Market Forces (The Spectacular Spider-Man)
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"Market Forces" is the fourth episode of the
animated Animation is a filmmaking technique whereby image, still images are manipulated to create Motion picture, moving images. In traditional animation, images are drawn or painted by hand on cel, transparent celluloid sheets to be photographed and e ...
television series A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...
''
The Spectacular Spider-Man ''The Spectacular Spider-Man'' is a comic book and magazine series starring Spider-Man and published by Marvel Comics. Following the success of Spider-Man's original series, ''The Amazing Spider-Man'', Marvel felt the character could support ...
,'' which is based on the
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
character
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
, created by
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
and
Steve Ditko Stephen John Ditko. Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular ac ...
. In the episode, Spider-Man is hunted by Shocker, whose suit allows him to fire intense sonic blasts. "Market Forces" was written by Andrew Robinson and directed by Dan Fausett. It incorporated
computer-generated imagery Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
in the sonic blasts used by Shocker, which mixed in with the other,
traditional animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawing, drawn by hand. The technique was the dominant form of animation of the 20th century, until there wa ...
style used in the show. Shocker's secret identity was completely changed from that of his original comic book appearance, but his design stayed close to the original costume used. The episode originally broadcast on March 22, 2008, on the
Kids WB! Kids' WB (stylized as Kids' WB!) was an American children's programming block that originally aired on The WB from September 9, 1995, to September 16, 2006, and later on The CW from September 23, 2006, to May 17, 2008. Initially launched as a c ...
block for
the CW Network The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial terrestrial television, broadcast television television network, network which is controlled by Nexstar Media Group through a 75% ownership interest. Th ...
. It received generally positive reviews from television critics.
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
praised it for its imagery and storytelling, while ''iF Magazine'' said "Even the Shocker was more interesting on this show, so I continue to have high hopes for future episodes, characters, and villains."


Plot summary

Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...
and Hammerhead steal a powered suit from an armored Tri-Corp truck after gassing the guards. Montana hands it to Hammerhead, who insists that Montana dons the suit to complete the " Big Man"'s contract to kill
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
. The next day, Peter Parker gets across town as Spider-Man, unaware that Montana and his men are watching him. He then hangs out at
Harry Harry may refer to: Television * ''Harry'' (American TV series), 1987 comedy series starring Alan Arkin * ''Harry'' (British TV series), 1993 BBC drama that ran for two seasons * ''Harry'' (New Zealand TV series), 2013 crime drama starring Oscar K ...
's apartment, discussing the upcoming Fall Formal, until he receives an e-mail from
J. Jonah Jameson John Jonah Jameson Jr., known as J. Jonah Jameson, is a character appearing in American comic books published by Marvel Comics, most commonly in association with the superhero Spider-Man. The character was created by writer Stan Lee and artist St ...
of the ''
Daily Bugle The ''Daily Bugle'' (at one time ''The DB!'') is a fictional New York City tabloid newspaper appearing as a plot element in American comic books published by Marvel Comics. The ''Daily Bugle'' is a regular fixture in the Marvel Universe, most ...
'' informing Peter that Jameson wants to purchase his photos of Spider-Man. He leaves and promises to help Harry with homework later. At the ''Bugle'' building, Jameson mistakenly kicks Peter out before realizing who he is. Jameson pays him and makes him exit the building. While heading back, Peter hears an alarm coming from a
landfill A landfill is a site for the disposal of waste materials. It is the oldest and most common form of waste disposal, although the systematic burial of waste with daily, intermediate and final covers only began in the 1940s. In the past, waste was ...
and investigates. It ends up being a trap and he is attacked with sonic blasts by Montana, now wearing the suit and calling himself " Shocker". When he is close to moving in for the kill, one of the thugs used as bait, Alex O'Hirn, accidentally gives Spider-Man time to recover. Shocker then knocks him into a machine and, satisfied, leaves via helicopter. Spider-Man, however, survives but his paycheck was torn to shreds. The next day after school, where Harry is outraged with him over missing out on studying, Peter goes to replace his check at the ''Bugle'' where assistant editor Joe Robertson suggests getting a better camera. After Jameson takes a photo of Spider-Man covered in garbage as Peter's submission, Peter goes after O'Hirn and his partner Flint Marko as Spider-Man. He defeats them and tells them to inform Shocker he wants a rematch. Peter makes it home in time for his curfew and spots
Aunt May Maybelle "May" Parker-Jameson (née Reilly), commonly known as Aunt May, is a fictional character appearing in American comic books published by Marvel Comics, commonly in association with the superhero Spider-Man. Making her first full appeara ...
struggling with the bills, but must use the money he has to buy a new camera. When he goes to school the next day, he finds Harry is furious with him once more over forgetting their studying arrangements once more. At night, Hammerhead tells Shocker the Big Man is displeased with his failure. Meanwhile, Peter unsuccessfully tries to ask out Jameson's assistant,
Betty Brant Elizabeth "Betty" Brant-Leeds is a fictional character appearing in American comic books published by Marvel Comics, usually in stories featuring the superhero Spider-Man. She is the personal secretary of J. Jonah Jameson at the ''Daily Bugle'', ...
. After a tremor rattles the entire city, Peter, as Spider-Man, discovers it is the Shocker, leaving him a trail that leads to a condemned theater. During their fight, Spider-Man unsuccessfully tries to find out who hired him before finally bringing the building down and defeating the Shocker. Meanwhile, Harry returns home where his father
Norman Norman or Normans may refer to: Ethnic and cultural identity * The Normans, a people partly descended from Norse Vikings who settled in the territory of Normandy in France in the 9th and 10th centuries ** People or things connected with the Norma ...
tells him to take responsibility and study by himself. Norman then goes to meet with Hammerhead, revealing that he helped them steal the suit from Tri-Corp as they are his company's competitor. He talks over speaker phone with the Big Man, who wants him to create new supervillains to occupy Spider-Man in return for ample funding. At his house, Peter sends his photos to the ''Bugle'' and tries to give Aunt May the money, but she insists that he uses 10% of every paycheck to save for a new camera.


Production

"Market Forces" was written by Andrew Robinson and directed by Dan Fausett. Though the show is done in the style of
traditional animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawing, drawn by hand. The technique was the dominant form of animation of the 20th century, until there wa ...
,
computer-generated imagery Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
was used to produce the green sonic beams made by Shocker. In the original comic book publications, Shocker's secret identity was a man named Herman Schultz. For ''The Spectacular Spider-Man,'' they changed his identity to that of Enforcer Montana, who had, in the comics, been a prominent character already. Using Montana allowed the writers to not have to come up with a completely new origin for Shocker. His suit was generally the same as that done in the comic books, but had extra features including goggles and vibrators. His voice was provided by veteran voice performer
Jeff Bennett Jeff Bennett (born October 2, 1962) is an American voice actor. He voiced the titular character of ''Johnny Bravo'', Dexter and Dee Dee's Dad in ''Dexter's Laboratory'', List of The Powerpuff Girls characters#Ace, Ace, List of The Powerpuff Gi ...
.


Cultural references

Greg Weisman Greg Weisman (; born September 28, 1963) is an American writer, producer and voice actor. He is best known as the creator of the animated series '' Gargoyles'', '' The Spectacular Spider-Man'' and ''Young Justice'' and as a producer for the sec ...
, one of the producers for the series, came up with the idea to do a title scheme for each arc. For "Market Forces" and its arc, the scheme is
economics Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and interac ...
. A line in the episode asks how deep a location is, using the
Mariana Trench The Mariana Trench is an oceanic trench located in the western Pacific Ocean, about east of the Mariana Islands; it is the deep sea, deepest oceanic trench on Earth. It is crescent-shaped and measures about in length and in width. The maxi ...
and the Ninth Circle of Hell in Dante's ''Inferno'' as comparisons.


Reception

"Market Forces" originally broadcast on March 22, 2008, on the
Kids WB! Kids' WB (stylized as Kids' WB!) was an American children's programming block that originally aired on The WB from September 9, 1995, to September 16, 2006, and later on The CW from September 23, 2006, to May 17, 2008. Initially launched as a c ...
block for
the CW Network The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial terrestrial television, broadcast television television network, network which is controlled by Nexstar Media Group through a 75% ownership interest. Th ...
, at 10:00 a.m. It received generally positive reviews from television critics. Eric Goldman of
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
gave the episode an 8.5 out of 10 and wrote "Sometimes change can be fun, and this episode was a great example of that." Goldman enjoyed the design of Shocker which he felt stayed true to his original design and was "intrigued" by changing his secret identity. He praised the usage of CGI, the portrayal of Peter's life, and the "cool" ending. Sean Elliot, the senior editor of ''iF Magazine,'' gave the episode an "A−" and said about the change of Shocker's secret identity, "saves the writers from having to come up with a completely different origin for a character that pretty much is a second tier villain anyways. " Elliot wrote that having Norman making a deal to produce new supervillains was "an extremely useful" convention that allows the introduction and creation of enemies for Spider-Man to fight.


See also

* List of The Spectacular Spider-Man episodes


References


External links

*
"Market Forces"
on
Marvel.com Marvel Entertainment, LLC (formerly Marvel Entertainment, Inc. and Marvel Enterprises, Inc.) was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of Marvel Entertainment Group and Toy Biz. ...
{{Spectacular Spider-Man (TV series) 2008 American television episodes The Spectacular Spider-Man episodes