Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the

Fuqua School of Business The Duke University Fuqua School of Business (pronounced ) is the business school of Duke University, a Private university, private research university in Durham, North Carolina. It enrolls more than 1,300 students in degree-seeking programs. Du ...

at Duke University and a co-director of the Duke Center for Customer Relationship Management ( CRM).

Biography

Rogers graduated from Birmingham-Southern College in 1974 and earned her PhD at the

University of Tennessee The University of Tennessee, Knoxville (or The University of Tennessee; UT; UT Knoxville; or colloquially UTK or Tennessee) is a Public university, public Land-grant university, land-grant research university in Knoxville, Tennessee, United St ...

as a Bickel fellow. Rogers has been published in academic and trade journals, including the ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...

'', ''Journal of Advertising Research'', and the ''Journal of Public Policy and Marketing''. Rogers has co-authored nine customer strategy books with Don Peppers. Peppers and Rogers are often credited with having launched the CRM revolution with their first book, ''The One to One Future: Building Relationships One Customer at a Time'' (1993). Inc. Magazine managing editor George Gendron called this book "one of the two or three most important business books ever written", while

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

called it the "bible of the new marketing". In 2011, the authors released a second, updated edition of their textbook, ''Managing Customer Relationships: A Strategic Perspective''. In 2010, Rogers married television personality and talk show host

Dick Cavett Richard Alva Cavett (; born November 19, 1936) is an American television personality and former talk show host. He appeared regularly on nationally broadcast television in the United States from the 1960s through the 2000s. In later years, Cave ...

in New Orleans, Louisiana.

Bibliography

* ''Extreme Trust: Honesty as a Competitive Advantage'', (2012) * ''Managing Customer Relationships: A Strategic Framework'' (2nd ed., 2011) * ''Rules to Break and Laws to Follow'' (2008) * ''Return on Customer'' (2005) * ''One to One B2B'' (2001) * ''The One to One Fieldbook'' (1999) * ''The One to One Manager'' (1999) * ''Enterprise One to One'' (1997) * ''The One to One Future'' (1993)

References

{{DEFAULTSORT:Rogers, Martha American women academics 20th-century American women writers Duke University faculty Living people American marketing people 1955 births University of Tennessee alumni American business writers American women business writers American women non-fiction writers 20th-century American non-fiction writers 21st-century American women