from 2013 to 2025. A member of the Democratic Party, Cárdenas was previously a me ...
and
Brad Sherman Bradley James Sherman (born October 24, 1954) is an American accountant and politician serving as the U.S. representative for California's 32nd congressional district. A member of the Democratic Party, he first entered Congress in 1997. Sher ...
. To dramatize why they were opposed, Garcetti and other officials, along with representatives of opposed groups, held a rally at the 100-unit Casa Heiwa affordable housing development in Little Tokyo, a project that had required a zoning change and General Plan amendment when built in 1996. Thus, they argued, it would have been prevented by Measure S. Both the county's Democratic and Republican parties formally opposed Measure S. Democratic organizations representing the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
and Westside also joined them. The county
Green Party A green party is a formally organized political party based on the principles of green politics, such as environmentalism and social justice. Green party platforms typically embrace Social democracy, social democratic economic policies and fo ...
also came against Measure S, calling it "a blunt instrument that would prevent desperately needed affordable housing from being built in the near term, while guaranteeing nothing about the future ecological orientation and affordability of new development." Business groups, including many local
Chambers of Commerce A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to adv ...
, landlords and
realtor Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agent ...
s' groups, campaigned against the initiative. A broad coalition of
labor union A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
s, including the county building trades council and individual construction union locals, along with public employees such as the city's police and fire unions, were also opposed. The
American Civil Liberties Union The American Civil Liberties Union (ACLU) is an American nonprofit civil rights organization founded in 1920. ACLU affiliates are active in all 50 states, Washington, D.C., and Puerto Rico. The budget of the ACLU in 2024 was $383 million. T ...
also expressed its opposition. Environmental activist groups, chief among them the
Natural Resources Defense Council The Natural Resources Defense Council (NRDC) is a United States–based 501(c)(3) non-profit international environmental advocacy group, with its headquarters in New York City and offices in Washington, D.C., San Francisco, Los Angeles, Chicag ...
and the Los Angeles
League of Conservation Voters The League of Conservation Voters (LCV) is an American environmental advocacy group. LCV says that it "builds political power for people and the planet." Through its affiliated super PAC, it is a major supporter of the Democratic Party. The org ...
, expressed opposition as well. Many organizations that advocated for the homeless and
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
joined them. Father Greg Boyle, founder of job-training
nonprofit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
Homeboy Industries, who had supported Measure S while supporters were still gathering signatures for it, withdrew his support several days later, saying he had only given it after two friends recommended he do so and, after reading the measure, was convinced it would not ease the city's housing crisis. None of the city's homeowners' associations opposed Measure S, but neighborhood councils in Central Hollywood, Olympic Park, Palms,
Panorama City Panorama City is a neighborhood in the city of Los Angeles, California, in the San Fernando Valley. It has a generally young age range as well as the highest population density in the Valley. More than half of the neighborhood's population was b ...
and Richard Close's home neighborhood of Sherman Oaks did. "It's a tale of two Valleys," said Councilwoman Nury Martinez, challenging Close's narrative. She pointed to the redevelopment of a former
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001; its common nickname was "Monkey Wards". ...
and the expansion of a shopping mall near her home in Panorama City, both "desperately needed and desired", as the sort of development that the initiative would imperil, since they depended on parking variances. "It literally took 20 years to get developers interested in these areas," she said. "Measure S punishes communities like this one." The ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' strongly opposed Measure S, even before it had qualified for the ballot. In April 2016 it ran an
op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...
by Conor Friedersdorf, a staff writer for ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
'' and city resident. Likening the proposed moratorium to the Mexican border fence proposed by
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, then seeking the Republican presidential nomination, he said the initiative would "wall off this city from newcomers on behalf of homeowners who don't want more traffic on 'their' streets." A month before the election, the paper ran an editorial urging Angelenos to vote no on S, calling it "a childish middle finger to City Hall." The city's other daily newspaper, the ''
Los Angeles Daily News The ''Los Angeles Daily News'' is the second-largest-circulating paid daily newspaper of Los Angeles, California, after the unrelated ''Los Angeles Times'', and the flagship newspaper of the Southern California News Group, a branch of Colorado ...
'', also recommended voters reject it, saying that the legitimate issues it raised did not require a moratorium to solve.


Campaign

As soon as council placed the initiative on the ballot, supporters and opponents staked out their positions. Stewart said that it would allow 95% of development proposed at that time to proceed "while the greediest 5 percent of developers are put on a timeout while we force the City Council to come up with a real plan for Los Angeles". Speaking against the measure,
Los Angeles Area Chamber of Commerce The Los Angeles Area Chamber of Commerce is Southern California's largest not-for-profit business federation, representing the interests of more than 235,000 businesses in L.A. County, more than 1,400 member companies and more than 722,430 emplo ...
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
Gary Toebben told the ''
Los Angeles Business Journal The ''Los Angeles Business Journal'', established in 1979, is a weekly newspaper and online news source in Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most po ...
'' that the measure "goes way too far", which would become opponents' main argument against it, to the point of becoming the
URL A uniform resource locator (URL), colloquially known as an address on the Web, is a reference to a resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identi ...
of their website. " tmeans moving hundreds of thousands of Angelenos one step closer to homelessness," he said, alluding to a recent increase in the city's homeless population over the last several years despite slow population growth and general economic prosperity. The CPLA, attributing that increase to what it said were thousands of
eviction Eviction is the removal of a Tenement (law), tenant from leasehold estate, rental property by the landlord. In some jurisdictions it may also involve the removal of persons from premises that were foreclosure, foreclosed by a mortgagee (often ...
s of rent-stabilized tenants by developers looking to build the high-density luxury housing Measure S was meant to curtail, endorsed Measure HHH, a
bond issue In finance, a bond is a type of security under which the issuer (debtor) owes the holder (creditor) a debt, and is obliged – depending on the terms – to provide cash flow to the creditor (e.g. repay the principal (i.e. amount borrowed) of t ...
on the upcoming ballot that would raise $1.2 billion and commit it to buying property on which facilities for the homeless would be built.


Comparisons to Trump campaign and presidency

Both sides on Measure S were primarily composed of liberals and
progressives Progressivism is a left-leaning political philosophy and reform movement that seeks to advance the human condition through social reform. Adherents hold that progressivism has universal application and endeavor to spread this idea to human so ...
, often in ethnic or social groups that identified politically with the Democratic Party, which overwhelmingly dominates politics in Los Angeles. As such, supporters and opponents of the initiative compared the other side to recently elected Republican president
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
in their rhetoric, often suggesting that "billionaires" supported the other side. The CPLA observed that the city's top developers had contributed to Trump's campaign, although none of them had supported the CPLANJ financially, whereas Crescent Heights, the lead contributor to that organization, had not given any money to Trump. In response, the CPLANJ reminded voters that prominent S supporter
Richard Riordan Richard Joseph Riordan (May 1, 1930 – April 19, 2023) was an American businessman, investor, military commander, philanthropist, and politician. A decorated Korean War veteran and a member of the Republican Party, Riordan served as the 39th ...
, the city's last Republican mayor, had also endorsed Trump (although only after his nomination—Riordan had previously called Trump "crazy"). Richard Close, the influential SOHA head and a strong supporter of Measure S, believed Trump's victory augured for the success of the initiative, although he, too, had not voted for the president. "It tells me that the public is frustrated, mad, and believes that any change is better than the status quo. That"s the perfect ingredient for ... the enactment of the Neighborhood Integrity Initiative in March," he told ''
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
'' magazine at the beginning of 2017. Several opponents of Measure S not only compared supporters' rhetoric to Trump, but followed Conor Friedersdorf's lead in likening the initiative itself to the policies Trump had promised when campaigning. The ''Times'' itself called proponents' arguments "positively
Trumpian Trumpism, also referred to as the Make America Great Again (MAGA) movement, is the political movement and ideology behind U.S. president Donald Trump and his political base. It comprises ideologies such as right-wing populism, right-wing ...
" in an editorial, an argument similar to one made in an open letter to Yes on S campaign manager
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
by tech executive Stephen Corwin. In a follow-up post, Corwin reacted to one of the pro-S mailers by comparing Measure S to
Brexit Brexit (, a portmanteau of "Britain" and "Exit") was the Withdrawal from the European Union, withdrawal of the United Kingdom (UK) from the European Union (EU). Brexit officially took place at 23:00 GMT on 31 January 2020 (00:00 1 February ...
, the 2016 referendum in which British voters decided their country should leave the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...
, and Stewart herself to Brexit advocate Nigel Farage, since, he argued, she made similar promises on behalf of the measure that, like Farage, she and supporters would have to renege on after it passed. Abundant Housing LA likened the Yes on S arguments to the "alternative facts" claimed by Trump advisor Kellyanne Conway in response to unfavorable news coverage of the administration.


Billboards

The CPLA tried to reach voters primarily through outdoor advertising, a strategy that the AHF had used to pass
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, California. T ...
, requiring the use of condoms during penetrative sex scenes in adult films made in Los Angeles County, in 2012, and again for the previous fall's unsuccessful Proposition 60, which would have extended Measure B statewide, and California Proposition 61 (2016), Proposition 61 attempting to limit the price the state paid for prescription drugs. Many of the billboards AHF had used for those campaigns as well as public service announcements warning gay men against the prevalence of sexually transmitted diseases were, during the last months of 2017, converted to "Yes on S" messages. Ultimately 120 billboards, many in the city's affluent Westside, promoted Measure S, an amount opponents said was far in excess of any other recent political campaign. The owners of the iconic "Welcome to Silver Lake, Los Angeles, Silver Lake" sign at Sunset Junction, Los Angeles, Sunset Junction also repainted it with a pro-Measure S message. They had been fighting a proposed nearby development, which would not have needed a zoning change and thus would not have been put on hold by the moratorium. Some opponents of the initiative who lived in the area resented the appropriation of a local landmark, but most felt it was the owners' right to do as they pleased with the sign. A member of the local neighborhood council, however, complained that the owners spelled Silver Lake as one word in contravention of a requirement that the space be used.


Conflicts with Measure JJJ

In November city voters considered Measure JJJ, addressing some of the same issues as Measure S. It required that 20% of developments requiring zoning variances be set aside for
affordable housing Affordable housing is housing which is deemed affordable to those with a household income at or below the median, as rated by the national government or a local government by a recognized housing affordability index. Most of the literature on ...
, that local labor be used on them, and incentivized developers for building near Los Angeles Metro Rail, the city's subway lines. The city's business community, particularly developers, were as opposed to it as they were to Measure S. However, so was the CPLA. In a news release strongly opposing JJJ, it claimed that initiative had been "cooked up" by the interests opposing Measure S in an effort to split its support and keep it from the ballot. Measure S proponents said that they considered JJJ likely to fall short of its goals, pointing to what they considered broadly worded loophole (law), loopholes in JJJ. "Ultimately there's a way out, every single time, for developers," Stewart told the ''Times''. The Los Angeles Tenants' Union (LATU), a group representing renters and their rights throughout the city, publicly opposed Measure JJJ and supported Measure S. "We've been overrun, and nobody has had the strength or the ability to get political control over this bad land use and extreme overdevelopment," said one LATU member in a CPLA news release announcing the endorsement. Both groups argued that JJJ would encourage the demolition of older, more affordable housing in favor of luxury condominiums. "People's dreams are dashed to make way for City Hall's horribly conceived urban cleansing," said Stewart. She praised the LATU for its refusal to take money from the city or developers, in contrast to other housing rights groups she did not name. Local building trades union leaders who had been among the primary backers of Measure JJJ expressed concern that Measure S, if passed, would largely negate it through its moratorium. Lawyers also said that despite standard "poison pill" language in both initiatives giving precedence to any other initiative receiving more votes should there be a conflict between any aspect of either initiative, that question was not likely be resolved without litigation should both of them pass. Measure JJJ ultimately passed with the support of 64% of the voters.


Voter guide lawsuit

In late December a citizen backed by the CPLA brought suit against the CPLANJ over a statement it submitted for inclusion in the guidebook sent out to voters. It routinely includes short arguments for and against the ballot measure, often prepared by advocacy groups. The suit argued that the adverse economic impacts of the measure claimed by a study paid for the CPLANJ yet represented by it in its documents as independent were based on a ten-year period instead of the two years the moratorium was intended to last. Shortly after the new year, the suit was settled when CPLANJ agreed to drop the claim that the study was independent and scale back some of its other claims based on a two-year time period. Both sides claimed victory. The CPLANJ said that by agreeing to the new wording the CPLA was agreeing to the claims that it would cost the city 24,000 jobs, while Stewart claimed that CPLANJ was tacitly admitting its arguments could not hold up in court.


Deceptive mailers

In October 2016 CPLA formally retracted a claim that actor
Leonardo DiCaprio Leonardo Wilhelm DiCaprio (; ; born November 11, 1974) is an American actor and film producer. Known for Leonardo DiCaprio filmography, his work in biographical and period films, he is the recipient of List of awards and nominations received ...
supported Measure S, after environmentalism, environmentalists criticized him for a stance in favor of lower-density housing at odds with his general support for environmental causes. Stewart, who took responsibility for the mistake, said she had spoken with the actor's publicists two months earlier and "I thought we had received final word" at that time. One of those publicists said DiCaprio took no position on Measure S. The real estate website ''
Curbed Curbed is an American real estate and urban design website published by ''New York'' magazine. Founded as a blog by Lockhart Steele in 2006 to cover New York City real estate, it grew by 2010 to feature sub-pages dedicated to specific real ...
Los Angeles'', which had broken the story, learned from DiCaprio that all he had done for CPLA was to sign a petition to save an unidentified historic building. ''Curbed'' attempted to learn whether he had actually signed the petition to get the initiative on the ballot, but was told by the city clerk's office that those signatures are not public record. The website said this raised the possibility that some of those signatures could have been obtained under a pretense (as tech executive Stephen Corwin claimed he had witnessed), or that DiCaprio had signed on to support the measure without fully understanding what it entailed. In February, the CPLA sent out a mailer to voters that had on one side a picture of a smiling Eric Garcetti, Garcetti, his signature and the quote "I Agree". The other showed a letter written by him on city letterhead, with "I agree" following many pro-Measure S talking points. It was headed "Mayor Garcetti finds a lot to like about Measure S". The mailer implied that Garcetti supported Measure S, which in fact he strongly opposed. He called it a "dirty trick". A CPLA spokesperson said in response that "[t]his was just a friendly reminder on what these City Hall insiders promised and what they've yet to deliver to the voters of Los Angeles." A week before the vote, an editorial in the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' criticized the CPLA for its misrepresentative mailers. It also noted that many of the mailers had included quotations from other ''Times'' editorials in support of the measure. However, the editorial noted, as with the Garcetti mailer those mailers had not stated that the newspaper had consistently opposed the measure. The claims of support by opponents was not the only aspect of the CPLA mailers that led to accusations of deception. One mailer depicted a neighborhood of affordable housing that, the CPLA claimed, could have been built under Measure S. However, a ''Curbed'' reporter found that it was actually located in Torrance, outside Los Angeles's municipal boundaries.


Eviction-notice mailer

In late February the CPLA sent out another controversial mailer. This one appeared to be an eviction notice, using the same format as real ones, although there was small print identifying it as a paid political advertisement and the line with the purported case number was filled in with "This could be you or a loved one!" Tenants' organizations received calls from worried members who thought they were real, leading the head of one such group to call the CPLA "outrageous and irresponsible". The Los Angeles County Sheriff's Department, whose name was on the mailer, wrote to CPLA demanding they cease and desist from using their name, or at least follow up and tell recipients the mailer was not an actual eviction notice. "We appreciate the county of Los Angeles giving the Yes on S campaign some last-minute critical media attention, on our key issue: that developers of luxury towers evict poor and working-class Angelenos every day," Stewart responded. A leader of one tenant group, the Eviction Defense Network, agreed, calling the tactic "forceful". Stewart further speculated that the sheriff might have been acting at the behest of opponents of Measure S, since they had used the same political consulting firm. Later the CPLA refused to retract the mailer, calling it First Amendment to the United States Constitution, protected political speech, and expressing doubt that anyone could seriously have assumed it was an actual eviction notice.


Vote

Since the mayoral race, as well as most of the council contests, was not seriously contested, Measure S was the most closely followed vote on the night of March 7, due to the amount spent by both sides on advertising and messaging. Early returns after the polls closed showed a huge advantage for "No" votes. With less than 5% of the precincts reporting, almost 60% of voters had registered their opposition. "We don't like the looks of the early returns", Stewart told the ''Times.'' She nevertheless held out hope that something "amazing" could turn things around. Shortly after midnight, with more than half the vote in, the opposition margin had increased further. Losing by a 2–1 ratio, the CPLA conceded defeat. When all votes had been counted, more than 70% of Angelenos had rejected Measure S. ''LA Weekly'' noted that was a wider margin of defeat than Measure N, an initiative to restrict the city's ability to tax and regulate Cannabis in California#Recreational marijuana, cannabis sales, whose supporters had never campaigned for it and indeed abandoned it weeks before the election. Voter turnout, Turnout was 20% of the electorate, low but still almost twice as high as in the mayoral election. The votes against Measure S came from all over the city. A post-election analysis by the ''Times'', with an accompanying showed only isolated areas of support, with no neighborhood supporting the initiative outright. Many of these precincts were small, some with fewer than 10 votes cast, leading the newspaper not to publish totals or margins for privacy reasons. These areas were small portions of
downtown ''Downtown'' is a term primarily used in American and Canadian English to refer to a city's sometimes commercial, cultural and often the historical, political, and geographic heart. It is often synonymous with its central business district ( ...
,
Echo Park Echo Park is a neighborhood in the east-Central Los Angeles, central region of Los Angeles, California. Located to the northwest of Downtown Los Angeles, Downtown, it is bordered by Silver Lake, Los Angeles, Silver Lake to the west and Chinato ...
, Fairfax, Los Angeles, Fairfax, Koreatown, Los Angeles, Koreatown, Valley Glen, Los Angeles, Valley Glen and the large southern area of Westchester, Los Angeles, Westchester mostly given over to Los Angeles International Airport. For precincts where there had been enough to display results, in those scattered areas where Measure S won its margin of victory was narrow, around 51–52%, often a difference of less than ten actual votes. Other than a few blocks of Silver Lake, Los Angeles, Silver Lake, and part of Watts, Los Angeles, Watts, most of these areas were in the
Valley A valley is an elongated low area often running between hills or mountains and typically containing a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers or streams over ...
: portions of Chatsworth, Los Angeles, Chatsworth, Granada Hills, Los Angeles, Granada Hills, North Hills, Los Angeles, North Hills, Northridge, Los Angeles, Northridge, Shadow Hills, Los Angeles, Shadow Hills and Sun Valley, Los Angeles, Sun Valley. Measure S did best in the southwestern corner of Boyle Heights, Los Angeles, Boyle Heights, with 55% of the vote, and collected 8 out of 12 total votes in part of San Pedro, Los Angeles, San Pedro. In the majority of Los Angeles, where votes against Measure S prevailed, the margin was much higher. Many of these areas were on the Westside, where the billboards promoting the initiative had been most concentrated. Some precincts there recorded margins far above the city average against S, in the 70–80% range; in one between National Boulevard and the Santa Monica Freeway at the south boundary of Castle Heights, Los Angeles, Castle Heights, the margin of defeat was 87%. Opposition was strongest in Westwood: 89% of the precinct that includes the UCLA campus voted no, and 92% of an off-campus area to the northwest voted against Measure S.


Reaction

Opponents expressed relief. "Defeating Measure S has spared our city from a future that would've meant fewer jobs, fewer funds for critical public services, fewer new homes for those who desperately need them, and even less affordable rents," according to Rusty Hicks of the county Federation of Labor. "[P]eople understood the devastating impact [it] would have on our community if it passed," said Los Angeles Area Chamber of Commerce president Gary Toebben. Weinstein, whose
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball *Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testin ...
had sponsored the measure, remained upbeat. "This campaign will go down in the record books as one of the most successful campaigns that did not actually win the vote," he said. Despite losing the vote, he observed, City Council had begun taking some actions supporters wanted. "We are going to hold City Hall's feet to the fire on these issues ... Los Angeles will be a better place to live as a result of the Yes on S campaign." Ileana Wachtel, a CPLA spokeswoman, attributed the initiative's loss to the city establishment's opposition. "It's tough to fight the status quo and it's tough to fight really wealthy developers." "I think it's great for the city," said the freshly re-elected Mayor Garcetti, as he was walking through Larchmont, Los Angeles, Larchmont Village the next morning, when asked about the failure of Measure S. "We're not going to lose momentum on building housing, and I think that doesn't come at the expense of our neighborhoods." Developers, however, said the fact that the initiative had gotten on the ballot in the first place showed them that there was a strong enough belief that they had regulatory capture, captured the city's planning process, and as a result they were not planning any large projects until the city had made progress updating its zoning as the measure's proponents had intended. "Many expected [Measure S] to lose," ''LA Weekly'' wrote, "but few imagined it would lose by so much." SOHA president Richard Close, who had two months earlier expressed confidence that it would triumph, admitted the wide margin of defeat came as a surprise to him. "I think the takeaway is that the homeowners in Los Angeles no longer have the political clout they once had." Opponents readily agreed. "Voters didn't reject pay-to-play," said Stuart Waldman, president of the Valley Industry & Commerce Association, another business group that had worked against the initiative. "[They] rejected NIMBYism", referring to the common acronym for "not in my backyard", used pejoratively for opponents of development such as the supporters of Measure S. "They are sick of angry, wealthy homeowners who don't want people moving into their neighborhood, driving into their neighborhood, or parking in their neighborhood", which he said described the members of Close's organization.


Analysis

Searching for an explanation of Measure S's spectacular failure, ''LA Weekly'' first noted that unlike the similar growth-slowing
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude Marvin Braude (August 11, 1920 – December 7, 2005) was a member of the Los Angeles City Council for 32 years, between ...
in 1986, which had been sponsored by councilmen
Zev Yaroslavsky Zev Yaroslavsky (born December 21, 1948) is a politician from Los Angeles County, California. He was a member of the Los Angeles County Board of Supervisors from District 3, an affluent district which includes the San Fernando Valley, the Westsi ...
and Marvin Braude after their colleagues refused to block large-scale development in their districts, no sitting elected official had supported Measure S. And its major proponent, AHF head Weinstein, was a polarizing figure. "He's not somebody that could get tens of thousands of people to charge after him," explained Raphael Sonenshein, a public-affairs professor at California State University, Los Angeles. Sonenshein also wondered if the election of Trump and the associated populism underlying it had actually worked ''against'' Measure S, rather than in its favor as Close believed it would. While he agreed that those feelings had been present in the wake of the presidential election, since First inauguration of Donald Trump, Trump's inauguration the growing Protests against Donald Trump, opposition to his presidency in the city and nationwide provided a more attractive outlet for that anger. "It's kind of hard to have a rebellion in those conditions," Sonenshein said. "There's already a rebellion going on." Martin Cooper, a public relations executive and historian of the Valley who had supported Measure S, said it failed because opponents got their message across about what the city stood to lose more effectively than supporters were able to explain how it would work. "The reasons it lost were two reasons the opposition explained well: money and jobs", he told the ''Daily News''. "It was not a coincidence that Mayor Garcetti's victory party was held at a union hall."


Aftermath

More than the fact of Measure S's defeat, the scale of it convinced many observers that it marked a significant turning point in the history of the city. " trepresents a significant break with 50 years of resistance to growth in Los Angeles," Waldie told ''LA Weekly'', which itself called the vote "a confirmation that the city wants to become more urbanized, more dense, less reliant on the automobile, more inclusive and, perhaps, a more unified city." ''Times'' architecture critic Christopher noted that Measure S was opposed by roughly the same percentage of voters who had supported Measure M the previous fall, which led him to call the vote "a very strong mandate for a new and more urban L.A.", which he called the Third L.A., emerging as the Second L.A. championed by supporters of the failed initiative continued to break down amid the new realities of the 21st century. "Los Angeles is starting to feel like a great world city," David C. Martin, architect of the Wilshire Grand Center, now List of tallest buildings in Los Angeles, the city's tallest building, had said before the vote. William Fulton (urban planner), William Fulton, author of ''The Reluctant Metropolis'', an acclaimed history of the city, said the title of his book no longer applied. "Los Angeles really has undergone an unbelievable shift," he said, "between older homeowners, who don't see why growth is good for them, and younger folks, who can't afford $800,000 for a starter home." While ''Curbed'' pointed out that voters may have rejected Measure S for a variety of reasons, it did indeed constitute a mandate for the city's future when taken together with Measure M. However, it said that mandate was more focused on access to mass transit and walkability than density. "Measure S was the last, gasping attempt at trying to convince us that LA will never give up its cars," the site wrote. ''Curbed'' nevertheless cautioned that the defeat of Measure S was "not a starter pistol to commence building the supertall LA of ''
Her Her is the objective and possessive form of the English-language feminine pronoun she. Her, HER or H.E.R. may also refer to: Arts, entertainment and media Music Performers * H.E.R. (born 1997), American singer * HIM (Finnish band), once kn ...
''." Activists on both sides of the debate agreed. "Defeating Measure S doesn't solve anything," said Damien Newton, the founder of Streetsblog LA. "[We can't say] the status quo is fine." In a ''CityWatch LA'' essay two days after the election,
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
wrote that "while our reforms failed, Measure S won the argument." She pointed to the thousands of Angelenos who voted for it, and said the campaign believed it was a much closer race before opponents began spending and Jerry Brown, Governor Brown came out against it. The real issue, she said, always had been the level of public participation in city government. "This is far more fundamental. It's about who decides how and where LA's infrastructure, housing, parks and services are planned and intertwined, as required, to best serve residents."


See also

*History of Los Angeles *Timeline of Los Angeles *Urban planning in the United States


Notes


References


External links


Coalition to Preserve Los Angeles website
* {{California elections Elections in Los Angeles California local ballot measures Urban planning in California Environment of Greater Los Angeles 2017 California elections 2017 in the environment 2017 in Los Angeles March 2017 in the United States 2017 United States local elections, Los Angeles Measure S