Martin "Marty" Baum (March 2, 1924 – November 5, 2010) was an American

talent agent A talent agent, or booking agent, is a person who finds jobs for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, and other professionals in various entertainment or s ...

known for his work at the

Creative Artists Agency Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. It is regarded as an influential company in the talent agency business and manages numerous clients. In March 2016, CAA had 1,800 employ ...

(CAA), including the first head of the agency's

motion picture A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...

department. During his career, which spanned from the 1940s until 2010, his client list at CAA and other agencies included

Bette Davis Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her p ...

Jack Lemmon John Uhler Lemmon III (February 8, 1925 – June 27, 2001) was an American actor. Considered equally proficient in both dramatic and comic roles, Lemmon was known for his anxious, middle-class everyman screen persona in dramedy pictures, leadin ...

Bobby Darin Bobby Darin (born Walden Robert Cassotto; May 14, 1936 – December 20, 1973) was an American musician and actor. He performed jazz, pop, rock and roll, folk, swing, and country music. He started his career as a songwriter for Connie Fran ...

Bo Derek Bo Derek (born Mary Cathleen Collins, November 20, 1956) is an American actress and model. Her breakthrough film role was in the romantic comedy '' 10'' (1979). Her first husband John Derek directed her in ''Fantasies''; '' Tarzan, the Ape Man' ...

Richard Attenborough Richard Samuel Attenborough, Baron Attenborough, (; 29 August 192324 August 2014) was an English actor, filmmaker, and entrepreneur. He was the president of the Royal Academy of Dramatic Art (RADA) and the British Academy of Film and Televisio ...

Red Buttons Red Buttons (born Aaron Chwatt; February 5, 1919 – July 13, 2006) was an American actor and comedian. He won an Oscar and a Golden Globe for his supporting role in the 1957 film '' Sayonara''. He was nominated for awards for his acting work ...

Maggie Smith Dame Margaret Natalie Smith (born 28 December 1934) is an English actress. With an extensive career on screen and stage beginning in the mid-1950s, Smith has appeared in more than sixty films and seventy plays. She is one of the few performer ...

and

Rock Hudson Rock Hudson (born Roy Harold Scherer Jr.; November 17, 1925 – October 2, 1985) was an American actor. One of the most popular movie stars of his time, he had a screen career spanning more than three decades. A prominent heartthrob in the Golde ...

. Baum was also the President of ABC Pictures, the film division of the

American Broadcasting Company The American Broadcasting Company (ABC) is an Television in the United States, American Commercial broadcasting, commercial broadcast television network. It is the flagship property of the Disney General Entertainment Content#Current assets, ...

(ABC), from 1968 until 1971.

Early life

Baum, a native of

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

, was born on March 2, 1924. He enlisted in the

U.S. Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cl ...

during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

while still in high school, taking part in the Allied

Normandy landings The Normandy landings were the landing operations and associated airborne operations on Tuesday, 6 June 1944 of the Allied invasion of Normandy in Operation Overlord during World War II. Codenamed Operation Neptune and often referred to as ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

. He initially worked as a

stage manager Stage management is a broad field that is generally defined as the practice of organization and coordination of an event or theatrical production. Stage management may encompass a variety of activities including the overseeing of the rehearsal p ...

following the war, and decided to become a talent agent after a series of failed stage productions.

Career

Baum and

Abe Newborn Abe Newborn (February 7, 1920 - August 12, 1997) was an American talent agent and theatre producer. Early life Newborn was born on February 7, 1920. Career Newborn co-founded the Baum-Newborn Agency with Martin Baum in 1948. He represented Rober ...

co-founded their own

talent agency Talent has two principal meanings: * Talent (measurement), an ancient unit of mass and value * Talent (skill), a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents Talent ma ...

, Baum-Newborn Agency, in 1948, which proved profitable. They later sold the firm to

General Artists Corporation General Amusement Corporation (GAC) was an international talent booking agency that was acquired by ICM Partners in 1974. In the 1940s, GAC's name was changed to General Artists Corporation to avoid confusion with a registered coin-machine company ...

(GAC). Baum moved to Los Angeles in 1960 when he became the head of GAC's

talent division. Baum then joined the

Ashley-Famous Ashley-Famous was a talent agency started in 1955 by talent agent Ted Ashley. The agency had a successful 16-year run under that name and owner; it was responsible for many hit television shows and had several famous clients. It changed ownership ...

Agency after leaving GAC. He then formed his own agency, the Martin Baum Agency, which later merged with the

(CAA). In the interim, Baum became the head of

ABC Pictures Walt Disney Television, formerly American Broadcasting Companies, Capital Cities/ABC and Disney-ABC Television Group has formed a number of production companies over the years. ABC Film Syndication, or ABC Films, was ABC's syndication distributio ...

in 1968, the film division of

(ABC). As President, Baum oversaw the production of a number of films, including '' They Shoot Horses, Don't They?'' (1969), '' Straw Dogs'' (1971) and ''

Cabaret Cabaret is a form of theatrical entertainment featuring music, song, dance, recitation, or drama. The performance venue might be a pub, a casino, a hotel, a restaurant, or a nightclub with a stage for performances. The audience, often dinin ...

'' (1972). His client

Gig Young Gig Young (born Byron Elsworth Barr; November 4, 1913 – October 19, 1978) was an American actor. He was nominated for the Academy Award for Best Supporting Actor for his performances in ''Come Fill the Cup'' (1952) and '' Teacher's Pet'' ...

won the

Academy Award for Best Supporting Actor The Academy Award for Best Supporting Actor is an award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS). It is given in honor of an actor who has delivered an outstanding performance in a supporting role while work ...

for his role in ''They Shoot Horses, Don't They?''. Young later bequeathed Baum his

Oscar Oscar, OSCAR, or The Oscar may refer to: People * Oscar (given name), an Irish- and English-language name also used in other languages; the article includes the names Oskar, Oskari, Oszkár, Óscar, and other forms. * Oscar (Irish mythology), ...

statuette A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cla ...

following his suicide in 1978. Throughout his career Baum earned the reputation as a "packager", according to the ''

Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...

''. Baum brought together various clients whom he represented, such as

actors An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), lit ...

screenwriters A screenplay writer (also called screenwriter, scriptwriter, scribe or scenarist) is a writer who practices the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based. T ...

and

film directors A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, p ...

, and then "package" them together in a proposal to a

film studio A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...

production company A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, a ...

. Baum proved instrumental in packaging together three of his clients,

James Poe James Wilber Poe (October 4, 1921 – January 24, 1980) was an American film and television screenwriter. He is best known for his work on such films as ''Around the World in 80 Days'' (for which he jointly won an Academy Award for Best Ada ...

, actor

Sidney Poitier Sidney Poitier ( ; February 20, 1927 – January 6, 2022) was an American actor, film director, and diplomat. In 1964, he was the first black actor and first Bahamian to win the Academy Award for Best Actor. He received two competitive Go ...

and director

Ralph Nelson Ralph Nelson (August 12, 1916 – December 21, 1987) was an American film and television director, producer, writer, and actor. He was best known for directing '' Lilies of the Field'' (1963), '' Father Goose'' (1964), and '' Charly'' (1968 ...

to create the 1963 film '' Lilies of the Field''. Poitier won the

Academy Award for Best Actor The Academy Award for Best Actor is an award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS). It is given to an actor who has delivered an outstanding performance in a leading role in a film released that year. The a ...

for the film, becoming the first

African American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...

actor to win the award. In 1960, Baum partnered with Baum & Newborn Theatrical Agency to begin producing films and television in addition to his work as a publicist. He became a production executive at both Optimus Productions and Creative Management Association. Baum's credits as a producer included '' The Last Valley'', ''

Bring Me the Head of Alfredo Garcia ''Bring Me the Head of Alfredo Garcia'' () is a 1974 Mexican-American neo-Western film directed by Sam Peckinpah, co-written by Peckinpah and Gordon Dawson from a story by Peckinpah and Frank Kowalski, and starring Warren Oates and Isela Vega ...

'', ''

The Wilby Conspiracy ''The Wilby Conspiracy'' is a 1975 British adventure thriller film directed by Ralph Nelson and starring Michael Caine, Sidney Poitier, and Nicol Williamson. Filmed in Kenya, it was written by Rodney Amateau, based on the 1972 novel by Peter Dris ...

'' and ''

The Killer Elite ''The Killer Elite'' is a 1975 American action thriller film directed by Sam Peckinpah and written by Marc Norman and Stirling Silliphant, adapted from the Robert Syd Hopkins novel ''Monkey in the Middle.'' It stars James Caan and Robert Duvall a ...

'', all of which were released in the 1970s. In 1976, the five founding partners of Creative Artists Agency (CAA) –

Michael S. Rosenfeld Michael Stuart Rosenfeld (June 28, 1934 – March 25, 2010) was a talent agent, movie producer, and co-founder of Creative Artists Agency. Early life Rosenfeld was born in Philadelphia to Maxwell S. Rosenfeld, who became a Pennsylvania state sen ...

Michael Ovitz Michael Steven Ovitz (born December 14, 1946) is an American businessman, investor, and philanthropist. He was a talent agent who co-founded Creative Artists Agency (CAA) in 1975 and served as its chairman until 1995. Ovitz later served as preside ...

Ron Meyer Ronald Shaw Meyer (February 17, 1941 – December 5, 2017) was an American college and professional football coach. He is best known for having been the head coach of Southern Methodist University, the New England Patriots and Indianapolis Colts ...

William Haber William is a masculine given name of Norman French origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conq ...

and

Rowland Perkins Rowland Perkins (July 10, 1934 – August 8, 2018) was an American talent agent. He was a co-founder and the founding president of the Creative Artists Agency (CAA). Early life Rowland Perkins was born on July 10, 1934 in Los Angeles, California. ...

– proposed that Martin Baum join CAA. The five agents had formed CAA in 1975 after they departed the

William Morris Agency The William Morris Agency (WMA) was a Hollywood-based talent agency. It represented some of the best known 20th-century entertainers in film, television, and music. During its 109-year tenure it came to be regarded as the "first great talent ...

(WMA). Baum accepted the offer, completing the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

of his Martin Baum Agency with CAA on October 11, 1976. Baum brought an extensive client list to the CAA when he joined the agency, including

Peter Sellers Peter Sellers (born Richard Henry Sellers; 8 September 1925 – 24 July 1980) was an English actor and comedian. He first came to prominence performing in the BBC Radio comedy series ''The Goon Show'', featured on a number of hit comic songs ...

and

. More importantly to CAA founders, the merger with Baum's agency added legitimacy to CAA, which had only been founded one year prior to their overture to Baum. Baum became the first head of CAA's motion picture division. He remained a fixture at CAA until shortly before his death in 2010. Baum accumulated an extensive client list throughout his career. In addition to Sidney Poitier and Gig Young, his clients included

Carroll O'Connor John Carroll O'Connor (August 2, 1924 – June 21, 2001) was an American actor, producer, and director whose television career spanned over four decades. He became a lifelong member of the Actors Studio in 1971. O'Connor found widespread fame a ...

Dyan Cannon Dyan Cannon (born Samille Diane Friesen; January 4, 1937) is an American actress, director, screenwriter, producer, and editor. Her accolades include a Saturn Award, a Golden Globe Award, three Academy Award nominations, and a star on the Holly ...

Gene Wilder Jerome Silberman (June 11, 1933 – August 29, 2016), known professionally as Gene Wilder, was an American actor, comedian, writer and filmmaker. He is known mainly for his comedic roles, but also for his portrayal of Willy Wonka in '' Willy W ...

Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy ...

Richard Harris Richard St John Francis Harris (1 October 1930 – 25 October 2002) was an Irish actor and singer. He appeared on stage and in many films, notably as Corrado Zeller in Michelangelo Antonioni's '' Red Desert'', Frank Machin in '' This Sporting ...

Harry Belafonte Harry Belafonte (born Harold George Bellanfanti Jr.; March 1, 1927) is an American singer, activist, and actor. As arguably the most successful Jamaican-American pop star, he popularized the Trinbagonian Caribbean musical style with an internat ...

Stockard Channing Stockard Channing (born Susan Antonia Williams Stockard; February 13, 1944) is an American actress. She is known for playing Betty Rizzo in the film '' Grease'' (1978) and First Lady Abbey Bartlet in the NBC television series '' The West Wing' ...

Joanne Woodward Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American actress. A star since the Golden Age of Hollywood, Woodward made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a charact ...

John Cassavetes John Nicholas Cassavetes ( ; December 9, 1929 – February 3, 1989) was an American actor, film director, and screenwriter. First known as a television and film actor, Cassavetes also helped pioneer American independent cinema, writing and direc ...

Blake Edwards Blake Edwards (born William Blake Crump; July 26, 1922 – December 15, 2010) was an American film director, producer, screenwriter and actor. Edwards began his career in the 1940s as an actor, but he soon began writing screenplays and radio s ...

Gena Rowlands Virginia Cathryn "Gena" Rowlands (born June 19, 1930) is an American retired actress, whose career in film, stage, and television has spanned seven decades. A four-time Emmy and two-time Golden Globe winner, she is known for her collaborations ...

Rod Steiger Rodney Stephen Steiger (; April 14, 1925July 9, 2002, aged 77) was an American actor, noted for his portrayal of offbeat, often volatile and crazed characters. Cited as "one of Hollywood's most charismatic and dynamic stars," he is closely assoc ...

Cliff Robertson Clifford Parker Robertson III (September 9, 1923 – September 10, 2011) was an American actor whose career in film and television spanned over six decades. Robertson portrayed a young John F. Kennedy in the 1963 film '' PT 109'', and won the 196 ...

and

at various times throughout his career.

Death

Martin Baum died at his home in

Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...

on November 5, 2010, at the age of 86. He was survived by his daughter, Fern; son, Rich; three grandchildren; and his girlfriend of twelve years, Vicki Sanchez. His wife, Bernice Baum, died in 1997.

References

{{DEFAULTSORT:Baum, Martin 1924 births 2010 deaths American talent agents People from Beverly Hills, California Businesspeople from New York City United States Army personnel of World War II American Broadcasting Company executives United States Army soldiers