Yanka Industries, Inc.,
doing business as
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
MasterClass, is an American
online education
Distance education, also known as distance learning, is the education of students who may not always be physically present at school, or where the learner and the teacher are separated in both time and distance; today, it usually involves online ...
subscription platform on which students can access tutorials and lectures pre-recorded by experts in various fields. The concept for MasterClass was conceived by David Rogier and developed with
Aaron Rasmussen
Aaron Rasmussen is an American CEO and game designer. He is a co-founder of MasterClass, an online education platform, USMechatronics and Harcos Laboratories and the founder of Outlier.org, a college level education platform that offers online ...
.
History
MasterClass was founded by David Rogier while a student at
Stanford University
Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
, originally under the name "Yanka Industries".
Rogier, who continues to serve as
chief executive officer
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
(CEO),
asked Aaron Rasmussen to join the company as a co-founder and
chief technology officer; Rasmussen would also serve as
creative director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
, before leaving in January 2017.
The website launched under the MasterClass name on May 12, 2015.
MasterClass launched in 2015 with three instructors, and twelve classes were added in 2017.
In late 2017, an acting class given by
Kevin Spacey
Kevin Spacey Fowler (born July 26, 1959) is an American actor. Known for Kevin Spacey on screen and stage, his work on stage and screen, he List of awards and nominations received by Kevin Spacey, has received numerous accolades, including two ...
was removed after multiple sexual assault allegations were publicly made against the actor. By late 2018 MasterClass had about 50 classes and 1,000 lessons. Support for mobile devices was first added in April 2018.
MasterClass hired David Schriber as chief marketing officer in June 2019.
MasterClass was started with $4.5 million in initial funding and two seed-funding rounds totaling $1.9 million.
This was followed by $15 million in funding announced in 2016,
$35 million in 2017,
and $80 million in 2018.
In May 2020, MasterClass raised $100 million in a Series E funding round led by
Fidelity Investments
Fidelity Investments, formerly known as Fidelity Management & Research (FMR), owned by FMR LLC and headquartered in Boston, Massachusetts, provides financial services. Established in 1946, the company is one of the largest asset managers in the ...
, bringing total funding to approximately $240 million.
In May 2021, the company received $225 million in a Series F round, giving it a $2.75 billion valuation according to
CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
reporting.
In June 2022, the company laid off 20% of its staff, citing the worsening macroeconomic environment.
Classes
MasterClass produces online classes with well-known instructors in their field of expertise.
Classes cover topics like writing, sports, and cooking.
As of 2019, the company was expanding into politics, economics, and video game design.
Many instructors do live demonstrations if the topic is easy to illustrate visually, while writers lecture.
The courses are available through an annual subscription.
The classes are typically not interactive, though at least one course included interactive assignments where the student acted with other students, either in person or over
Skype
Skype () was a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for IP-based videotelephony, videoconferencing and voice calls. It also had instant messaging, file transfer, ...
.
Reception
Reviewers have noted that some of the courses, such as those related to the performing arts, require that students already have some basic proficiency. The courses were also noted for their high production values, and for inspiring students to continue to pursue the subject matter. Exposure to popular celebrities was also reported as a benefit. ''
The Verge
''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...
'' noted that while the subscriptions initially lasted a lifetime, different courses have different replay value. The publication also noted the challenge of keeping students on the site to take additional classes.
In 2019, chef
Dominique Ansel's MasterClass on French pastries received a
James Beard Foundation Broadcast Media Award in the Online Video, Fixed Location and/or Instructional category.
In 2020, MasterClass won two
Webby Award
The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...
s, for Education & Reference in the Apps, Mobile & Voice category, and for Media Streaming in the Web category.
In 2021, MasterClass again won two Webby Awards, as well as a Webby People's Voice Award.
Notable instructors
Notable past and present instructors include:
*
Aaron Sorkin
Aaron Benjamin Sorkin (born June 9, 1961) is an American screenwriter, playwright and film director. Born in New York City, he developed a passion for writing at an early age. As a writer for stage, television, and film, Sorkin is recognized f ...
[
* ]Alice Waters
Alice Louise Waters (born April 28, 1944) is an American chef, restaurateur, food writer, and author. In 1971, she opened Chez Panisse, a restaurant in Berkeley, California, famous for its role in creating the farm-to-table movement and for ...
* Alicia Keys
Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
* Amy Tan
* Anna Wintour
Dame Anna Wintour ( ; born 3 November 1949) is a British-American media executive, who has been serving as editor-in-chief of '' Vogue'' since 1988. Wintour has also served as global chief content officer of Condé Nast since 2020, where she o ...
* Annie Leibovitz
Anna-Lou Leibovitz ( ; born October 2, 1949) is an American Portrait photography, portrait photographer best known for her portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid ...
* Apollonia Poilâne
* Armin van Buuren
* Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
* Bob Iger
Robert Alan Iger (; born February 10, 1951) is an American media executive who is chief executive officer (CEO) of the Walt Disney Company. He previously was the president of the American Broadcasting Company (ABC) between 1994 and 1995 and p ...
* Bobbi Brown
Bobbi Brown (born April 14, 1957) is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics. She created ten natural-shade lipsticks which according to ''Entrepreneur'' "revolutionized the beauty industry". Sh ...
* Brandon McMillan
* Carlos Santana
Carlos Humberto Santana Barragán (; born July 20, 1947) is an American guitarist, best known as a founding member of the Rock music, rock band Santana (band), Santana. Born and raised in Mexico where he developed his musical background, he r ...
* Christina Aguilera
Christina María Aguilera ( , ; born December 18, 1980) is an American singer-songwriter, actress and television personality. Recognized as Cultural impact of Christina Aguilera, an influential figure in music and having received Public imag ...
(two)
* Christopher Voss
* Condoleezza Rice
Condoleezza "Condi" Rice ( ; born November 14, 1954) is an American diplomat and political scientist serving since 2020 as the 8th director of Stanford University's Hoover Institution. A member of the Republican Party, she previously served ...
& Madeleine Albright
Madeleine Jana Korbel Albright (born Marie Jana Körbelová, later Korbelová; May 15, 1937 – March 23, 2022) was an American diplomat and political science, political scientist who served as the 64th United States Secretary of State, United S ...
* Cornel West
Cornel Ronald West (born June 2, 1953) is an American philosopher, theologian, political activist, politician, social critic, and public intellectual. West was an independent candidate in the 2024 United States presidential election and is an ou ...
* Daniel Negreanu
Daniel Negreanu (; born July 26, 1974) is a Canadian professional poker player who has won seven World Series of Poker (WSOP) bracelets and two World Poker Tour (WPT) championship titles. In 2014, independent poker ranking service Global Poker ...
[
* David Axelrod & ]Karl Rove
Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August ...
* David Lynch
David Keith Lynch (January 20, 1946 – January 16, 2025) was an American filmmaker, visual artist, musician, and actor. Widely considered one of the greatest filmmakers of all time, Lynch was often called a "visionary" and received acclaim f ...
[
* ]David Sedaris
David Raymond Sedaris ( ; born December 26, 1956) is an American humorist, comedian, author, and radio contributor. He was publicly recognized in 1992 when National Public Radio broadcast his essay " Santaland Diaries". He published his first col ...
* Deadmau5
Joel Thomas Zimmerman (born January 5, 1981), known professionally as deadmau5 (pronounced "dead-mouse"), is a Canadian electronic music producer and disc jockey, DJ. His musical style mostly includes progressive house and electro house music, ...
[
* Diane von Fürstenberg
* Dominique Ansel
* ]Doris Kearns Goodwin
Doris Helen Kearns Goodwin (born January 4, 1943) is an American biographer, historian, former sports journalism, sports journalist, and political commentator. She has written biographies of numerous U.S. presidents. Goodwin's book ''No Ordinary ...
* Es Devlin
* Frank Gehry
Frank Owen Gehry ( ; ; born February 28, 1929) is a Canadian-American architect and designer. A number of his buildings, including his private residence in Santa Monica, California, have become attractions.
Gehry rose to prominence in th ...
* Futura
* Garry Kasparov
Garry Kimovich Kasparov (born Garik Kimovich Weinstein on 13 April 1963) is a Russian Grandmaster (chess), chess grandmaster, former World Chess Champion (1985–2000), political activist and writer. His peak FIDE chess Elo rating system, ra ...
* George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
* Gordon Ramsay
Gordon James Ramsay (; born ) is a British celebrity chef, restaurateur, television presenter, and writer. His restaurant group, List of restaurants owned or operated by Gordon Ramsay, Gordon Ramsay Restaurants, was founded in 1997 and has ...
(two)
* Hans Zimmer
Hans Florian Zimmer (; born 12 September 1957) is a German film score composer and music producer. He has won two Academy Awards, a BAFTA Award, five Grammy Awards, and has been nominated for three Primetime Emmy Awards, Emmy Awards and a Tony ...
* Helen Mirren
Dame Helen Mirren (; born Ilyena Lydia Vasilievna Mironov; 26 July 1945) is an English actor. With a career spanning over six decades of Helen Mirren on screen and stage, screen and stage, List of awards and nominations received by Helen Mirre ...
* Herbie Hancock
Herbert Jeffrey Hancock (born April 12, 1940) is an American jazz musician, bandleader, and composer. He started his career with trumpeter Donald Byrd's group. Hancock soon joined the Miles Davis Quintet, where he helped to redefine the role of ...
* Hillary Clinton
Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
* James Cameron
James Francis Cameron (born August 16, 1954) is a Canadian filmmaker, who resides in New Zealand. He is a major figure in the post-New Hollywood era and often uses novel technologies with a Classical Hollywood cinema, classical filmmaking styl ...
* James Patterson
James Brendan Patterson (born March 22, 1947) is an American author. Among his works are the '' Alex Cross'', '' Michael Bennett'', '' Women's Murder Club'', '' Maximum Ride'', '' Daniel X'', '' NYPD Red'', '' Witch & Wizard'', '' Private'' and ...
* James Suckling
* Jane Goodall
Dame Jane Morris Goodall (; born Valerie Jane Morris-Goodall; 3 April 1934), formerly Baroness Jane van Lawick-Goodall, is an English zoologist, Primatology, primatologist and Anthropology, anthropologist. She is considered the world's foremo ...
* Jimmy Chin
* Jodie Foster
Alicia Christian "Jodie" Foster (born November 19, 1962) is an American actress and filmmaker. Foster started her career as a child actor before establishing herself as leading actress in film. She has received List of awards and nominations re ...
[
* ]Jon Kabat-Zinn
Jon Kabat-Zinn (born Jon Kabat, June 5, 1944) is an American professor emeritus of medicine and the creator of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Med ...
* Joyce Carol Oates
Joyce Carol Oates (born June 16, 1938) is an American writer. Oates published her first book in 1963, and has since published 58 novels, a number of plays and novellas, and many volumes of short stories, poetry, and nonfiction. Her novels ''Black ...
* Judd Apatow
Judd Apatow (; born December 6, 1967) is an American director, producer, screenwriter, and comedian known for his work in comedy films. Apatow is the founder of Apatow Productions, through which he wrote, produced, and directed his films ''The 4 ...
* Kelly Wearstler
Kelly Wearstler (; born November 21, 1967) is an American designer. She founded her own design firm Kelly Wearstler Interior Design (or KWID) in the mid-1990s, serving mainly the hotel industry, and now designs across high-end residential, comme ...
* Ken Burns
Kenneth Lauren Burns (born July 29, 1953) is an American filmmaker known for his documentary films and television series, many of which chronicle American history and culture. His work is often produced in association with WETA-TV or the Nati ...
* LeVar Burton
Levardis Robert Martyn Burton Jr. (born February 16, 1957) is an American actor, director, and television host. He played Geordi La Forge in '' Star Trek: The Next Generation'' (1987–1994), Kunta Kinte in the ABC miniseries ''Roots'' (1977 ...
* Lewis Hamilton
Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver who competes in Formula One for Scuderia Ferrari, Ferrari. Hamilton has won a joint-record seven Formula One World Drivers' Championship titles—tied with M ...
* Lynnette Marrero & Ryan Chetiyawardana
* Madhur Jaffrey
Madhur Jaffrey Order of the British Empire, CBE (née Bahadur; born 13 August 1933) is an Indian-born British-American actress, cookbook and travel writer, and television personality. She is recognized for bringing Indian cuisine to the weste ...
* Malcolm Gladwell
Malcolm Timothy Gladwell (born 3 September 1963) is a Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published eight books. He is also the host of the podcast ''Revisionist ...
* Margaret Atwood
Margaret Eleanor Atwood (born November 18, 1939) is a Canadian novelist, poet, literary critic, and an inventor. Since 1961, she has published 18 books of poetry, 18 novels, 11 books of nonfiction, nine collections of short fiction, eight chi ...
* Mariah Carey
Mariah Carey ( ; born March 27, 1969) is an American singer-songwriter, record producer, and actress. Dubbed the "Honorific nicknames in popular music, Songbird Supreme" by ''Guinness World Records'', Carey is known for her five-octave voc ...
* Martin Scorsese
Martin Charles Scorsese ( , ; born November17, 1942) is an American filmmaker. One of the major figures of the New Hollywood era, he has received List of awards and nominations received by Martin Scorsese, many accolades, including an Academ ...
* Massimo Bottura
* Metallica
Metallica is an American heavy metal band. It was formed in Los Angeles in 1981 by vocalist and guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instrume ...
* Michael Pollan
* Michael W. Twitty
* Misty Copeland
Misty Danielle Copeland (born September 10, 1982) is an American ballet dancer for American Ballet Theatre (ABT), one of the three leading classical ballet companies in the United States. On June 30, 2015, Copeland became the first African Americ ...
* Nancy Cartwright
Nancy Jean Cartwright (born October 25, 1957) is an American actress, best known as the long-time voice of Bart Simpson on ''The Simpsons'', for which she won a Primetime Emmy Award for Outstanding Voice-Over Performance and an Annie Award f ...
* Nas
Nas (born 1973) is the stage name of American rapper Nasir Jones.
Nas, NaS, or NAS may also refer to:
Aviation
* Nasair, a low-cost airline carrier and subsidiary based in Eritrea
* National Air Services, an airline in Saudi Arabia
** Nas Air (S ...
* Natalie Portman
Natalie Hershlag{{efn, Some Hebrew sources claim that her birth name was "Neta-Lee Hershleg" ({{langx, he, נטע-לי הרשלג) and later, her first name was Americanized to "Natalie". {{Cite news , last=Shamir , first=Oron , date=August ...
* Neil deGrasse Tyson
Neil deGrasse Tyson ( or ; born October 5, 1958) is an American astrophysics, astrophysicist, author, and science communication, science communicator. Tyson studied at Harvard University, the University of Texas at Austin, and Columbia Univ ...
* Neil Gaiman
Neil Richard MacKinnon Gaiman (; born Neil Richard Gaiman; 10 November 1960) is an English author of short fiction, novels, comic books, audio theatre, and screenplays. His works include the comic series ''The Sandman (comic book), The Sandma ...
* Noam Chomsky
Avram Noam Chomsky (born December 7, 1928) is an American professor and public intellectual known for his work in linguistics, political activism, and social criticism. Sometimes called "the father of modern linguistics", Chomsky is also a ...
* Penn & Teller
Penn & Teller, Penn Jillette and Teller, are American magicians, entertainers, and scientific skeptics who have performed together since 1975. They are noted for their ongoing act that combines elements of comedy with magic.
The duo has bee ...
[
* Phil Ivey
* ]Reba McEntire
Reba Nell McEntire ( ; born March 28, 1955), or simply Reba, is an American country music, country singer and actress. Dubbed "Honorific nicknames in popular music, The Queen of Country", she has sold more than 75 million records worldwide. Sin ...
* Ringo Starr
Sir Richard Starkey (born 7 July 1940), known professionally as Ringo Starr, is an English musician, songwriter and actor who achieved international fame as the drummer for the Beatles. Starr occasionally sang lead vocals with the group, us ...
* Ron Howard
Ronald William Howard (born March 1, 1954) is an American filmmaker and actor. Howard started his career as a child actor before transitioning to directing films. Over his six-decade career, Howard has received List of awards and nominations r ...
[
* Ron Finley]
* RuPaul
RuPaul Andre Charles (born November 17, 1960) is an American drag queen, television host, singer, producer, writer, and actor. He produces, hosts, and judges the reality competition series ''RuPaul's Drag Race'' and has received List of awards ...
* Samuel L. Jackson
* Sara Blakely
* Serena Williams
Serena Jameka Williams (born September 26, 1981) is an American former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association (WT ...
* Simone Biles
Simone Arianne Biles Owens ( Biles; born March 14, 1997) is an American Artistic gymnastics, artistic gymnast. Her 11 Olympic medals and 30 World Championship medals make her the most decorated gymnast in history. She is widely regarded as one ...
* Sheila E.
* Shonda Rhimes
Shonda Lynn Rhimes (born January 13, 1970) is an American television producer and screenwriter, and founder of the production company Shondaland. Inducted into the Television Hall of Fame and NAB Broadcasting Hall of Fame, Rhimes became known ...
* Spike Lee
Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, actor, and author. His work has continually explored race relations, issues within the black community, the role of media in contemporary ...
[
* ]Stephen Curry
Wardell Stephen Curry II ( ; born March 14, 1988) is an American professional basketball player and point guard for the Golden State Warriors of the National Basketball Association (NBA). Nicknamed "Chef Curry", he is widely regarded as the ...
* Steve Martin
Stephen Glenn Martin (born August 14, 1945) is an American comedian, actor, writer, producer, and musician. Known for Steve Martin filmography, his work in comedy films, television, and #Discography, recording, he has received List of awards a ...
* St. Vincent[
* Tan France]
* Terence Tao
* Thomas Keller
Thomas Aloysius Keller (born October 14, 1955) is an American chef, restaurateur and cookbook author. He and his landmark Napa Valley restaurant, the French Laundry in Yountville, California, have won multiple awards from the James Beard Found ...
(three)
* Timbaland
Timothy Zachery Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer and rapper. Born and raised in Norfolk, Virginia, he is widely acclaimed for his distinctive production work and "stuttering" rhythm ...
* Tom Morello
Thomas Baptist Morello (born May 30, 1964) is an American guitarist, singer, songwriter, and political activist. He is known for his tenure with the rock bands Rage Against the Machine and Audioslave. Between 2016 and 2019, Morello was a membe ...
* Tony Hawk
Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first docume ...
[
* Usher]
* Werner Herzog
Werner Herzog (; né Stipetić; born 5 September 1942) is a German filmmaker, actor, opera director, and author. Regarded as a pioneer of New German Cinema, his films often feature ambitious protagonists with impossible dreams, people with unusu ...
[
* Yotam Ottolenghi
* ]Yo-Yo Ma
Yo-Yo Ma (born October 7, 1955) is a French-born American Cello, cellist. Born to Chinese people, Chinese parents in Paris, he was regarded as a child prodigy there and began to study the cello with his father at age four. At the age of seven, ...
References
External links
*{{official website
American educational websites
Education companies established in 2015
Internet properties established in 2015
Subscription services
Companies based in San Francisco