Mazda Demio
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The is a subcompact/ supermini/ B-segment small car manufactured by
Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...
since 1996. While sold across four generations in the domestic Japanese market, the Demio nameplate was rarely used outside of Japan, where it was usually called the Mazda2. The Demio nameplate was retired in 2019 as Mazda changed over to " Mazda2" for their home market as well. The Demio is built on the Mazda D platform and was preceded by two other small cars based on the platform: the Ford Festiva (designed and built by Mazda for Ford and also sold as the Mazda 121) that was introduced in 1986 and the
Revue A revue is a type of multi-act popular theatre, theatrical entertainment that combines music, dance, and sketch comedy, sketches. The revue has its roots in 19th century popular entertainment and melodrama but grew into a substantial cultural pre ...
(sold by Mazda's Autozam marque) introduced in 1990. The name "Demio" is derived from Latin '' meus'' to show possession, which in many Romance languages has become "mio." The third generation Demio was among the top three finalists of the World Car Awards, which it won, while the fourth generation won the 2014–2015 Car of the Year Japan. The first generation Demio was sold as the Ford Festiva Mini Wagon in some markets.


First generation (DW; 1996)

When it came to redesigning the sedan-only Revue, Mazda came up with a tall hatchback, minivan-esque package - the Revue, at , had also been unusually tall. Introduced in a time full of negative press coverage for the company, the Demio became a surprise hit for Mazda in Japan, and also foreshadowed B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus. A concept model previewing the DW series, called the Mazda BU-X was shown in 1995. At its introduction in 1997, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan. Production of the new Demio started in July 1996 (sold as the 121 outside Japan and Europe) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1997, the Mazda logo was changed to the current logo. The Demio received a horizontal grille in September 1998 for Japanese market. The Demio received a facelift in December 1999 with a revised exterior, redesigned dashboard, cabin air filtration, retuned
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
, and available
DSC DSC or Dsc may refer to: Education * Doctor of Science (D.Sc.) * District Selection Committee, an entrance exam in India * Doctor of Surgical Chiropody, superseded in the 1960s by Doctor of Podiatric Medicine Educational institutions * Dyal Sin ...
. The original Demio was replaced in 2002.


Engines

* 1.3 L B3-ME I4 (1996–1999) * 1.5 L B5-ME I4 (1996–1999) * 1.3 L B3E I4, / (1999–2002) * 1.5 L B5E I4, / (2000–2002)


Production

The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007 when the DE model replaced it.


Gallery

File:1996-1997 Mazda 121 (DW) Metro hatchback 01.jpg, 1996–1997 Mazda 121 Metro (Australia; pre-facelift) File:Mazda Demio 1998.jpg, 1998–1999 Mazda Demio (Japan; pre-facelift) File:1999-2001 Mazda Demio.jpg, 1999–2002 Mazda Demio (Japan; facelift) File:1999-2001 Mazda Demio rear.jpg, 1999–2002 Mazda Demio (Japan; facelift) File:1996 Ford Festiva Miniwagon.JPG, 1996 Ford Festiva Mini Wagon File:Japanford festivaminiwagon dw3wf 1300jx 1 i.jpg, Interior (Japan; pre-facelift)


Second to fourth generation (2002–2019)

Beginning with the 2002 second generation Demio, export models received "Mazda2" badging. The third generation appeared in early 2007, followed by a fourth generation in September 2014. Mazda continued to call the car Demio in its home market (and some select export markets) until the nameplate was retired in favor of the global moniker in September 2019.


Gallery


References

{{Mazda road car timeline 1990s–present Demio Cars introduced in 1996 Cars discontinued in 2019 2000s cars 2010s cars Front-wheel-drive vehicles Subcompact cars Hatchbacks Hybrid electric cars Partial zero-emissions vehicles Ford B3 platform