Meagan Cignoli is an American photographer, filmmaker, and businessperson who is the founder and creative director of Visual Country, a video production agency. Cignoli was a

Vine A vine is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas, or runners. The word ''vine'' can also refer to such stems or runners themselves, for instance, when used in wicker work.Jackson; Benjamin; Da ...

personality, accumulating around 750,000 followers before the platform was shut down. She was known for her stop-motion videos, and created ad campaigns in that style for brands like

Lowe's Lowe's Companies, Inc. ( ) is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States. As of October 28, 2022, Lowe's and i ...

, GE, and

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

Early life and education

Cignoli was born and raised in Suffolk County,

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

. When she turned 18, she started traveling around the world to locales like

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

and

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. In 1999, she moved to New York City to study fashion design at the

Fashion Institute of Technology The Fashion Institute of Technology (FIT) is a public college under the State University of New York, in New York City. It focuses on art, business, design, mass communication, and technology connected to the fashion industry. It was founded in ...

. She studied photography at the

School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by Silas ...

and the

International Center of Photography The International Center of Photography (ICP) is a photography museum and school at 84 Ludlow Street on the Lower East Side of Manhattan in New York City. ICP's photographic collection, reading room, and archives are at Mana Contemporary in Jer ...

. She later studied fine arts at

Polimoda Ente per le Arti applicate alla Moda e al Costume abbreviated as Polimoda is a private fashion school in Florence, capital of Tuscany, Italy. The school was originally founded by Shirley Goodman, the former Executive Vice President Emeritus at Fa ...

in Italy and Spanish at the

University of Havana The University of Havana (UH; ) is a public university located in the Vedado district of Havana, the capital of Cuba. Founded on 5 January 1728, the university is the oldest in Cuba, and one of the first to be founded in the Americas. Originall ...

in Cuba. After a year in Cuba, she began studying French.

Career

Cignoli began her career as a freelance photographer, working in fashion, advertising, and portraiture. She first gained a following largely through her

stop-motion Stop-motion (also known as stop frame animation) is an animation, animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appe ...

videos on the six-second video-hosting platform, Vine, in early 2013. Two of her videos were finalists in the "#6secfilms Vine contest" at the

Tribeca Film Festival The Tribeca Festival is an annual film festival organized by Tribeca Enterprises. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive programming. The festival ...

that year. One of her first prominent projects came in May 2013 when she partnered with

BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...

and Lowe's on the latter's "Fix in Six" ad campaign on Vine. The campaign featured a series of stop-motion videos depicting six-second home improvement tips. Cignoli also became involved with marketing aspects of numerous other brands, including

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...

, YSL, and others. The Lowe's project earned Cignoli numerous awards including a Bronze Cyber Lion at the

Cannes Film Festival The Cannes Film Festival (; ), until 2003 called the International Film Festival ('), is the most prestigious film festival in the world. Held in Cannes, France, it previews new films of all genres, including documentaries, from all around ...

and a Silver Clio. In 2014, she co-founded her own video production agency, Visual Country, with partner Amber Lee. The company focuses primarily on short-form video marketing on platforms like Vine,

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

, and YouTube. At the time of Vine's shuttering the following year, she had nearly 750,000. In November 2016, Cignoli produced a film about the history of

millinery Hat-making or millinery is the design, manufacture and sale of hats and other headwear. A person engaged in this trade is called a milliner or hatter. Historically, milliners made and sold a range of accessories for clothing and hairstyles. ...

entitled ''The Milliner'' in conjunction with Visual Country and the

Savannah College of Art and Design Savannah College of Art and Design (SCAD) is a private art school with locations in Savannah, Georgia; Atlanta, Georgia; and Lacoste, France. It was founded in 1978 to provide degrees in programs not yet offered in the southeast of the United ...

FASH Museum of Fashion and Film. In 2017, Cignoli again worked with BBDO and Lowe's on an Instagram campaign. Over the course of the following years, she also oversaw hundreds of other projects in her role as creative director at Visual Country, including campaigns for Google, Twitter, and

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

References

External links

Visual Country official website
{{DEFAULTSORT:Cignoli, Meagan Year of birth missing (living people) Living people American photographers Filmmakers from New York (state) Fashion Institute of Technology alumni School of Visual Arts alumni University of Havana alumni