Martin Percy is a director of interactive video. He has won a BAFTA British Academy Award, five Webby Awards and a Grand Clio;. He has also received three

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

nominations, ten Webby nominations and fourteen Webby honorees. (See awards and nominations below). He has created interactive video pieces for the Tate Gallery, Asian Art Museum of San Francisco, British Film Institute and National Theatre, working with people including

Ian McKellen Sir Ian Murray McKellen (born 25 May 1939) is an English actor. His career spans seven decades, having performed in genres ranging from Shakespearean and modern theatre to popular fantasy and science fiction. Regarded as a British cultural i ...

, Derek Jacobi,

Gordon Ramsay Gordon James Ramsay (; born ) is a British chef, restaurateur, television personality and writer. His restaurant group, Gordon Ramsay Restaurants, was founded in 1997 and has been awarded 17 Michelin stars overall; it currently holds a tot ...

, Julie Walters, Tracey Emin,

Jonathan Ross Jonathan Stephen Ross (born 17 November 1960) is an English broadcaster, film critic, comedian, actor, writer, and producer. He presented the BBC One chat show ''Friday Night with Jonathan Ross'' during the 2000s, hosted his own radio show on ...

and Malcolm McDowell. (See external links below; all sites have a "credits" page crediting Martin Percy as director.) His interactive video pieces are integral to Tate Tracks, a marketing campaign for the Tate Gallery which won a Gold Lion at the

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

. His work is discussed in an interview with Betsy Isaacson for The Huffington Post. In 2014 he gave a TEDx talk about his interactive film ''Lifesaver''. Martin is a graduate of King's College, Cambridge, and an executive academy member of the International Academy of Digital Arts and Sciences. He is the son of the late

Graham Percy Graham Percy (7 June 1938 – 4 January 2008) was a New Zealand-born artist, designer and illustrator. His work was the subject of ''The Imaginative Life and Times of Graham Percy'', a major posthumous exhibition of his work which was shown at ga ...

, a noted illustrator.

Awards and nominations

* ''Virry'' (2015) BAFTA British Academy Award 2015 - 'Children's Interactive: Original' - winner
Webby Awards - 'Family & Kids (Mobile Sites & Apps)', 2015 - People's Choice Winner * ''Lifesaver'' with Charlotte King, Navinder Bhatti and Daisy Ridley (2013) Clio Awards 'Healthcare - App', 2013 - winner, Grand Clio
BAFTA British Academy Award 2013 - 'Children's Interactive' - nominee
Webby Awards - 'Education & Reference (Handheld)', 2014 - People's Choice Winner
Webby Awards - 'Health, Wellness, Pharmaceutical', 2014 - Nominee
Webby Awards - 'Health', 2013 - Nominee
Creative Review The Annual, 2014 - Best in Book
FWA Site of the Month - August 2013
FWA Site of the Day - August 14, 2013

SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...

Interactive Awards 2014 - 'Educational Resource' - finalist
Lovie Awards - 'Best Use of Interactive Video', 2013 - gold winner
Lovie Awards - 'People's Choice, Best Use of Interactive Video', 2013 - winner
E-Learning Awards - 'Best learning game', 2013 - gold winner
E-Learning Awards - 'Excellence in learning content – public', 2013 - gold winner
E-Learning Awards - 'Excellence in learning content – not for profit', 2013 - gold winner
E-Learning Awards - 'Best use of mobile learning', 2013 - gold winner * ''Jameson 1780'' (2011) Webby Awards - 'Best Use of Interactive Video', 2012 - Winner
Webby Awards - 'People's Choice, Best Use of Interactive Video', 2012 - Winner
Webby Awards - 'Best Use of Video', 2012 - Honoree
FWA Site of the Day - December 27, 2011 * ''Tate Kids: Wondermind'' (2011) Webby Awards - 'Youth', 2012 - Nominee
Webby Awards - 'Best Use of Interactive Video', 2012 - Honoree
FWA Site of the Day - February 12, 2012 * ''The Asian Art Museum of San Francisco: The Bali Temple Explorer'' (2011) Webby Awards - 'Travel & Adventure', 2011 - Winner
Webby Awards - 'Tourism', 2011 - Honoree
Webby Awards - 'Religion & Spirituality', 2012 - Honoree
FWA Site of the Day - July 19, 2011 * ''Tate Kids: Barbara's Garden'' (2010) Webby Awards - 'Broadband', 2010 - Nominee * ''Tate Kids: The Secret Dancer'' (2009) BAFTA British Academy Award 2010 - 'Children's Interactive' - nominee
Webby Awards - 'Best Use of Interactive Video', 2010 - Nominee
British Interactive Media Association BIMA Awards 2010 - Arts & Culture * ''Tate Modern: Street Art HD'' (2008)

Emmy Awards The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

- New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture 2009 - Nominee
Webby Awards - 'Best Use of Interactive Video', 2009 - Nominee
Webby Awards - 'Broadband', 2009 - Honoree
Webby Awards - 'Cultural Institutions', 2009 - Honoree * ''Tate Modern: The One That Spoke to Me ''(2008)

- New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture 2009 - Nominee
Webby Awards - 'Art', 2009 - Honoree *''Meyers Hill'' (2008) Webby Awards - 'Best Use of Interactive Video', 2009 - Honoree *''Derek Jacobi on The GPO Film Unit'' (2008) Webby Awards - 'Best Use of Interactive Video', 2009 - Honoree *''Tate Tracks'' (2007)

'Integrated' 2007 - Gold Lion (Campaign)
The One Show - "Best of Show" 2007 (Campaign)
The One Show - Innovative Use of Media - TV - "Gold Pencil" 2007 (Campaign)
Webby Awards - 'Music' 2008 - Honoree (Website)
Webby Awards - 'Cultural Institutions' 2008 - Honoree (Website)
Webby Awards - 'Broadband' 2008 - Honoree (Website) *''A Conversation with Sir Ian McKellen'' (2006) BAFTA British Academy Award 2006 - 'Interactive Innovation' - nominee

- 'Outstanding Arts, Lifestyle & Culture Programming For Broadband' 2007 - nominee
Webby Awards - 'Documentary: Individual Episode' 2008 - nominee
Webby Awards - 'Broadband' 2008 - nominee
Webby Awards - 'Cultural Institutions' 2008 - nominee
Webby Awards - 'Best Use of Interactive Video', 2009 - nominee * ''Tate Modern - the BT Series'' featuring Tracey Emin, Rachel Whiteread and Anthony Gormley (2006) Webby Awards - 'Art' 2006 - nominee
Webby Awards - 'Art' 2007 - honoree
IVCA Awards - 'Web TV' 2007 - silver * ''BFI Archive interactive'' with Malcolm McDowell, Jonathan Ross and Paul Merton (2005-6) British Interactive Media Association Awards - 'Education' 2006 - nominee * ''"Let's Play 66" video quiz'' Webby Awards - 'Broadband' 2005 - honoree

References

External links

Official
MartinPercy.com
Lectures etc.
5-Word Speech
given at the 16th Annual Webby Awards for Jameson1780, May 2012.
Talk on ''The Internet Filmmaker's Manifesto''
given a
Internet Week Europe
November 2011.
5-Word Speech
given at the 15th Annual Webby Awards for The Bali Temple Explorer, June 2011.
Transcript of talk on ''The Genres of Interactive Filmmaking''
given at The London College of Communication, London, January 2010.
Summary of talk given to The British Screen Advisory Council
, London, April 2008">The British Screen Advisory Council">Summary of talk given to The British Screen Advisory Council
, London, April 2008
Summary of talk at The Creator's Series, New York, June 2007

Photo
at LIFE.com of Martin Percy giving keynote at Digital Conference, American Film Market, Santa Monica, November 2007. Interviews
Online Video Could Be So Much Better -- Just Ask Martin Percy
Interview by Betsy Isaacson for The Huffington Post.
QKSTRM: Martin Percy
Wonderland Award interview with Martin Percy.
Interview re: McKellen

BT Archives The BT Archives is an archive preserving the documentary heritage of the British telecoms company BT and its public sector predecessors. It is designated an official place of deposit for Public Records, for those records created prior to BT's p ...

interview with Martin Percy about interactive video made for the

Royal National Theatre The Royal National Theatre in London, commonly known as the National Theatre (NT), is one of the United Kingdom's three most prominent publicly funded performing arts venues, alongside the Royal Shakespeare Company and the Royal Opera House. I ...

with

Interview re: McDowell

interview with Martin Percy about interactive video made for the British Film Institute with Malcolm McDowell
Interview re: Emin

interview with Martin Percy about interactive video made for

Tate Online Tate is an institution that houses, in a network of four art galleries, the United Kingdom's national collection of British art, and international modern and contemporary art. It is not a government institution, but its main sponsor is the U ...

with Tracey Emin Articles etc.
The Internet Native Filmmaker's Manifesto
by Martin Percy for '' Contagious (magazine)'', May 2011. Accessed: 13:36, 3 November 2015 (UTC).
TV and video games: are they coming together?
by Martin Percy for the Research Institute for Digital Media & Content at

Keio University , mottoeng = The pen is mightier than the sword , type = Private research coeducational higher education institution , established = 1858 , founder = Yukichi Fukuzawa , endowmen ...

, February 2006. Accessed: 13:36, 3 November 2015 (UTC).
The future of advertising and branded content
by Martin Percy for the Research Institute for Digital Media & Content at

Keio University , mottoeng = The pen is mightier than the sword , type = Private research coeducational higher education institution , established = 1858 , founder = Yukichi Fukuzawa , endowmen ...

, February 2006. Accessed: 13:36, 3 November 2015 (UTC).
On interactive video
(subscribers only), by Martin Percy for '' Broadcast (magazine)'', February 2007.
Discretion goes a long way
(subscribers only), by Martin Percy for ''Brand Strategy Magazine'', July 2007. On sponsored content.

letter by Martin Percy in ''The Financial Times'', July 3, 2007.
Stop Making Sense
letter by Martin Percy in '' Wired (magazine)'', February 25 08.
Alarmist claims on ultra-violent games don't fit online technology
letter by Martin Percy in ''The Financial Times'', May 13, 2008. {{DEFAULTSORT:Percy, Martin Alumni of King's College, Cambridge Living people Year of birth missing (living people)